Your Digital Marketing Coach with Neal Schaffer

The power of podcasting is becoming more evident today as big companies and entrepreneurs are now using it in several ways to scale their businesses. In this episode, I'm joined by Luis Ryan Diaz, Founder and Chief Growth Strategist of Podcast Domination. Podcast Domination is a company that helps podcasters with podcast management, right from launching to growing and monetizing your podcast. He joins me to share everything on how to launch your podcast and use it to grow your business. Key Highlights[4:30] Why podcast is now being preferred as a business tool[7:50] Strategic ways of leveraging your podcast[12:25] Using podcast for expert interviews[14:41] Using your podcast to build relationships and connections[16:49] Interviewing influencers in your podcast[19:18] All about Podcast Domination[20:20] How to grow and monetize your podcast[21:43] Podcasting trends you should be aware of[24:26] Podcasting for SEO purposes[26:27] Connect with Luis[27:08] Final thoughtsNotable QuotesIt’s the relationship that you can build with somebody not only if you are just interviewing them, but also just through how they listen and how they consume podcasts.I think there’s a lot of hesitation around doing it right and also the hesitation in people’s minds whether anyone will care to listen. But I do see bigger companies and brands using it.The podcast, when done right, can show inherent value.You don’t need a very big podcast. You need a podcast that solves problems for your audio customers.Links & ResourcesConnect with Luis Website https://www.podcastdomination.co/Email luis@podcastdomination.coMentioned ResourcesPodcast Domination ShowThe School Of Influence Podcast Podcast Hosting ToolsCaptivate https://www.captivate.fmBuzzsprout https://nealschaffer.com/buzzsprout (affiliate)Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

We all know how important personal branding is today. That’s why we need to invest more in it. Despite the need, have you already transformed your personal branding to fit the digital age of today? In fact, let's take this thought one step further: Have you digitally transformed yourself?In today’s episode, Khaled ElAhmad joins us to talk about how you can digitally transform your personal branding. Khaled is a “guide” based out of Jordan that helps business professionals with not just personal branding but also in Social Media Marketing in general.  He has worked with the Jordan government and Zain telecommunications network before opening his own consultancy on the same. Tune in to listen to the interview as he shares his journey, and how you can transform your own personal brand.Key Highlights[02:57] About Khaled ElAhmad[04:07] Where it all started with personal branding and digital marketing[07:28] Shifting from content creation to creating own content[07:54] The three types of content[09:22] Moving to Jordan and grabbing the opportunities.[13:11] Creating a digital first impression[17:05] Offering value after building digital first impression[21:03] Polishing your digital skills[25:15] Advice for people on their next personal branding journey[27:30] Building a digital community[29:27] Connect with KhaledNotable Quotes●      You don’t have to be an expert. You can be a guide and guide people to the right way when it comes to certain topics like digital media and personal branding.●      The first thing with the digital presence: my profile, username, cover photo, and bio are my digital first impression.●      All these little skills must be digitized. You must learn how to do that.●      I would advise everyone who’s into personal branding to reinvent themselves and reevaluate their digital presence because the algorithms are changing. Connect with KhaledInstagram https://www.instagram.com/shusmo/LinkedIn https://www.linkedin.com/in/ShusmoFacebook https://www.facebook.com/ShusmoTwitter https://twitter.com/ShusmoLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Stop trying to do everything yourself when it comes to content creation. You can still be 100% authentic with your content while involving others in your production. Let me explain the why and how.It should go without saying that uou have a greater chance of succeeding faster with all aspects of your digital marketing, including content creation, when you involve a team. Working together builds success in its own unique way. The same concept applies in creating and leveraging content to build a successful business. In today’s episode, I share with you how you can take advantage of the opportunities available and maximize your ROI by having a team help you with your content creation efforts. Whether you’re seeking to create content for your websites, social media, or YouTube, this episode explores why having a team can really be crucial in maximizing your potential. Notable Quotes●      I believe that there’s not enough good content in the top search results. If you can create great content that represents the product or service you’re selling, I believe you can rank high.●      Content creation is all about teamwork. Nobody can do it all alone with expertise.●      Hire the team and get it done. If you really want to ramp up your content creation, this is going to be the shortcut. ●      The more you work with team members, the greater the quality will be and the quicker and more efficient you will be with turnaround.“You can go to as many conferences as you want. Listen to as many podcasts as you want. Read as many blog posts as you want. But if you don’t have the team,  IT’S NOT GOING TO HAPPEN.”Mentioned ResourcesSchool Of Influence Podcast Interview with Roger Wakefield: How To Build A YouTube Following For Your BusinessWebsites to hire freelancers for your teamWriter Access https://www.writeraccess.com/ Upwork https://www.upwork.com/ Fiverr https://nealschaffer.com/fiverrAudio  creation and Editing ToolsGarageband https://www.apple.com/mac/garageband/ Audacity https://www.audacityteam.org/ Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Ranking in google searches requires much effort and skills that can be time-consuming. From learning the Google algorithms, doing keyword research, working on links, and on-page optimization, you surely have a lot to do. But with the help of AI tools such as Frase, you can make your work faster, easier, and ultimately better.In this episode, Neal Schaffer speaks with Bill King, the Director of Marketing at Frase, an end-to-end SEO content creation that helps you “go from content ideas to SEO results faster and easier.” Bill has also worked with HubSpot as the Senior Inbound Marketing Consultant, and as the Acquisition Marketing Manager with Drift. Tune in and listen to Bill sharing about Frase and trends in content and SEO that you need to know in 2021.Notable Quotes●      The process of going from an idea to an article that gets traffic from google, the easiest thing you can do is keyword research.●      We’re not trying to just give you tools to do stuff faster, better, and cheaper. That’s already helpful. We’re saying how do you make sure that if you write this content, then it will be the best?●      Most of the value you’ll get in content and SEO will be on transferring clear expected outcomes of what you’re looking for and understanding what the recipe is to be successful in search.●      At the end of the day, we want people to go faster, better, and more efficiently.●      The only way to really quantify what great content means is to understand how you can actually wrap your head around what it actually means to be great content.●      One of the first things people think about when they hear the word automation or AI is they think that it’s gonna replace hard work and expertise. That’s clearly not the case.●      Google in the backend is trying to understand who are the credible sources for specific topics and which are the best.●      If you have the tools in place to know I’m speaking to this topic in a deep, authoritative way, you’re already setting yourself for success.Mentioned Resources and ToolsFraseHubSpotSEMRushYoast Episode 216: How To Use Influencers For Your BusinessLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

There are two main ways to grow your influence in social media: Organically through your own social media content or by spending money to advertise on the various social media sites. Influencer marketing, of course, can fall in both categories, depending on the collaboration.This episode will take a deep look at paid social media advertising on sites like Facebook, Instagram, LinkedIn, Twitter, and Pinterest and give you a solid framework for planning and measuring the increased influence you can obtain from Paid Social.Key Highlights[01:38] Ways to Expand Social Influence[03:03] Fundamental Things About Advertising on Social Media That We Tend to Forget[05:33] The Objectives[06:06] cost Per Click vs Cost Per Impression[09:20] Ad Set Level[11:34] Interest/Demographics[13:17] Funnel of Social Media Engagement[19:05] How Paid Social Media Works[19:42] The Creatives[24:00] Getting People Closer Down to the Funnel[25:56] Making Customer An AdvocateNotable QuotesWhen we think about influence, we ideally want to attain influence organically. You don't know how well you're gonna perform, unless you actually go through the practice of advertising on these different platforms.Once you figure out the social network, you now need to figure out which of those two objectives is going to work best for you. And depending on the campaign that's targeting, they're all going to work differently. So you're not going to be able to reach one general conclusion. But just remember that not everything is perfect. Your results are gonna vary. At the end of the day, unless you're experimenting, you're not maximizing your paid social influence on those platforms.Don't hit the boost button, we always want to do this within the app platform.The more data points you have here, the more you're going to be able to reach people poll that already have some sense of know, like and trust. And therefore the idea is that it's going to be a lot more effective retargeting is going to be a lot more effective than reaching out to people that don't know you. I think that's really the greatest way to look at what I'm talking about here, in terms of that brand awareness for social media is you're building an asset, you're building a pixel, you're building a way to retarget these people at a later date. Find that sweet spot in terms of social platform where that ad gets displayed the objective, targeting the creative once you get that sweet spot down, right revenue almost becomes predictable.Episodes MentionedEpisode 147Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Influencer marketing should be a natural extension of your own marketing, and perhaps there is no better place for it than in B2B companies.Listen in to my interview with The Influencer Marketer Tom Augenthaler as we discuss the nuts and bolts of influencer marketing and how to begin implementing it for your business today.Key Highlights[01:49] Introduction of Podcast Guest, Tom Augenthaler[03:47] Tom's Journey to Influencer Marketing[06:47] Little Case Study[09:19] How Have Things Changed Today[14:12] Tom's Advice on Approaching Influencers[15:45] Ways You Can Begin Collaboration with Influencers[21:02] The Education Curve[23:34] Must Have Tools[27:38] Final Thoughts[29:47] Connect with TomNotable QuotesIt's not really so much about social following, which can matter depending upon the the objective of the campaign, of course, but it's more about expertise and knowledge and street cred. So do the influencers have the chops? As I like to call it? Do they? Do they have that expertise and experience in a given niche where they can really help my client advance.The first thing I look for is, are they experts in their space? Do they really know what they're talking about? And you could tell based upon their track record, where they've worked, where they're working now, and the kind of content they produce.Just find the right people, you know, and you'll be, you'll be off to the races.It's very much about working with the influencer in a collaborative basis, so that everybody wins. Because if if it's done that way, then the content that gets created is generally better quality. And it really does resonate with the audience a lot better. So I don't take the approach of the brand telling the influencer what to do.It's about building a mosaic. So you build sort of a picture. It's not just about finding those specific people with in that specific niche, although that is the core of it. Right? You certainly begin there. And then you radiate out a little bit.Try to help the influencer as much as possible to but the content once it's created, as you know, it doesn't just sit there on its own. You got to do something with it. Right. Yeah. And that's, that's where a lot of the juices that.Really take a careful look at what objectives are you really trying to meet here. And the second thing is, is once you start to work with some of the influencers, think in terms of building relationships with those people, because they can be people that you work with for years.Tom Augenthaler LinksTom Augenthaler's Website: https://theinfluencemarketer.com/Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

The Age of Influence is on the horizon, and the entrepreneurial perspective starts to shift from traditional marketing to digital marketing. How do you apply a people-centric strategy to leverage the power of word of mouth at little to no cost? In this episode, I share my insights about employer branding, employee advocacy, personal branding, as well as digital and social media marketing in general.Employer Branding[02:43]Employer branding is a crucial concept to understand if you work in human resources or a corporate executive. It is about branding your company as a place where people would love to work. With the economy starting to open up, the labor market will be as intense as before the pandemic began. [04:56]You can say all the great things about your products and services, but when someone else has an opinion about you, as a company, that begins to have an impact. Companies like Google and Facebook already have tremendous brand equity where they don’t even need employer branding. [05:25]To implement employer branding, I suggest having your employees tell stories about working at your company. That’s why LinkedIn company pages have their employees talk about the company in their career section. However, the videos looked lifeless.[06:32]I advise to leverage influencer marketing to amplify your employer branding and social media. Social media was made for people, not for business. Therefore, you can infer from it that you need a people-centric approach to social media and marketing for people to relate to your brand.[07:52]It’s about how you can get positive word of mouth about your brand. Whether you hire people or build trust with your community, it all comes down to the people being able to talk about you. Listen more to this part as I share in-depth on how my real estate client manifested employer branding!Influencer Marketing[10:11]If you are a startup and nobody knows about you, it’s time for you to proactively collaborate and engage with influencers. I share how a member of my Digital First Group Coaching Membership Community sends bicycle parts to an influencer for them to try. Because the influencer was interested in the product, they showcased it to their audience. And then the product now gets into the limelight, without paying anything! That’s how far influencer marketing can take you if you provide value that people actually wanted.[12:25]When you find the right influencers for your product, it becomes a no-brainer for them to naturally take an interest in it because you did your research and your product provides value for the influencer and their audience. This is a mindset shift that allows you to see marketing from a people-centric perspective.Social Media Ads[13:41]I share how my cLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Looking to make a splash in your industry? Virtual summits might just be the best way to do so toady. Perhaps you have registered for such a summit which had one or two dozen speakers, or maybe you have spoken at one.If you have done webinar marketing before, a virtual summit can help provide exponential value to attendees and benefits to your business.If you are intrigued by the potential or running a virtual summit or event for your business, this episode is for you. I interview one of the thought leaders in the space, Liam Austin, where we discussed:which virtual event is right for youhow to sell more of your signature offer from your eventhow to get recurring revenue on autopilotThis interview actually influenced me to begin preparing my own virtual summit which I hope to unveil in the near future! If you are interested in launching your own virtual summit, in addition to reaching out to Liam, make sure you check out HeySummit [affiliate]!Also, if you are a fan of the podcast and want to join my free monthly group coaching session, send your screenshot to neal@nealschaffer.com Thanks!Key Highlights[4:21] Introduction of guest speaker, Liam Austin[7:09] Evolution of Virtual Events[8:22] How Liam Austin Started Doing Virtual Events[9:03] Liam Austin's First Virtual Event[13:52] How to Find Influential Speakers for Virtual Events?[15:01] Ideal Opt-in Rate for Summit Events[18:03] Steps on Setting-Up Your First Virtual Event[21:22] How to Negotiate with Event Speakers[23:00] Determining Type and Size of Your Virtual Event[25:21] Repurposing Live Content[30:52] Ways on Generating Revenue from Virtual Event Content[33:55] Liam's Advice on How to Get Recurring Revenue from Doing Virtual Events[35:05] Importance of Turning Live Video Content into Evergreen Content[38:42] Why Considering Event Topics and Product Is Critical[40:56] All about Liam Austin's company and How He Helps People and Businesses[46:08] Liam's Advice to EverybodyNotable Quotes:Go out there and just test it, try it.  But word of warning. It's addictive. It's about providing value and helping people just realize like, yes, this is for me, yes, I need help on this. And I want you know, more of this.With the influx of virtual events, now we need to stand out, we need to do something different. We can't just be, you know, another cow in the field, we want to be that purple cow.Connect with Liam:EntrepreneursHQ: https://entrepreneurshq.com/Liam's LinkedIn Profile: Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

If you're listening to this podcast, you're doing so in hopes of implementing my advice or that from my guests in your company or own business.As a content creator, the greatest respect you can pay me is in implementing what I teach.In launching my group coaching membership community Digital First, I realize that many people get stuck with their digital marketing and simply don't execute. You can listen to as many podcasts and read as many blog posts and watch as many YouTube videos as you like - the information you need is all there, but if you don't begin on the journey of execution you can't be on your way to business success. Yes, this is a topic you've probably heard before, but I wanted to send you all a reminder based on recent conversations and executions I have seen in my own community. You don't have to join my community to become successful at digital marketing, but if you don't have a network of "doers" to surround yourself with and be inspired by, go find one - TODAY! Key Highlights[2:20] Neal's Group Coaching, Digital FirstA community of mentors that provides education about Digital Marketing through training videos.[3:43] Importance of Taking Action[6:43] You Learn by Taking Action and Doing It[8:05] How Neal Launched His Podcast From ScratchNeal created a 26-minute video where he shared how he started his podcast from scratch. He aims to inspire beginners to do it and try something new. There is no excuse in starting and creating content whether it be a podcast, blog, YouTube, or an Instagram channel.[12:11] Leveraging Relationships, Internet, and Social Media When Creating a BusinessThere's so much information you can get from the internet, social media, and your network that can actually help you build your business from scratch[14:08] Leveraging Digital and Social Media in Various Ways[16:48] Skyrocket Your Business By Having The Right Tools and MindsetNotable QuotesI'm trying to motivate people to pursue whatever they want to do to help them utilize digital marketing as their engine of growth.If you've been thinking about it, stop thinking about it, stop reading the blog post, do it.Doer's win. You're not going to succeed every time, especially in digital and social media marketing. But with every piece of content that you publish, with every product that you promote, you get closer to figuring out a lot of things because it's digital. We can get the data, and we can learn from the data. And we can continue to build and build and build assets through these experiences.With the Internet, and with digital and social media, anything is possible. You can create a business from scratch, and get it up there tomorrow. And there's just so much information out there.Today, there is a service for everythinLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

You've probably heard the term "data-driven content strategy," but what does that mean exactly? And how can it be applied to our social media content?Enter James Creech, Co-Founder & CEO of Measure Studio, whose motto is "It's a pleasure to measure." In our interview we uncover a lot of great tips vis a vis how to properly measure social media content and what insights for our social media strategy we can find from doing so.Some of the things we talked about in this episode include:Finding an effective social content strategy is hard. It's a blend of art and science that requires constant experimentation and refinement. To do so effectively, you need strong tools at your disposal that go beyond the limited analytics available natively from social platforms.The first 24 - 72 hours are critical for assessing content performance. You want to establish a strong early trajectory for your content to rank highly in search and boost organic discovery.Benchmarking content performance allows you to understand what's working and what's not working, so you can focus on making incremental improvements over time. This is particularly valuable given how often social platforms' algorithms change.Key Highlights[1:15] Introduction of podcast guest, James Creech[3:50] How James Got Involved with Influencer Marketing[6:20] What James' Business OffersHow does Measure Studio differ from other content measurement tools?[9:22] Measure Studio's Price Point[15:30] How to Create Brand ImpactWhen creating a content strategy you need to think of the elements. Ask yourself,  who is your ideal customer? Where do you want to reach them?[19:31]Benchmark Number of Hours Per Platform[21:49] Important Metrics to Benchmark[25:25] Where Measure Studio Focuses On[29:56] James' Role in Biden Harrison Campaign[31:57] James' Final Advice to the Listeners[32:21] Ways to Be More Effective With Your Social Media ContentNotable Quotes:Influencers are people, as much as they have distribution. They are also creative that storytellers have this really meaningful connection with their fans. And the only way to truly do that effectively is to organically get a tap into that authenticity in that audience.We want creatives to be able to express themselves. We want brand marketers to be able to communicate the awesome things that they're doing and what their product stands for. But in order to do that, you have to understand how it lands with your audience who enable the best forms of creativity.It doesn't mean you need to be on every social platform, you need to pick and choose which are the most important, then from there, understand the native content experience, the audience,  an experience that is unique to each platform.James Creech LinksMeaLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com