Your Digital Marketing Coach with Neal Schaffer

While many still cringe at the term "influencer marketing," something that has surpassed that buzzword of late is the "creator economy."So what exactly is the creator economy, its relationship to influencer marketing, and how it can be leveraged by both business and, of course, creators?Listen in to understand the historical perspective of the creator economy, and how the pendulum is swinging more in the favor of creators in this Age of Influence.Key Highlights [05:16] The Creator Economy And Its Relationship To Influencer Marketing[07:19] The Golden Era Of Influencer Marketing[10:19] How Content Creators Leverage Advertisements As Main Revenue Sources[10:34] Other Revenue Sources That Content Creators Have[11:34] Social Media Networks As Potential Revenue Source[13:55] What Does Creator Economy Mean For Influencer Marketers?[15:20] How Creator Economy Brings Transparency and Authenticity In Influencer Marketing[16:37] Start Creating Content Now![17:46] SummaryNotable QuotesYou cannot become an online influencer without publishing online content, they go hand in hand. So being a content creator has always been a necessity to yielding influence online. But not all content creators necessarily become influencers.For the first time social networks are actually paying creators to create content, knowing that it is the content and the influence is creating that content that users trust that keeps people coming back to the site.I would argue that we're seeing an even greater democratization of online influence. And simply put, there are more content creators influencing more people than ever before.For the first time social networks are actually paying creators to create content, knowing that it is the content and the influence is creating that content that users trust that keeps people coming back to the site. Content creators prove that they are the only ones who can truly set the trend for what social media users, ie all of us, end up consuming.The most successful relationships are going to be long term, collaborative, and mutual Win-Win.With the democratization of online influence and digital content creation, we can say with certainty that the Creator economy is here to stay. And as a byproduct, it actually will only strengthen the role of influencer marketing, with additional options for marketers, and access to content that continues to build trust and generate results.Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Paid Social is a mainstream form of social media marketing, and while many focus on fine-tuning targeting, have you thought about the impact that different ad formats can have on your cost and ultimate ROI?This episode features an interview with Lauren Schwartz, founder of the Creative Marketing Agency The Loft 325.  Lauren is a design professional with over 15 years of experience, including 8 years working in digital marketing.More importantly for us, her special power is in creating profitable creative strategies and creatives for e-commerce brands. and she is especially passionate about creating top-performing ad campaigns and creatives.Listen in for her advice on:Understanding the different ad formats and advantages and disadvantages of eachWhy video ads are the bestTips and tricks to create them and optimize them for maximum conversionKey Highlights [00:01] Introduction of Podcast Guest, Lauren Schwartz[02:58] Changes In Paid Social Over The Years[04:41] Lauren's Journey To Paid Social Marketing[07:09] How To Make Creative Branding And Creativity Organic And Authentic?[09:57] Is Paid Social Beneficial For Businesses?[11:18] Focus On Your Audience First[11:59] Different Ad Formats[14:55] The Trends In Different Story Formats[16:19] Why Video Ads Perform The Best[17:32] Navigating Video ROI[20:25] TikTok Ads[23:02] TikTok Ad Platform vs Facebook/Pinterest Ad[23:38] Ad Targeting and Guidelines[26:26] Tips And Tricks In Creating Ads[30:19] Connect With LaurenNotable QuotesI think the biggest thing is really trying to focus in on creators who just genuinely do give really good testimonials, and really do kind of show that authentic side.I'm making sure that the creators that we choose that if they do shoot content, that it doesn't seem sales, pitchy like I don't want them to seem like they're selling you something, I want them to talk to you I want them to make it seem like like they are really reviewing this product and talking about it.I think really just making sure that you have audiences to even talk to is probably the biggest thing that I would say that you need to focus on first.Now I kind of feel like more people are moving towards just different platforms really, like I don't necessarily think it's I mean, there's, there's so many trends and all the platforms. But I think the biggest thing is just, you know, making sure that it looks very organic.The biggest thing with creating the creative is, you don't have to have like a super high end production. Like you really just have your iPhone and shoot the content. And again, just make it very organic, make it very conversational.Connect with Lauren SchwartzThe Loft 325: Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

The other day I was helping my high schooler daughter apply to a summer program, where in addition to her transcript and essays, they asked for her LinkedIn profile URL.Yes, her LinkedIn profile!!!For those avid listeners of my podcast, I also covered a similar topic 2 1/2 years ago in 139: LinkedIn for Students: What Do I Put in My LinkedIn Profile if I am a College Student?If an overwhelming majority of college students, how many high schoolers have a LinkedIn profile in addition to their TikTok, Instagram, and, yes, Snapchat profiles?VERY few.So why am I even talking about this on my podcast?Because if you can picture yourself as a high schooler, who has little to no professional experience, and be able to complete a LinkedIn profile, you will see new ways not only to optimize your own LinkedIn profile, but also your personal branding and content you publish throughout social media.Don't believe me? Listen in, and then let me know what you think!By the way, the free ebook I mention in this episode can be downloaded here: Maximizing LinkedIn for BusinessKey Highlights [02:47] The Notion of LinkedIn Profile for Students[06:21] Which Social Network You Should Nail?[07:31] Strategic Value of Having a LinkedIn Profile[09:24] What Personal Branding Is About[10:01] The Common Application[12:57] Where Does LinkedIn Profile Start?[14:34] What Do I Need For A Background Photo?[16:35] The Professional Headline[17:27] Items You Need To Add To Your Summary or Headline[18:48] What Is The Feature Section?[19:54] How to Rock About Section?[21:36] What Can You Put In Experience Section?Notable QuotesYes, we brand ourselves through our content. But if there's any social network, where our bio is deep, and people will go through it, looking and readiness, and for whatever reason, whether they want to do business with us, whether they want to hire us whatever it is, or in this case, whether they want to consider you as an applicant to their university, they are looking at your LinkedIn profile.If there's any profile on any social network you really got to nail, it is LinkedIn.And I think the big thing here is if you want to brand yourself, and differentiate yourself, and create those emotional attachments, and really showcase who you are as a person, it's really going to come down to those activities.It really begins with that top visual headline, right? When I talk about personal branding, we need to get more and more visual.I think this is really where we look into those strengths that you have, what are those things that you want people to come to yLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

I have always thought that businesses can learn a lot from successful nonprofit marketing. The idea is that if a nonprofit that is strapped for resources can connect with their community, you should be able to connect with your own.This episode is all about nonprofit digital marketing, but in a similar vein, the advice here is applicable for all.It is an honor to have my Digital First Mastermind Community member, and someone that I can now call a friend, Beth Hammock on today's episode. Beth is CEO of Hammock Communications and is an expert in both Nonprofit and Higher Education marketing, and I think you will genuinely enjoy her advice as well as our conversation.Some of the digital marketing "magic" advice that Beth has includes:Illusions: Social media strategy - influencers, awareness, acknowledgement, appealsSleight of hand: Google ad grants - getting them and using them. How tos and examples of success. Magician's choice: Video storytelling - how to accomplish this on a nonprofit budgetKey Highlights[02:00] Introduction of Podcast Guest, Beth Hammock[05:54] How Beth Got Into Nonprofits[06:55] The Difference Between Educational Institution and Nonprofit[08:15] The Core of Digital Marketing for Nonprofits[14:30] Increasing Brand Awareness and Appeals[15:52] How to Create Perfect Facebook Ads for Nonprofits?[16:38] Are Social Media Platforms Effective for Nonprofits?[18:51] The Ideal Google Ad for Nonprofits[20:55] Successful Campaigns Stories from Google Ads[21:44] The Concept of Nonprofit Membership[23:00] Nonprofits Incentives and Businesses[24:39] Leveraging Resources In Your Community[28:00] Beth's Magicians Choice[28:49] Accomplishing Video Storytelling for Nonprofits[30:40] Services Offered By Beth[31:45] Connect With BethNotable QuotesSo nonprofits, rely on grants, community business support, events, a lot of them, that's where they get their funding, but really, in the United States, a majority of funding comes from individuals. And if they can just get connected, that's the marketing piece, build brand awareness, engage people to start building those relationships.I think you start with the core principles of marketing, which storytelling is the core. And you can tell stories if you don't have a lot of money.So development communications, you want to show the impact of giving. To illustrate that has a little bit of content and a call to action of giving now.I think that nonprofits can really improve though on their exclusivity is, especially the way that they message it, if you just would say one benefit, and shout it and it's something really good.Connect with Beth HammockHammock Communications: Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

If you were to look at my LinkedIn profile headline or the main menu on my website, you might see a title that you don't recognize:Fractional CMOA lot of people ask me exactly what a Fractional CMO is and what I do as one, while others, after learning about it, want to follow in my footsteps.So what exactly is a Fractional CMO? And why might you want to hire one to help you with your digital marketing?Listen in as I reveal all!Key Highlights [02:31] How My Journey Into Becoming A Fractional CMO Began[04:13] What Got Me Into Fractional CMO[06:30] The Reason I Wrote The Age of Influence Book[07:22] What Are the Requirements to Become A Fractional CMO?[08:48] The Concept Of A CMO[09:23] Ways of Working With Fractional CMO[10:19] The Bad Side of Being Fractional CMO[13:10] The Key Benefit of A Fractional CMO[13:23] Fractional CMO vs External Consultant[14:16] My Role As A Fractional CMO[17:18] SummaryNotable QuotesIt's the reason why I'm writing my next book on general digital marketing. Because so many companies wanted help with their influencer marketing, yet, there were so many other things they needed help with. This requires obviously, to have a certain amount of experience that you could create and implement a digital and social media marketing strategy for any business.Social media changes over time, you know how well you perform on the different digital marketing channels changes over time. So the needs are always evolving.In other words, you may want to work with a fractional CMO, they may not have the capacity, the bandwidth to work with you. But I believe it is great because it allows you to work with different companies. It allows you to gain experience working with different companies in different industries.In other words, if you're not quite ready to hire a full-time CMO, but don't want to outsource your marketing leads to an agency or a general project-based consultant, a fraction of the CMO brings experienced leadership to help accelerate your strategic objectives, and reach the next level growth and profitability.The role that a fractional CMO will play will come down to a combination of the needs of the company hiring them, and the skills and experience that the marketing professional brings to the table.If we can find the right person, I hope this really opens your eyes to the potential because look, digital marketing, can be done anywhere in the world, but it requires a lot of different skill sets. And there aren't a lot of really, really experienced people out there.Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

A lot of us in digital marketing tend to treat content marketing like a digital machine. Create this content and expect these results. Unfortunately, this leads to creating a lot of very average content that everyone else is publishing on the Internet, adding to the noise and not driving any impactful outcome for your business.Georgios Chasiotis, Managing Director of the B2B SaaS content marketing agency Minuttia, wants to change that. By looking at the current trends in content marketing based on his expansive client work, he wants to give you his advice on:Why "copycat content" isn't going to get you the results that you needWhat type of content you need to create based on your company's lifecycle stageWhy you need to focus on creating a library instead of a publication and how to do thatReady to significantly improve your content marketing for 2022 and beyond? Then listen in!!!Key Highlights[01:20] Introduction of Podcast Guest, Georgios Chasiotis[04:03] When and Why Clients Come to Minuttia?[06:48] Is Content Marketing Equivalent to Blogging and Blog Content?[09:09] How to Avoid Copycat Content[11:03] Things to Consider When Creating Copycat Content[13:44] Minuttia's Process On Keyword Research[18:22] Keyword Strategy for Middle Stage Companies[20:03] How to Build Topical Authority[23:05] Guidelines on Library Content[28:42] When to Expect Traffic Results[32:12] Content Promotion[33:34] Connect with Georgios[34:05] SummaryNotable QuotesDon't limit yourself, experiment with different content from us, find the ones that work best for you and for your audience at the same time, and focus on them. I think that the way keyword research and topic ideation, or the way we described earlier, people are going to open a keyword data provider and they are going to try to find a keyword. I think this is wrong. Because decisions that most companies make are heavily influenced by metrics such as for example, keyword difficulty, okay? But all these metrics have weaknesses, and you cannot allow these metrics to form your decisions.At that early stage, we would advise the company to publish content that demonstrates the value of the product, or we would advise them to look for guest posting opportunities in an effort to leverage the audience of another website, okay, or arrange co-marketing activities are very heavily focused on content.I would say that when you have very strong indications of product-market fit, and you are like, You know what, we are ready to start growing. This is when you can start investing into content marketing, content creation, SEO and so on.The more firsthand experience you have, the more you understand, for instance, the market price, that influences will charge youConnLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Leapfrogging (pun intended as you will see shortly) off of my previous episode #234 speaking about the virtues of being a marketing generalist, here is a case in point: If you want to become a marketing leader, you need to have all of your digital marketing bases covered.What bases need to be covered? And what does a comprehensive digital marketing program look like?I am honored to have my friend and Digital First Mastermind Community Andrew Smith on as my guest today offering us an x-ray view of the digital marketing program that he is running as the Senior Marketing Manager for Leap, the leading all-in-one home improvement contractor sales software.Leap sells to other businesses so the program being described is a B2B digital marketing program, a treat for you B2B marketers. But even if you are a B2C or nonprofit marketer, the lessons learned from Andrew's experience are 100% applicable to your situation.Key Highlights[00:57] Introduction of Podcast Guest, Andrew Smith[03:55] Andrew's B2B Digital Marketing Background[04:44] What is Leap And What Does It Do?[07:27] Where To Begin Digital Marketing Strategy?[10:14] Deciding on How Much to Invest In Each AR Activities[13:32] Criteria To Look At When Deciding About Changes In Budget[15:18]  Targets Set For Marketing By The Management[17:31] Verticals Based On Data[24:44] Andrew's Advice For Marketers In Marketing Technology[29:22] Upcoming Leap Features[32:44] Connect with AndrewNotable QuotesIt's being at least in front of those people and keeping them at least engaged to the degree that they don't tell you to go away that then when they're ready to pull that trigger, you're still front of mind enough that they are aware of you to do that.Being able, to know that what you do is going to produce a certain amount is a good place to be rather than sort of doing something and not knowing what's going to happen.It's more about the quality of that content, rather, the budget to reach those people since we have that covered. So there's really no category that we're not in, but it's creating the content for the vertical that's more important, I think.Start out small, prove a little prove a proof of concept, right? If you're doing you know, advertising or content marketing, or email or any of the channels that you're not currently in that you need some budget for that and try something you know, small or free.The other flip side of being in a company where the culture is very collaborative and productive, so that you know, what you need in marketing, from the product or from sales or from customer success, you have those people in those relationships that are willing to help you achieve what you want to do, as well as for the benefit of the company.Connect with Andrew SmithLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

"The riches are in the niches.""You gotta niche down."You've heard these over the years, including on this podcast. And I don't disagree with the advice if you want to gain visibility in a noisy market.However, if you are a marketer or a marketing entrepreneur, just owning one niche might not be the ideal solution to your strategy and most likely not for your customers.Listen in as I share my own experience and advice and make the case for becoming more of a digital and social media marketing generalist.Key Highlights[02:27] Why It's Dangerous To Stick To A Niche?[02:50] How I Began Blogging[05:51] Wanting to Be A "Doctor of Social Media"[06:57] Offering Additional Value Beyond Niche[9:10] The Time I Went Generalist[10:34] Launching My Fractional CMO Service[12:29] Going Back to the Role of Generalist[13:06] Why You Need to Have a Broader Knowledge[15:31] My Work As A Fractional CMO[18:15] SummaryNotable QuotesIn other words, if you go to a doctor, you don't tell the doctor what you have, you tell the doctor your symptoms, and they propose something for it, that you might have this, you might have that, let's take some X rays, let's hear some medicine.If I want to pursue best practices, in my job, in my work in my career in my life, I have to provide the best thing that businesses need.Social networks don't exist in a vacuum. Social media does not exist in a vacuum. It's all part of digital marketing, which is all part of marketing.if your business obviously has something that is competitive in one specific niche area, it makes sense to go for it.Customers don't just use the tool to use a tool, they use a tool to solve a problem. Businesses don't look for people who seek out people with a niche, because they have a need for that niche. They have a problem that they want to solve.Niche gives you visibility. But it doesn't always solve all the problems that people that have an interest in a niche have. In order to become a generalist, you need to have niche knowledge. But it's not just one niche at the end of the day. It's a combination of niches.This really defines the current work that I do as a fractional CMO. Because it goes beyond just one niche, one category, it goes down to the problems that companies have, and the potential solutions for them. Using the entire toolkit of tools and channels that Digital Marketing provides.I do believe if you're not known for anything, the niche, without a doubt gives you that visibility. But as you niche, I want you to be thinking about the broader picture of the role of the generalists. And I don't want you to be afraid to go outside of your niche to gain other expertise, which I believe you will need, regardless of what niche you decide for what industry.Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

What does the term "affiliate marketing" conjure up in your mind?For those of you who have read The Age of Influence, you should remember that I believe that affiliate marketing is one of the earliest forms of influencer marketing. Not only does affiliate marketing provide many of the benefits that you can receive from influencer marketing, but it can also directly impact your sales, SEO, word-of-mouth, and other digital marketing metrics.To clarify what exactly affiliate marketing is and what are the best practices for utilizing it in your business, I am honored to have Kyle Kostechka as my special guest. Kyle is Business Development Director for the oldest and leading affiliate marketing company, Clickbank, and spends his days consulting with both brands and affiliates.I hope this episode is an eye-opening one that helps you take advantage of what affiliate marketing can do for your company.Key Highlights[02:47] Introduction of Podcast Guest, Kyle Kostechka[06:31] Who Is Clickbank?[15:50] ClickBank's Features[16:57] How Much Does ClickBank Costs?[21:22] How Does ClickBank Get Traction and Get Affiliate Sign Up?[22:52] The Mistakes People Do in Affiliate Marketing[27:30] Tip from Kyle[30:33] ClickBank Success Stories[33:57] The Best Practice to Follow to Be Successful[37:10] One Mistake That Companies Make With Affiliate Marketing[41:54] Connect With KyleNotable QuotesYou have to be really cognizant about in speak a language that's going to be attractive to them and make sense of them. That's how a lot of these deals start is you just have to go out, be bold, and say hi to somebody.One of the biggest things to remember with affiliates, especially when you're in a b2b, it's the trust is what you're paying for with those commissions.So if you find some and they are affiliates, that is an immensely valuable way of getting into that very niche conversation that otherwise would be very difficult to do. Remember that relationships are key. What I mean by that is a lot of affiliate marketing, the deal just doesn't always happen perfectly the first time, it takes some time to massage and get to where it needs to go.So even if it takes time, and that patience, if you build the relationships along the way, you know, it almost becomes a switch that you could flip on for traffic and revenue. Don't lose sight of the importance of those relationships in this community because it will pay dividends not only in the short term but definitely in the long term.Connect with Kyle KostechkaAffiliated: Clickbank's Official Affiliate Marketing Podcast: Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

A lot has been said about blogging, both good and bad. Is it dying? Isn't social media more important? All of these arguments miss the point: In a Digital First world, being visible in search engines should be of utmost importance to every business, and, when done right, blogging holds the keys to success.Learn from my own success in blogging and why I continue to double - triple - quadruple down on it and the concrete steps that your business can take to do the same in this episode of my podcast.Key Highlights[01:31] When Did I Start The Process of Doubling Down On My Blogging[02:07] What Can I Do To Get The Word Out About My Book?[03:33] Seach and Social on Social Media[04:19] YouTube and Google Search Engine Strategy[06:23] The Things That Dominate Search Engine Results[07:33] What You Need to Do If You Find Bad Content On Your Website[09:27] Why I Create My Own Library of Content[12:42] The Statistics I Get After Creating Library of ContentNotable QuotesSo list building strategies, and then leveraging technology that allows you to utilize marketing automation, to improve your chances of converting people on your list.You need to share your perspective, you need to help people you need to help them make or help other businesses make the right decision, and they are not being served by the current search results.Blogging is about building equity. It's about creating assets.I'm building up my library, and I'm seeing that the strategy is working because I'm genuinely creating useful content for people without trying to sell them a tool.I am going to start treating all this content not as a one and done, but as assets that have long term shelf life, and I'm going to start a process of revising them.If you're not creating that content that is truly useful and resourceful that would normally be in the format of a blog because you are missing out on the search aspect of this. In fact, everybody's searching is going to your competitor, or they're going to irrelevant or bad content.It begins with the mindset that the search engine rankings are exposing bad incompletes old or irrelevant content and my company or me, I can do better. I am the best I am the expert, our company's the expert, we need to get this content out there. And when you have that mindset and when you have that passion, you can achieve exactly what I did.Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com