Your Digital Marketing Coach with Neal Schaffer

I talked about my perspective on the Creator Economy with its relationship to influencer marketing on episode 241 literally 10 episodes ago, but seeing how it is a trending buzzword these days, I wanted to invite on an old friend to give us his perspective, as he is literally launching the first event around the Creator Economy called the Creator Economy Expo (go here for a $150 discount: https://nealschaffer.com/cex)And this guest, Joe Pulizzi, founder of Content Marketing World, knows something both about content marketing and launching and running successful events.Listen in to learn Joe's perspective on where things have gone with content marketing and where they are heading with the Creator Economy. We covered a LOT of ground on this podcast, even touching upon the metaverse / Web 3.0 and NFTs.If you want to understand the future of social media marketing, you'll want to listen to the end!Key Highlights [01:29] Introduction of Podcast Guest, Joe Pulizzi[04:19] Evolution From Content Marketing to Creator Economy[08:27] What is Creator Economy Expo?[09:42] Why Content Creators Shouldn't Be So Focused on Social Platforms[12:11] What is a Content Creator?[13:45] Why Creator Economy Expo Was Created[15:16] The Ultimate of Creator Economy[18:47] You Need to Build Audience First![20:04] The Best Way to Generate Revenue[22:54] Focus On One Platform and Master It[25:50] Tilt Niching Vs Tilt Differentiation[29:17] The Mission Of Creator EconomyNotable QuotesAnd really, when it comes down to my take may be versus a lot of different people is I don't like what's going on with content creators being so focused on social platforms, when those social platforms then make the changes as they always do.What I found over COVID was what was old is new again.The core really is to be content entrepreneur.You had a lot of great things that are happening. And I don't want people to miss that. So my recommendation is let's experiment. Let's see. But this is really something new that can move content creators from being totally dependent on social platforms.Look at the ones that aren't, the ones that are successful, already have an audience and get this, they usually have a pretty good email list.LLet's get rid of some of this stuff. Let's focus on being great at one or two things instead of just throwing your content all over everywhere.What are the two biggest problems with companies that try to build an audience, one is they don't have a content till they don't have a true differentiation area. And the second is they don't deliver consistently over a long period of time.Guest Links:The Tilt: Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

If you are not building out an email list, you are leaving money on the table.And if you have an email list but are not regularly engaging with your email subscribers, you are leaving money on the table.Listen to this episode to learn why email marketing is so important, has the highest ROI of any digital marketing channel, and a preview of my new free ebook to help you understand best practices in how to "do" email marketing right.Download my free ebook, The Definitive Guide to Email Marketing, here:https://nealschaffer.com/email-marketing-guide/Key Highlights[01:54] Introduction to My Newsletter[03:04] What I Realized About Influencer Marketing[04:34] My First Ebook On Email Marketing[05:18] How Email Marketing Benefit Your Business[05:25] Choosing the Right Email Marketing Software[07:17] Why You Have To Build An Email List[07:46] Email Marketing ROI Example[09:11] Another Data Point[09:35] How To Know the ROI of What You're Doing[12:06] Podcast Data Points[12:42] How to Engage and Build Relationship With People?[14:46] How to Build Email List[16:08] How to Leverage Sequences[16:38] Keeping It Human[17:31] Make Every Email A Love LetterNotable QuotesBased on their business objectives, I realized that influencer marketing wasn't the only way in which they could reach their goals. And in fact, in some cases, it might even be the best choice.And at the end of the day, everything else you do is on rented land, social media is rented land. If you're trying to get better search engine rankings, it's rented to YouTube, Apple podcasts, it's all rented land, we don't own it, the only thing we own our own websites, more importantly, our own email lists, right, which give us direct communication.And we could say the same thing on a podcast and YouTube as well. This is content, it's gonna live forever in the search engines. It's out of your control, but you're building asset.They continue to develop a deeper relationship with their customers, their customers continue to open their emails, and they continue to act upon what those calls to action are.Because once again, they may see us on social media, they may not they may see us in search engines, they may not they may come to our website, they may not. But the email, we know that we can get in front of people, right. And when we get in front of people, we need to be strategic about how we do it. But if we are given the privilege to directly communicate with people, that gives us an opportunity to deepen the relationship on our timeline, rather than the timeline of an arbitrary algorithm.I realized there was a gap in the market marketers were being misled on what influencer marketing was, they were missing out on an extremely impactful way ofLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Every year we come out saying that this is the year of video. Seems that way doesn't it?Even if you know you SHOULD be doing more video as part of your marketing, it can be challenging if you don't know exactly what you SHOULD do.I also face this challenge, which is why I'm excited to present to you this interview I had with Scott Miller, content marketing expert and Founder and CEO of Centerpost Media.We discussed:Understanding the power that video can have for your marketing.Did you know, for instance, that 64% of internet users are more likely to buy a product after watching a video?How to create the perfect video.If budget allows, hire a professional to help you with videos, but if you are going to produce the videos yourself, there's a LOT to consider.How to best use your videos on social mediaand more!Needless to say if you are trying to play catch up with video, this episode is for you!Key Highlights [01:35] Introduction of Podcast Guest, Scott Miller[06:48] Why We Need To Focus On Video Today?[09:25] How To Create A Perfect Video?[12:28] Balancing Professionality With Authenticity[14:22] Tips And Tricks On Preparing Recorded Videos[16:00] Scott's Suggestions On How To Come Up With Ideas For The Video[16:37] Expert Marketing[18:00] How To Best Use Videos On Social Media[20:53] Balancing Videos With Other Content Type[23:32] Connect With ScottNotable QuotesI think it goes back to one of the trends we're seeing in marketing is being authentic. And so more and more consumers want to know, what does the CEO stand for? How are they treating their employees? Video allows you to convey who you are and tell your story. And I think that's the reason why it's so powerful. I think for me, it always starts with what are you trying to accomplish? I think that's that's step one. When we talk about creating video, you do not have to have video on every single platform.It doesn't have to be huge, you know, it doesn't have to be complicated Neil, it just has to be something that if I'm watching your video, am I getting your message? Is that coming clear? Are you communicating that? And certainly the video does it. But I think having a closed captioning and having the text helps with that as well.80% of the content needs to be free advice. So think to yourself, what are some things I can offer for free, and that scares business owners, right? If you give me something for free, and I try it, and it works, and I want a deeper level, who am I going to go to? This is really about you know, you call it expert marketing, it's about you are already expert in your field.Stop worrying about following the social media trends that do not bring you additional business.Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Content creators are able to generate engagement and influence because they are not always using their content to promote a product or service, but they are using their content to connect with their community and provide value.Just as businesses are at a disadvantage in social media, with the growth of the creator economy, I would argue that the tables are turning against businesses in all of digital media.I want to share with you what I have learned over the last two years of post-COVID digital marketing and why the creator economy will continue to eat into the mindshare that businesses have had in digital marketing.Once you understand this, even if you are a business there is still a way to gain mindshare and compete with content creators.The secret is the one thing that this episode is all about, and you'll have to listen in to find out what it is and the various examples I use to help you see the light!Key Highlights[01:26] Why I Keep Going[03:03] My Library of Content Around Influencer Marketing[03:51] Content Marketing 101[05:00] Who Are We Creating Content For?[06:07] My Blogging and Author Journey[06:57] Revising My LinkedIn For Business Ebook[08:17] Why I Select My Podcast Guest Carefully[10:32] Be Part Of The Process[11:09] Why You Should Not Outsource Critical Tasks To Your Brand[11:36] What Drives Me?[13:18] See Whatever You Do In Digital Social Differently[16:01] Why Email Is Still The Best Way To Engage With People[18:26] Infuse Concept Of Caring For Other Others In Your ContentNotable QuotesI always say content is the currency of digital media content is the currency of social media.But the important thing is, when we're creating this content, is it all about us? Or is it all about them? Are we creating it to have a one sided transaction so that we are the ones profiting? Or do we truly care about that other person?But the important thing is, I've always wanted to give out my best content, and have always wanted to not hide anything and give what I thought was the best advice, whether or not it made me money. Because I know that this is the information that my community needs.But the central part is I care about I select these people that want to be on my podcast very, very carefully. I am very, very careful as to who I accept, because the whole lens is will this person provide you valuable information?There's nothing wrong with having writers as part of your team. But at the end of the day, you need to be part of that process, you need to be an integral part of that process.What drives me, ladies and gentlemen, is that I want to leave the earth a better place than it was without me. That's what drives me is leaving whatever legacy I can.We all have the ability to influence otherLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Today I have a special guest who is also an influencer marketing expert discussing the past and future trends of influencer marketing. P.J. Leimgruber is the founder of one of the leading influencer marketing platforms, NeoReach, and he most recently founded the Clash App.He developed this new app because he feels that the existing brand deal system that is prominent in influencer marketing is broken. That's why PJ recently joined forces with former Vine sensation, Brendon McNerney, to launch Clash, a short-form video app with built-in creator monetization tools, to solve the problem, and provide the infrastructure necessary to create a more sustainable brand-deal ecosystem.Some of the things we discussed include:How social media user behavior is changing going into 2022, and why that's a good thing (creating more authentic interactions, building off of connections to niche audiences and devoted fanbases)How brands can leverage "microtransactions" and tools like Clash drops to connect with target audiencesWhat changes we will see in 2022 in influencer marketing trendsKey Highlights [02:08] Introduction of Podcast Guest, P.J. Leimgruber[04:28] P.J's Journey To Founding Neoreach and Digital Marketing[07:49] Using Influencers Instead Of Traditional Ads[10:28] The Difference of Social Media Now Compared Before[12:49] Creating More Authentic Interactions[13:53] Why Brand-Deal Relationships Are Broken Today[15:49] The Problem With How Influencers Are Treated[16:51] What Are Microtransactions And How Brands Can Leverage Them[19:07] What Clash App Does[25:25] The Shift For Influencer Marketing Next Year[28:48] Connect With PJNotable QuotesIt doesn't necessarily need to be in the sense of scale, in terms of millions of followers, you know, we're seeing these small micro creators have had great success doing what they love. And that's encouraging to see.I think that creators now more than before, really understanding that distinction, and really think about how do they cultivate those relationships with those top fans. I encourage the folks that are on the brand side, to really rethink their influencer strategy and that lens and think less about the performance metrics and the views and the numbers and really think about the creation of the fostering a connection between the brand and the creator, the same way that the craters foster that connection with their fans.What we want to start thinking is not what the creators think about is how do I break away from needing to fit the mold of what the brands are looking for, into saying that I just want to be me, and I want to build relationships with my fans, I want to build my digital community, I want to connect with my ride or die fans.Guest Links:Neoreach: Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

With all of the changes that society, technology, and social media undergoes at a frenzied pace, have you taken a step back to analyze your results from the previous year and use that insight to pivot your digital marketing strategy?This podcast provides you a living example of how I balance my own digital marketing channels, what I learn from the data, and how I plan on applying it to all of my digital marketing this year.I hope this episode both inspires you and provides you with a concrete example to help you truly Maximize Your Digital (and Social, of course!)Key Highlights[02:34] A Little Personal Story[08:06] How to Pivot Your Digital Marketing Strategy For 2022[10:04] Looking At The Output in 2021 [11:26] Blogging As Part of R&D[12:33] My YouTube Output[13:44] My Podcast Output[14:52] Rebranding My Podcast[15:45] My Email Marketing Output[17:05] The Big Three Areas of Digital Marketing[17:53] Initial Results for my Blogging[19:40] Initial Results for my YouTube[20:07] Initial Results for my Podcast[21:21] Initial Results for my Email Marketing[22:26] Conversions On My Website[25:11] My Fractional CMO Services[25:34] My Mastermind Community[26:12] Plans for 2022[28:15] Outlines[29:31] Giving Social Media Algorithm What They Want[30:50] SummaryNotable QuotesBut for me, this is the output I needed, I'm not going to go overboard and say I'm going to blog twice a day, I think blogging four times a week, over the course of a year, says that in my library of content, I have 200 pieces of content. And for most companies that that is enough, you don't even need to blog four times a week. That's just me.And you know, the goal for 2022 is to stay consistent.For me, it's really about building that strategy. And making sure that the content has impact. There's a lot of different directions I can go.As I learned early on in my career, part of a strategy is also deciding what not to do. You really need to stay focused.What I want to do this year is really be more strategic, and raise the quality of both my own content, and those guests that I invite to be on the podcast.I like to keep things really, really simple. I like to provide you clarity, but clarity with impact.To me, it's all about conversions. It's all about getting people on my email list, so that I can communicate with them a little bit more frequently, and promote what I'm doing a little bit more frequently as well.And it really mimics the advice that I've been giving you on this podcast is to focus on non-social evergreen content outlets, my blog, my podcast, and YouTube.But it's also about giving social media algorithms what they want, and they want video.Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

One of the benefits of content marketing is in generating thought leadership, but how exactly does it work?This episode will go deep into content marketing, content syndication, traditional media, and how all of it can be leveraged to yield thought leadership. Specifically we will focus in on these 3 points:1. Thought leadership requires a deliberate strategy Associations and nonprofits are authorities on the industries, professions and issues/causes they represent. Association and nonprofit leaders naturally have deep expertise to share. But thought leadership doesn’t just “happen.” This should be supported by a thought leadership strategy - to media, policymakers, members, prospects, donors, etc. 2. Thought leadership involves multiple tactics - but brings many benefits: There is no one way to do thought leadership. Some campaigns are directed more towards policymakers, others towards consumer media, others towards donors. Thought leadership spans speaking engagements, blogging, video, social media, by-lined articles and more. It is not a one-time thing: rather establishing thought leadership requires regularly communicating knowledge, intelligence, and insights. It is a long game, not a short burst, but has huge benefits of building credibility, trust, visibility and recognition. 3. Leverage visibility opportunities by give media what they can use: Thought leadership campaigns can be standalone, though are generally part of a larger PR/visibility campaign for an organization and/or an issue. For any visibility campaign, make sure your “owned media “ (social media channels, blog, Linked In, etc.) is robust. Then make it easy for media to cover. Submit by-lined articles or columns that outlets can run with. Regularly share not just data trends, surveys, and forecasts, but also stories of impact. Associations and nonprofits have so much knowledge but generally share it only with members or donors, etc. That expertise can go so much broader by figuring out the best way of capturing and communicating it.Key Highlights[02:20] Introduction of Podcast Guest, Rick Smith[12:34] Why Deliberate Strategy Is Critical[13:46] The Real Challenge To Content Marketers[16:09] Ways To Build Up Your Credibility[19:41] Multiple Tactics For Thought Leaders[23:50] How To Leverage Opportunities Aligned In What Media Can Use[27:50] Connect With RickNotable QuotesThe challenge people face is, you start off by wanting to build that credibility or be that expert.You have to sit and think, what is it that makes you unique? What is it that you have to offer? You've got to craft your message.People should be doing utilizing every channel they have. If you got to think of it this way, the media is concerned about their audience, they want their audience to have inteLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

As we enter 2022,  are you looking for some new inspiration for your digital marketing? If so, this is the episode for you!Join me as I give you my suggestions on which 10 channels you should consider launching, or if you are already active but not getting the results you need, relaunching in 2022.Specifically, these 10 things that I discuss in detail on this podcast are:TikTokShortForm VideoYouTube ChannelPodcastPinterestBlogEmail ListMembership CommunityWorkshopCourseKey Highlights [03:22] First Area I Recommend To Invest: TikTok[04:33] How To Launch TikTok Channel[06:07] Looking At The Patterns And Formats[07:10] Type Of Content To Launch In 2022[07:43] The Importance Of Storytelling[10:07] The Third Channel To Launch Or Relaunch[11:00] Type Of Content To Create For YouTube[12:10] Developing Your Own Podcast[13:51] How You Should Think Of Your Podcast[16:00] Fifth Channel To Invest To Pinterest[18:07] Why You Should Be Blogging[19:08] Number 7: Email Marketing[20:44] Develop A Membership Community[21:36] My Community Membership[22:30] Develop A Workshop[26:12] Creating Course For Your BusinessNotable QuotesBegin to like not things that you personally like, but begin to like those things that you think your ideal customer would like.Think the only way to understand this in all honesty is you got to be on the platform, you got to be consuming.Consume process, reengineer and you need to find your own pattern, your own process that works for your company, to be able to do visual storytelling.If you start with the objective of I want to develop relationships, I want to deepen relationships with customers. Or I just want to understand how people that have a passion for something think, or you know, whatever it is, that objective will keep you going will keep your podcast going, I think it's going to be easy to achieve.If you're not sure, do some searches. See if your competitors are on there. See if there are content creators on there already creating content about your market. And if you see enough of it, go for it. If you don't see enough of it, I would still keep an eye on it and consider experimenting with.Really think of email marketing in a way to how can I best develop relationships not only with website visitors to have them opt into my email list, but once they're on my email list, how can I generally develop a better relationship with them that is going to pay higher dividends for my business in the future.It could be a very, very easygoing, low investment of time and resources way of allowing people to access you, but I think from your perspective, it's less about monetizing this anLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Welcome to 2022!After reading all of those blog posts about social media and digital marketing trends for 2022, how are you going to invest your marketing budget this year?This episode is focused on helping you find ROI from under-invested but important aspects of digital marketing in 2022, especially in consideration of recent trends.Specifically, these 10 things that I discuss in detail on this podcast are:Blog Content / SEOLong-Form Lead Generation ContentEmail Marketing / Marketing AutomationLong-Form Video ContentShort-Form Video ContentInfluencer CollaborationsEmployee AdvocacyCustomers and Customer ExperiencePeopleEducationKey Highlights [02:55] First Thing To Invest Your Marketing Budget In 2022[04:24] Ways To Be Resourceful On Your Blog[05:08] Why Search Intent Is Critical[06:13] Second Thing To Invest To[07:45] Third Area: Email Marketing/Automation[09:42] Email Marketing Tools[10:11] Fourth Things To Invest Your Marketing Budget[12:10] Should You Invest On Tiktok?[14:27] The Benefit Of Collaborating With Content Creators[16:29] Seventh Area: Employee Advocacy[17:56] Investing On Customer Experience[19:15] Ninth Item To Invest To[20:13] Invest In Your Own Education[21:55] Ways To Recreate Educational Experience[22:16] SummaryNotable QuotesIt's time to regroup, ton to figure out how to best invest I'm all about every year, or even every quarter, sort of pushing that reset button just so that we're always in alignment. And we always understand the value of every dollar or yen or pound or euro, or whatever currency you spend is in your marketing.Be the source of information by offering them something of value. It could be an eBook, a white paper, a webinar, a pre-recorded demo, but exchange that value for a lead, ie giving them some sort of information in a live or recorded format, to help with your demand gen efforts.Make every email a love letter. And if you can have that philosophy with your emails, I do believe over time, they will get open more they will get read more, you'll build a deeper relationship, and it'll lead to more business for you.There is value in influencer collaborations at the least, of learning how to better do this type of content by actually collaborating with influencers, having them do it for you, having them post to their social networks, but also in the contract, make sure you do this, but get access to the content so that you can utilize it for your own social profiles or website or social ads.And through the art of doing this, you are going to have a natural fan base that won't just amplify and support your own content. But they will talk about you naturally, as well.Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

In The Age of Influence, I talk about how leveraging influencers is the best way to incite word of mouth in social media if you don't have a large fanbase.What Mike Baddeley did for his brand Passchier is a case study that you can learn from as to how to go about doing this.We're not talking about randomly paying random influencers with large followings to talk about you. We're talking about strategically building relationships with those that will probably be interested in your product or service and gifting them product to kickstart things.It is an approach that many startups use with success, so listen in to how Mike has used this strategy to literally help build his business.Key Highlights[03:38] Introduction of Podcast Guest, Mike Baddeley[06:26] How Mike Started Passchier [08:52] How Mike Promoted His Products[12:08] The Marketing Technique Mike Did To Spread The Word About Handlebars[13:10] How Mike Find Influencers[14:51] The Problem Of Finding Relevant Influencers[16:24] Sustainability Angle[18:25] How To Maintain Relationships and Expand At The Same Time[21:44] Potential TikTok Marketing[22:39] Mike's Advice On Leveraging The Power Of Gifting[24:46] Connect With MikeNotable QuotesThe spread the word key audience is his bike tourists and commuters. Just contacting these influencers on Instagram, or on their websites, and just approaching all these people.You've got to get them in people's hands. And you know, you can't sell a secret member, someone saying that it's such an obvious thing to say, but you've got to get out there. And you've got to get people talking.The journey now is some of the influences we've targeted and had dialogue in there reviewed the product, we need, you know, maintain that relationship. So managing that relationship is a critical part of that journey.They've got an audience in the audience wants to hear information. And so if we can be proactive in providing that and providing product for their customers to to sample as well. So we're giving giveaways to their customer base as well, their member base as well.What people forget is that creators need not just creativity and an audience, but they need content, they need things to get content around, right.And it's a really good reminder that really what it comes down to is the content but also you being able to provide that and those do that have product have the ability to provide.It might be a little bit harder to get people excited about wanting to try your product, but the higher value offer and the more relevant it is for the people you reach out to obviously, the better results you're going to get.Connect with Mike BaddeleyPasschier: Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com