Your Digital Marketing Coach with Neal Schaffer

Tired of cold emails that get ignored? What if I told you that sending gourmet cookies could be more effective than your entire digital marketing budget?In this eye-opening episode, I sit down with Corey Quinn, former CMO at Scorpion and author of “Anyone Not Everyone,” who reveals how gift-based outreach became their company’s #1 sales channel - outperforming a $6 million marketing budget that included ads, content, and 100 annual events.Corey shares the exact strategy that helped close seven-figure deals with brands like Lululemon, ReMax, and Hyundai, and how his team scaled this approach to send 15,000+ gifts annually while growing the company to $200 million in revenue.In this episode, you’ll discover:✅ Why traditional cold outreach fails (and the psychology behind gift-based marketing)✅ The “unique, striking, impression” framework for choosing the perfect business gifts✅ How to build a high-quality prospect list that actually converts (it’s not about volume)✅ The 6-step follow-up system that turns gift recipients into million-dollar clients✅ Why timing is everything (and when to call after your gift arrives)✅ The long-term strategy of consistent gifting that beats one-off campaigns✅ Real case studies: From overnight FedEx cookies to custom embroidered pillowsPerfect for: Entrepreneurs and small business owners struggling with lead generation, content creators looking to monetize their audience through B2B services, and anyone tired of competing in the crowded digital marketing space.Key Takeaway: Sometimes the most effective marketing strategy isn’t digital at all - it’s deeply personal and surprisingly analog.Guest Bio: Corey Quinn is a sales and marketing expert who spent 19 consecutive quarters as the top producer at a digital agency before becoming CMO at Scorpion, where he helped scale the company to $200 million. He’s the author of “Anyone Not Everyone” and specializes in helping businesses escape the generalist trap through deep specialization and relationship-driven marketing.Free Resource: Listeners can get Corey’s audiobook “Anyone Not Everyone” plus workbook, videos, and templates at anyonenoteveryone.comSubscribe to the Your Digital Marketing Coach podcast for weekly insights on building and growing your business through strategic digital marketing.Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Are you getting generic, robotic outputs from ChatGPT that sound like everyone else's AI-generated content? You're not alone—and you're definitely using AI wrong.In this episode, I'm revealing my ASKNEAL™ framework, a revolutionary 7-step system I developed while revising my bestselling book "Maximizing LinkedIn for Business Growth." This isn't just another AI hack—it's a complete methodology for collaborating with AI tools to amplify your authentic voice across every aspect of your business.What You'll Learn:The 7 steps of my ASKNEAL™ framework and how to implement each oneWhy most people's AI prompts fail (and how to fix them immediately)Real-world examples of the framework in action for LinkedIn, email marketing, and business strategyHow to make AI sound like YOU, not like a robotThe universal principles that work across all AI tools and use casesMy personal story of developing this framework and the dramatic resultsSpecial Announcements:Details on the revised and expanded Maximizing LinkedIn for Business Growth (nearly double the original content!)How current book owners can get a FREE upgrade to the new versionImplementation challenge to test the framework this weekWhether you're a solopreneur struggling with content creation, a marketer trying to scale your output, or a business owner looking to leverage AI without losing your authentic voice, this framework will transform how you work with artificial intelligence.Stop sounding like everyone else. Start sounding like the best version of YOU—with AI as your amplifier, not your replacement.Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

In today’s show, we’re going deep into one of the hottest topics for any entrepreneur right now: how to really use AI to grow your brand and business. Many of us know the power of AI, but we don’t always know where to start or how to keep our work from sounding robotic. That’s why this talk with John Suarez, co-author of The Marketer’s Manual on Generative AI, is so important. You’ll hear simple ways to plug AI into your daily tasks, tips to avoid overthinking it, and why your brand still needs your human touch to stand out. If you want to compete with bigger companies, save time, and unlock new growth, you won’t want to miss this.Guest LinksConnect with John on LinkedInBuy John's Book: The Marketer's Manual on Generative AI: Harness AI to Lead, Innovate, and Profit in BusinessLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Today we’re going to talk about something that can change the way you grow your brand — how you follow up. So many people focus on getting new followers, but the real gold lies in the people you’ve already talked to. It’s easy to lose track of warm leads, superfans, and partners when your messages are buried in your DMs and emails, which is why organizing your contacts and creating a system for follow up is so important. When you have a personal CRM, you stop leaving money and relationships on the table and start to stay top of mind. You also are able to turn connections into real growth for your brand and business.My recommended tool from this episode: KondoLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

In this episode, I’m bringing you an eye-opening conversation with Bruce Clay, the man many call the Father of SEO. We explore how search engine optimization has evolved over nearly three decades and how AI is changing the rules once again. Bruce shares why SEO is more than just keywords — it’s about owning your place on the search results page, understanding intent, and working across teams to grow your traffic. If you want your business to stay visible and keep driving results in this new era, this episode will show you how important it is to think beyond just organic search and embrace a bigger picture. This is a must-listen for any marketer or business serious about staying ahead in digital marketing.Guest LinksBruce Clay's WebsiteConnect with Bruce on LinkedInPreWriterLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Welcome to a very important episode of the Your Digital Marketing Coach podcast. Today I’m diving deep into one of the biggest changes happening in digital marketing right now: the silent collapse of traditional SEO. For years, search engines—especially Google—have been a major source of traffic for businesses. But with the rise of AI tools and new ways people search for information, that traffic is shrinking. This episode will help you understand what’s going on, why it matters to your business, and what you can do about it. If you care about growing your brand, staying relevant, and building trust in the age of AI, this is a must-listen.Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

In this episode of the Your Digital Marketing Coach podcast, we’re taking a deep dive into a platform that’s often overlooked in digital marketing — YouTube. With so much talk around LinkedIn, TikTok, and even AI-driven search, it’s easy to forget that YouTube is the second largest search engine and a massive opportunity for both B2C and B2B marketers. My guest, YouTube expert Dane Golden, shares why YouTube is more than just a place to post videos — it's a powerful engine for growing trust, building relationships, and driving real business results. If you’re not using YouTube strategically yet, now’s the time to rethink how it fits into your digital marketing mix.Guest LinksConnect with Dane on LinkedInDane's Agency VidActionDane's YouTube Ads PodcastLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Unlock the power of content creation by repurposing a single piece into over 50 formats. Discover effective strategies for customizing content across different platforms to boost engagement. Learn the common pitfalls to avoid, ensuring your messaging remains consistent and impactful. Hear success stories that demonstrate how repurposing can streamline your efforts and maximize your online presence. This practical guide is perfect for anyone looking to work smarter and expand their digital footprint.

In this episode, I sit down with Dr. Mary Beth McCabe, a university professor and co-author of one of the most widely used mobile marketing textbooks in the world. We dive deep into what it truly means to have a mobile-first mindset in your digital marketing. This isn't just about having an app—it's about how mobile impacts everything from messaging, email, and social to analytics and even AI. Whether you’re a small business owner or an experienced marketer, understanding mobile can help you connect faster and more directly with your customers. This is a must-listen if you want to future-proof your digital strategy and grow your brand.Guest LinksConnect with Dr. Mary Beth McCabe on LinkedInLearn More about Mobile Marketing EssentialsLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Social media dashboards may be holding brands back. With the explosion of short-form video, outdated tools just won’t cut it anymore. The discussion reveals how modern dashboards can streamline content management and enhance strategies. Personal insights showcase the transformation experienced after switching tools, ultimately saving time and improving post quality. For those seeking effective engagement, it’s a wake-up call to assess and adapt their social media management approach!