Your Digital Marketing Coach with Neal Schaffer Custom GPTs vs. Projects: The New AI Workflow You Need
Are you feeling the pressure to build a "Custom GPT" for every aspect of your business? You might be wasting your time. While the hype cycle tells us we need complex bots, the reality for most small business owners is that we just need better organization.
In this episode, I sit down with Phil Pallen, Brand Strategist and author of AI for Small Business. We strip away the enterprise-level jargon and focus on the practical, "boring" ways AI can save you 10+ hours a week. Phil explains why he prefers ChatGPT Projects over Custom GPTs, how he automates the emails he hates answering, and why tracking your time is the first step to AI mastery.
Tune in to discover:
- The "Joy" Metric: How to audit your week to find the tasks you should automate or delegate immediately.
- Projects vs. Custom GPTs: Why Phil believes Custom GPTs are not useful for 95% of the population (and the cleaner workflow he uses instead).
- The Inbox Zero Stack: The specific tools (like SaneBox) Phil uses to filter pitches and draft responses automatically.
- The "Perfect Prompt" Lie: Why treating AI like a conversation beats trying to be a "prompt engineer."
- Physical AI: How Phil uses a physical recording device to capture ideas on the go without opening an app.
Key Highlights:
- 05:30 How a single YouTube video about ChatGPT led to a major book deal.
- 16:45 The 3 questions you must ask yourself at the end of every week.
- 19:15 How to automate "No, thank you" replies to sales pitches.
- 26:00 Why "Projects" are the single biggest revolution for productivity.
- 33:00 The hidden downside of Custom GPTs (testing time).
- 34:40 Privacy warning: When to use Adobe Firefly vs. OpenAI.
Links Mentioned in This Episode
Phil Pallen's Book: AI for Small Business (Available at all major bookstores)
Time Tracking Tools:
Email Organization Tools:
- SaneBox: sanebox
AI Tools Discussed:
- ChatGPT Projects: chat.openai.com
- Claude Projects: claude.ai
- Adobe Acrobat AI: adobe.com/acrobat
- Adobe Firefly: firefly.adobe.com
- Adobe Express: express.adobe.com
- Magai: magai.co
Connect with Phil Pallen
- YouTube: YouTube.com/PhilPallen (2-3 AI videos weekly)
- Instagram:
Learn More:
- Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon
- Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon
- Join My Digital First Mastermind: https://nealschaffer.com/membership/
- Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
- Download My Free Ebooks Here: https://nealschaffer.com/books/
- Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
- All My Podcast Show Notes: https://podcast.nealschaffer.com