Your Digital Marketing Coach with Neal Schaffer Agentic AI: Build Your "Micro-Agency" of One
Jan 2, 2026
54:25
Most people are still "chatting" with AI. They put in a prompt, they get an answer, and they move on. But while the rest of the world is dabbling, the top 1% of marketers are building Agentic Workflows. They aren't just using AI to write; they are using it to act.
Today, I’m joined by Matt Collette, founder of Sequencr.ai. Matt has a background at Ogilvy and Edelman, and he’s here to show us how to move from being an AI novice to an AI architect. We’re talking about the "Micro-Agency of One"—a way to use autonomous agents to scale your output and strategy without ever hiring a team.
Tune in to discover:
- The Expert Gap: Why 80% of marketers are "dabblers" and how to join the expert tier.
- Instruction Layering: The secret to using separate files to hardcode logic into your AI agents.
- Autonomous Research: Why tools like Manus.im are the new gold standard for deep business analysis.
- The Synthetic Audience Hack: How to use the Code Interpreter to "game out" your marketing strategy across dozens of segments in seconds.
Key Highlights:
- [08:15] Why most users are severely under-utilizing Gen AI.
- [16:40] Chat Hygiene: How to prevent your AI from getting "confused" over time.
- [22:10] Creating "If-Then" logic for reliable marketing execution.
- [36:20] Using Code Interpreter to scale your message testing 50x.
- [42:15] The 2026 Edge: How to maintain strategic differentiation in an AI world.
Guest Links:
Learn More:
- Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon
- Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon
- Join My Digital First Mastermind: https://nealschaffer.com/membership/
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- Download My Free Ebooks Here: https://nealschaffer.com/books/
- Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
- All My Podcast Show Notes: https://podcast.nealschaffer.com