

The Leadership Habit
Crestcom International
Welcome to the Leadership Habit podcast from the Crestcom Leadership Institute, the show that brings you inspiration and information to help you transform your leadership style. We use our experience developing leaders in over 60 countries worldwide to help you develop the skills and tools you need to reach your leadership potential, join us in our mission to create a better world by developing stronger, more ethical leaders. How can you make leadership a habit today?
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Oct 14, 2022 • 39min
How to be a More Influential Leader with Anthony DeMario
Learn to be a More Influential Leader with Speaker and Brain Health Strategist, Anthony DeMario
Hi everyone, it’s Jenn DeWall, and on this week’s episode of The Leadership Habit Podcast, I sat down with Ant DeMario to talk about how to be a more influential leader. I love Ant. He’s a colleague of mine. He’s someone that I’ve gotten to know. And let me tell you a little bit more about him. Anthony is a speaker– you’ve seen him on the TEDx stage. He’s also a poet, a certified brain-health strategist, and he has worked with leading behavioral scientists to develop enriching learning experiences and was among a handful that was selected, trained, and traveled with Tony Robbins.
As an experienced life strategist with an insatiable hunger to stretch who he is and what he gives. He applies science and art to his exuberant lightning-in-a-bottle delivery style. He was built in New York and has a colorful background of experience in training, which allows him to be versatile in his ways to educate, engage and empower people to take action on strategies to improve the quality of their lives. I promise you— you want to listen to this. Ant has dropped so many different considerations and so many different prompts to make you think. How can I be more influential? Well, it starts with me. And then what can I do, and how can I give to others? I promise you this episode will not disappoint. So I hope you enjoy the show.
Meet Anthony “Ant” DeMario, Speaker and Certified Brain Health Strategist
Jenn DeWall: Hi, everyone. I am so excited to have Ant DeMario here on the podcast, and we are going to be having a conversation all our own about how to be more influential. And I love my work with you. You and I worked together at Better Up. It’s just been a fantastic journey, and I’m so excited to bring you in front of CREs comm’s audience for a private leadership podcast. I know that you’ve got so much influence, so welcome to the show. Ant. Welcome, welcome.
Ant DeMario: Thank you. I’m super excited to be here with you. I admire you deeply and just wanna acknowledge you for you and your leadership and influence. Your energy’s infectious. And I was just thinking about this really quickly. I don’t know if any of you can relate to this, but I woke up this morning, and I just had a great hair day, and it just sparks whole different energy. So I’m pumped up to be in this virtual experience here with you, Jenn and also connect with your audience. And, you know, if you’re having a good hair day today, you know, go crush it as well. <Laugh>.
Jenn DeWall: I love it. Hey, it’s those little nuances that give the extra confidence, right? We’re talking about how to be more influential. I feel like sometimes that part of it is feeling like you have your power outfit on. Or feeling like, you know, your hair’s going well, I can relate to that absolutely. Because my hair doesn’t always work with me, but no, I love that. So, yeah, let’s go ahead, and dive in. I love to always start with a great origin story. Tell us who you are, how you came to be, and what your journey was like to become a speaker, become a coach, to become who you are today.
How Ant Learned to be a More Influential Leader
Ant DeMario: Yeah, you know, that’s a beautiful question. I always say— especially as a leader or someone that’s influenced—the result is always in the question. The deeper we go with the questions, the more we can better understand. And I think we’re always trying to appreciate and understand people’s worlds, uncover the truth, how we can support them, and, you know, be strong enough in our presence. You know, presence speaks loudly, and we can help support them to get to where they wanna grow. And just really quickly before I dive, because I love this origin question, you know, we can only take people as far as we’re willing to grow. So what’s beautiful about each of you that are watching this? I think if you’re watching this, you’re after learning and growing, which is amazing, and I speak the same language, so I’m so super excited.
Just to chat a little bit origin story. So as the speaker, you know, it’s been a beautiful growing story. And just to share a little bit, probably about a decade ago, I discovered that, you know, people would kind of gravitate toward me, and I would tend to be speaking no matter if I was in the meeting or, you know, the different room or whatever it may be. And I don’t know if any of you out there can relate to this, but I feel a little bit unsettled sometimes if I’m always the center of the room. That’s just not how I am. Surprisingly, maybe for you, Jenn, to hear that. But <laugh>, I so I got really good at moving attention and energy to other people and spotlighting them. And I think, you know, as a speaker, we’re, we’re, you know, we’re always a lighthouse, right?
We’re helping people see the path get to the forest, so to speak. So for me, I kind of found this natural gift, which I’m, it’s a natural gift. It’s super grateful for. And I believe, you know, when we utilize our gifts towards something that’s bigger than us, we kinda walk ourselves into our purpose. So I started to do just that. I started to just leave these little be-you talks. What I noticed was that you know, what really meant a lot to me was spreading the message that it’s okay to be you, right? To authentically show up as I was kind of navigating and growing through that in my life. So I shared this little story. I call it a relatable message of hope. And it just started to grow. And I will never forget this one moment.
Maybe some of you that are becoming speakers yourself. It’s not gonna be easy <laugh>, but you gotta commit. You gotta pour yourself into it. People feel that in that room. Your words land powerfully with some wind behind them if they live and breathe in your body. And I remember this one moment I was sitting outside this little conference room. I peeked my head in before I sat down outside, and there were three people there. You know, you, we all have to understand that when you start speaking, you’re not gonna have thousands of people in the room right away, right? You’re, you’re building momentum, as you know, Jenn, very well. I picked it up, and there were a few people there. I sit down and, you know, at that point, you know, I wasn’t really doing what I am now and getting people to invite me in to really pay for the value that I’m adding.
Light Yourself Up First. Then You Can Light Up Others
Ant DeMario: And I remember calling my Italian mother loud, loving so much energy. I said, Mom, like, you know, what am I doing? Like, you know, do people wanna hear this? Do people want to, you know, hear me speak? Like, am I actually making a difference in people’s lives? And I was like, I can’t pay my rent. I have no food in my house. Like, like, what am I doing? One of those moments, and maybe you felt like that before, and that’s okay. And she goes, get outta your head and get into your heart. You know, when you’re in your heart, people are gonna feel that. And if you’re able to just be some sort of message for that person, whatever battle they’re facing, you know, whatever they’re navigating, you become light, and people gravitate toward the light. So light up first, and you can light up others.
And it hit me. And I’ll never forget that moment because the biggest part is after that little session, that little session connected me to somebody at a foundation that transformed my speaking career. So every room you walk into, you don’t know who you’re connecting with. She’ll show up powerfully with presence, right? And I get back to my apartment, this is the point of the whole story I’m sharing with you, and I’ll never forget it. I walk in, and I got these little. That’s why I have so many of these little post-it notes everywhere. My mom’s my superhero. Not all superheroes wear capes. That’s the truth. She put little post-it notes everywhere, like, you are powerful, you’re brave, you’re courageous. She filled my fridge, and she left me another note. And she said I paid your rent for the rest of the year. Go fall in love with what you’re here to do.
Influential Leaders Know that Words Matter
Ant Demario: And you know, I get emotional talking about it. I’ll never forget it. Yeah. And that’s part of that origin story. And from there, I just kept serving. And I truly believe if you’re becoming a new speaker, just fall in love with the process. It’s not about what you get. It’s about who you become and fiercely carved, and just know that they’re gonna be tough days. That’s the truth. But just keep falling in love with that process. Show up powerfully as who you are. And that led me to grace the TEDx stage, which walked me into doing some extraordinary work with Tony Robbins. If you’re familiar, you love him or hate him. He’s exquisite as a speaker. And brought me into some new partnerships and just where I am today. You know, it’s a little long-winded, but I think the core message that I’m trying to share with you is that you know, live and breathe the words.
I always hear this quote. You may know it– sticks and stones may break your bones, but words would never, and I strongly disagree. Words matter. Words matter. When you’re a speaker, words matter as a human, and maybe you could think about this, if you got a text before outta nowhere and you opened the phone, and it said, I love you, I miss you. I’m sorry. It makes you feel a certain way. So fall in love with the words that you’re saying. Lean into your message. Just know that every person matters, every conversation matters, and every step forward is in the right direction. So just keep moving forward on that.
Jenn DeWall: I mean, yeah, you were like saying this for speakers, but this is a lesson in leadership, right? Yeah. How we show up, how we can create the light for others, and how we can, you know, you talked about Be Youniversity a little bit, but what would workplaces look like if we encourage people to just show up as themselves? And I know that there’s risk there, there’s, you know, it’s, it’s a little dicey when it comes down to trust and what trust looks like in the culture. But, you know, how would our workplaces change if we could just be ourselves and be encouraging and supportive and caring, like that story of your mom doing that is, is unbelievably generous, but be so incredibly thoughtful and just? We all need that encouragement sometimes.
Ant DeMario: Yeah. It’s so powerful. I love that you asked that question. You know, just, you know, eye contact, just noticing different things, even if it’s your barista, just compassionate presence is the greatest gift. But it could truly, and I think it is, I truly believe that it is starting to catch the wind and transform different organizations. Because it could feel vulnerable, but I truly believe vulnerability is the undercurrent of our human nature. It’s what makes us, us.
And I think what’s helped me as a speaker is just to become visible enough to be seen, and then you can help other people feel seen. So as a leader, as somebody that’s, you know, moving people into action, if you become the product of the product, if you are aligned on the message, if you’re seeing people for who they are, their authentic self, and you’re paying attention, you’re observing, you’re empathetically showing up with compassion, you’re asking questions. And with that level of care and connection, you can lead people.
And I truly believe this wholeheartedly— that the state of an organization always comes down to the psychology of that leader. How they communicate with one’s self first affects how they can effectively communicate with others. And at the core essence, what I truly believe influential leadership is, is being able to empower people to pour themselves into action. So, how do we really do that?
Being More Influential Starts With You
Jenn DeWall: I was gonna say, so let’s dive into it. How do you empower people into action? Because I think there’s that piece of, you know, even talking about authentic leadership, which we just touched on, that’s difficult to be like, well, wait, what if they don’t like me? They’re not gonna move into action. Yeah. So there’s a lot of noise and head trash, if you will, that can come up for you. So, where do you start? How can you, as a leader, start to think? How can it be more influential? I mean, you’ve already hit on a lot. You can focus on your presence, right? Even how you show up with a barista or anyone that you see at work, just being present, smiling, giving me eye contact.
And, of course, that radical self-acceptance of, you know, hey, I love myself for who I am. I’m not going to judge myself for getting it wrong or for, you know, making a misstep because that’s human. So when you, I mean, you’ve done a lot of work, and we didn’t even touch on the type of work that you do, but I know that as we dive into this conversation, we’re going to get to that. So, where’s the starting point for becoming more influential?
Ant DeMario: Yeah. The starting point, I think, starts with you. You know, I think what you said is so powerful. We have a lot of things that come up in our minds, right? And a lot of chatter sometimes. And really quickly, if that happens, you know, I always say crush ANTs, you know, Autonomic Negative Thoughts, You know, just start questioning something further enough, and you’ll start to get the truth out of it. But it starts, Yeah.
Jenn DeWall: Do you ever have negative thoughts? Because we have to go real talk and what Ant just gave is the acronym. Yeah. ANTs. These are natural things. They’re Automatic Negative Thoughts. Yeah. That’s what that acronym stands for. And our brain is conditioned for a negative bias. So know that you’re already kind of set up to be a little bit more negative, but mm-hmm. <Affirmative> and what, like, I mean, let’s real talk, because I had messages, you know, in terms of that impact my leadership and my messages can be, you know, Oh my gosh, I’m not good enough. Or someone can do it better.
And I’m curious, what are some of the messages that you have? Because I like to open up and that it’s totally normal to have this level of self-doubt. Totally. And to just go there because someone might be listening, that’s like, you know, Jenn and ANT maybe got the playbook for life. Well, maybe they don’t think that it won’t be <laugh>, but thinking about someone else, and we all truly have it. So what are some of, like, what are some of your ANTs?
Ant DeMario: Yeah, yeah. That’s a great question. And I always say, you know, you, the process is always acknowledged, accepted and activated on something that moves you in the right direction. But it’s true. We all have these thoughts that could hold us back sometimes and make us think a certain way, and you’re not alone. And, for those that are there, you know, you’re amazing because you believe that you are. And it starts with that. And, also, you know, for me, I don’t really go negative, but what I do is I think sadness drains me sometimes. Okay. So I’ll start to isolate myself, and that’s my thing. And it could be different for you. And that’s okay. But I believe where it starts just us conditioning ourselves first. Like, you know, what we need to do is, is make sure we gift ourselves that time.
The Way You Show Up as a Leader Starts With What You Do in Private
Ant DeMario: The way we show up is pretty much what we’re doing in private, always. And just to give you some, you know, thought there, I think about, you know, the way we, I think the most beautiful discipline, a human trait is to regulate our own nervous system, to take care of us first so we can show up others. Because what you just alluded to, Jenn is the truth. People are gonna say some tough things. We’re gonna go through some tough moments. But if we can have that mindfulness to say at that moment, okay, you know, what am I gonna focus on? What does this mean? And what can I do differently? It’s okay to feel what I’m feeling, but that perspective is power. What we see in this experience is everything that we’re looking for. So for me just to be vulnerable, if that’s okay, I go into a sadness, I pull back, I isolate myself.
I give myself a few minutes or so and say, Okay, you know, this is what I’m feeling. That is, okay, let me think about why I’m feeling this. Let me explore this. Let me investigate this thing. And is it true? Is it absolutely true? And I started to question it. And what if I think the other thing? How would that make me feel? Probably a lot better. And the truth is this, my friends, whether you think I’m not enough or I am enough, we’re still right where here. So we have the power to choose the store we’re gonna pursue, right? So we have more control than we think. But I would encourage each of you that it’s, you know, I always say this, People think you’re so optimistic, you have so much energy. I was like, Yeah, I built this machine. Right, right.
Ant DeMario: Every morning, right? I’m, I’m making sure my 24-hour clock’s aligned. We could talk about that if you’re up for it. But I’m doing the things every day. And it’s every day a climb. Life’s unpredictable. Life’s intense. You know, going back to my story, the reason I pursued the Be You message and created Be You universities is because what I noticed is that people were falling into the stigma. They didn’t wanna talk. They didn’t wanna go to therapy. They didn’t wanna do all these things. And we have to take care of people as a whole. And if I could become a relatable story for somebody to empower them to talk, to take care of themselves differently, then I was doing my part. And it’s always bigger than us.
So with that, I think the invitation is, you know, just make sure that you have your rituals in place whether it’s meditation or not, or hydration or just going for a walk in the morning before you even start the day. So that way, you set yourself up more powerfully. So when those tough conversations do come, when you do get that email, you’re in the space to say, You know what? That thought, I’m just gonna let that walk by. That doesn’t serve me. I’m gonna dance around it, maybe. And the more mindful I become, the more powerful I behave.
Become a More Influential Leader by Being Mindful of Your Thoughts
Jenn DeWall: I mean, I love that we’re just starting with mindfulness. Yeah. And it’s something that I think people might just, some people I think might look at it as, Oh, mindfulness is doing yoga, it’s doing meditation. And mindfulness, to me, is very much tracking our thoughts of what stories we write, what ones we’re actually paying attention to, or if we, you know, the expression to look at our thoughts as cars. Like, what car are you gonna get in and drive? Yeah. And I love thinking about that. You alluded to that and said that we are the ones that are authors.
And so if you want to think about how you’re gonna be more influential like it starts with us in understanding the dang stories that we’re telling ourselves. So there’s a level of accountability that we have to have of saying, am I getting in my own dang way of being influential? And I think that’s an important piece, too, that’s both empowering and a shift from that. Maybe the victim, like, things are happening to me to saying, Okay, I got this. I can control this. Like, I mean, yeah, I, I just love all the things that you unpack there. And I’m curious about you’re 24-hour routine. Okay, what did you allude to with your 24-hour routine? Have such a stellar way of like self-care, and we’re thinking about taking care of ourselves and starting with you. What’s your 24-hour routine?
Ant DeMario: Yeah, I love that. And first, what you said, I just wanna point you out because you’re phenomenal. I think everybody watching already knows, but you said something about the story. You chain the story, you write, you live what we rehearse, we become. So when I was navigating my depression and anxiety, and I mean, up until that first talk, I would be paralyzed in front of a room because that just wasn’t my nature. But the story I was telling myself was people didn’t wanna hear me. People weren’t there to listen. People didn’t wanna be moved by me or influenced by me. And what transformed everything for me is the story is like, people wanna hear me, people think I’m funny. People want me to be goofy. People want me to be me, right? And you change your story. You change everything. And we all become the writers. So I love that you alluded to that and what’s really powerful here, too, is that we’re a direct reflection of the belief of our story, and we’re a product of those patterns of rituals. So that’ll walk us into the 24-hour clock.
Regulate Your 24-Hour Clock to be a More Influential Leader
Jenn DeWall: I’m Here for it. I want a 24-hour clock. Give me a, give a tool for how I can think
Ant DeMario: About managing, and I have secret time and my best friends. No, we go on vacation like that first hour is ants, golden time, I call it. And then we stopped, we stopped laboring, and we started to pursue the best version of us. So for me, the 24-hour clock, it’s super simple. It’s rooted in science. She is a beautiful scientist at Northwestern. She’s top 1% of published in the world. And really, what it arrives is that every cell in our body is on a 24-hour clock. We have a master clock, a piece of the brain just up above the roof of the mouth, as we all know, right? We have our circadian rhythm. So if we wanna maximize the quality of our being, you know, we gotta understand some of the mechanics of that. So really quickly, super simple few things we could do to regulate that 24-hour clock.
The first thing is when we wake up simple, eight to 10 minutes of sunlight outside, if you can, if you’re in the Pacific Northwest, you might say, the sun never arrives, <laugh>, that’s okay. You know, you, there’s some beautiful app that can actually track. Even if it’s cloudy, it’s still potent. Now don’t stare at the sun. If it’s like hurting, that means you’re looking at it too much. But if you can get outside, eight to ten minutes of sunlight is life-changing. That alone will transform so, so much. And there are also beautiful mental health lamps. I think that you can get the right amount of lux, 10,000 lux I think it is. But eight to 10 minutes while you’re doing that. Super simple, go for a walk. A walk three to four times a day, research shows that yields the same result that we need to transform our health as far as like exercise.
And what’s beautiful about the walk is you’re not only walking, and you’re getting in sunlight at the same time, but you’re watching things pass you, and you’re opening up your vision. And we call that in science the cathedral effect. It’s bigger. You’re gonna feel more expansive with your thinking. And doing that puts you in an activated sense of calm. It’s really, really powerful. So if you can, and you’re able, three to four times a week, go for a walk, I, this is where I start each morning while I’m getting the sunlight in the brain is exquisite, it’s this magical pearl inside of our head, makes you, you, and me, me.
It’s not really like software. It’s more like a dense force, the mind wandering through thought, emotion, and imagination. And what’s really great is we can cultivate that force. So by walking, right? That’s basically fertilizer for a cognitive ecosystem, right? The brain showers itself and these beautiful neurotropic factors. So eight to 10 minutes of sunlight, if you can walk, get things passing, open up your view, really powerful. The third thing we arrive at is, I like to say, you know, just appreciation, right? Just expressing what you appreciate anchoring in there. And really powerful, too, to also share that if you feel comfortable because that’s a 10 x potency for the person receiving, which is really grateful. Really.
Share Your Gratitude to be a More Influential Leader
Jenn DeWall: You mean, like, just share what you are grateful for? Like, hey, like, today’s our anniversary.
Ant DeMario: Are you kidding? That’s great!
Jenn DeWall: I know my husband, and I’ve been married for nine years, and so even just the gratitude of saying, I am grateful for you and the work that you do. Like this morning, he made the coffee.
Ant DeMario: Oh, I love that.
Jenn DeWall: I mean, I just love when he does. It’s the little things, right? It’s not this huge, like, I don’t need a dozen roses, but making the coffee, thank you so much for doing that.
Ant DeMario: Yeah, it’s, that’s powerful.
Jenn DeWall: It’s just starting with someone else. Like, I love that perspective because I think we often miss out on that opportunity to just give thanks to someone to just, and it doesn’t have to be this overly, you know, dramatic thing. It could just be like Thanks for being you, thanks for showing up, thanks for inviting me to this, or thanks for going for a walk with me or getting my coffee if they’re walking at work or just having that team meeting. It’s a little thank you. It doesn’t have to be big, like, thank you.
Ant DeMario: Like coffee’s my love language, you’re speaking to me. And, by the way, my friends, coffee’s good, coffee’s fine. Beautiful research on how it does powerfully impact us. So eight to 10 minutes or so, walking sunlight, seeing things pass you, just walking to that level of appreciation, expressing that you’re gonna really reach yourself there. And then, we move on to nutrition with deep respect for everyone that does not have food. For those of us that have the privilege of skipping breakfast a few times a week, Research shows the brain is a hybrid model. It works on glucose and ketones. So just switching it up a couple of times a week improves the clarity of what they found in some beautiful research. And also what we eat. So the cadence is important. And then what we eat blue zones, do some research, if you haven’t already.
The mind diet’s exquisite. I’m not here to tell anybody what to eat or what not to eat. I’m Italian. I love food. I tend to lean into the mind diet, the Mediterranean diet. The best research shows it’s good for reducing Alzheimer’s and dementia and things like that. And then, you know, the last two pieces are probably the most important. So the brain is a three-pound thinking flesh. So that means if we want to improve our lives, if we wanna show up powerfully as a leader, someone’s influence, we wanna be more creative, more connected, we have to think differently. Maybe that’s just shutting off the GPS one time, going to that new grocery store or something like that. Or maybe it’s picking up a magazine or a different type of book. And just thinking differently is, is really powerful. You know, when we learn, we grow, we feel like we have more to give, and that gives us a sense of fulfillment.
Prioritize Quality Sleep to be a More Influential Leader
Ant DeMario: So as a leader, when we’re connected to thinking differently, serving people that are outside of us, and having a mission and community, whatever it is, we really anchor in the sense of meaning and purpose, which is really powerful. And then the last thing, before I start any training, I do a little bit of coaching. I call it strategy and breakthrough. But, as a speaker, the first question I’m always asking when people are walking into the room is, how do you sleep? Do you sleep well? Sleep is the elixir of life. It’s emotional first aid. So what does that mean? What they found in beautiful decades of research during REM sleep actually is the lowest amount of, we’ll call it, neuro adrenaline that’s happening in our brain. So what we’re doing without even knowing, it’s like group therapy. We’re clashing memories without that stress hormone. And then, almost like an editable doc, when we wake up, we can, if we have that capacity to almost retype that experience, that memory and save it differently. So sleep is exquisite for emotional health and well-being. So let’s walk through really quickly. Super simple.
Eight to 10 minutes of sunlight. Maybe do it while you’re walking. Open up your view, get things passing, right? Anchor in a place of appreciation, anchor and gratitude, bathe in happiness, right? Think differently. Make sure you’re getting an appropriate amount of sleep for you each night. And the last little tidbit I’ll add in just cause I, I feel like I wanna serve. Hopefully, you get some value from this.
Jenn DeWall: You’re giving so much value, Ant. I’m like thinking, what should I do? What can I do? What can I do? I love this.
Ant DeMario: Then maybe I can dive into my specific thing. But what’s also really powerful is, and I know if you’re watching this, you’re probably an achiever like me. If you can, from 10 30 to 4:00 AM, eliminate any unnatural light, like around 7:38 PM, my lights are off here. What they found was the unnatural light was actually disrupting so much. So there’s a piece of the brain called the amygdala, and essentially what happens is it spikes your insulin levels. So that means if maybe you are working late at 11 or 12, if you’ve ever felt that like sense of anxiety or stress pulse through you, it’s because you’ve disrupted. You’ve become imbalanced biologically. So again, not telling anybody to do anything, but if you can, if you have that privilege to turn the lights down or turn ’em off so you can really steep into, slip into what I call deep sleep, it’s, it’s really, really powerful.
And if it’s okay, Jenn, I, I’d just love to touch on this too, for any leaders out there learning to move people. Often I get this in my workshops. They say, you know, I want to influence people. I wanna lead people. You know, first focus on what matters most to you, right? Have that mission bigger than you. But also I’ll hear, you know, I get butterflies in my stomach all the time. I get nervous. Like, what if they’re not gonna like me? What if they judge me? Right? Right. And I will say this, the moment you make someone feel judged, you lose the power to influence them. So you wanna show up, appreciate and understand everybody’s world, just truly curious, compassionate,
The Moment You Judge Someone, You Lose the Power to Influence Them
Jenn DeWall: Wait, say that one more time because I think that that’s a really important point.
Ant DeMario: Yeah. The moment, as a leader or somewhat of influence, the moment that person feels judged by you, you lose power to influence them. So I call it a little arc. You wanna appreciate and understand the world. You wanna align, be relatable, establish rapport, and uncover the truth. Like how are you like there to serve them? And some people say, you know, my people are saying they’re stressed. Well, if you ask enough questions, you can follow the trail of stress right to fear, right? And then ultimately, the most important piece is the leader of someone’s influence; this last piece that I see is, is not mastered yet.
Jenn DeWall: Can I go back to that point that you just made? Because I think, you know, influence, there’s, there’s likely that fear that comes up or that self-judgment that comes up when maybe we’re writing to someone that we don’t get along with very well, or we maybe don’t like very well. Or if they’re sitting in a meeting with us and we know that we have, you know, half the group that they’re on our side, we get them. And then the other half, I don’t know how they feel about me.
This is when you really need to be cognizant. Because if you start judging and creating these divides, that’s what Ant’s saying, yes. You really lose your ability to influence and connect. And if you think about that, expanding it to the team, you can’t motivate half of the team and not the other half of the team. And so that’s where like, how do you suspend judgment? I mean, curious. Ant, have you ever found someone that you don’t like? Because I feel like you love everyone. So how do you suspend judgment?
You alluded to the piece of like, you know, that maybe that second step if that’s how I caught it, but how do you kinda do that? Because what if you sent me a nasty email, and I am not liking you right now? Yeah. Like, how do you actually, you know, show up in a different way?
When You Are Grounded, You Can Influence Others
Ant DeMario: Yeah, I mean, I will say this, you get the nasty email. People are doing the best they can with the resources they have. How can we be bigger? And also what you said too is that’s going back to the 24-hour o’clock. We take care of our state. We can impact the state of someone else, right? We’re all nervous systems, and we’re investing in each other. You felt somebody before that dismantles your nervous system and makes you feel weird, right?
Because they’re in a different state, so powerful states impact other states. And yeah, going back to that, that judgment piece. I just have a belief that I have inside of me that, you know, I’m, I’m truly here to understand and appreciate. And I think that goes back to your rituals, your conditioning. It doesn’t mean that I don’t get upset. Doesn’t mean that I don’t get sad when people say harsh things to me.
But I’m always trying to figure out what it is that could potentially be driving them to say that I don’t know what’s going on at home. I don’t know what battle they’re facing, right? So I let those words not land here. I separate from that because ultimately, you know, I love this quote. Detachment does not mean that I don’t own anything. It means nothing owns me. So you’re unattached independent of the outcome or that experience.
And then, you know, going back to what you said there for, for just that understanding of the room, you know, just to be curious about people while they’re walking in there, people like themselves really wanna be more alike. So just doing your homework before you even step into there was really powerful. I remember one time I was doing a talk, and I was in Texas, just outside of Houston. We were in the cuts. And I walk in there, New York, I’m moving like a taxi in Manhattan. And this, this, this nice gentleman came up, and he goes, he goes, Ant, you know, you’re in Texas, right? And we just talk a little bit slower here. And I go, Oh, I understand. I get you. So you wanna understand what you do before you walk in there. And that’ll walk us back into this, this last thing,
Ultimately, this last piece of leadership, I think, is incredibly important. You appreciate you understand their world. You uncover how you can support. You can serve them independently of the outcome. This last piece that I see a lot of people fall short on, which there’s no judgment because I was there, and I’m still working on it. We’re all students of learning and growing. We’re students of life. And that’s a gift we have, right?
Jenn DeWall: You’re either growing or dying every single day.
Ant DeMario: That’s exactly it. And you know what’s really possible, what’s really powerful is that influence is not like what we did. It’s, it’s what we do. Like, it’s one of the most important skills as a human. And it’s, it has to be that alignment internally first. But this last piece is we have to be powerful enough in our presence. I think it’s Ralph Waldo Emerson that says, You speak so loudly, you don’t have to say anything really, or something like that.
I’m paraphrasing. But we have to be powerful enough to empower or challenge directly or encourage– whatever the language is for you– people to move forward. So what that means is, what happens is because when we’re too attached with how they could perceive us, we wanna lean in sometimes, Well, I’m gonna be too strong here, but really we’re not doing our job as someone of influence in our leadership if we don’t help them really take action on those next steps, right?
So we have to be so aligned going back full circle here with our words, with our mission or what we’re after, who we are, what we stand for, and the standard to which we play this game of life at. And in such a way that we know that even if they feel a little bit challenged, we’re helping them grow. And that’s how we’re serving that person. Otherwise, we’re not gonna help them grow. And I think truly, if you’re watching this, we’re after really making a difference in people’s lives. So understand, appreciate, uncover, find the strategy, help them maybe discover the story that can take them to take action on those steps and be strong enough not to them, but with them to move them into action. And I think that’s leadership.
Jenn DeWall: I love the difference between being strong enough to them or with them. Even thinking about that and the power of words. I think I’ve been thinking a lot about the power of words lately because it was in a conversation I had yesterday, and I forget the individual that I was having this conversation with but talking about how it’s your words matter. But here’s the other thing. You might say them in one way, but people hear them in a different way. And that’s something that we have to be super mindful of as leaders. Because you might be like, Hey, I said the right thing. Well, maybe you did it because it really actually matters how someone else received it. And that could be tone, that could be timing, that could be, you know, what specifically was said. And maybe it wasn’t offensive to you, but it could have been offensive to them. And I say that because I think we do need to be mindful of our language. And I’m curious if you have any like, thoughts, or tips on that as we wrap up?
Mindful Language Makes a More Influential Leader
Ant DeMario: Yeah. You know, language is the wardrobe of our experience. You know, it constructs our everything. And, and just to bring, you know, connect the dots here, you might be like, whoa. Well, Ant’s talking about the 24-hour clock. How does it support my leadership? Well, great leaders move emotion in others. So if we’re in a powerful state, again, we can empower others, right? So, you know, when we think about language, you know, it’s extraordinary what we can do with just growing our vocabulary and even going back to the 24-hour clock, thinking differently, learning new words each day.
Because with a language, we can construct different experiences, we can pull people in and allow them to understand, you know, what we’re really trying to do together and, and really grow together. What I like to say is, ultimately, even with like different words, we can plant seeds under trees we wish not to sit under, right? And that’s what leadership is.
You know, leadership is when you’re around somebody, you empower them and then when you leave, they still feel empowered. Management is just when you’re around them, they wanna do what you know, what they’re after, right? So I think going back to words, it’s, it’s one of the most powerful tools that we have to regulate our nervous system too unless we can regulate somebody else’s. So my invitation also is this, be careful. Be patient with your words, not just with yourself, but with others. Because the words we use help us to cultivate our experience.
And ultimately going back to, you know, where I was going with the butterflies, you know, before you have to go into the meeting, before leading, you know, a presentation for people that you’re trying to influence or looking to influence. Know that those butterflies in your stomach could be nervousness or excitement, but what if you were to think of five encouraging words to help those butterflies fly in formation? Because ultimately, whether you’re nervous or excited, if you close your eyes, it’s the same internal feeling, but different what? Meaning. And that’s constructed by words.
Where to Find More From Ant DeMario
Jenn DeWall: I love it. And snaps to you. There are so many little tips in there, just that perspective. And I feel inspired and empowered right now. That’s what I think we all need to recognize that we can do this. It starts with us, but we can influence others by also allowing them to be them and being curious about them. And how can people get in touch with you?
Ant DeMario: Yeah, I appreciate that. Appreciate you. Thank you. I’m so grateful for those of you that are watching! I’m glad Jenn and I connected, and she’s a powerhouse. And I’m just so grateful to be here. And you know, for me, if you wanna connect with me– so I cultivate experiences, I call ’em. You know, engage, educate and empower. It’s Be Youniversity, DeMario. Co. I’m on Instagram, too, trying to build my social presence, presence. It’s Ant— a n t d e m a r i o. You follow me, and I’ll follow you back. We’ll lead each other to some growth.
And you know, ultimately, so the only real thing that I’m focused on right now is cultivating the experiences. So if you’re a leader, if you have a team and you’re looking to make a shift in energy, helping people shift their perspective and also gain some strategies to, you know, help them impact at a greater level, that’s something that we can do. And you can check me out on my website. But other than that, the last little thing I’ll leave with you is this. What are you after? Why are you after that? And how do you use your gifts to serve something that’s bigger than you and fall in love with that process? Fiercely carve your path, and don’t let anybody tell you who you can and cannot be. Don’t let anybody quiet your roar or dim your light. You’re powerful because you believe that you are.
Jenn DeWall: Oh my gosh, yes. I love that you are powerful because you believe that you are. Do not let anyone dim your light. These are all reassuring, okay? And encouraging messages, we all need to tell ourselves every day. Ant, thanks so much for uplifting our audience and for giving your time. It was a pleasure to have you on the show today.
Ant DeMario: Right on, you rock. Thank you all so much! Be You!
Jenn DeWall: Thank you so much for listening to this week’s episode of The Leadership Habit Podcast. I enjoyed my conversation with Ant. There are so many considerations that I feel were awoken within me that I am going to take action on. And I just loved his energy and how he held space and just that encouragement because I think we need that. So if you want to help your team dive deep into a sense of meaning in their career to feel more alive, connected, engaged, and fulfilled, you can connect with the Be Youniversity experience application via demario.co. And if you have a story and would love to learn how to craft or share and make it meaningful, because he’s an amazing storyteller, so you can make a difference in the world, he can help too. Again, head on over to demario.co there, you can connect with Ant, you can see his services, see his messages, it won’t disappoint.
About Crestcom
Jenn DeWall: And of course, if you know someone that could benefit from hearing this message, maybe they’re feeling a little discouraged, and they need that upbeat encouragement, share this with them! Share that love! And please leave us a review on your favorite podcast streaming service. And finally, heck, we wanna help develop you. That’s what Crestcom is all about. Crestcom is about deepening your ability to love leadership, to love your people, to connect with them, to influence and inspire. And if you are looking for leadership development, head on over to Crestcom.com. We would love to connect with you. We offer leadership workshops that are complimentary, at no charge whatsoever. And we would just love the opportunity to help your team or organization make a shift in how you do things so you can create a better place for everyone to work. So thank you so much for listening today. I hope you have a great day. Until next time.
The post How to be a More Influential Leader with Anthony DeMario appeared first on Crestcom International.

Oct 7, 2022 • 52min
Transforming Your Crisis Response with Workforce Wellness Expert, John Robertson
Transforming Your Crisis Response with Workforce Wellness Expert, John Robertson
In this week’s episode of The Leadership Habit Podcast, Jenn DeWall sat down with John Robertson to talk about how to transform your traditional crisis response. John Robertson is the founder and president of FORTLOG Services, and John built his services with a focus on an encouragement-based approach, resolving root causes as opposed to treating crisis and transition in the workplace. Symptomatically as is often the practice, a trusted thinking partner with 30-plus years of assisting individuals and organizations manage all forms of crisis and change. John leverages a values-anchored ethos as a leadership development specialist helping organizations and individuals to define the new norm and thrive. And I hope you enjoy the conversation, is John and I talk about how you can transform your traditional crisis response by running toward the roar.
Full Transcript Below
Jenn DeWall: Hello. Hello, hello everyone. I am so excited to be here talking about how to transform your crisis response, which I’m sure if you’re listening to this, you could probably think of a crisis that your organization or team has today. And that’s why we brought John Robertson to have this conversation with us to understand what do we do if we’re us as leaders are faced in a crisis. So John, thank you so much for joining us on The Leadership Habit. We are so happy to have you. I’m excited to have this conversation because I feel like crisis is just a norm. Again.
John Robertson: Yes it is. It sure is. And honestly, it’s my honor to be here and I truly appreciate some of the work that you and Leadership Habit are doing. So it been some great shows I’ve listened to and received blessings from. So look forward to being part of it.
Jenn DeWall: Hey, I’m excited to hear we’re gonna be talking about your book Run Toward the Roar. So how to transform your crisis response. What? Run toward the roar? I think that if I think of my natural crisis response at work, of course if I’m out at home, I think I respond differently. I have a tendency to shut down, right? That’s when the stress and the anxiety takes in. And we’re gonna be going into your book and I’m so excited to talk about it again because we know if you’re a leader right now, you’re likely dealing with, and I hate to use this word, unprecedented changes events that you haven’t foresee. But before we dive into it, John, could you go ahead and just tell us a little bit about you? I love the good origin story. How did you come to be? How did you even come to write this book?
The Event is Never the Crisis – The Response is the Crisis
John Robertson: Couple things. Stand out on the journey. First of all, one of the things that I know is my strength overused, sorry, our strength overused is our greatest weakness. And one of the things that’s always bothered me is the number of people who spend their lives reacting to things instead of, Okay, well rather than always reacting that circus or fair game called Whack-a-mole, rather than playing Whack-a-mole with your life, why don’t we decide what’s important and grow towards it? And so I ended up taking that approach in my first, I started out as a minister, a clergy pastor. Everybody’s got a different name for it. And one of the things that happens is when people are dealing with significant events and first thing to remember about crisis is the event is never the real crisis. And that’s one of the biggest problems that happens in our workplaces today. We react.
Jenn DeWall: What do you mean? The event is never the crisis?
John Robertson: It’s never the real crisis. So for example, if Billy Bob or Susie Q- pick a name out of the air- dies on their way to work, employee assistance programs and onsite intervention specialists may be called to meet with the workplace because that person died on the way to work. Well that might not be a crisis because as cold as it sounds, they might not be the most popular person in the workplace. Now it’s creating a whole other situation. On the other hand, and I’m being rude, but at the same time I’m gonna push you, Jenn, if you think back over your journey, I can personally guarantee you you’ve had an event that people may not be aware of and you’re shocked at how some people have treated you like you have a highly contagious disease. And other people who have said, Wow, what can I do? It’s never the event. Whatever has happened to you, you’re not the first person that’s had it happen. How people respond to its impact on you is more important than what it the event was.
So in the workplace, a beloved employee gets cancer and it’s a terminal diagnosis. Or a divorce. Think about some of the more commonplace things. And the one that we hear a lot about is people working from home while others have to go into the office or flip side, people leaving for a new employer and the gang that loved working with that person are now left behind. Okay. So people leave for new work all the time. That’s not a a spectacular event. However, the crisis, which is never the event, the crisis now is how is that organization going to deal with that super popular, you know, the torch bearer if you will, now that they’re gone, how, what are they gonna do to keep their people in alignment going forward? And so I was doing crisis interventions for some employee assistance programs are called EAPs.
And I realized they’re making huge coin out of reacting to events. But two to three months later, the organizations are no different. And leaders, majority of them, especially in that mid-senior level, want to help their people. They wanna help the organization, but they’re exhausting, burning themselves out, reacting to events. So Run Toward The Roar is a premise around human instinct is like you just said, many of us turtle or cocoon, when we’re greeted with conflict or fear. Yeah. And human instinct is fight, flight, freeze, appease.
Normal reactions to abnormal events by a normal person. And what happens is when we train and when we focus and when we realign, what’s a priority for us? What’s a value to us? What we are passionate about, then when those moments happen, instead of reacting like a normal human being, we, yeah, we get our walls up, our Charlie horses, but we stay focused on what’s of value so that we Run Toward the Roar. And the term out of that is called pati fidelis. Pati is the root word of passion. Fidelis is the root word of fidelity of faithfulness, of loyalty. And so let me, and I don’t wanna pry, but Jenn, have you ever been in a situation, and I’m asking you closed questions on purpose. Have you ever been in a situation where you got an emotional, spiritual, relational, moral, psychological charlie horse?
Jenn DeWall: Yes, absolutely.
John Robertson: Have you, did it happen around something that you cared deeply about?
Jenn DeWall: Yeah, typically.
John Robertson: Okay. Did you cocoon or did you find a way to get back in and grow forward that gap back in the game and keep going?
Jenn DeWall: It’s hard to answer that as a yes or no. Okay. Because you know, sometimes it’s the cocoon. But sometimes going back to the stress response, it’s the, I find myself in the fight or appease ones of like, that’s, that’s typically where I land.
John Robertson: And what happens?
Jenn DeWall: Sometimes I’ll go like this if I’m like, Oh gosh. But like then my values get into play and I’m like bring it on
John Robertson: <Laugh>. And which you just perfectly articulated is the premise behind Run Toward the Roar. And that means we have to address the relationships in our lives, the connections we have to address, identify what our values are, we have to identify what our mindset is, what we think, how we cognitively prepare ourselves. And then of course emotionally, physically, and so forth.
Jenn DeWall: Yes. And so it’s really just, it’s the whole facet of like our foundational, I guess, understanding our emotions, treating the person, treating that first and what we’re going to do to respond. Is that a different way to say that or a little bit?
John Robertson: No, absolutely. And emotions are definitely part of it. But sometimes we get, a friend of ours use the term stinky thinking and it’s not emotions, it’s just the rats in the attic is the old expression. But our thinking goes down the toilet bowl in a royal flush and, and telling ourselves to stop thinking that way is as effective as me saying, Don’t think about a pink pickup truck. That’s ridiculous. Don’t think about a pink pickup truck. Yeah. Now that’s really helpful. But those key relationships are vital because they can help us address that stinky thinking rather than telling ourselves.
Jenn DeWall: I love that. Well, and it’s just the plan for how to approach it. So I know you touched on a few of this, like, so what are the obstacles or where do you think organizations get their crisis response wrong? I mean, one from what you just said is there they’re looking in the wrong place at what to address. Right?
John Robertson: So I want you to, because I’m a child at heart, some see people say childish, some people say childlike, call it whatever you want. I’m a child at heart. Picture a teeter-totter.
Jenn DeWall: Okay.
John Robertson: The fulcrum of the teeter-totter is the traditional crisis response. How organizations or leadership respond to a critical event, whether it be perceived or real, doesn’t matter how people respond to that dictates which way the teeter-totter goes. It goes towards healthier or it goes towards unhealthier, goes towards safe or goes towards unsafe. You and I were talking about that event where you knew a person who was at it and they were talking about how that opening act or whatever you wanna call it, their scenario, get people interacting, was to say off center would be the understatement of the century.
Jenn DeWall: Yes.
John Robertson: <Laugh>. Ok. Yes. And you see how quickly the person that was telling you about that event, do you see how quickly it becomes unsafe in milliseconds?
Jenn DeWall: Yes. Yeah, absolutely. That is a very, yeah, lived experience from three days ago that I’m still, I feel like emotionally processing
John Robertson: And, and what happens is how the organizations or leaders respond to that will dictate, dictate kind of a whole snowball effect because it’ll become bigger. The visual is, and I know it’s another anecdote or analogy, but it becomes a stone in the shoe and what starts out as something that shouldn’t have happened, it’s a pebble in the shoe. But when it does not get addressed, it starts to feel like we have a boulder in our shoe.
Jenn DeWall: Yeah.
John Robertson: And how that starts is a little thing that’s called values-anchored culture or accountability culture. And I call the accountability culture, the P culture, because it’s about policy, procedures, protocol, performance, productivity, promotion. And let’s not forget that beloved paperwork,
Better Crisis Response Starts with a Values-Anchored Culture
Jenn DeWall: <Laugh>
John Robertson: Values-anchored culture is a culture where values are named, defined and people can describe the behavior of that value being lived and practiced. Those values are encouraged. So people are responsible and they take the initiative. What happens and what’s organizations are doing is they’re trying to get people to be accountable. Look at this whole hybrid discussion. It’s really about the P’s– productivity, protocol, performance, paperwork and so forth. When the real issue is ask people why should somebody work in your organization? I had, and just to show you, I’m the little boy in the emperors new clothes. I have a problem of naming the elephant in the room, whatever you want me to say. I was working with one organization and they were having this and they were talking about people, paycheck players, the ones who were staying were not your best performers. But the other thing that was starting to happen was they could not recruit the best people.
John Robertson: They were recruiting people but not exactly a lineup of other employers wanting to hire them kinda people. Yeah. And so we got talking about focus and so on and so forth and, and I said, Okay, I’m just gonna be a stick in the spokes here. And without pulling out your phones and looking them, what are your core values here? Why would somebody want to work here? And, and Jenn, I don’t know if you’ve ever done that moment, but you know, when you name something and the room just goes like a funeral home, it’s deathly silent. It’s like, I don’t know how to describe that sensation, but it’s like inside my voice, Inside my head, my voice is saying way to go Robertson, it looks like this is gonna be a short employment. They’re gonna walk you out of the premises <laugh>. And, and, and at the end of the day we have to decide how to handle crisis properly. The traditional crisis is an ask or answer. Do you want a healthier organization or do you wanna try and minimize unhealth?
Jenn DeWall: Yeah.
John Robertson: And cause most people treat sick, we’re not growing healthy, we’re just trying to stop unhealthy or stop sick. Well you can’t.
Jenn DeWall: Yeah. And I like, it’s even as I’m thinking about what are the consequence of not addressing the crisis or going back to the example you and I had talked about offline, which I’ll say in a different way. It’s just, you know, in a meeting someone said something that one group population was very offended by and one group very normalized didn’t think that. And, and I think that’s probably a you know, a response situation many leaders can find themselves in is not understanding which one you know you should listen to. I happen to be on the one end that I was very offended by it. And you know, there are people that weren’t, but like from my perspective it was really inappropriate. And so what would you do in that case of like what does a crisis response even look like if you feel like it’s difficult to discern whether or not it’s something that should be addressed.
John Robertson: It’s what you just described is textbook why the event is never the real crisis.
Jenn DeWall: Yeah.
Name It Don’t Blame It
John Robertson: It’s the reactions of the individuals. And so putting your finger on that scenario you just named, is somebody having enough backbone to say- name it, but don’t blame it- is key. I have to be willing to name it without using the best fight words in the English vocabulary. <Laugh> you, always, and never, there are no better fight words in the English vocabulary than those three You always and never. So name it but don’t blame it. And just simply say, okay, hold it. The temperature just changed in this relationship.
Jenn DeWall: Yeah.
John Robertson: What happened, what did I miss?
Jenn DeWall: Yeah.
John Robertson: And, and when people have core values that are real, because there’s always two sets, right? There’s the ones on the website, there’s the ones that people actually operate by. This is your defining moment. And, and that’s your, in science it’s called a litmus paper. This is the litmus test to determine which way the organization is going to move. That fulcrum. They are going to tilt towards values on the website that nobody practices or values that are practiced because they’re known and lived. There is no middle ground. Yeah. And so in your scenario, a leadership simply saying Hold it, what just shifted? What did I miss? And then when somebody says, Well when John said yada yada yada, what some of us heard was blah blah blah.
John Robertson: Oh, wow. I’m sorry, how can we correct what just happened? Cause that’s shouldn’t happened, but it has. So I’m sorry, but now what can we do? And now immediately we’re moving into values being practiced.
Jenn DeWall: Yeah. I mean and it’s, so I, I love that because it’s, it really is the values being practiced because in this instance it might seem like a really small to-do. Yes. Maybe something that like, you know, wouldn’t have that big of an impact. But as me as an individual, I would be thinking, do I really wanna work with an organization that does this? Do I really want to support this person? What does my trust look like? How do they see me? These are all of the messages that I am now reflecting on is like, do I really wanna move forward and jump into this ship if I feel like this is appropriate when I think it’s absolutely not. And so if you’re not addressing the crisis, you’re not, you potentially could lose people
John Robertson: Not potentially. Delete. You can delete that word because Jenn, what happens is people, I heard a great expression, they’re talking about quiet quitting. But they were talking about “RIP” and the old acronym is “ROD”, retired on duty. But that RIP is retired in position. And what happens is people may not leave because they like to pay or they like the benefits or they like whatever, but they are no longer contributing because they’ve checked out, I’m just a paycheck player now I’m no longer a motivated employee. Which means the accountability. So the p policies, procedures, protocols, all those things just became more work and the real issue how that crisis got handled.
Jenn DeWall: Yeah.
John Robertson: And there is one point when it is too late and we can never go back and it’s called death Short of that it can be remedied. That doesn’t mean trust is gonna be restored. Trust takes years to grow, seconds to lose.
Jenn DeWall: Right.
John Robertson: But trust can be rebuilt. But it takes a lot of effort. And so therefore everybody’s writing books on trust or people are writing books on leadership. But nobody’s talking about the art of, I shouldn’t say nobody. Very few are talking about the art of Kajon. When you’re trying to be a leader and you walk on toes accidentally, what do you do? Well the advantage I have of 35 years of marriage is you learn very quickly that to remedy a bad situation, the first thing is, I’m sorry,
Jenn DeWall: Right.
Crisis Response and Accountability
John Robertson: Second thing is, I was wrong. Third thing is, forgive me. And you know, the perfect illustration of this, and it was the American Medical Association who did the survey or study or whatever it was, it was years ago and they did investigation into what’s causing the number of lawsuits against doctors. And do you know what the number one reason was?
Jenn DeWall: Don’t know. Feeling like you don’t get adequate level of care.
John Robertson: Actually that’s what most of them were thinking. It actually came back to what’s clinically is called bedside manner. It actually came back to how the person was treated.
Jenn DeWall: I mean I, I feel like I can relate to that in so many ways.
John Robertson: We all can. Yeah. Yeah.
Jenn DeWall: Even if I think about what I, and I mean, and they know on our guests, like I’m going through a relapse with my multiple sclerosis and this has been going on for eight weeks and I still do not have steroids. Which is a very common prescribed medicine that they’ll give you to help minimize the symptoms and the control, the inflammation. And it took me finally, and this is like, and I pointed out to my neurologist over the weekend and I was like, I just went to the pharmacy to get this again after you said it was there and it’s not there. And I’m like, how am I supposed to trust you as a partner? Yeah. If in these moments like you don’t have MS so you don’t understand what it’s like to experience these symptoms. Right. To my neurologist. So like you don’t have the urgency but message I get from you is that you don’t care.
Jenn DeWall: And she just responded and there was no apology. It was, Oh I thought that I sent this on Wednesday after your appointment. I sent it today, which was Monday, you know, five days later. Yeah. And I’m now gonna leave that neurologist because I feel like trust is completely broken. There’s no level of accountability or like, I’m sorry that this is not turned out like, you know, it’s hard to be empathetic when you feel like there’s like eight weeks going on here. I don’t know what to say anymore. Like empathy definitely like gets washed off and then it’s time to leave
John Robertson: A hundred percent. And so apply that exact same scenario in the workplace. And this doesn’t mean that you and I, if we’re working together, this doesn’t mean that you and I have to sit down and join hands and sing Kumbaya and all. That’s not empathy. Empathy is, you know what Jenn, I might be the wrong person to help you with this, but lets, you and I talk about the best kind of help that you need to get through this storm and I wanna help you get that support. Yeah. Even if I’m not the right person, that’s empathy, not sympathy, which is pity. And and part of what happens is, and my heart aches for those mid-level B suite leaders, because they get shot at from two sides. They get shot at from one side saying, who do you think you are coming here? And you know, we’ve been kings and queens of our own castles.
This is what we have decided. The people behind them following are shooting at them saying, Yeah, no, I don’t wanna go there. I don’t wanna change. We’ve done it this way for 20 years. Why do we need to change? And so those people in the middle are getting shot at from two sides and then we ask them to be vulnerable or transparent or authentic. Yeah, no, that’s not happening. And therefore they need their own, for lack of better words, peer support, which is not actually the visual that I use is in North American football, it’s called huddle.
And it’s where the team gets together and they consider the play they’re going to run. And the rest of the world sees their bums because their heads are together preparing their play. Mid senior leaders have to have a huddle time, they have to have a values-anchored huddle where they can talk about what it’s really like to be on the field. What it’s really like to get hit. What it’s really like to be blindsided with to like you just illustrated, I thought you were my advocate, I thought you were rolling up your sleeves to help, and now you don’t even have the courage or backbone to say, I’m sorry, miscommunication, I’m wrong. Or as my kids would say, my bad.
Jenn DeWall: <Laugh>. I mean it’s you, I wonder there are just so many, so much resistance for some people to actually going there. And I mean, and in a second I’m gonna ask you like how, you know, how do we start, how do you start to transform your crisis? But we had talked about on the pre-call too, like, you know, where organizations might be addressing mental health wrong and I, I, I mean I agree with you, I see it as like they kind of are are they’re creating these beautiful things such as mental health days. Love it. Yeah. Mental health programs, but no one’s talking about how to navigate these conversations and so they’re still not being had because people are like, I don’t know, maybe the mental health day will take care of it and that’s not going to be the fix.
So from your perspective, what would you even get, what advice would you offer for someone that wanted to have those conversations to ask? Like how does it feel to play on the field? Like how does it feel when you have, you know, if you’re a consultant and you have an angry customer that you know doesn’t treat you like an equitable business partner and is constantly railing you and saying you’re not enough, you’re not doing this, you’re not doing this and that, that’s an example I know many people deal with when they work with consultants.
John Robertson: This, let illustrate this Jenn, in a very real situation, I was working with a midlevel B suite, mid-senior level leader. There’s an employee that’s been off work for, I’m gonna say three months, it might be longer, it might be less, doesn’t matter. The employees in that department were saying it’s been best in whatever years this workplace has the best it’s since this person was off. Long story short, this leader ended up meeting with this person said some stuff, not negative stuff, just calling a spade a shovel and saying, hold it. The behavior isn’t what we want in this department. All of a sudden a grievance gets filed, it gets escalated right up to the director of hr. And now this mid senior leader is getting their knuckles wrapped, their hand slapped and it’s been a problem employee for years. There’s your values choice.
Jenn DeWall: Yeah.
John Robertson: Who are you wanting to keep? Now this leader has already written his resignation. He hasn’t put it on paper, but he’s already written his resignation. He’s already started looking for other work. Now how much money did that organization invest in that leader getting the skills, competence, et cetera, et cetera. And they’re losing that person over non-work related issues because nobody wanted to deal with the problem behavior. Now you’ve got the problem behavior and you’re losing the leader who wanted to grow change.
It’s not a complicated fix. And what one of the first things that I would tell your listeners is, is our definition of mental health a positive proactive dish definition or is it a definition that’s based on in North America it’s actually called a healthcare system. We don’t have a healthcare system, we have a sick care system. If you want to be healthy, that’s your own time, your own dime. And therefore in the workplace is our mental health definition based on not being sick? Or is it based on here’s what we define healthy as looking like here’s why health matters and therefore we’re rowing in that direction.
Jenn DeWall: I love that. Well and that conversation opens up like we don’t want it to be something that you just deal with on your own time with your own dime. We don’t, no longer are we saying personal problems exist of a personal time. Like we’ll talk about it. But it like, I love that perspective of like, no, we take the accountability here that we know that what we create, what happens, how we respond, the tools that we give you are going to impact your quality of life. And they’re obviously going to impact your productivity, your ability to focus and concentrate or make decisions. I, I really appreciate that definition. So thank you for segueing a little bit into that.
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Jenn DeWall: Now we’ll bring it back into play of like the crisis. So how do you transform your traditional crisis response?
To Transform Your Crisis Response, Clarify Your Purpose
John Robertson: So first, clarify what your focus is. What does success look like non physically? And the definition that I always used, question rather I always use for the definitions is how would you define this non physically? Tell me about your culture. When I’m working with leadership, first question I always ask is, so how do you want people to describe you non-physically? That’s just a value statement. And therefore clarify that focus as a leader or as an organization. The second question becomes–
Jenn DeWall: I want to go into that, what are some common words that you’ve heard? Actually, is it fun? Like fuzzy? Like what? What are some of
John Robertson: The words that 90% of the time they’re fuzzy and so therefore, you know, part of my strength is I’m not asking because I have in my mind what I think your answer should be. I have in my mind that I don’t understand your answer so therefore I will keep asking. Okay, help me to understand that. When you say respectable, okay, what does that mean for you? Well it means to be respected. Okay, great. I go back to my elementary school teacher who said, you’re not allowed to define a word by using the word.
So therefore, apart from using the word respect, what does respectable mean for you? And and what always comes out of that will be a person’s definitions around their values. So for example, I want people to know me as trustable, respectable followable even when I’m not likable. Cause I would rather you trust me know that when I say I’m going to do something, you don’t need 15 pages of legal documents to say it my handshake or whatever we do these days.
The fist bump, my handshake is as valuable as all those pages trustable, respectable, when you meet me at the hockey rink or soccer field, sorry, soccer pitch football field or at church or at work. Where at grocery store you meet the exact same person but different vantage points. So respectable means I am going to be who I am, I am going to be focused on my values and yes I can name them and therefore I want you to say, see that same reflection and followable I have a purpose for my life that I’m pursuing. And therefore part of that purpose is I want you to know the plans for your life. I want you to Run Toward the Roar. I want you to help discern what’s your pasio fidelis, what are you passionately faithful for? And I get to help with that. And there will be days that I know you may not like me and I can live with that.
Jenn DeWall: Yeah, well that’s the reality. I think acceptance rule number one for leaders is that we’re not gonna be liked every single day by all people and all the things that we say. But yet we somehow created this expectation that it exists and it doesn’t
John Robertson: <Laugh>. But if I don’t know as a leader, and this is the key, if I don’t know what I’m for, then we try and be defined by what we’re against. That’s poor leadership because that’s reactive. Yeah. Great leaders know their values and therefore we know what we are for. So if I’m for good health doesn’t mean I’m against smoking. It just, I have more things to focus on than just not certain behaviors.
Jenn DeWall: Sure. So first part, you have to know your values and I love that taking a deep drive. What do they look like in action? How do they, how do you define them? How do they feel? What’s the second piece to transform your traditional crisis response?
John Robertson: So the focus, the values. And the third piece is you got to build the team. Because you’re not gonna be able to move things forward if I’m trying to think of the person’s name. He wrote Good to Great Jim Collins.
Jenn DeWall: Mm-Hmm <affirmative>,
Get the Right People on the Bus
John Robertson: He, he has an expression you got to get the right people on the bus. Many people focus on that quoting that cliché, right. People on the bus but they forget the other part. And in his book he says people either fit and flourish or they get expunged like a virus. Who are the people in your boat rowing with you? Who are the people on the field with you that will help you move things forward? That does not happen without a commitment and decision. Don’t ask for volunteers.
Jenn DeWall: Yeah. I love that. Well I think a lot of people don’t think about that or they think the fastest way to fill the bosses to get people that are most like me. Because I know where they hang out and what they look like and realizing that that’s not it. You can have people that aren’t like you, that can still, you know, gravitate towards the same mission and vision with the same conviction and passion that you do. They just approach it in a different way.
John Robertson: And because I’m Canadian, I’ll use the hockey example. It, what happens is that kind of thinking is like saying I’m gonna have a hockey team with all goalies. Well I don’t need to be an NHL coach to know that that hockey team is not going anywhere with only goalies.
Jenn DeWall: Right. <laugh>
John Robertson: Just let’s say just saying.
Jenn DeWall: Yeah. But I think there’s still that resistance that I think we have to overcome and when we get, you know, especially in a crisis like thinking about oh my gosh, what do we do? Who can I turn to? Who can I trust that you might miss out on looking at other people that can guide you or at least provide a better perspective. Cause I think a lot of organizations find themselves in further crisis because they didn’t have the right dang people in the room to begin with
John Robertson: Or they are values were not clear enough. So the people in the room did not have the unwritten permission to share what they were seeing. You know, I don’t know what you’re like, Jenn, and I’m not asking, but one of the most precious people that we can have in our lives are the older people who have nothing to prove.
Jenn DeWall: Yeah.
John Robertson: Cause they just name what everybody else sees and they’re not doing it to be malicious. They’re doing it because, hey John. And just as an observation and the advantage that life gives is they have a wisdom that I haven’t been in school called life long enough to learn.
Jenn DeWall: I mean that is, so you hit my grandpa, he passed away this year. He was one of my, probably one of my strongest figures in my life. But he always said to me all the time, Jenny, I have a million dollars worth of advice, but she’s you, it means nothing. Yeah. And I know that’s a more common expression, but that’s what it is. Right. Like, and he, they, they could also find him and my great aunt could find joy in whatever anyone did. There was no jealousy, there was no, oh my gosh. They were always just happy. Oh, you’re doing this in your life. That’s fantastic. Good for you. Like, there’s no ego to say like, I did that in mind. They’re just genuinely happy for what people do. I, I loved their examples, but then I’m also like, you know, it’s like I know my own ego that of being like, gosh, I wish I had grandpa to ask that too.
John Robertson: <Laugh>. Well, and and that’s the reality of leadership today. Sometimes it feels like we are parenting.
Jenn DeWall: Yeah.
John Robertson: And, and you know what, that’s fine because if, if they’re open to learning from who we are as an individual, as a person, then then invest in them. You know, one of the lines that I remind people of, usually it comes out around a significant crisis involving a death is those kinds of moments define success. What does it really mean? Because there is no greater failure in life than to succeed in a way that does not matter in the long run. No greater failure.
Jenn DeWall: Yeah. John, what else? Like, I mean I feel like we covered a lot in terms of talking about crisis. You know, we have to focus, we have to understand our values. What else would you give? Like what, what other advice or insights would you share? Okay, in terms of someone facing this.
John Robertson: So there’s first of all, get those right people around you and then reach out and please reach out to me. I’m by all means, and I’ll give you the link at the end, but it reach out. I’d love to have the conversation because don’t pretend that things are, you know, let’s see. Don’t hope, wish, pray, dream that tomorrow’s gonna be a better day. It can be if the decision and commitment’s made. But the probability of hope wish, praying dream alone isn’t gonna change a lot. So what’s the intervention? What’s the focus? What’s the values? Who’s the team with you?
And then the shepherds are the leadership. Who are the people that you are investing in to follow? Who are the people that we want to grow towards? And whether you call ’em mentors, I call them shepherds because they’re in front of people, they’re walking the talk. They’re not ranchers behind people, driving them in some direction. And who are those people that you as an individual wanna follow? What are you reading? That’s the easiest barometer.
Jenn DeWall: Right?
John Robertson: And we tend to become the people, like the people we hang out with. So I can hang out with whomever– Winston Churchill by a book or I can get caught up and binging in a some TV series, which could be great, don’t get me wrong. But it’s not becoming the person that I’m called to be.
Jenn DeWall: Yeah. And it’s, there’s so many people to learn from and even I’ve always sad to hear that people don’t read as much as maybe they used to. Or even hearing stats about how many people won’t read a book after a certain level and then another book. And because it is that great way like reading is the fastest way. And maybe that’s because I didn’t grow up with a ton of money so I couldn’t travel. But like reading was always the piece that I could just learn more about different places. I, you know, it’s, it’s always the piece that makes me have different considerations. Even heck, we talked about this in the pre-call. Learning about rowing this story, I just learned more about the, you know, the sport of rowing, there’s so, so many.
Don’t Just Learn, Do Something with Your Knowledge
John Robertson: Give credit to the people listening to this podcast. Don’t waste whatever time it ends up being in length. If you don’t do anything from this podcast, you just wasted whatever minutes. What’s your next steps? What’s one thing you can do from this podcast? And if you’re stuck, reach out to me. I’d love to help. I’d love to encourage you. Reach out to Jenn, love to help, love to encourage. But don’t waste your time listening to podcasts and not do anything afterwards. I mean that might be my Scottish ancestry of being frugal. Or it might, some people call it cheap, but I like to call it frugal. Frugal.
But, but don’t waste time taking courses and doing things and not doing anything with it right after. Because a term called memory fade in 48 hours, 72 hours, it’ll all be gone. You will have just wasted this time. And I don’t want you to do that. I want you to thrive. I don’t want you just to be resilient, nevermind survive or succumb. I want you to thrive. And that will not happen by sitting on our bums, hoping, wishing, praying, dream dreaming things get better.
Jenn DeWall: Yes, I have one maybe final question. When it comes down to addressing the crisis, you know, if you know your values and you understand like what you want that to look like, how do you address the crisis?
John Robertson: So first thing that happens in those moments to say, okay, so picture the scene of any crisis. So can you help me to understand getting the person to talk about the crisis? So therefore the second part of that is what are normal things that you do normally for self care? And now I’m gonna force you to think differently. Most people think unplugging when they think of stress management. That’s not actually helpful. Unplugging is like putting our cell phones on airplane mode thinking that will recharge them. <Laugh>.
John Robertson: So unplugging doesn’t work. What do we plug into to recharge? Some people do jigs up puzzles, some people do music, some people do sports, some people do reading. It’s not things that we naturally just drift into. It’s things that require discipline to do it, to recharge. So what was the crisis? Help me to understand it. What things do you normally do to recharge and what’s one or two things you can do in the next 24 to 48 hours? And use the acronym SMART goals. And I’m not gonna go through that, but most people know smart goals and then be specific, measurable and so forth on the things we’re gonna do. And then the last piece and who will you give permission to to hold you accountable to do those things.
And, and just to illustrate this, there was a situation where this woman was hugely tsunami-ed with work pressures and her battery would’ve been about 5%, 10%. So she was just at the break point of going offline and, and she said, well one of the things I really enjoy doing is walking. I said okay. So we started walking through SMART and I said, So what time are you gonna go for a walk? I’m gonna go at 6;30. Oh, didn’t you say you have young children? Yes. Is 6:30 a reasonable time, achievable time for you to go walking? Well, no, not really. Okay, so what’s reasonable? Anyways, long story short, we walked through it and I said, So do you mind if I follow you up? No, no, that’d be great.
So she was gonna walk from 7:15 to 7 45. I put it in my calendar to text her at 7:46. I texted her at 7:46 and she called me and she was laughing when she called me and she said, you know, I knew Robertson, you were gonna do this. I just knew it and I did not go for a walk because I felt like it. I knew I went for a walk because I knew you were gonna harass me if I didn’t go. So we had a great laugh about it and I’ve also had those stories where they didn’t go, and okay, so let’s not flog you, let’s, what can we do to get back in the game?
Jenn DeWall: Right? To not stick there, not
John Robertson: Stick. And so for example, what you just illustrated is when we have a four-legged companion who comes in who needs perfection, <laugh> and just curious, is it a male?
Jenn DeWall: This is Zoe. For those that cannot see the video, my dog just popped up on the screen, very excited to get attention
John Robertson: <Laugh>. And, and so therefore there’s a perfect example. You know, when they come into our life rather than pretending they’re not important. Prioritize them, go for a walk, pet them. If you, if the person feels the need, apologize. Yeah, but not really say sorry you’re apologizing because it can come across as whatever they can misperceive it at. And the real issue is your Zoe is a value to you. So therefore you must recognize Zoe.
Jenn DeWall: I know I love her. No, and I love that. We have our, I mean that’s what our team, right? That they, whether it’s our team, it’s the people that work with us that want the same, you know, for a line. Like that’s what they want. And we should turn our attention toward that as well.
John Robertson: Okay, What you just perfectly illustrated, I go back to the question you asked me, What can we do to transform that traditional crisis response? Take the Zoe of the other person’s life and help them draw strength and encouragement from you encouraging them. Perfect illustration.
Jenn DeWall: I love that. I wonder what our workplaces would look like if we all actually encouraged each other with kindness like all the time.
John Robertson: And please don’t, please don’t, listeners, please don’t misinterpret encouragement as praise. They are not <laugh>. Praise is patting them on the head, telling them what a wonderful boy or wonderful girl on my encouragement prefix means to instill. So therefore to encourage, means to instill courage. That’s not praise.
Where to Find More from John Robertson
Jenn DeWall: I love that differentiator, John. How I’ve loved our conversation. I feel like there’s so many one liners that I’m gonna stick with to so many perspectives. Where can someone, you offered up the help? Where can someone get in touch with you?
John Robertson: Simplest way is go to the website and my website is, there’s two of them. There’s one with the book Run toward the Roar, one word dot on online. And there’s place to book or connect with me there. But the main one is FORTLOG. So fort Safe place in the frontier, you gotta know where you’re going. And a log is a journal to help others sail the sea because there’s no point going there alone – FORTLOG.co – And it’s the easiest way to connect with me. And I would really value, if your listeners wanted to, well, to go with our theme. If they wanted less praise and more encouragement, I’d love to have a conversation.
Jenn DeWall: I love that. Reach out to John. John, thank you so much for being on the show. Again, I just appreciate you giving us your time, your experience and your expertise to help make our audience and myself better. So thank you very much for being here.
John Robertson: My pleasure. And you know what, I really appreciate the opportunity to support you, your listeners, and thank you for that Leadership Habit. Because it, it needs to be a habit, not a one time deal.
Jenn DeWall: Thank you so much for listening to this week’s episode of The Leadership Habit podcast. I hope, I mean like myself, there’s so many different one liners that I got from John, so many different perspectives of what to consider. I also love his encouragement based approach. But if you wanted to connect more, if you wanted to reach out and get to know a little bit more about John, you can head over to FORTLOG.co. There. You can connect with him, have access to his resources and purchase his book, Run Toward the Roar. And of course, if you enjoyed this podcast episode, share with your friends. Maybe you have a friend that feels bogged down by a crisis and they just need some encouragement to think, how can I go forward, share this episode with them. And finally, if you have or are looking for someone to develop your leaders needs, head on over to cresco.com. We would love to have a conversation with you to talk about our 12 month leadership development program that’s all designed on creating the best leaders that we can be. Thank you so much for joining. Until next time.
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Sep 30, 2022 • 43min
How to Be a More Effective Leader With Organizational Psychologist Gena Cox, PhD
How to Be a More Effective Leader with Gena Cox, PhD
On this week’s episode of The Leadership Habit Podcast, Gena Cox and I sat down to talk about how to be a more effective leader. And hey, here’s one tip that you can hear right from Gena— stop using 2019 behavior to address 2022 stakeholder expectations. But before we dive into the show, let me tell you a little bit more about Gena.
Gena Cox, PhD is a corporate advisor and executive coach known as a straight shooter who also brings warmth and generosity of spirit to her partnerships, she guides CEOs, leaders and boards as they respond to evolving stakeholder expectations and transformation driven by societal change and organic and M&A growth. Her differentiator is the nuanced insights and recommendations that she brings from a lifetime of continuous multidisciplinary learning, enabling her to offer clients unique and valuable insights. And I hope you enjoy our conversation as we talk about what leaders need to do to be affected today in 2022.
Full Transcript Below:
Jenn DeWall: Hi everyone! Welcome. Welcome. I’m so excited, Gena, to have you on the show. We are talking about how to develop more effective leaders. Gosh, in a time where I feel like people are losing leaders and maybe a big part of that is because they’re not developing them. I don’t know what your take on it is, maybe we can start out, but I want to get you a little bit more familiar or our audience more familiar with you. But Gena, let’s talk about your life story. What brought you here? I know that you’re a speaker, you’re an author, and you’re committed to and passionate about helping leaders just be their best selves. But what was your journey like? What brought you here today?
Meet Author, Corporate Advisor, and Executive Coach, Gena Cox, PhD
Gena Cox: Yeah. Well, first of all, thank you so much for having me. It’s really a pleasure to be here. I always hope that I can suck some of your energy into my body and be as energetic as you are, Jenn. So it’s a pleasure to be here. Well, you know, I like to say leadership is really all I know. I’m an organizational psychologist and the aspect of organizational psychology and industrial psychology that has always fascinated me is not just about human behavior in the workplace, but about the factors that influence that.
And because I know from research, but also from personal experience and from consulting so many leaders over the years, the truth is that it is that relationship with your immediate leader that makes the biggest difference, right? 70% of the variants or you know, you could say that a majority of the experience that an employee has in the workplace is directly attributed to their experience with their immediate leader.
So knowing that just fascinates me. And so I’m very interested in doing everything that I can to first of all help leaders understand that obligation and also help organizations figure out how they can help leaders be the most effective. But how do I get here is the question you asked. Yeah. Well, when I was a teenager, for whatever reason, my father sent me this psychology book. It was like a developmental psychology book.
I remember the book. It had a hard cover and I, and it was yellow. I don’t know why I remember, but it resonated with me. And I fell in love with this idea of psychology. But I didn’t know anything about organizational or industrial psychology then. But somewhere along the line, when I was an undergrad studying psychology, I met a woman from the University of Michigan Institute for Social Research. And this is when I discovered that one can sort of study behavior in a very measured oriented way and truly discern, you know, nuances and differences.
So I became fascinated with understanding leadership behavior. Ever since then, I eventually went on and did a PhD. So between then and now though, Jenn, I will tell you that everything that I really understand about leadership has come from just sort of watching the things that humans do as they interact with one another in the workplace. Which is why I am really convinced that you don’t have to have an MBA. You definitely don’t have to have a PhD in leadership. But if you are a leader, this is what I tell leaders to remember, imagine that you have a dartboard in the middle of your forehead because you are really the designated hitter for your team.
I don’t care if it’s a team of two or a team of 5,000, if someone says you’re the manager, those people are now looking at you in the middle of your forehead because you are the person that they perceive will determine whether they have a good experience or not at work. So if you remember the dark board in the middle of your forehead, it reminds you then, if they’re watching you, then what are you doing? What is it that they’re seeing? It reminds you that you have a lot of power, control and influence, and that you need to be thinking about making sure that whatever you’re putting out is actually something that you know, is positive and strengthening of that relationship.
How has the Workplace Evolved in the Last Few Decades?
Jenn DeWall: Yes. I mean, okay, you’ve obviously done a ton of research on this. I’m curious from the research that you’ve done just from your education, what are some of the biggest things that you’ve noticed that changed the way that leadership is approached from the industrial revolution to even just thinking about how organizations have evolved from your research. What is the biggest change that you’ve noticed over time? I guess over the last 10, 20 years, the kind of stuff that we learned about is now not necessarily what’s going to work today. Do you have any aha moments from that perspective?
Gena Cox: Well, I have a lot of opinions. Are you surprised to hear that? I’ll tell you first <laugh>. The first is that the one thing that we learn when we study psychology or organizational psychology is that it’s not that long ago. As you point out, it’s only since the industrial revolution that humans have got together in groups to produce something. So the notion of the workplace and us in teams and groups, it doesn’t appear to be that much of a natural fit for us humans. We were a whole lot better when we were, you know, in an agrarian environment. And we had a little bit more freedom and independence to control our plot of land and do whatever we did independently. It’s not easy for us humans to do things together in groups in an organized way, which is what organizational life is about. Your question, however, though, is about what has changed over the years.
And here’s the sad state of affairs that I will communicate most of what people are learning, at least based on the way they behave after they graduate. Most of what people are learning in MBA programs is exactly the same thing they were learning a hundred years ago, apparently, which is that you have to control the means of production. And one means of production is humans. Therefore, you know, you tell people what to do, you tell them when they can work, you tell them where they can work, and you tell them how they will work and you’ll be successful, you’ll get the outcomes. Frankly, that is a model. I think that model has been sustained for way too long. The only thing that I have seen change happened just two years ago, and that was a pandemic came along and some of the same people that I personally knew and had worked with who said things like, I love it when I see cars in the parking lot at seven o’clock.
Creating a Human-Centered Workplace
Gena Cox: It means that my employees are really busy and getting a lot done. When the employees were actually saying, The only reason I’m here at seven o’clock in the evening is that I feel if I don’t come at seven o’clock, I don’t stay. You know, I’m somebody else is gonna get the promotion or the opportunity. So I’m gonna work hard, but really I need to go home and take care of my kids and all that. So it was only a couple of years ago that leaders began to notice, Oh my gosh, we’ve got to do some things differently. So I remember writing an article at the beginning of, of 2021 actually talking about the importance of putting the human at the center of any leader’s ideas about what makes him or her effective and what makes his or her organization productive. That was not a novel idea.
I wasn’t the first person who ever said that, not even then, but what I, why I said it, why I put a stake in the ground was that it was only during the pandemic that I began to see a larger number of executive leaders in particular say, Oh, we need to be concerned about things like burnout, mental health, how people are taking care of their children, how they feel as humans as they’re trying to get the work done. So, unfortunately not a lot of change in the way that leaders have been trained, but I’m starting to see a change in leader behavior moving forward. But having said that, this is still idea where there’s a lot of resistance because as you know, there’s this whole big conversation that is still taking place about should we force people to go back to the office who don’t wanna go back to the office.
Yeah. Whenever I hear a leader talk about this issue in that fashion with that framing, my all of the, you know, bells, all the red lights are going off in my head because the minute frame it that way lets me know you don’t really understand what’s going on here. I don’t care if you call it the great resignation, I don’t care what you call it. The reality is that employees are, have realized that, you know what, there are alternative ways of thinking about how I can get the work done and still have a happy life, still be available for my children, still take care of my physical and mental health. I shouldn’t have to compromise all of that just to get a paycheck. So that is a change. And you notice I say that employees are driving that change. If you, you know, there’s that traditional pyramid where the folks at the top are the ones calling the shots. There’s a bit of an employee revolution that’s taking place right now.
The Employee Revolution, Quiet Quitting and the Great Resignation
Jenn DeWall: I mean, I feel like I love the employee revolution. It might be just the reason that I got into personal development. That feeling of like, you know, when I left feeling so just, Oh, you need to do this, or you need to work these extreme hours, you need to try to fit in. Make sure that you don’t, you know, I’ve said this in the podcast, they know it, like just getting feedback about trying to be conforming and groupthink, it makes you feel, Oh my gosh, who am I? And then you still have to try to get in the office at 7:00 AM and leave at 7:00 PM, so then you know that they think that you’re actually working hard. Even though they looked at your numbers, they would see that you’re working hard because there are definitely ways that you are tracking all of that.
But I’m so happy that the employee revolution is finally happening. And it’s interesting because you can still, even some topics that we might talk about here, you can hear some of the resistance from different employers that are like, Well, I don’t want you to to tell them about, you know, this, or to get them thinking about driving their career because then they’re going to leave. And no, like, you can’t control people anymore in that way or think that you’re going to get those results. But I still think that is, I don’t know, that’s what I see is still that resistance of like, they should still be happy that they have a job. They should just fall in line. Like, and that’s really just a way that is not going to be effective today if you want to actually keep people. Okay. Let’s, we’re diving into like, sorry, I know that I took us on a tangent.
I just love your research and your background because I feel like you have so many rich insights that I know you’ll weave into this, but we’re talking about how to develop more effective leaders. And so, let’s talk about what leadership effectiveness even is. Like what do you think are the key obstacles today? I know that the employee revolution is there, but let’s maybe drill into it. What are the key obstacles that you think leaders actually need to be aware of to be effective in creating a culture that people actually want to work in?
One Simple Tip for Being a More Effective Leader: Check In With Your Team
Gena Cox: Yeah. So if, if the question is about barriers, I think leaders have to understand that effective leadership is not just task performance. It’s not just getting whatever the job done, the job done. That’s not leadership. So effective leadership, I think of it as more like a pizza pie or a pie chart, you know, where there’s some proportion that has to do with the task performance because obviously we have to get the job done, but then there’s another wedge there that has to do with the human experience. So, so first of all, my definition of effective leadership always looks like that pie chart. And let’s just say it’s those two elements. Although there could be more, you know, slices to the pie. It has to at least be 50/50. It can’t, or it definitely can’t be 75% focusing on the task, 25% focusing on the employees and really not putting that employee experience, giving it the sort of power or influence it deserves.
Or there’s that. So you might have to sort of reframe your thinking to the, to the reality that you can’t be an effective leader if you aren’t thinking about both of those things simultaneously. The other barrier is that, as Jenn has alluded to the workforce, it’s changing. The workforce is not just changing in terms of we have a pandemic, we have the opportunity to work in different environments and we wanna keep that. I think the workforce is changing in terms of its expectations of what an effective leader is. And so what leaders have got to be aware of is they’ve got to be closer and more in touch with those at their lead.
Managers That Check In Are Perceived as More Effective
Gena Cox: There was a piece of research that came up from work human last year in which they made it very clear that when employees were asked to identify what distinguish between the managers that they had as they were in the work from home or remote environment for the first time or working in a hybrid environment, how did they differentiate those leaders that they perceive to be effective versus those who are less so effective, and what made them more engaged. And it was a simple thing.
It was that the managers that checked in with them more often were the ones they gave all the points to. Even a manager who checks in and doesn’t give me everything I want is still gonna get way more points than a manager who does not check in. So one behavior, one simple tip that I have for managers, which is, again, nothing new but maybe not as emphasized as it should be, is that you’ve got to put more emphasis on connecting and having relationships with those that you lead. It is important to know if Gena is a parent who has a child who has some health issues and how that relates to how Gena shows up and what she might need from you as a manager. That’s an example of something managers have to really put in the forefront. I would say another thing that managers have to really think about is that because of all of the risks that are in the macro environment, you know, climate change calls for, you know, social justice concerns, there’s this sense of unease in the overall environment in which employees live and therefore in which they work.
Building Relationships with Your Team
Gena Cox: And so I’m not suggesting that managers have to be involved directly in that conversation, but what I think managers have to recognize is that a lot of employees are living lives in which they’re feeling a high level of stress and then that is translating into the experiences that they have at work and who do they talk to if they feel like they can’t bring up ever these concerns or if they feel like, you know, if they ask for some support to help them get through these difficult times that it shows some sign of weakness or something, then that’s not gonna work anymore. So everything that I’ve said, Jenn, is very much related to what I said earlier, which is that I think managers have to be more attuned to the unique, call it customization if you would, the unique needs of the people that they lead.
Jenn DeWall: How do you, you think they can facilitate it? Because I, and this is going a little off script, but I noticed that a lot of organizations are maybe addressing this change to hybrid or, you know, knowing that we need to have conversations or support mental health or, and they’re creating maybe like mental health days, but I still feel like they might be missing the mark because I- and this is my opinion– like, are we really educating leaders on how to actually have those conversations?
Because I still think there’s that like, I don’t know, I’m not sure should I even be asking you this? Or how the heck do I do it? Yeah. And I’m curious what you’re noticing about like where we we are organizations might be able to make a little bit more of an improvement and being effective at addressing those challenges, whether it’s hybrid mental health, D E I B or diversity equity inclusion, belonging. Like what could we be doing to like actually help those things land in a way? Cause I think that there’s, here’s all the programs, but yet there’s still leaders that are like, I have no idea how I’m supposed to actually address this.
Gena Cox: Yeah. So I, so first of all, nothing wrong with mental health days. I think they’re fantastic. But like you’re suggesting, I totally agree with you that mental health days and implicit bias training, for example, belong in the same bucket. It doesn’t harm anything, but it isn’t going to get you to any solutions just magically. And there are many other things that fall into that same bucket. Here’s the thing, I even when I talk about issues that we might call diversity, equity, and belonging, or when I talk about mental health or whatever, I think of all of these things under a single umbrella and that is the umbrella of effective leadership. So I don’t believe that these things really belong in separate little buckets. That one has to then require that managers have to master the content in each of these buckets and they’ll behave differently in order to be successful.
What Does Effective Leadership Look Like?
Gena Cox: I think a better framing for all of this, and, and actually the framing that would benefit employees more is for organizations to think about what does effective leadership look like and within the overall umbrella of effective leadership, if I tell you that you have to study some marketing, you have to study some sales, you have to study some, I also just want you to be also, I wanna train you. Obviously, somebody has to guide you so you don’t just, you know, get it magically. But what is it that you have to train me about? It isn’t about, oh, you know, these people over here who have mental illnesses, this is how they are, or these people over here who might look different. It’s more about, again, the fundamental idea that if you’re managing a group of people, you need to manage for the 100, you need to be the designated hitter for every person on that team.
Gena Cox: If you’re gonna be the designated hitter, if that’s gonna be your model, the only thing it really requires of you is to top is to get to really understand these individuals. So here’s what I would say is my script for that because I don’t agree that you have to over-index on any of these content areas. As a manager, I believe that you need to be able to notice what is happening with employees, and then you need to do some simple things. Here’s a simple example, Gena. You’re noticing something going on with Gena. Either there’s something in her production data that she’s telling you there might be an issue. Or she’s showing up with, you know, some emotionality in her expression or she’s not showing up. However you need to figure out that something is going on, the only way to figure it out is to be attuned to Gena and all her colleagues.
To Be a More Effective Leader, Ask How You Can be Helpful
Gena Cox: Okay, so now you’ve got the trigger. Now what do you do? You have to take some action. Never mind legal risks and concerns about confidentiality and all of that. I’m not, we’re not dealing with that. What you need to really focus on is how do I talk to Gena. So Gena, I just wanted to check in with, you know, I’m not sure if you realize this, but I noticed that, I noticed this, I noticed, you know, your numbers were off. I noticed you weren’t here, you weren’t able to come to work on Monday. I noticed that you left work early on Wednesday. I noticed that I’m not hearing from you on our regular check-ins. There’s always behavior that’s giving you the clue. So you say to Gena, Gena, I, I noticed these things and I wasn’t sure what was going on, so I just wanted to check in with you and find out, you know, what can I do to be helpful or is, you know, if, is there something that I need to do to be helpful and you sort of leave the ball with Gena and give her the opportunity to respond.
Gena Cox: Gena is going to respond and notice there’s nothing I said in that introduction in those few words that are threatening to Gena. It’s just a conversation. So no, Gena says whatever Gena says, Gena might say I don’t have any problem. She could say that. Or Gena might say, I’m really glad that you asked me this because… Because you have to make it safe for Gena to know she can let you know when there’s a problem. So Gena might say, Yeah, my daughter is, this is happening on my mother or whatever Gena says, or Gena might say, you know, I think I’m gonna quit tomorrow. But you have to take your cue from what Gena says. So if Gena says I’ve got these issues, then automatically, you know that she needs some support. You don’t have to try, I think to try to, you don’t have to diagnose anything or over-interpret this, but you need to ask a simple question.
Build Relationships to Be a More Effective Leader
Gena Cox: I think the question Gena wants you to ask is, “what can I do to be helpful?” It’s, you know, what can I do to be helpful? What do you want me to do? That would be helpful. It’s an even better question. Gena will tell you, or she’ll give you some other piece of behavioral evidence of what would make sense. And then you go from there. Now you can go talk to HR. You can do whatever you need to do on an administrative basis. But what you’ve now done is make it clear to Gena, you are her designated, you’re here for her, you’re hearing her, you’re gonna find ways to support her. It’s a process. And if you’re not doing it today, you don’t flick a switch. You learn to develop this kind of relationship over time.
Jenn DeWall: Yes. I love that. Boiling it down to like this simplicity, get back to like that human piece of, you know, the challenges of today. Yes, our hybrid, our mental health, our understanding the diversity in our workplace and how we can make sure people feel heard, but at the end of the day just comes down to being a day human asking how can I support you? Or noticing, as you said, like really paying attention to that. It’s, and the programs. And I want all those programs by the way, like when I said that, like I want all the mental health programs, but I also want people to feel like, okay, seeing human and being human. That’s right.
You Don’t Have to Be a Psychologist to Be a More Effective Leader
Gena Cox: Here’s the thing, I don’t think there’s ever any person who has a mental health challenge who is thinking, I wish my manager was more informed about schizophrenia or men or, or anxiety and depression, or they’re not, I don’t think that’s what an employee’s thinking, but no thinking is that I know I, I have an issue. I know I need support. I want my manager to be able to provide support if I re if I obviously need it or if I request it. So don’t worry too much about what you don’t know. Worry more about listening to and, and sort of interpreting what an employee’s saying. And sometimes they’ll be explicit, sometimes they won’t.
If Gena doesn’t want to tell you, she might not tell you. But if you can see that there’s something going on, the mere fact that you’ve reached out to Gena now already lets her know, okay, depending on how you handle it, Gena’s gonna leave the conversation. She’s gonna say, Okay, well my boss knows now and I hope that he knows to do something supportive and all she’s gonna do is wait to see what you do next. And in other words, don’t, don’t think of this as like taking a final exam where you have to cram and know something. Think about this as 360 degrees of freedom, but it all rests on what does Gena need.
What do People Get Wrong About Leadership?
Jenn DeWall: I love that. Well, and I just, I also love what you said, the metaphor before that we opened with, with that you have as a leader– to be effective, have that bulls eye on your head and that you also have to be hitting for everyone. Yeah. Like it’s everyone. And you can’t hit for everyone if you don’t know what the individual needs because there’s not a one-size-fits-all approach to it. Which maybe it dives into, and I know we’ve already covered this, but let’s really like get specific about maybe some of the tactics. Like where do you think people are getting leadership wrong today?
Gena Cox: Well, I told you before that one of the things that is certainly happening is that if you’re relying on all the old ways with the command and control it, it is just not going to work. Is something not going to work? Another thing that I’m seeing that that leader, that managers themselves need to sort of acknowledge, I think we all have to be a little bit more honest with one another because frankly, I’ve been talking a lot about employees, but managers are employees too. And here’s the reality that I know managers are themselves dealing with some of these very same issues of, you know, being overworked, not having, you know, just being, just having a disproportionate amount of, of a burden being placed on them for all the things that they’re being asked to deliver. While you’ve got to make it safe within an organization for managers to be able to talk about that and themselves to find some support because they can’t, nobody can sustain that, that level of expectation if they don’t have the resources that they need to do it.
Changing Ideas About the Purpose of Work
Gena Cox: Another thing, though, that I think managers ought to really be thinking about is that the work, the idea of what work is, and the purpose of work are also changing. So you probably saw the stories recently about quiet quitting, and by the way, when I saw those headlines, or when I see them, I kind of laugh because there’s nothing new about that whatsoever. Because this behavior is something that we call in psychology sort of withdrawal. And you might think of it as counterproductive work behavior. Meaning when an employee is withdrawing, they might be doing things like doing as little as possible. Sometimes they might not be showing up on schedule or leaving work early, or they might even go so far as to try to damage something that they’re working with or create a disruption in the work environment.
We used to call those, you know, counterproductive work behaviors. We call them counterproductive because we weren’t looking at it from the employee’s perspective. But nowadays, a lot of employees are basically saying that you know what, we think that a job is really a job. The reality of it is that it’s an exchange, right? I do this thing. I get paid for it. Let’s not make it more than that. Let’s not have it take over my whole life. Yeah. So managers have got to reckon with the notion that the definition of what work is and what a job is, is significantly changing, especially for Gen Z. Now, I am not big on the artificial lines that we join the same about generations. Like I really am cautious sometimes about over-emphasis on generations, but they are generational differences that we can see.
Gen Z is Changing the Rules at Work
Gena Cox: <Affirmative> and there are some that Gen Z very specifically has owned and says, No, we want our lives, too. We, we want to know that if I’m, if you’re managing us, that we believe that you are an honest and trust, honest and trustworthy person, that you have a certain set of values that we can believe in, that you care about the environment, that you care about, you know, social justice and so on. So I think that if managers are not attuned to the reality that the workforce expectations for them have changed, they will continue with whatever behaviors they’ve exhibited traditionally that might even have been successful, but they’re not gonna be able to attract and retain. So this whole great resignation thing is not as mysterious as some people say it is.
Jenn DeWall: Yeah. I mean, they, all the research was there, right? All the stats and all the numbers said that this was coming all along, and it’s just now this big buzzword, but people have changed. And I love talking about the definition of work, and I feel like I noticed that as a millennial, like earlier on, like, I just not wanting to change, not, and feeling like I don’t want to have to try to fit in. I don’t want to have to feel like I am here at seven with you, even though I finished all my work four hours ago. Just because you need to feel like I’m committed. Like, I think the question that so many of my friends, my peers are asking is, what’s my life worth? Like, I don’t, you know, I don’t care enough, and there are reasons there, and this is where I, I do, I’m with you.
Moving Beyond Stereotypes to Understand Employee’s Differences
Jenn DeWall: I’m like not loving generational differences because it creates stereotypes that aren’t helpful. But it is helpful to know that we were raised with like this proof that like, there’s gonna be a, a beautiful pension that’s there for you by this company. No, we actually didn’t see a lot of those things to be true, and our options just increased. We aren’t stuck, or I don’t wanna say stuck, like constrained, maybe a smaller regional area to find employment. We can find that in a variety of ways. We’re more mobile than ever before. And so if that landscape, I think, was different for, you know, baby boomers, they likely would’ve already accelerated some of these changes, but it just wasn’t that way. Where do you think that organizations, or how do you think organizations can address some of these changes? What would be any specific tactics that you think organizations should take?
I mean, even just thinking about what you just said in terms of how people studied leadership effectiveness, really looking at it from the team perspective versus from the individual perspective. That was a great aha for me to even have it said in that way because I think yes, people are constantly like, what do this, to develop the team, but they’re not thinking, You actually need to look at each of these individuals as people and figure out what they need and then apply the like tenants of what it means, what it means to be an effective team. But what do you think organizations or leaders need to do to support like this, this change or this new definition of, of work?
Does Having a Degree Matter Anymore?
Gena Cox: So there’s certainly everything that you just said is absolutely true that you can have the general case. This is how we have, you know, like things like job descriptions and career letters and mobility patterns that you might have spent a lot of time defining very carefully in a matrix. Things like nine boxes where you say if somebody has this level of performance and this level of service automatically, this happens. All of those kinds of very controlled talent management processes are going out of the window. They have to go out the window by necessity. Here’s an example of one that I see changing, and it’s not a moment too soon. The over-emphasis on having a degree, having a degree from a certain school, and all of that idea magically is evaporating. And the reason it is evaporating is that organizations cannot continue to just say, Well, this is what we want, and you will provide it before I will hire you.
That’s not gonna work anymore. So organizations have to think about all of these changes that I just described earlier in this conversation. They’re huge, they’re big macro social changes, but how they, how they manifest in the workplace is that the generation that is coming into the workforce and would be the future leaders are saying, Look, I can do this job. You can teach me how to do this job and if you don’t do it, I’ll just go somewhere else and build a portfolio career, make more money anyway, and have my freedom. So yes, make sure that the criteria that you’re using for your talent management decisions still apply are relevant. There’s a big move to skills, to selecting people on the basis of skills, not just on the basis of education and credentials. And by skills, of course, I don’t just mean technical skills or tradesman’s trade person skills.
I also mean interpersonal skills, leadership skills, human skills and so on. That’s actually happening, and it’s really, really important. If I think about an organization like IBM, where I spent many, you know, I spent five years of my life and loved that organization. When I entered the organization, I entered it because of everything I had ever accomplished. I was proud to be associated with the organization. I knew what it stood for. I watched in the five years that I was there how they transformed. They were already starting to transform in preparation for this new wave of talent that was coming in. They changed the performance measurement systems to make them more transparent and more focused on what did you accomplish. And not just how long have you been here and whom do you know? I watched how they created a program called PTECH.
Pathways in Technology Early College High School (PTECH)
Gena Cox: PTECH has become a national model where you can. They have partnered with community colleges and high schools. Rather, they’ve partnered with high schools in certain locations across the United States. They’ve given away the IP about how to do this. And they basically say, We can take you while you’re still in high school and prepare you for a technology career by teaching you the stuff. We’re gonna teach it to you while you’re still in high school. So you’ll be a student and an intern, if you would, at IBM, and you’ll learn everything that another technician who has a degree would. You’ll be right next to that person. And when you’re done, we’re gonna hire you and guess what? You’re gonna able to be able to do this very valuable work, get promotions and do all these wonderful things. That’s an example of organizations can’t just think in a rigid way about what they’re looking for and how they would develop what they’re looking for. They’ve got to look for alternative ways. If not, we will have this labor shortage, and it will continue for a longer time.
Jenn DeWall: Can I ask a clarifying question? Do you feel like, just even what you just said, I grew up my, my dad was in a trade where I grew up in Wisconsin. That was actually just as equally common for someone to go to a, a four year or go to school or go into a trade. But it almost sounds like what IBM is doing is kind of taking the trade and moving it into the technology industry. Am I getting it? Or maybe I’m misunderstanding that because this is just new? I’ve never heard of that program.
Develop More Effective Leaders Through Non-Traditional Training
Gena Cox: You never heard of PTECH? You need to check it out. Because, like I said, they’ve shared this with the world. It’s not just something that they have done. For IBM, they’ve shaded through the world. It is, in fact, the same idea of saying the notion that you have to have this for your degree. Where did that ever come from? Why was that the criterion? The criterion is, are you capable of learning this stuff and then applying it in a work environment? So they just turned everything on its head and said, We’re not gonna wait for you to do your degree. Because we think if we wait, first of all, we won’t get the talent fast enough.
But more importantly, we want more of these young people to have access to this information, to this training so they can grow. So, in fact, yes, the use of the word trades is one that I have mixed feelings about that word at this point in my life. Because what I’ve come to understand is that it was a way of putting people into a box because you would say, these people took an academic trail, and they got a degree, and these people went to a trade school, and they’d learn how to work with their hands.
Gena Cox: Like, that’s the stereotype, and it’s not inaccurate. It is accurate, but is it really that black and white that cut that? You know, is it really that clear cut and should it be, and in and in making it so clear cut, what are you missing on either side? So yes, IBM is basically saying, well, maybe we’ll blur that line because there can be people over here in this trades box that can do exactly the same thing as the folks over here who got the four-year degree. They might get there sooner, in fact. Why are we not tapping into this talent? Another thing that’s related to this, Jenn, that I have observed for the last 10 years or so is that I don’t know if you’ve ever heard of something called the maker movement, but the maker movement that you can look that up as well.
It’s really just this general idea, and you, you’ve seen it, you see it in your day-to-day life where there’s a greater emphasis on people making things with their hands and using the word artisanal to describe them. Whether they’re making clothing, whether they’re making they’re sculpting something, whether they’re making knives, whether they’re making bread, wine. They’re people who are saying, you know, they’re solo entrepreneurs sometimes, but they’re saying, there’s something I can create with this, with my brain that God gave me with my hands that God gave me. I’m gonna make this thing. I’m gonna put all my loving care into it and make the best cookie. And when I make this best cookie, people in my neighborhood are gonna buy it. And it could be. It could eventually take over and become a national thing. But what they’re putting into that is not, it’s not the same thing as saying I have a job.
What they’re saying is if they’re selling on Etsy, it’s that I can make the best whatever, only I can do it. I’m gonna make it and give it up with love and care to the world. And the world is gonna say, Oh, Gena, she makes the best bread. That whole maker movement is something that I see as sort of infiltrating into this whole idea of corporate talent too. It’s related because you know what? All you wanna find all the things that these people can do and liberate them so they can do it for the big company as well as they can do it for the little, you know, for their own little business.
Leading Inclusion, Drive Change Your Employees Can See and Feel
Jenn DeWall: My gosh, I love, I love all of the insights, and no, I’ve never heard of that. I mean, heck, I love being even a podcast host just so I can learn from the people that I’m sitting across. Gena, I loved this conversation. Before we end this, I do want to talk a little bit about your book because you obviously are very, very educated in this, very passionate about it. You have so many different insights, but let’s talk a little bit about your new book Leading Inclusion. Tell me a little bit more about the book, who it’s for and what inspired you to write it.
Gena Cox: Yeah, so I wrote Leading Inclusion for corporate leaders, especially executives and board directors, human resources executives, MBA students, executive MBA students, and even for people who wanna lead American workforces who may now currently be in another country and need to understand an aspect of the American workforce that they might not otherwise. And the core message of my book is so simple. It’s that all these conversations that we have about diversity and inclusion and belonging and equity, and then we, we say it looks like we’re making no progress. Why is that? It’s because we won’t make progress until these efforts are led from the top of organizations. And so I encourage executive leaders not to treat this as something over to the side that they throw over the wall and say, here, the chief diversity officer or somebody over here is gonna handle it, and we don’t have to think about it.
When that happens, you don’t make progress because that person to whom you’ve delegated it and sort of turned away they don’t know if they should go left or right. They’re just sort of guessing their way through. It’s more important to have a strategic approach led from the top. You can still delegate. Obviously, you have to delegate it, but with a vision and a strategy and then things will happen. And why did I write this book? Well, you know, the simple answer is that I felt like I had to write this book, but the more complex answer is that my life changed in the spring of 2020 because there were some things that happened, including, you know, the deaths of three people who I do not know.
But when I saw these things happen on television, you know, Ahmaud Arbery, Breonna Taylor, and George Floyd, I realized, you know, we’ve got a huge problem here, and I wanted to be a part of a solution. And so I thought maybe I’m not gonna walk in the streets, maybe, you know, Well, how does Gena do it? Gena writes a book based on her psychology training, her experiences of advising leaders for 20-something years as well as her personal experiences and says, you know, these are the things that I wish I could have said to leaders when I was consulting them, but maybe there wasn’t space at that time, but we’re in another time, and now there’s that opportunity. So that’s why I wrote it.
Inclusion and Belonging are Vital to Building Trust
Jenn DeWall: I mean, I think it’s powerful that you have written this because it’s a long time coming for this movement that needs to happen. And even last week we, you know, Atco in August, we teach two different topics, but one of the topics was biased, and you had mentioned it earlier on in the podcast, really understanding the environment that people are in today and that the social environment that they’re, you know, experiencing outside of work is walking with them in there.
And I love just even facilitating these conversations because we have to talk about that. And the example, I had a participant that, you know, shared what it was like to be going through those things, who was a person of color and just how it felt at work to feel kind of othered and to feel, And I, of course, don’t have that lived experience being a white woman, but just to hear that and we need to hold space to have those conversations to talk about how that might break down our trust in our leadership team, how that might break down the trust and how we feel within our teams.
I love that you wrote a book that I think is what leaders need to hear on just really thinking about these conversations and not putting them over as this like, oh, that’s just the initiative of the week. Like, no, this is the stuff that we’ve actually been ignoring for a really long time or not allowing to like, see, and that’s what’s still coming into your workplace. I, I’m not even sure, I try so hard to even be sensitive with how I articulate that because I don’t want to in any way, like come off in any way bad because I know that it’s like the sensitivity, but I just love that last week we could even have a conversation around what her lived experience was like going through that and just showing to other leaders in the class, like, this is how I felt.
This is, you know, the withdrawal that you had talked about earlier. We need to start addressing the environments that exist and like how they come up. Did I even make sense? I was trying to like tow the line of like, but I, it was just beautiful because I think it gave like her willingness to be vulnerable and share that gave other leaders insights into like, wow, like I didn’t even realize that someone else might be having that. You know, I don’t know what your take is on that of like how it’s addressing it, but I feel like it’s, we need it.
Effective Leaders Create Connection and Closeness
Gena Cox: Oh, I absolutely agree because I think the first, the worst thing that a leader could do is create an environment in which these conversations are taboo. And it’s not just race and ethnicity, although, of course, I am very interested in race and ethnicity because of my own personal experiences. But what if you’re LGBTQ plus? What if you have, what if you have a disability? What if you’re an immigrant? Whatever the variations are that I call, you know, there’s, these are normal human variations. These are not unnatural, right? They’re just natural human variations. The issue is that you’ve gotta create connection and closeness, not distance and darkness and separation.
The more you talk about these things, the easier it is to realize, oh, I had no idea. Well, now that I know I can do something! Because the solution that you need is probably not as complex as you think it is. I have never heard a person of color say, hmm, this company needs a bigger and more robust diversity and inclusion program. I’ve never heard that in my entire life. What I’ve heard that person say is I just wanna feel respected in everything that I do and to have access to the same opportunities. That’s very easy to do.
Where to Find More From Gena Cox
Jenn DeWall: Yeah, I love that. Gena, I really appreciated our conversation today. Where can The Leadership Habit audience get in touch with you?
Gena Cox: Well, of course, you can always visit my website, and it’s my name, G E N A C O X dot com. And if you want to find me on LinkedIn, you just look for me by name, G E N A C O X, and you’ll probably find more than you want
Jenn DeWall: Lots. Gena, you just have multiple perspectives, things that I haven’t heard before, and I know that you also then impacted and influenced and inspired our audience. So I hope they find more like just more keep that learning going. Yeah, thank you so much, Gena, for just giving us your time, your expertise, and your passion. It really means a lot. And I know that your message will help like, you know, create that ripple effective change in leadership, which is what we need. So thank you so much for being on the show.
Gena Cox: It has been a pleasure! And, like I said, I’m energized. Thank you, Jenn!
Want to Learn How to Be a More Effective Leader?
Jenn DeWall: Thank you so much for listening to the conversation with Gena and me. I loved all the considerations, the insights, and even thinking about how we could, could restructure and see that whole human in terms of getting them ready to enter the workforce, such as the example that she shared about what IBM was doing. If you want to know more about Gena or if you want to get her book leading inclusion, drive change, your employees can see and feel, you can head on over to GenaCox.com. There you can find additional resources and information about Gena and how she can help you support your leaders.
And, of course, if you want to develop and get your leaders ready for the challenges of the future of work today. Head on over to Crestcom.com. We offer a one-year program that is developed with the sole purpose of making sure that leaders have the tools and skills that they need today. We would love to have a conversation with you, and heck, we would love to offer you a complimentary skills workshop. So if that’s something that you’re interested in, head on over to crestcom.com. And finally, if you enjoy today’s episode, don’t forget to leave us a review on your podcast streaming service. This is the way that it’s telling our podcast analytics that this is worth listening to, and it helps us get the word out on these important conversations that we’re having. So please leave us a review, share it with your friend, and of course, come back next time.
The post How to Be a More Effective Leader With Organizational Psychologist Gena Cox, PhD appeared first on Crestcom International.

Sep 23, 2022 • 35min
Building Resilience to Navigate Change with Dr. Steve Yacovelli
Building Resilience to Navigate Change with Dr. Steve Yacovelli
Hi everyone. It’s Jenn DeWall. And in this week’s episode of The Leadership Habit podcast, we are talking about building resilience! I feel like it’s a message that so many of us need right now. And to have this conversation, I sat down with Dr. Steve Yacovelli. And let me tell you a little bit more about Dr. Steve Yacovelli, who is also known as“The Gay Leadership Dude” and is an expert in diversity and inclusion, change management and leadership, both in and outside of the workplace. He’s worked internally for folks like the Walt Disney Company, IBM, Tupperware brands and several universities before starting his own consulting firm, TopDog Learning Group in 2008.
TopDog Learning works with Fortune 500 companies and not-for-profit organizations to bring about a more inclusive and effective workplace through onsite workshops, virtual or face-to-face keynotes, one-on-one coaching and so much more. And today, Dr. Steve and I are going to talk all about what you can do to build resilience, to navigate the uncertainty and the amount of change that we have in these uncertain times. Enjoy!
Full Transcript Below
Jenn DeWall: Hello, Leadership Habit audience! So happy to be here today, talking about how to build resilience, something that I feel like everyone needs right now because the world feels heavy. There’s a lot of change going on. A lot of uncertainty. And there’s no better person to join this conversation right now than Dr. Steve Yacovelli. Dr. Steve Yacovelli. I am so happy. I’m gonna call you Steve. Steve. I’m so happy for you to join the podcast, especially to come and talk about what we can do because I don’t know a person that does not need a little help right now in terms of resilience. So thank you so much for joining us on the show.
Dr. Steve Yacovelli: Happy to be here, Jenn. I think it’s gonna be great.
Meet Dr. Steve Yacovelli, Owner of TopDog Learning Group
Jenn DeWall: Well, let’s go ahead and level set. I mean, I love a basic intro story. I love the origin. So I would be curious, tell us about yourself. How did you come to be, how did you come to be where you are today and especially where did your interest in resilience even evolve?
Dr. Steve Yacovelli: <Laugh> So hi everyone. Again, my name is Dr. Steve Yacovelli– Pronouns: He, him, his. I am the owner and principal of TopDog Learning Group. I’m also known as“The Gay Leadership Dude®,” So you immediately know three things about me by using my self-proclaimed title. That I’m gay <laugh> that I self-identify as a dude. And I really like to talk about leadership and mostly inclusive leadership and what that looks like. And it really started earlier in my career. I’ve kind of always been in this space.
I had the privilege of working at the Walt Disney Company for several years as an internal leadership consultant. UI worked at IBM, which is actually where I got introduced to the concept of change management and being resilient in times of change. So I did that for many years, and then I kind of moved. I was a professor for like a hot minute. That was not my jam <laugh>, but honestly. And then, I started TopDog Learning Group as my full-time gig after having it as a side hustle about 14 years ago.
So I’ve been in this space for quite a bit of time. And at TopDog, I like to say our doghouse sits in the center of three pretty different but complementary areas. We focus on leadership and organizational development, which kinda makes sense, a leadership dude. We look at diversity and inclusion and creating that sense of belonging in the workplace. And then, of course, we look at change management and being resilient in times of change. And we do one, if not all three of those areas, through a bunch of different ways, such as formal training workshops, we do coaching sessions, consulting, always just to help folks be even more successful than they already are.
Building Resilience in the Quiet Quitting Era
Jenn DeWall: Heck yes, you, I mean, you offer it all. It’s a full-scale organization or group, which is what we need right now. We’re going into resilience. And I’m so happy that we’re talking about this because whether it’s talking to my friends and feeling like I have so much going on right now at work, there are so many people quitting. So I’ve had to absorb so much work. There’s just the stress of how you even find people. How are we filling this? And will there be a light at the end of the tunnel of when this is gonna stop? And so I feel like I have a lot of friends going through overwhelm and burnout right now that are just ready to throw in the towel or wave the white flag.
And then I’m sure you’ve seen this. We, you know, the quiet quitter, the buzz around there that we know people are quiet quitting right now, and their organizations are just kind of being there, doing the bare minimum and ready to leave. And I’m curious too if some of those people actually don’t want to quiet quit, but they actually need to learn how to be more resilient. I don’t know what your thought on that is.
Dr. Steve Yacovelli: Well, you know what’s, I mean, we are in, I hate this unprecedented times in that phrase, but that’s true. And there’s, you know, the human mind can only take so much change, and that’s by definition what building resilience means is, you know, being able to adapt and change in changing times. And some people are pretty, pretty resilient, you know, with it. And, and we, of course, can. We’ll talk about ways we can amp up our resiliency, but some people are just pretty good at it. They just roll with it. That’s fine.
But even the most resilient people, I mean, there’s a lot, it’s like a fire hose of change coming at folks, you know, between, like you said, you know, the environment my workspace people leaving now I’m absorbing their, their workload or I’m just so checked out. Maybe I don’t feel that sense of belonging in the workplace, which we talk a lot about at TopDog with, you know, diversity and inclusion and feeling like I’m part of this group.
And so a lot of folks are, are really starting to see this, this huge tidal wave of changes come at them. And some people either, they, they jump in and say, I got this. Or they’re just like, Ooh, I’m out the door, man. I’m taking my toys and going elsewhere because it’s so easy to do that now depending on your job, of course, but a lot of jobs that weren’t remote are now. And so I can sit here in Orlando, Florida, and work for a New York City big consulting firm, and I don’t have to leave. And so, you know, it’s really becoming a challenge for employers to keep those folks engaged because they can just go elsewhere. So, so easily if they get fed up
Is it the Great Resignation or The Great Running Away?
Jenn DeWall: Now. Okay. That brings up a question because I think that when I was earlier on in my career, oftentimes, you know, if I felt like I wasn’t a good fit or it wasn’t a great place for me, I feel like, then It’s like, well, I can just find another job, but is that really just resilience? Or is that running like, what’s the difference between being resilient and running from our problems?
Dr. Steve Yacovelli: It could be, it could be both. It could be absolutely both. <Laugh> you know, it, but I think that’s, that’s where people are starting to make some decisions. You know, we are also in a marketplace where it’s not taboo to pick up your toys and go somewhere else after our couple years, you know, a generation ago. And probably just, just before me and actually probably even my generation, ’cause I’m in my fifties now, but you know what, right. I know, yay. There’s a lot of gasoline on this land here, but if we, you know, if we take a step back, I mean, you, if you jump jobs, even after like four years, you’re like, Ooh, what’s wrong with you?
Where now, people expect to just hang out for a couple of years and learn what they wanna learn. And then they jump to the next job, and that’s completely okay. And there’s, you know, there’s no stigma or taboo about it. So some folks the, you know, maybe they’re running, but other folks are just like, you know what, this is what I went outta my job. And if I’m not getting it, see, I’m outta here.
Jenn DeWall: And I only say that because sometimes it might work as a coach. People would be like, well, I wanna go to grad school, and I wanna do this. And sometimes it’s because they were running because they, you know, didn’t do the work on their own, like self to figure out, well, what is important to you? What do you want outta this? Because just jumping to the next thing isn’t necessarily going to solve or alleviate some of those concerns. And so that’s what brought it up because I think sometimes you might jump and find yourself in a different environment that maybe actually isn’t as great as your last place.
Change Means Not Knowing What Will Happen
Dr. Steve Yacovelli: Yes. And that’s what we talk about. That’s one of the reasons why, when you look at the concept of change management, overall, some people don’t make those moves because of fear of the unknown. You know, which is one of the areas of resiliency. If, if you’re comfortable with ambiguity, then you know you actually are more apt to make some of those changes during the times of change.
But for some people, they’re like, mm, the devil, I know, kind of mentality. And they’re like, I don’t want to, you know, move over there because I don’t really know what that looks like. And that’s, of course, a psychological thing from a safety mechanism, that’s kind of in our little cave brains. So, you know, We don’t make those moves because we don’t know what’s gonna happen, and that could be really unsafe, and that can make us feel icky and all those kinds of adjectives that you’ll add.
Why is Building Resilience Important?
Jenn DeWall: Yeah, absolutely. Well, let’s level set. I mean, I already know that this conversation’s great, or I hope it is for our audience because we’re talking about, hopefully, some of the things that you might be thinking about in your brain, right? Resilience has so much to do with obviously our own mental mindsets that we have, and then ultimately the behaviors which create our outcomes, but let’s level set. Like why does it pay, or why should they care? Why should someone really harness and deepen their skill sets or ability to manage resilience or to, I guess, understand how to be resilient?
Dr. Steve Yacovelli: Well, because change isn’t gonna stop. You know, the only constant is change is often quoted. It’s Socrates, but there are some other folks who claim it as well. Yeah. And you know, it’s, it’s so true. And, and if you just look at the rate of change in society in, in, we’ll just say in the workplace, but of course, it applies to the work society overall, the amount of change that’s happened is crazy. And, and it, and it’s not stopping.
I mean, you know, there’s the theory of I forget who is logged, I should know, but it’s, it’s the exponential ability for a computer processor. It’s like every, every, every two and a half years or something like that, it like doubles and, and so change is happening quite quickly. And, and I think if you’re going to be successful in the workplace, you need to be resilient because it’s not gonna go down. It’s only gonna increase.
Jenn DeWall: Yes. Oh my gosh. I wish that you and I could both name that theory cuz I actually wouldn’t say That I’m educated enough to actually define it. But what Dr. Steve Yacovelli is talking about is that there is going to be a prescribed notion of change, and businesses can use this formula to understand how to adapt and change their businesses to make sure they’re relevant and successful. And it can also predict the future, which, which brings in, I think in the same thing, and maybe we’re talking about it, we could have predicted the great resignation. It was already in the numbers that were there. This is not actually a big surprise.
Building Resilience in the Four Rooms of Change
Dr. Steve Yacovelli: No, <laugh> no, it’s not. I think, you know, COVID just really exasperated the, it sped it up, I think quite a bit, but there really was this reckoning of what do I wanna get out of my work life, you know? And you really beautifully see this with folks who are, are, are just really entering or newer into their professional lives. And it’s just like, I don’t wanna be tied up to X, Y, Z company for the rest of my life, or, you know, they’re really not fulfilling my soul, or I don’t like what they’re doing. So boom, I can go to go elsewhere.
I can maybe make those career changes because that’s, again, another resiliency opportunity. And I love that this is happening. I think it’s fantastic. I think it, at the end of the day, people are gonna be hopefully happier with these different moves and ability to just really embrace the changes that happen
Jenn DeWall: Well. And as you said, people will be happier, and ultimately then, organizations should likely yield the benefit of that happiness. I know that it feels painful right now. I can only imagine. I’ve seen it in a variety of ways, but ultimately if we’re, we’re supposed to be leveraging our strengths talents, you know, what’s, we’re passionate about happiness, but so let’s get to the definition. How do you define, like, from your experience, how do you define resilience?
The Room of Contentment
Dr. Steve Yacovelli: So, you know, I happen to have slides because I teach this class <laugh>. So for the rest of you who are watching, you’re benefiting from like my free class or a class that is now free for you all, but that’s okay. So we talk about resilience and, and you know when we think about resilience, you actually have to really put it in the framework of change overall. And there are a lot of cool theories out there. My favorite is the four rooms of change or the change house by Klaus Jennsen, who I think is a Swiss psychologist. So basically, the idea is that you know, when change happens, we’re all we’re we go through these four rooms. And so the first room is the room of contentment. Did you ever see the Lego movie, Jenn?
Jenn DeWall: I actually haven’t.
The Dungeon of Denial
Dr. Steve Yacovelli: Okay. For those who have, you’ll know that there’s a song that’s kind of annoying. It goes: Everything is Awesome. And it’s like played throughout the whole movie because that’s the theme song to the room of contentment. Everything’s awesome. We don’t need to change. Everything’s great. You know, it’s kind of that the little proverbial head in the sand kind of ostrich thing. If we’re so content and like ignoring everything, we’re on like the little sun lounge, like just basking away, not really that not realizing that change should be happening. So something kind of gets us out of our, and then we’re like, you know what change has to happen? You know? And we’ll make this an organizational change. We’ll say, you know, oh yeah, change has to happen because, you know, we need to update our technology.
So then, you can go into what’s called the room of denial, and that’s just where some folks say, you know, no, that’s not applied to us. We don’t need to. We’re perfectly fine. That’s just for the competition to deal with. Some people get so locked into denial. They go into the dungeon of denial where they’re just like shutting that door, LA LA, LA LA, like refusing to acknowledge that they have to make some change as an organization. Something happens.
Jenn DeWall: People I wanna ask, and people even live there right now, because how do you, like, I’ve noticed organizations being forced out of denial because people are continuously leaving, and they’re just hammering talent that you can’t just pretend that what you’re doing right now is effective. Well, like, I feel like people are being thrown out of denial right now. Even if they want to stay there.
The Ballroom of Confusion
Dr. Steve Yacovelli: <Laugh> I think that’s, I think that’s very true. I think, you know, some organizations, so let’s take it about equity and justice, you know, when 2020 George Floyd, Black Lives Matter, you know, a lot of companies thought, this doesn’t apply to us. This doesn’t apply to us. We don’t need to create a more inclusive workplace. You know, this will pass over, this will blow by or no, <laugh> it didn’t. And it won’t.
So that’s kind of where folks, you know, they finally acknowledge that, okay, I can’t ignore this anymore. We do need to do something. And that’s when you go to the room of confusion. And, and I, I jokingly say, if you’re looking at the visuals, these four rooms look equal. They are not. The room of confusion is like a ballroom of confusion. It’s massive. And that’s where during a change process, a lot of folks kind of stick around, you know, confused—what’s going on here?
The Room of Renewal
Dr. Steve Yacovelli: What do we need to know? There are lots of question marks. We don’t understand what, how we’re gonna get this change done. And this is where for some folks, if the change is just overwhelming, there’s an exit door in this particular room where some people are just like, I am out of here. I’m not dealing with this change anymore. This is the folks who are low in resilience. And we’ll talk about that in just a few moments.
Some people get into what’s called the Pit of paralysis, where they’re just frozen. They know they have to change, but they don’t know what to do. They’re so shocked and confused that they just freeze. So something happens as, as time progresses, we learn things. We do things; communication strategy comes in here. And then we move to what’s called the room of renewal, which is like, oh my gosh, why didn’t we do this change like five years ago?
And, and so you, you acknowledge that the change happened or it’s at about the end of the change. And like, yeah, we’re much better off than we were before. And then I like to think between the room of renewal and the room of contentment, there’s like this unknown little airport, you know, moving walkway that you don’t realize you’re on because you slowly go back from renewal to contentment. And so I, I bring this part up because, you know, that’s kind of changed, but in the dead center, what gets us through the rooms is resilience. And the speed at which I move through those rooms can vary greatly between individual and individual.
You know, some people who aren’t resilient get stuck in that confusion room where others are just like shoop, And they go from contentment, denial, confusion, renewal. I got this. I’m good. And that’s why it’s so important because according to at least this psychologist and this model, we have to go through all those rooms in order to get to that renewal, that success part, and that getting us through that in as quick and as painless manner as possible is individual resilience in times of change.
How Can Building Resilience Impact the Speed of Change?
Jenn DeWall: So what impacts our speed, our ability to do it? Because I know that is it situational and, you know, meaning that I can go through it faster if I’ve seen it before. What impacts our speed in terms of going through the rooms? And for those that can’t see the visual, what you can see onSteve’s screen is that it starts with contentment, goes to denial, then to confusion, then to renewal. And it’s just this process. But what, yeah. What influences our speed or ability to be resilient?
Dr. Steve Yacovelli: Yeah. Fantastic question, Jenn. And so, you know, I like to think about it. There are a couple of things at play here. So I showed you one little house, and we were talking about one little change. Well, depending on where you’re sitting, you might have a whole cul-de-sac of little houses of change that you’re dealing with. And in one specific change, you might be in the room of confusion in another specific change, based upon the context and maybe your experience, and you might be in renewal, others. You’re like, Nope, I’m content. I don’t even need to deal with this right now.
And so change isn’t like a one-house thing. Because there are so many changes happening, it could be my career. It could be my relationships. It could be the job I’m doing. It could be, you know, maybe I’m studying something or learning something new.
Dr. Steve Yacovelli: And so what gets us through, and what gets us that comfort? I did a lot of research on this, you know, I didn’t write the book on it, but I was creating a class for a client. I wanna say it was like maybe 10 years ago or so. And I just started gobbling up every resilience book I could. And it was like 22 of them that I ended up reading through. And it, I mean, like all these different theories, but then I started seeing a pattern and like, all these experts are recommending, oh, do this to increase your resiliency, do that to a do it.
And, and so what I kind of found was there are the top three that I kept seeing over and over and over again. You know, about how to beef up your own resiliency in times of change. And so if I can, I’ll share these with, with the group, because I think it’s, as you think about building up your own resiliency, and you’re like, where do I start with these three? Because these are what experts say really can help you move from that room of denial to that room of renewal in the least painful sort of way. So the first one is,
Jenn DeWall: Before we jump into these three strategies, I wanna acknowledge because what you just shared was I feel like a big piece that we all have multiple houses going on at the exact same time. And I think that really warrants that stat that I saw this year, that people’s ability to navigate change has dropped by 50%.
So we have maybe, you know, let’s even call it five houses in motion, right? Even though it might be more than that. So if you’re listening to this and you’re feeling burned out. Or you’re feeling overwhelmed, exhausted, no, that these are some of the things that are in play and give yourself some grace. And we’re gonna go into the strategies shortly, but even just how you described it, that we basically could have like a small block of houses of change going on.
Dr. Steve Yacovelli: Yeah! A cul-de-sac!
Give Yourself Grace When Navigating Change
Jenn DeWall: I think it’s helpful for people to know that, to just know that there’s a lot going on right now, give yourself some grace. There are reasons why you are tired and just feeling like hair, pulling moments. Like you’re not getting it wrong. You haven’t missed the playbook at life. I think that what you just shared there is so helpful to understand, you know, what’s actually happening in our backyard or in our neighborhood. Maybe there’s our neighborhood that we’re in.
Dr. Steve Yacovelli: We have a whole New York city of change happening
Jenn DeWall: Seriously.
Dr. Steve Yacovelli: No, I was gonna say, but like, I mean, just think about the pandemic. I mean, that was one house that every single one of us was thrown at, thrown at. We weren’t even prepared for it. And then your individual work role that’s a new house, you know, oh, now I’m working remotely, or I have to go to this hybrid thing, boop-boop, new house built, and then you, oh, my family or my kids are now, you know, remote working or schooling and boop-boop, another house popped up.
So yeah, it’s a lot of change happening. And even the most resilient folks have had challenges this last, you know, couple of years. So I love that. You said, give yourself grace, absolutely give yourself grace. And sometimes acknowledge I’m in confusion, and we’ll take a break and take a breath and kind of go from there. And that’s actually the third strategy that I saw worked pretty well, but the first one is having a positive perspective, having a positive attitude and, and, you know, I’m a former Disney, people are just like, oh, whatever, Mickey, oh boy, you’re great.
Jenn DeWall: No, I mean, it’s the happiest place on earth. I like someone that helps teach that.
Building Resilience with Positive Thinking
Dr. Steve Yacovelli: Right. Right. But when, when we, when experts say have a positive perspective, it’s saying, you know what, even in that children’s book, Alexander and the Terrible, Horrible, No Good, Very Bad Day. I used to love that as a kid. But even when we have those days where it’s like, wow, that was a really crappy day, resilient people will say, you know what, but there are the things that went well for me today. And still being able to see that, that, that that silver lining, it’s not the rose-colored glasses kind of thing, or I like to say rosè-colored glasses!
But it’s really being like, you know, it is what it is, and let’s kind of take a breath and move forward. And, so folks who can harness that attitude, even with the most challenging days, are much more successful in times of change than others who don’t. And, And it’s things like, you know, just really seeing the value in the situation, you know, being okay with setbacks and learning from them, you know, really looking for that silver lining and that good, you know, that glass half full kind of mentality. That’s the first strategy in order to be more resilient when change happens.
Being Positive Doesn’t Mean You Don’t Have Bad Days
Jenn DeWall: And I love that for that as a starting point to really think about how do you wanna approach this. Because I mean, and maybe even the starting point is: it’s okay to feel discouraged, overwhelmed, all those things. You can’t pitch a tent there. We’re not, you know, we can’t, we can build the house, but we can’t keep the house there. We don’t need to put cement, maybe some like iron siding on it. We don’t need to have that. Yes. We can also choose the perspective of looking at it in a different way.
And I say this as someone that I feel like lately, there’s just been so much going on. I mean, I just had a relapse in my multiple sclerosis, so that’s just so much uncertainty there. And, you know, I got a few rejections that obviously never feel good. Air conditioning just went out, like I can name it. And I know That I’m just one of many people that have this constant state of like heavy and that we do have to find that starting point. I love that. How can we look at it in a different way? Yep. It doesn’t have to define us. It doesn’t have to limit us. Like how can we look at it in a way that helps us?
Rewire Your Brain for Positivity
Dr. Steve Yacovelli: What’s fun, too, Jenn, is that psychologists have realized that we can actually wire our brains to see the positive, to see the bright spots. And there’s a thing I teach in my classes, kind of share everybody, you know, at the end of the day, get out your phone or get out, journal whatever. And you identify the five things that went well for you during that day. And some days you’re like five. That’s easy. Some days you’re like, I can’t think of one. Yeah. Like, yay. My socks matched. Yay. Right.
So when you, when you have those days, what you’re actually doing is forcing your mind to look for those bright spots, especially when it was hard to find those. And it’s the same concept of when you buy a car, and it could be a new car to you or a brand new car, and you drive it off the lot or wherever. And you’re so excited, and you’re like, wow, everybody has a Mini Cooper. What the heck?
It’s not that, you know, everyone out and said; Steve has a mini. I have to be cool. I can, no, they, you have this heightened sense of awareness. And that’s actually what you’re doing with your mind. You’re rewiring it to look for those bright spots. And, and they, they say that if you do this, what went well journal for about two to three months, depending on your starting point, you actually will start to rewire your brain for positivity. And so that’s a little, little strategy to help folks.
Building Resilience Takes Practice
enn DeWall: I love that the neural pathways are starting to open those up new. I mean, I guess it’s easy. I get it. Like if you’re going through, I’m trying to think of back in my twenties, when I would say I got my first big career failure, you know, didn’t get the promotion. I thought I was, you know, super successful. I was successful. And then all of a sudden, I hit the pieces of, you know, kind of the personality pieces. And I really had to learn emotional intelligence, and heck, I started to, like, I was stuck.
I couldn’t get promoted, and I couldn’t even leave because they were paying for my master’s program. <Laugh> so I didn’t want to absorb that. Yeah. And it just really forced me to have to think, like, how can I do this differently? But yet it wasn’t immediate because I went through that self-judgment place of like, what’s wrong with me? Why, you know, everyone else somehow has it. Right. And I like this anecdote of just starting with a positive perspective, like that’s a starting point and talking about how, if you do that over time and consistently, you will start to see more positive things.
Dr. Steve Yacovelli: Well, what I love, Jenn, is you just made a gorgeous segue into number two <laugh>, which
Jenn DeWall: Let’s do it!
A Healthy Self-Concept is Essential to Building Resilience
Dr. Steve Yacovelli: This is actually having that healthy self-concept, having that self-esteem. And so, you know, with experts say that when I can look at my experience and, and know, what I’m capable of doing also know that, you know what, I’ve done this before. I will proudly say I’ve been fired from many jobs in the past. Some were budgetary, and some were, you know, oh, we ran out of the grant that was paying for your salary, Dr. Yacovelli, blah, blah.
Some were my stupidity <laugh> and maybe making wrong choices that, you know, some in Florida’s right-to-work state – to this day, I have no idea to this day, many, many years later. Why? But what those experiences taught me is, you know, what I’ve been here before, a healthy self-concept. I can bring it to the next group, you know, a door closes that window opens and, and what can I do to kind of keep rolling with those punches?
Dr. Steve Yacovelli: And, And it’s you know, folks who have this healthy self-concept, don’t feel like they’re a victim of change when change comes happening. It’s like, oh, woe is me. How do I do this? It’s like, oh, okay. That stinks. Well, what are we gonna do about it? You know, because if we all think about it, we have been at low points already. And something happened that got us from that low point to that high point. Use that knowledge to say, I’ve been here before, I’ll probably be here again, and I can do this. I can move up and have that healthy self-concept. I’m not a victim when change comes.
Learning to Validate Yourself for a Healthy Self-Concept
Jenn DeWall: I like that perspective because the self-concept, I think, you know, it’s really easy. And maybe the work that, or how I like to think about it, is so many of us are conditioned to rely on that external validation of someone else telling us whether we’re getting it right. Whether we’re doing enough, whether we’re a good person and, you know, looking at resilience, like that’s learning how to internally validate yourself. Yes.
Knowing that we, you know, focus on what you can control. Like, as you were talking about some of your rejections and, and firings, you know, right. Like I’ve been rejected because of this word on the back of my screen. People said I don’t like that. You have love. And I don’t think, yeah, I know. And I was like, really, this is now a polarizing thing. And I can’t do anything about that. And I don’t get me wrong at first.
Like, I was really upset because I’ve gotten, you know, feedback like Jenn, you wore jeans, what? And men can do it, but you can’t do it. And I, you know, it’s frustrating, but you have to be able to pull up. And I was, was talking to a mentor today about this recent rejection. Because obviously, it hit me hard, and you know, they had shared with me like she was rejected from things because she had too big of hair!
And I listened to it, even in my workplace, like in my former workplace people, I had peers that were told like, Hey, if you wanna get promoted, lose 15 pounds. Hey, if you wanna get promoted, make sure you don’t wear leggings with this. Hey, you wanna get promoted? Make sure you look more like this person. Yep. And so these things are happening in today’s workplace. Yeah. But all of those examples are trying to modify yourself to someone else, like how that do you PR or how do you practice your own self-love, Dr. Steve? How do you do that?
Don’t Spend Your Energy On Negative People
Dr. Steve Yacovelli: Well, you know, I mean, I’m a bit older now. You know, and I just realized that when people challenge me to not be my authentic self at work or, or clients or wherever— that’s a relationship that’s not meant to be. And I just say you know what, for every one of you who doesn’t want me to, you know, put “The Gay Leadership Dude” out there, for example, there are 20 others who do and honor that and value that and make that sense of belonging for me as a, as an external vendor.
And so I’ve just learned that, you know, there’s a lot more of folks who will appreciate that love that’s behind you than there are who don’t. And so let’s channel our energy toward working and being with those relationships in a workplace, as well as a friendly place with those types of people than wasting our time on, on the other. I was just saying to one of my coaches the other day, you know, she was, she was having something very similar, and I said, you know, Pareto’s parental principle.
And she’s like, no, like the 80/20 rule. I said, don’t spend 80% of your energy trying to move the 20% of the people who don’t like you! That’s— it’s just a waste. Channel that 80% of your energy on the 80% of the people who do love you, who do wanna work with you, who do value you as a leader and forget those outliers. And she’s like, thank you. I’m like, yes, because we all do that.
You know, I know standing in front of a training room when we could do such things or you even virtually, and you know, I would find myself really focusing my energy on the person who was totally “voluntold” to be my session. You know, their hands are crossed. They don’t wanna be there. And I’m like, stop. I’m just gonna look at the learners who are totally engaging and getting it. And they’re throwing me the love. I’ll throw it right back at them to heck with the people who are just tourists in my class. And it’s, it’s wonderful. It’s a very freeing feeling.
Don’t Create a Confidence Hangover
Jenn DeWall: I love that. And I mean, you just reminded me of something that maybe will be helpful to some of the people listening. If you’re going through change, maybe you are changing a job and moving from one industry to the next new company to the next. Just remember your ability to be resilient. Sometimes we’ve gotta let go of some of that feedback that might have happened in that past job and not use it to limit who we’re gonna be in this next job or don’t create a confidence hangover.
I don’t know if it will help someone because I remember for years after not getting that promotion, it took me, after leaving that company, probably a good two to three years to actually feel like I had value. I constantly kind of told myself, well, because that company didn’t think that I had value or they didn’t move me up, then I’ll never be this. Right. Right. And like, so maybe, you know, if you’re going through something similar, you are amazing. You are fantastic! Honor who you are and discard the stuff that doesn’t work.
Build Resilience by Getting Comfortable with Ambiguity
Dr. Steve Yacovelli: Absolutely. And, and that’s, that’s kind of the third strategy that, that really helps build resilience is getting comfortable with that uncertainty, that ambiguity, those big giant question marks that are out there. And, when you think about why most people hate change, this is the reason why. They’re not comfortable with those big question marks that are out there.
And, and you know, we’re, that’s a wiring thing from us, you know, that’s our little, our cave mind self-preservation and safety thing happening like, oh the devil I don’t know, kind of mentality that we talked about earlier, but it’s really thinking through with when it’s ambiguous, or there are uncertain things that you’re able to kind of organize information as quickly as when you get it, you really can start to see those patterns of what’s happening and just really be okay with those, those unknowns that happen.
Especially in times of change, we didn’t know what the workplace was gonna be like. As we got to the end of 2020, and even into 2021, you know, you might be in your workplace now, and people are coming back, or now it’s a hybrid, or maybe, maybe your workplace went a hundred percent remote going forward. And, And it’s like, what does this look like? Being able to get comfortable with that is one of the best ways to really amp up your resiliency.
Don’t Worry About the Weather, Learn to Dance in the Rain
Dr. Steve Yacovelli: And I love to end this part with this quote about that uncertainty: don’t be consumed worrying about the weather; instead, spend your time learning to dance in the rain. Some unknown person said that, but I absolutely love that. Because we tend to focus our energy on the things we have no control over whatsoever. So channel it to the things you can either control or at least influence. And don’t worry about the weather, it’s gonna happen, whether you like it or not, learn how to dance in that rain.
Jenn DeWall: Yeah. I mean the ebb and flows of life. I wanna go back to even one of the subpoints that were on your last slide, which is finding order in the chaos. Mm-Hmm <affirmative> like what would be any tips that you have to find order? I know that there are definitely people that are like, what do you mean everything is just working against me right now? Like how can you even start to find order in that?
Finding Order in the Chaos
Dr. Steve Yacovelli: Know, if, if you are struggling to find the order yourself, this is where having someone else be a thinking partner can come into play because, you know, the diversity of perspective and diversity of thought, they might be able to see things that you’re not. And, and, and this is where if, you know if you focus from a workplace perspective, have the team start to help you have that work spouse.
If you have one, start to help you see those different patterns of behavior because the more divergent our perspectives are, the more we’re gonna see stuff. And so you know, as you start to think about the patterns of what’s happening, if you’re not seeing them yourself, leverage someone else to help you, and then you kind of do the same for them.
Jenn DeWall: I love that. Just the reciprocal trade of let’s brainstorm, let’s look at our lives, and that’s why people get coaches, right? So they can broaden that perspective to see what’s working and what’s not. What potentially could be changed? Or what faulty information are we using to observe our life? Right. Because I know I have a, I had full of head trash <laugh> any final tips that you would share with our audience as it relates to building resilience?
Dr. Steve Yacovelli: You know, I would actually go back to what you had already said, Jenn. And that’s usually my, and my last point is yeah. Have patience with yourself, give yourself grace, take a step, take a breath and really be like, you know what? You got this. It might be bumpy, and that’s totally fine, but you have done this before. You will go through it again. You’ve succeeded in the past; know that you got this, and you’ll be okay.
Where to Find More From Dr. Steve Yacovelli
Jenn DeWall: I love that. I mean, we all need that reminder! Dr. Steve Yacovelli, I loved our conversation. How can our audience get in touch with you?
Dr. Steve Yacovelli: The easiest way to get ahold of us is to head to our website, which is, of course, TopDogLearning.biz, that’s B-I-Z. There, you can find out all about our leadership programs and our resiliency programs, see about all my books, and meet my Top Dogs, my team. And also, get in touch with us and look at our blog for some free stuff.
Jenn DeWall: Fantastic. Thank you so much for being on the show. Thank you for dropping the knowledge. I know that people need this right now. So thank you so much for just donating your time to share your expertise in the subject.
Dr. Steve Yacovelli: Of course. Thank you so much for this.
Jenn DeWall: Thank you so much for listening to this week’s episode of The Leadership Habit podcast. If you want to learn more about Dr. Steve Yacovelli, or building resilience, you can head on over to TopDogLearning.biz. And, of course, if you know someone that could benefit from hearing this message to be more resilient, share this episode with them. We want to make sure that they feel that they’re not alone and that they have the tools to succeed.
And if you’re looking for more tools to succeed, head on over to Crestcom.com. We offer a comprehensive leadership development program that’s focused on converting and developing your leaders into effective people, leaders, not just managers. We would love to talk to you or even offer a two-hour complimentary leadership skills workshop. So thank you so much to everyone for participating, for listening and heck, just showing it for yourself today. I’ll see you next time.
The post Building Resilience to Navigate Change with Dr. Steve Yacovelli appeared first on Crestcom International.

Sep 16, 2022 • 48min
Six Paths to Leadership with Meredith Persily, CEO of Aspire at Work
Six Paths to Leadership with Meredith Persily, CEO of Aspire@Work
On this week’s episode of The Leadership Habit podcast, Jenn sat down with Meredith Persily to talk about her newest book that she co-authored, Six Paths to Leadership. Let me tell you a little more about Meredith.
Meredith is the CEO of Aspire at Work, leadership development and executive coaching firm based in Washington, DC. She is the co-author, as I said, of Six Paths to Leadership: Lessons from Successful Executives, Politicians, Entrepreneurs, and More. Meredith specializes in the leadership challenges of complex global organizations, including technology, healthcare, financial services, and government contractors. She has delivered leadership programs in 17 countries across five continents and 38 states, and the District of Columbia.
Meredith serves on the faculty of American University’s School of Public Administration’s Key Leadership Programs. She graduated with an MBA from the University of Chicago booth school of business and a B.A. with honors from Brown University. She earned a certificate in leadership coaching from Georgetown University and is credentialed as a Professional Certified Coach (P.C.C.) by the International Coach Federation. I hope you enjoy the conversation as Meredith and I talk about the book that she recently co-authored– Six Paths to Leadership. I promise you it will at least give some answers as to why you might have had some obstacles initially on the job or why you might be encountering obstacles with influence in your current role. Here she is.
Meet Meredith Persily, CEO of Aspire@Work
Jenn DeWall: Oh my gosh. Hello. Hello, Leadership Habit audience! I am so excited to bring to you today, Meredith Persily, thank you so much for coming on the show. I got to read your book, Six Paths to Leadership. You already know what you’re talking about this on the pre-call. I loved your book because it’s just a unique perspective that I feel isn’t talked about at all, really at all. I actually have not seen this perspective before, and I read a lot on leadership. And so I was so jazzed to read it, get your findings, hear your perspective, cuz at the end of the day, this book, I feel like, and I know this feels like a big plug, but I just do think people need to hear it. It’s a way to help leaders feel seen of understanding why we may be successful or not might actually come down to our path to leadership. So Meredith, if you could just go ahead, tell our audience a little bit more about yourself, how you came to be or how you actually came to write this book, the six paths to leadership because you’re writing a book that I feel like is not talked about. Like the topic in here is just no one ever talks about how you got to leadership. They talk about the skills and you address that. But before I keep going, go ahead. Tell us about yourself and what inspired you to write this book.
Meredith Persily: Great. Thanks, Jenn. It’s great to be here with you, and thanks for reading the book. Really appreciate it. So I work in Washington, DC as an executive coach, a leadership professor facilitator, and a consultant, and I work across sectors. So I work with government leaders both in the executive branch as well as in the legislative branch. So elected members, Congress, House and Senate. I also teach in an executive program for senior people the in the executive branch. So those are our federal agencies. And then, I work with nonprofits that intersect with kind of the D.C. world. And then, I work with corporations across the world, again as an executive coach and leadership professor. My personal mission is to, you know, help people to reach their potential. And I like to work at the leadership level because there’s a wonderful cascading effect, right?
Meredith Persily: When we have effective leaders, they then influence their teams and organizations. And I believe really strongly that if people are fulfilled and happy at work, they bring that home to families, communities, and our society and, ultimately, our world. I love my work every single day and really want to make a contribution to the leadership field. And that brings us to book. I, one of the areas and I think many executive coaches work with is around onboarding executives into new positions. I often will help design these onboarding programs. You know, certainly doing the one-on-one coaching, but also designing leadership, designing programs to help onboard leaders effectively. So again, corporations, nonprofits, and then would support the orientation of new members of Congress and their senior staff. And as I looked across these sectors, it was very clear to me that what they needed to do in their first 90 days was very, very different.
Each Path to Leadership is Different
Meredith Persily: And it’s not about writing about, you know, public sector leadership versus private sector leadership, but really what the distinction was, was how they came into their leadership position. And again, working with leaders more on an individual basis, what became clear to me is that there are both opportunities and challenges, and these opportunities weren’t being fully leveraged, and the challenges were not being proactively managed enough. And as we talk about some of the individual paths, then I can get into a little bit more detail and perhaps give you some stories, you know, from my experience.
You know, one thing I would just say just as an example is we have an entire chapter on family legacy leadership, and there’s a tremendous amount of advantage or opportunity that comes from being a family legacy leader. And are you stepping in fully to those advantages by leveraging the family story, leveraging the family values and identity, and are you managing that challenge of potential perception of entitlement directly, and how can leaders more effectively manage that perception? And so that was one I was, I was working with two family leaders and one was really leveraging those opportunities, and one was fighting against that opportunity. And so that was where, you know, I, I really started thinking through, we need to be doing this for all of the different leadership paths.
Jenn DeWall: Yes. Well, and I, I do, because I think that often, you know, and obviously your book talks about this, you, you know, you, you come to leadership, but you don’t actually reflect on how did I get here. Unless maybe we’re talking about an elected official because then it makes sense or the appointed if you’re invited. But I think sometimes you just don’t reflect on, oh my gosh, how did I get here? And what do I want to do in the next 90 days? Or what does you know, why is that first 90 days even important?
Because I think a lot of people neglect to even consider the timeliness or the urgency that they have of what they need to do within the first 90 days to set themselves up for success. Too often. What I hear my work is more of that, oh, there’s that overwhelm that comes. There’s that I don’t know what to do. And you talk about some of the challenges too in the book, but it’s not necessarily looking at it from the outside of, okay, what’s gonna be working for or against me that will ultimately determine my success? And I know that you even quoted something from Harvard business review in this book that, and I was blown away by even that quote of what was it like 60% of executives fail within their first, you know, I forget the time period.
Meredith Persily: It’s about six months. Yeah, yeah. I think it’s at least 50%. Yeah. Mm-hmm
Jenn DeWall: <Affirmative> and that’s, you know, and I think again, if you understood how to look at it and do that analysis of what we were talking about in the pre-call the context, and maybe I’ll jump into that, then I think people would be a little bit kinder to themselves and a little bit more strategic in their approach instead of just feeling like, all right, I got the job perfect. And you know, your book talks about where, so where people get it wrong. So let’s maybe go into what’s wrong today. And what you’re seeing, or what, when we were talking about in the pre-call of the needs that organizations have of leaders today, where do you think this book kind of fits in and helping people navigate change or lead change as you were talking about?
What are the Six Paths to Leadership?
Meredith Persily: Yeah. Well, let me let me step back just for one second, to orient the callers to what the six paths even are. And then, yeah, I’ll, I’ll jump into that. Because I, you and I could just jump right into each path. <Laugh> So the six paths real quickly are elected into the position appointed, which is both political appointees, which are really, really big positions, as well as board appointees. The next one is promoted from within then there’s the hired from the outside hired from the outside. We call that the outsider path. Then we have family legacy, which I talked about before. And then finally, the sixth path is the creator path or the founder path, right? So those are for the entrepreneurs who, you know, found a company and then grow that company to the point where they are in a leadership position.
Okay. So those are the six paths. You know, in the context of the past few years, all of the challenges that organizations have been facing, particularly with the fast changes around COVID but also the racial reckoning that is, that has happened particularly in the U.S. and organizations are, are pivoting very quickly and really counting on their leaders to be able to do that. And if you think about it, a very important, if not the most important part of leading change is about understanding your context and being able to move quickly, right. As a result. And if we go through each one of these paths, the issues that you need to think about are the same, but then there’s there’s a distinction, right?
So for example, if we think about our stakeholders, right your stakeholders as an elected leader are gonna be your constituents, the press leadership of your party as well as your staff. And then we have a whole bunch of other types of interest groups that would be your stakeholders, right. And so how are you thinking about understanding and leading those stakeholders right from the get go. Now, when you are internally promoted most of your stakeholders, if not, all of them are people that you’ve known for some time, you’ve already built those relationships, but those relationships have a lot of assumptions about who you are, what you’re capable of, that reputation is your greatest advantage and your greatest challenge, because it’s a lot harder to shift people’s perception when they’ve known it over time. But then when we have the outsider, right, the person coming in from the outside you know, they are hired more based on their credibility from their previous position.
Each Path to Leadership has Specific Challenges
Meredith Persily: And they have to make first impressions on all of these new stakeholders and they have to understand you know, what are the wants and needs? How do they lead this new team effectively coming in from the outside and keep, and, you know, retain those individuals that they most want to retain. But then also make sure that they proactively own that building of relationships across this whole new stakeholder base. Again, those are just a few examples. I could go one by one. Yeah. And they’re really, really specific challenges.
One more that I, on the stakeholder front on the appointed. So in political appointee positions, there’s actually a term for the people that sit just under those political appointees, which are extremely senior positions in our government. And they call themselves the “We Bees”. And you might remember that from the book. So “we be here before you and we be here after you”, right. And so, you know, you’re, you have short timers. People who have to have an impact in a very short period of time, trying to lead people who are much longer term employees. It creates a very different dynamic than we might see in the promoted from within where you’re getting promoted. You know, your boss gets promoted, you get promoted into that position than other people are getting, you know, promoted behind you potentially. Right. So you know, very, very different dynamic.
How Different Leadership Paths Approach Change Management
Jenn DeWall: So let’s get into talking about change, the ability to make change work fast, quick, efficient will depend on your path to leadership. And the book talks about multiple, and you did a ton of research on this too. So I just wanted to emphasize that, that this was a research-backed book in terms of how you even drew these conclusions. What were some of the key differences that you had talked about as it relates to, you know, the six paths? And I know you touched on a few in terms of reputation but maybe let’s, let’s dive into that to help our audience understand a little bit of the places that you need to consider. One, I think is also important to talk about is culture that your book talks about is yeah. You know, understanding what your role is in shaping the culture, what your attitude needs to be, but what are some of the key differences? I guess there are differences in terms of how you would approach it based on your path to leadership.
Meredith Persily: Yeah. So, I mean, you know, we could go on and on down almost every single attribute in this area, but let me focus on a few. So what might be perspective, right? So what is kind of the lens through which you look at your leadership position and how that’s gonna be different depending on which path you’re on? So for example, the insider path has that real insider view, right? Again, that perspective comes from, you know, already knowing the organization, knowing, knowing what has succeeded and what has failed and, therefore, you know, again, great perspective, huge strength for that path. But on the opportunity or on the challenging side of that they might be less able or less willing to initiate change, right? Because they have that history of who’s tried what, what resistance they’re going to get you know, and they can be perceived as, and also have a much harder time being a change agent.
Meredith Persily: You know, this, this layers onto perspective, as well as you know, the relationship piece. But imagine if you get promoted into your boss’s position, your boss gets promoted into that next position. And then now you wanna do things very differently from the way that your boss did them, right? Yeah. Much, much harder than if you were an outside hire, because, so you’re basically telling the person who promoted you and has probably been key to your success, that you have a better way of doing things, right. So really really challenging to be a change agent, really, really great in terms of quick assimilation, cultural fit and credibility because presumably there’s a reputation that you, that was positive that you can build on. And that’s why you got promoted.
Establishing Yourself as a Leader
Jenn DeWall: To ask a clarifying question, you know, and most of my experience has been, you know, within the path that promoted from within. And so when I think about that, I think about the challenge of going against the green, which is what it can feel like if I had already established success within this organization, I was doing it. And heck, I mean, I’ve seen this in organizations where you might get promoted because you seem like that person that’s exactly like me. And so then I want you, which makes it hard to think about going against the grain, because then you might alienate yourself. So what advice or recommendation would you give to someone to maybe take that leap in navigating change and blazing their own trail?
Meredith Persily: Yeah, I mean, I think I think for the promoted path, there are a couple things, right? So there’s, there is that resistance externally, but there’s also the resistance internally. And one of the things that when we were, you know, bouncing these ideas onto coaches that, that we talked about is this idea of trying on another path’s lens or hat. Right. So, you know, maybe because being a change agent is a lot harder in that promoted path to ask your client, how would you do this differently if you had been the founder of this company, or how would you do this differently if you in fact, were an outsider or what if you had the job security of the family legacy leader, how would you approach that differently? So I think, you know, that alone can kind of challenge one’s thoughts.
But then the other piece is that, you know, presumably, you have a lot of credibility. They know you’re on their team having been promoted from within, and so that’s currency to spend. Right. And so, you know, how can you both, I mean, it’s a great polarity. Hopefully you’ve walk, you’ve talked about polarities on this show, right? It’s that both and thinking and it’s a really great polarity. How can I be for both continuity and change, right? And as an internal, you know, promoted leader, you have a wonderful opportunity to talk about everything that’s working and how you might be able to make things better. Right. and so spend some of that currency and then try on that new hat to make yourself bold and courageous around, around change.
Jenn DeWall: So then let’s look at the difference if you were appointed, because if you’re appointed, and I feel like maybe, you know, just the, the similarities between appointed and elected, I feel like people are used to, like, this is what we want, or I guess, appointed, they want the results in a different way in terms of their own profitability, but how should they, how should they approach that? Like how should they approach change or how should they leverage that?
Meredith Persily: Yeah. So gosh, those are two actually quite different paths, even though they’re both found in, or among our public service leaders there’s, there’s a number of challenges for the appointed leader. One of them is that their, one of them that’s both strength and a challenge is that their power really comes from the principal who appointed them. Right. So there’s a lot of positional power that’s based on both authority. And again, you know, were they appointed by the governor or by the president? And at the end of the day, the agenda is really being set for them by the principal, you know, and obviously the principal senior staff. And so, you know, how are you leveraging that positional power is a really important thing to think about. But one of the biggest challenges for that appointed leader is I mean, there’s certainly a lot of the cultural, you know, cultural changes that we talked about before coming in.
Meredith Persily: But in general, those positions are extremely demanding. And most the average time that people are in those positions is actually only 18 months. There’s a lot of turnover at the two-year point an incredible amount of turnover at the four-year point. But it’s very hard for these are kind of 24-7 positions, many of them. And so, you know, we see a lot of turnover among those positions for a variety of reasons. And certainly with new administrations, those jobs turn as well. And so in the context of change, right, you have to, you know, when we think about change so much about change is about positioning organizations for the future, right? But when you’re only in position for 18 months, you’re trying to have an impact for your principal in a very short period of time. And so the strategies and stories that we outlined the most from people who’ve held those positions were really about figuring out what are the most important priorities, where can you have an impact and getting, working on those focus areas as soon as possible.
Power Dynamics and the Paths to Leadership
Jenn DeWall: I love how the book talks about power, because again, a lot of people, I wanna, you, you brought that in like where your power comes from, whether you’re appointed, you get the power, what, and if you’re obviously promoted from within you have that because of your established reputation and success, but then we have, and I’m sure a lot of leaders who are listening to this right now, the people that are coming from the outside, I mean, we’re seeing what call it the big quit, the great resignation, whatever you want to call it. So a lot of people are likely, you know, they’re at this point of a fresh start, a new lens, how, or what advice would you give for them to make change or even understand their power? Because it’s easy to say, like you actually have either limited power because people don’t know you. I mean, your book, it’s important to say that we’re talking about a few of these differences, but there’s key themes that everyone reputation trust your first impression where your power comes from culture. There’s so many different lenses, but if you were pointed from, or excuse me, you’ve taken from the outside. So if you were brought in from the outside, how do you need to approach and understand power as it relates to your ability influence?
Meredith Persily: Yeah. And I think, you know, you’re absolutely right. The great resignation, is it really important trend happening right now at the leadership level? Right. We do see, you know, we do see movement but, but you know, high-level leadership positions are still gonna be quite competitive. And that’s important because so much of your power does come from that credibility of a competitive recruitment process. Right. So, you know, let me I’ll, I’ll kind of go through on power. I’m looking at table 1.1 for those who who buy the book and they can see, you know, right across the board. So you already mentioned the when it comes to power and authority, the insider you know, it’s their powers through connections. All right. But they might struggle with power over former peers. Right. How do you create a– or, how do you have, and build additional power against former peers that used to hang out with and complain about the boss with right.
Then you have the external hire credibility from a competitive process, but also, you know, companies tend to go to the outside because they don’t have that skill, knowledge, experience from within. So that’s also, it comes with additional power from, you know, it’s like a scarce asset, right. That you’re bringing in. Then if we looked at electeds, that power is very clearly delineated through the leadership positions, you have the caucuses that you’re, you’re a member of and then relationship power through you know, if you are not, not in a leadership position yourself, how strong is your relationship with those who do have more have more power in our elected system? And, you know, I can’t emphasize enough the importance of, you know, how much more power people in leadership, at least in the legislative branch have over people who are outside of leadership, where really your power is more about your vote.
Then when we have the appointed again, your power comes from the principal who appointed you as well as specific legal authorities that are granted to those positions. And you cannot go, you know, above or below. Those things are very clearly delineated, especially around budgets and legal authority. And then we have the founder path, where does their power come from? Well, theirs is, you know, usually there’re also the, a majority shareholder or the owner, right. Usually not necessarily, it really depends on where over the course of their growth, that you’re, that you’re looking at it, but again, their power comes from that origination story. That brings so much credibility. But then also that for many of them they’ve been unilaterally making, you know, many of the decisions up until a period of time.
Meredith Persily: And then finally we have the family, right. And so again, similar to the creator there’s ownership, the ownership structure gives them additional power, and then they have that positional power as well. On the, you know, the downside, it can be a very subjective use of power and our best practices in order to temper that are to have some more objective governance structures to help people through those challenging positions.
Jenn DeWall: So I appreciate you going through, so there’s a table in the book that details, you know, the different themes and variations across the six paths. And just talking about how or what that actually looks like.
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What Mistakes to People Make on their Paths to Leadership?
Jenn DeWall: Where do you think maybe we could go through and talk about a few of the missteps that people make at each of the levels because they have to be mindful and, and they’ll maybe then hear those themes coming out through that. But let’s talk about some of the mistakes that maybe if we can go through the table too, let’s talk about some of the mistakes that an insider might make. I know that this is a different piece of the book.
Meredith Persily: Yeah, no, no, no. That’s great. one of the things that I would just say applies across all paths first, and then when we get into the specifics, you’re gonna see this even more is that when you’re new in a leadership position, you are in the fishbowl, right. People are watching you and you’re gonna have some level of insecurity about, you know, you know, are people gonna like me? Are they gonna follow me? What should I even be doing? Because this is a new job. Yeah. And yet when we think about what in fact is the definition of leadership, it’s about, you know, inspiring and engaging your followers. And so at this time, when you’re very kind of self, you know, self-involved concerned about self the most important thing you need to be doing is thinking about everybody else that you’re trying to lead, right.
And how do I win over the hearts and minds? And so the missteps, I wanted to start with that because the missteps really have to do with that. It’s about thinking too much about yourself and not thinking enough about others. So what is the misstep in the insider path? It’s that, it’s that it’s that former peers and not renegotiating that relationship enough. Right. Still trying to be their friend, which is okay. And you have to, you know, lift it up in terms of providing that guidance, you know, setting direction and sometimes even creating some separation.
We had some stories about you know, effective leaders, really having to renegotiate those relationships in an effective way. The most important one being how much time are they gonna be able to, you know, give these individuals, especially when their stakeholders move more externally, like in a CEO position. And so that would be the first one. And so, you know, when, when, when someone gets promoted and is leading former peers, they need to be really thinking about, you know, which team members do I wanna keep, and what’s my plan for keeping them. And then also, who might I not wanna keep? And what’s my plan for moving those individuals out, because maybe, you know, they are never going to buy into that promotion.
Jenn DeWall: Right. They’ll always undermine your efforts or continue that chatter and be your potential enemy. And, and, and you’re in the book, talks photo that for a variety of reasons, you could have been their competition. They wanted that role and they didn’t get it. And so they’re just not going to buy in because that of their own, you know, kind of challenges or disappointment.
Renegotiating Leadership Relationships After a Promotion
Meredith Persily: Yeah. Now on the outsider path, there are number of missteps that they make. The one that I’m going to highlight is the outsider who comes from the competition. And so, you know, from the outsider’s perspective, the reason you hired me was to bring in this new perspective, the, and the experience of being better than you, right? Yeah. But are you coming in with arrogance? Are you coming in with humility? And you know, especially in cutthroat industries, you know, you were the enemy <laugh> right.
And so you come in, and they’re supposed to trust you when they’ve been fighting against you all of this time. And you know, some of the stories that were you know, most rejected were individuals who, you know, were in fact brought in because they came from the number one, maybe now they’re going to the number three or number four, but then they overuse that. And they say, well at, you know, X company, we did this. And at X company, we did that and people get pretty tired of it. And so, you know, our recommendation on that one is to figure out what you like about the new company and give that a lot of, you know honor that as well. Right. You know, why you came, and really show that you are one of them now. And why you’re so excited about being part of their team. But you gotta proactively manage that transition. Right.
Jenn DeWall: I think that’s an important piece of how are you showing up when you come in there? Are you like, well, they brought me in because I worked for the competition. So I have all the smarts and solutions that this organization doesn’t have. Right. I mean, we’ve seen that, that ego-centric like, look at me, look at me instead of understanding that people are naturally then going to resist you because they don’t have that trust because they have been working against you. So if you do that, then you lose your influence ability.
Meredith Persily: Absolutely. On the elected side I’d say the big, there’s so many missteps as well that we can get into the details of like hiring the wrong people, hiring people, you can’t fire things like that. But I would say from a leadership perspective focusing on too much on what you’re not able to do, as opposed to what you are able to do elected positions, obviously with the exception of the presidency, which, you know, has a tremendous amount of power, but when you start going into the legislative branch, so executive branch positions, governors, mayors president, they, they do oversee an awful lot, but again on the legislative side you know, they’re not they’re not able to do a lot of the things that they want to be able to influence. And so there are those leaders who get frustrated with that, but then there are others who really look at the power that they do have, and focus on that.
And one of the things we talk about with some great stories from former elected leaders is the power to convene, right. Just having that power to call the meeting, to get different stakeholders together, to help move things can be really, really powerful. So how do you, how do you leverage the opportunities that might not be as obvious to you where you can also have an impact just maybe not in the way you would most like to have that impact?
On the appointed front, the missteps are definitely about disrespecting that group right underneath them. They are the key to your success. They’re the ones that make things happen that implement your ideas and policies. And so not treating them with respect will really set you up for failure. So, you know, we had really great stories of effective leaders who you know, interviewed them right away asked them how they could be helpful you know, would go visit them instead of just calling them into their office. And so honoring their public service history and the expertise that they bring
Meredith Persily: On the creator side, you know, it’s interesting the family business and the creators make some of the same mistakes. And a lot of it is about that personal and professional overlap. Right? If you found your company with a bunch of buddies, harder decisions down the road. Same thing with family, how do you make some of those hard decisions? And so in both cases, you know, we want to encourage through the stories of successful leaders. You know, more objectivity, more self-awareness thinking about how do you compliment your skill and make sure that, you know, there are people there to cover your blind spots. So I think those, I think that covers all of them. Right. Yeah.
Establishing Credibility as a Legacy Leader
Jenn DeWall: I wanna ask one more question about the legacy, because I think that I naturally might, you know, as an individual might be like, yeah, like, did you get it because you actually deserved it or did you get it because your name? So how do you actually, you know, build trust from the legacy perspective? Because I think that, that I naturally, as an outsider and looking at it as like, well, of course, like, they’re just gonna keep promoting whether or not we’re bringing you in whether or not you’re capable or competent, whatever that might be. And I know that’s unfair, that’s a bias on my part, but how do you build that trust?
Meredith Persily: Yeah. Yeah. Great question. You know I really I learned so much in this chapter and my empathy for people running successful family businesses really just went up tremendously. Appreciating, you know, how complex it is to have so much personal investment in these companies, both in terms of the success, as well as the relationships that are behind them. And it’s so hard in this, you know, in these times where we wanna separate work in life. You know, it’s very difficult, you know, at, at the holiday table when extended family are all, you know shareholders of the business, many of them working in the business. And how do you, you know, create some of those separations
Jenn DeWall: I’m picturing the show Succession right now. <Laugh> like, as you’re talking about them, then just sitting around and undermining, like, that’s what goes through my head. Yeah.
Meredith Persily: It’s very, very complicated. And so, you know, what we found in terms of best practice here is really making sure that you’re bringing in some non-family members at the senior level for one, right. Some real industry experts and people who have a different approach to the business than you. A different perspective, because we always want diversity of perspective. But then the other piece is, you know, you talk about how others might be judging them. They’re also judging themselves, you know, am I here because of my family or am I here because I really deserve these positions. And so the family businesses that seem to get this right, they set up objective criteria for their family members to hold those positions. And you know, some standard criteria, you know, might be certain level of education, you know, oftentimes graduate school, you know, MBA and such.
The other is that they have to have a certain number of years of experience outside of the family business. And they have to have been successful. So they have to have been promoted and shown a success track record in another business before they’re able to hold a senior position in their business. And then just in general, you know, having very, very clear governance documents that are not about specific individuals, but are equally applied to all members of the family. All of those things seem to be really, really helpful. Both in terms of that internal story around entitlement and managing it, but then certainly around that external story as well.
Jenn DeWall: The complexity of a legacy is just, I mean, thank goodness. I never had that opportunity because I don’t know what I would do because at the end of the day, even from my perspective or the chair that I sit in, when I read this book is like, how do you even get people to leverage their confidence? Because all of these, I feel like are vulnerable to imposter syndrome. They are vulnerable to, will I actually be effective? How will I even know? And so how do you like going back to that 90 days and maybe this is a great closing consideration, but what are some of, how would you even start a 90 day expectation or plan for yourself and then how do you measure that success? I don’t, that’s too high-level, but like,
Knowing Your Path to Leadership in Order to Lead Your Stakeholders
Meredith Persily: Yeah, that’s, that’s a lot, but I’ll give you a couple things right there. Yeah. you know, the first is, is about your learning plan which both includes, you know, the people that you’re gonna interview and the questions that you’re going to ask them, depending on your path. Okay. So again, this goes back to knowing who your stakeholders are and asking those questions. There’s, there’s a lot of great work, Michael Watkins, who actually wrote a book called The First 90 days talks about the the listening tour that you’re supposed to go on. We, we do a variation of that in our book that’s by path. Who should be part of that listening tour and what are the different types of questions you should be asking depending on the path.
Meredith Persily: And so just as one example if you’re promoted from within versus an external hire if you’re coming in from the outside, you’re really just trying to understand like the networks, how things work, you know, norms and practices, the culture. But if you’re internally promoted you know, what are you, what assumptions are you making based on the way things were done at that level. And then how do you integrate into that new level in terms of norms and practices across the organization with new peers, etc. And so, you know, that’s gonna be absolutely key. Again, the, that issue around your team, right? Winning over the hearts and minds of the team or your other stakeholders. Again, depending on what that path is, you need to think about that team really differently.
Meredith Persily: Creators, they’ve been there since the beginning. So they’re gonna have you know, they’re not gonna have that same concept of kind of 90 days. But then what we wanna think about with them is like, what is the point that you need to mix things up, bring in bring in new decision makers. What we see as you know, one of the biggest challenges with founders is distributing their decision-making authority. They tend to have the worst reputation for being kind of micromanagers and overly involved, because at some point they did in fact do every job. And so how do they lift up? And so, you know, how do they make for themselves these kind of artificial transitions that enable them to scale the business, to move to that new level of leadership? Because if they keep on doing things the way they’ve always done another great book out there is Marshall, Goldsmith’s, What Got You Here, Won’t Get You There.
Right. Really applies to creators. Who’ve, you know, something has made them successful, but now they need to operate at a new level right. And distribute, especially their power because they don’t distribute, they power. They’re gonna be a bottleneck. And people aren’t gonna be inspired to stay and, and work there. Right. so you know, those, again are some of those different ideas. I think on the family legacy side, you know, some of the great stories that we heard about is, again, how that family DNA story gets told over time. And so we wanna make sure that that’s a huge strength and that as new family legacy leaders come in, that they’re really well versed in what that family story is, and that you build that connection. Because the further they get away from that first generation, they might not have all of that history. And it’s a huge advantage for the family legacy leader.
Who Should Read Six Paths to Leadership?
Jenn DeWall: I’m going back to like some of my post-it notes in here, but, you know, in, in closing, because there’s no way we can encapsulate everything that the book had talked about. And there’s so much research here, but this book can serve a lot of people, whether it’s the individual that is the leader, whether it’s someone that’s supporting the leader. So as we close, who do you think could benefit from reading this book?
Meredith Persily: Yeah, well, I think you know, any, any person who’s new into a leadership position should certainly, you know, read the book, focus on the chapter of whatever their path is and also to read the chapter, whatever their path was and so that they can understand that new lens and what some of those biases might be from their previous path. So definitely, you know, people new into leadership positions. It’s a great gift for someone when they get that promotion. Yeah. And then,
Jenn DeWall: Well, again, they get to feel heard, like, I feel like this eliminates some of that extra noise or head trash that comes into play when we’re not paying attention to the context of what got us there. So yes, give this to them. Like I swear as a coach, I feel like people would just, the confidence that would flourish in that, you know, they would give a little bit more grace to themselves if they understood that perspective.
Meredith Persily: Yeah. And then, you know, there are a few other groups, you know, we think and benefit, certainly everyone who supports leaders. So coaches, consultants, head hunters, you know, recruiters. All of them. It’s really helpful to understand those advantages and disadvantages. The hiring committees who are responsible for onboarding new leaders. They need to be thinking about, you know if they’re debating between a promotion or an outside hire, how do they, how do they set either one of them up for success? So those are critical for young leaders or people earlier in their career. You know, we do, we have a whole chapter kind of around, you know, one of the closing, I would say in one of the closing chapters, we, we talk a lot about, you know, how do you think about path relative to your own career path?
There’s No Such Thing as One-Size-Fits-All Leadership
Meredith Persily: If you’re someone who’s great at first impression, that outsider path might be good. If you’re someone who really likes to build up reputation relationships over time, you might wanna think about, you know, joining organizations where there’s gonna be lots of opportunity on that promoted path, right. So, you know, match up your own strengths. And we have a, we have a little tool just for that, like match up your own strengths and, and development areas against the different paths. And then finally we want our book. And again, I wanna mention my co-author Mark Clark. I could not have done this work without him. He’s a professor in the Cogo school of business at an American university. And you know, for the two of us and again, this lens, which is, you know, even more academic we want leadership writers and theorists and professors to think about these paths and make sure that we get away from this kind of one-size-fits-all approach to leadership.
And that we bring this framework into, you know, all other attributes that we see as key to leadership. So, you know, of course emotional intelligence, which is written out written about an awful lot is being key to leadership. Effectiveness is important, but if we, if we take the E.Q. skills, right, and we layer that against path you’re gonna have different opportunities and challenges, right? So, you know, one of the things is just, is, you know is kind of conflict management and as well as, you know, networks and the politics of an organization. Layer that against path, and you’re gonna have different approaches to building that competency.
Jenn DeWall: It’s relevant for so many people. I know that I will be using this book for, I absolutely will be because it, it just provides a better lens to understand what strategy is going to be effective. And if you’re looking for strategies, if you’re looking for approaches, this book details, you know, the opportunities that you have, the challenges that you’re gonna run into, as well as the strategies that you can leverage. And I just appreciate, again, this unique perspective that I have not seen out there. I’ve done a ton of podcast interviews. So I’m not just saying this, I just appreciate this different voice, because I think it’s much more helpful for your long term success to understand this context, especially as it relates to going back to the first topic- change – or whatever you’re trying to accomplish Meredith, how can people get in touch with you?
Where to Find More From Meredith Persily
Meredith Persily: Well, certainly they can you know, find me on LinkedIn again. That’s Meredith Persily. And then my website is aspireatwork.com. That’s the name of my business dot com.
Jenn DeWall: Fair to thank you so much for being on the show. Thank you so much for writing this book, because again, it’s a void within the leadership space and it was great to have this conversation. We could not even cover everything that you know, this book talks about. So I would highly recommend to get it. It’s going to give you a unique point of view and how you can look at yourself or even look at how you support others. And I swear, I’m not saying this just to get in Meredith’s good graces. I just legitimately think it’s a very, very foundational, helpful tool to understand what you’re up against when you actually come into leadership. So thank you so much for writing this book, Six Paths to Leadership: Lessons From Successful Executives, Politicians, Entrepreneurs, and More. So go and get a copy of your book. Meredith, thank you so much for joining us on the show.
Meredith Persily: Thank you, Jenn. Really appreciate the time with you.
Jenn DeWall: Thank you so much for listening to this episode of The Leadership Habit podcast. I hope you enjoyed today’s conversation and it had you reflecting and thinking about how you might approach things differently based on your path to leadership. Now, if you want to connect with Meredith, you can head on over to AspireAtWork.com. There you can find out more information about her services and also purchase the book SIx Paths to Leadership, I promise you it will not disappoint. And of course, if you know someone that could benefit from hearing this message or conversation, share this podcast episode with them, and please leave us a review on your favorite podcast streaming service. Your reviews are what helps us go to the top and gets our message heard. And finally, if you enjoyed this and you’re looking to further develop your leadership development needs, head out over to crestcom.com. We would love to connect with you. And in exchange, we would offer you a complimentary leadership workshop. So please connect with us, reach out to us and help us develop better leaders for your organization.
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Sep 9, 2022 • 42min
What Leaders Need to Know About Cyber Security, with CEO Corey White
What Leaders Need to Know About Cyber Security
Hi everyone. It’s Jenn DeWall. In this week’s episode of The Leadership Habit podcast, I sat down with Corey White, CEO and founder of Cyvatar AI. We talked about a slightly different topic— one that we need to be more aware of, especially in our roles as leaders— how to prevent a cyber-security attack.
Now, let me tell you a little bit more about Corey White as a transformative servant leader. Corey is a proven entrepreneur focused on innovating and creating new paradigms in the security industry and life. His leadership style is focused on an employee-first approach because of the positive impact of happy employees on their customer relationships. Corey has chosen to take a people-centric approach to life and to let that philosophy drive all outcomes. Twenty-five years of experience in the security industry has prepared him to create the next exponential evolution. You’ll hear more and learn more from Corey as he and I discuss how to prevent a cybersecurity attack.
Full Transcript Below:
Jenn DeWall: Corey White. It is so great to have you here. Welcome to The Leadership Habit podcast. I’m excited to talk about this topic. One that’s often not necessarily delivered or presented as it relates to our role as leaders, yet something incredibly important to understand in leadership today.
So Corey, before we jump into our topic, which is how to prevent that cybersecurity attack, or maybe how to improve our ability to understand what else could be going out there. Let’s go ahead and turn it over to you. Tell me a little bit more, or introduce yourself to our audience a little bit more about your background, what you do, and heck, anything you would like to share with our audience. We’ll take it!
Corey White: Okay. Well, Jenn, so glad you have me here. This is going to be a fun topic. I love diving in and demystifying, you know, cyber security. I’ve been doing this for 27 years. I’ve been a penetration tester. I’ve been an incident responder. I’ve run multiple teams around the world around cyber security. So I’ve kind of been there and done that over the last 27 years. And I have lots of insight that I’m looking forward to sharing. So let’s dive in.
Why Should Leaders Care About Cyber Security?
Jenn DeWall: Yeah. Well, first, let’s level set. I’m going to start with this question first. Why do leaders need to care? Isn’t that just the role of their IT team? supposed to be over there managing all that. do I, as someone who maybe doesn’t feel like my role is directly responsible for cyber security, need to care? Let’s level set there, and then we’re going to go into some myths about it, but why do leaders need to care about this topic?
Corey White: Well, it’s a few things. If you’re a leader and you’re on the board for your particular company board are now being held accountable for cyber security attacks. And so you have a responsibility to make sure that the companies you’re on the board for are doing proper cyber security controls. Now the other piece—there’s a lot other reasons. Not to go too quickly through them— but you think about compliance just for your business to do business with other companies. You sometimes need to have so two compliance need to have proof that you have a security program in place because there’s a thing called third-party attacks. And you think about Target. When Target got attacked, it was an air conditioning company, Fazio Mechanical Services, that got hacked, and then they were connected to target. And then that’s how they got into Target’s network and hacked them.
So your third parties have to be secure. So if you’re a small company, do business with a bigger company, they’re now forcing you to be secure. The last reason why you as an individual— even you, Jenn—everybody should care about cybersecurity is because of this. I’ll tell you a really quick story. I was doing this incident with this you know, pretty big company in Los Angeles. And the user had clicked on something, gotten themselves compromised and a keylogger got put onto their system. Well, when we get forensics, we could see that, that Friday when they got their check and they, when they checked their bank accounts, they key logged their credentials. So the hacker had their credentials. Okay. So when you’re computer, even at work and you do personal things on it, they get into your account and your identity, your personal information is compromised, not just the company. So you need to care about the company and also your personal information. And I could go on, there are a lot of reasons why you should care, but those are some of top ones.
The Myths About Cyber Security
Jenn DeWall: My gosh, well, we ha right. Is there any way we can ever not care about cyber security in the age of data? I feel like it’s one of those things that all of us need to be aware of. And I appreciate that perspective because I never thought about even having a third-party vendor, someone that could create more vulnerability for the organization. I honestly never thought about that. Because you would think that, well, our organization likely has everything taken care of. So I don’t have to worry about what maybe the other organization is doing. And so that brings us to some of the myths. What are the myths that you see people have around cybersecurity?
Cyber Security Myth 1: Anti-Virus Software is All We Need
Corey White: Well, I want to know what some of yours are too, but I’ll throw out some of the common ones. Oh, I got Anti-Virus, and I’m good. Okay.
Jenn DeWall: Yeah, that is my number one. Like, I don’t know, I have my internet security, assume everything is there, and I ran a check or something. I feel like I was much more aware of it even 10 years ago. Then today, I just assume that software is doing whatever I need to protect me. Even though I actually couldn’t tell you what it’s doing.
Corey White: <Laugh> lemme give you some insight. I’ve spent in my career, 15 years of it, at very large antivirus companies. And so, to provide you with some insight into legacy antivirus was created in 1987. Okay. Last time I checked is what, 2022, if we’re using 1987 technology that just matches signatures. I’m going to take a stab in the dark that the hackers have a way around that. Okay. Yeah, they do <laugh> and so antivirus was actually never really designed or to stop attacks new attacks. So that means if I create some brand new malware that no one’s ever seen before, it doesn’t have a signature to match to detect it. And so I’m going to get in every single time. So the hackers, when they want to attack a new company or whatever, they create a new piece of malware that no one’s ever seen before.
And so they always get in because their traditional antivirus has never seen it. So that’s one of the biggest challenges there. Now there’s newer antivirus, which is called NextGen. Antivirus uses artificial intelligence and has a lot more built into it that can stop this. But the problem is us as cyber security industry. We have this thing called “managed detection and response” or “extended detection and response.” And what that means is that we’re going to install this great endpoint protection antivirus solution. And it’s not, and we’re not going to configure it to stop the virus. We’re just going to detect when something bad happens.
So the malware will execute on your system, and the hacker could do bad stuff. And then you get an alert, but the incident happens, which I think is ridiculous. <Laugh>, so that’s one of the things that I’ve been changing in the last few years is trying to stop that type of approach, but that gives you insight into hell. These attacks happen, what we’re doing wrong, and the basics do not work anymore. The hackers are getting much smarter than that.
Jenn DeWall: So it’s kind of like the security that we have today is basically like an insurance policy. You know, it’s there like, we know that something bad will happen. And then we’ll figure it out, but it does not necessarily understand what will happen before it happens. Like you said, it’s just more of the response once the ailment or the issue occurs. Is that right?
Corey White: Yeah, that’s right. But here’s the thing. To stop a cyber attack, frankly. I’ll put it this way. There are two different types of cyber attacks split into simple terms. One is a nation-state cyber attack that is state-sponsored by a government and sophisticated hackers. They’re kind of going to get in. Okay. Eventually. Okay. Now, I’ve done a bunch of those big ones as well. The majority of them are what I call drive-by hacks. So what I mean by that is you look at your, your street that your house is on, and you drive down the road, and your garage door is up, Jenn. And your side gate is cracked open when it becomes dark. Whose house are they breaking into? You’re the low-hanging fruit. That’s the same thing with cyber security. If you don’t have basic multifactor authentication, endpoint protection blocking, and patch all your vulnerabilities, you’re that low-hanging fruit. You’re going to get attacked.
What Do Hackers Want?
Jenn DeWall: And what are they looking for? When we think about it, I know this is a little off script, but like, what are people looking for? Because when I’ve seen cybersecurity attacks. One thing I saw in an organization in my role as HR was that I worked for a financial institution. And so one of the attacks they were looking for was to try and take money from the financial institution. But what are some of the things that hackers might be looking for?
Corey White: Yeah, yeah. That has evolved quite a bit. I remember when I first started, you know, they, they, hackers sat in the basement. They were just hacking in and defacing websites. And, and that was what you got than when you got hacked.
Jenn DeWall: More of a fun thing to see it to prove they got in, then? Okay.
Hacking for Profit with Ransomware
Corey White: And then it started just in the late 90s, early 2000s then. And they started realizing, wait a second. We can steal personally identifiable information and steal identities. We can steal credit card information and make credit cards like the Target or Home Depot hack. But if you notice, we haven’t heard of a big credit card hack in a long time. This is because things have evolved. Things called ransomware and business email compromise is out now. So what they’re hacking for is for profit. So let’s talk about ransomware. Ransomware originally was just malicious malware software. Now it is a hack first. So whenever you get the little pop-up on your computer, “Hey, time to update security,” do security updates! Please do this update, and you don’t do it. Then you can be exploited. Just by sitting in on the internet, for instance, about a month, month and a half ago, there was a Microsoft vulnerability.
And I pick on Microsoft. There are a bunch of different companies that have these vulnerabilities. That’s why you should be diligent about your patching, but they allow you to get into any Microsoft system out there. Okay. And so the hackers, if you’re sitting on the internet and you haven’t patched, you can get exploited. And so you have to do the basics of patching your system. And so once they get into your company and they realize, oh, I’m making up a scenario, oh, this company actually has money. Let’s encrypt their systems with ransomware, and malware, and then disable their backups. And then go through and look, see what their cyber security insurance policy is, how much that pays that’s and how much money they have in the bank. And that’s what we set the ransom to. That’s what hacks look like today. So literally, they’re going through and hacking for profit and using the knowledge of your internal network to figure out how high they set the ransom.
Now I’ll give you a quick example of that, which is pretty interesting; about three or four years ago, I did an incident for a company, and they had the ransom. There were five people in the company. The ransom was $50,000. I like that is way too high. They hacked into you. They know you have $50,000. That’s why they set it that way. So to answer your question, they’re hacking for profit, same thing with business email compromise, business email compromise. If they’re able to get into your email, if you just use username on password and not any kind of multifactor authentication, then they’re going to get in and they’re going to redirect your emails. If you normally pay Corey White, 50,000 a month, they’re going to say, Hey, I have a new bank account. Send it to this bank account. It looks like it came from me. It looks valid. And it did because they hacked into my email. So they’ll be able to redirect that money, get a sense to their account. So those are the two prominent hacks that are hack hacking happening today.
Hacking for Intellectual Property
Jenn DeWall: So is it more always about just that, that financial number that I can get after the hack? Or is it, do you also see people trying to go for someone for trade secrets or IP? Does that happen?
Corey White: All the time. Absolutely. All the time. There’s this company I was doing instant response for about five, six years ago. They they said it used to be our products. We would see it out on the market, you know, copies of their stuff. It used to take about two years. Then they went down to a year. Then it went down to about six months. Now it is before they released their product, there’s already a copy of it out there. And that was happening in the medical space. So yes, absolutely.
Jenn DeWall: Well, and this is so important. So bringing it back to, you know, the leader. Depending on the industry you’re in, whether it’s obviously the vulnerability that you might have as an individual and the information or data that’s being collected or that they could take, but that this could eventually, you know, if you don’t understand it, it could lead to your business closing its door, your competitor creating a substitution for something that maybe you were waging all of your fourth quarter revenue targets on. So this really could be down to whether your org, how well your organization understands. Cybersecurity can determine how successful it’ll be and whether it’s doors will even be open in five to 10 years. Is that a fair, like way to look at it?
Corey White: Oh, oh a hundred percent. I mean, if you have trade secrets or if you have a new business strategy, whatever and that’s out on the internet, the other thing which happens in ransomware quite a bit <laugh> is they will steal your data and they’ll put it up on the internet and it’s distortion. They’re like, Hey, we have your data. And if you don’t pay this ransom, then we’re going to release this to the internet. Okay. And a lot of the companies don’t believe it, but oh yeah. There’s a lot of data out there, and intellectual property out there. This has been released to the internet. Because <inaudible> know, didn’t think that ware hackers had it. But when, when I always do incident response, I always ask, all right, show me, show me. This is our data, this company’s data. So we can see. And then usually they, they can produce it. And then like, okay. And then you can try to negotiate with the hackers, but that’s, that’s what’s happening out there. So it’s very important to make sure you protect your intellectual property.
Cyber Security Myth 2: Your Firewall Protects You
Jenn DeWall:
Well, now I feel like it makes so much more sense where with what you open with that, if you’re on a board or if you’re in a certain level of leadership, this is actually now something that you are held accountable to because it will have so much of an impact of the viability or long term success of the organization. And so I appreciate you saying that maybe it’s time to go back to going, looking at some of our myths. So I know that I am vulnerable to one of those myths, like I’m protective because I have an internet security. What are some of the other myths that people have about cyber security?
Corey White: Yeah. Yeah. I think the other one, which we all gotta really think about is I have a firewall. Hey, my firewall protects me. Well, it’s 2022 after the pandemic. Everybody’s working remote and at home and remote everywhere else. Right? So the firewall you had in your corporate office– that no longer exists, the only firewall you have is in some cases, your username and password and whatever weak antivirus you may or may not have. And so you are essentially wide open if you’re a remote user. And now you’re going through some kind of VPN, which most people are not. They’re just connecting to cloud SaaS applications. You think it like your Salesforce to Office 365, AWS slack, all of those things or username and password. Now the key here is you need to have the two-factor authentication to help secure that because now that becomes your firewall or at least one component of it. So we have to think about things differently now because it’s not what we see in some corporate office anymore. That world has gone away since the pandemic came
Cyber Security in a Hybrid Workplace
Jenn DeWall: Well. And that’s, so that’s such an important distinction to make because how many companies, obviously at the beginning, you know, might have went from a fully in-person team to a fully remote. Now, a lot of companies are coming back to that blend, that hybrid environment, which means that we still have those vulnerabilities out there. If they’re not logging in through a VPN. Which do you wanna go ahead and describe what a VPN is for someone that might not be familiar with that term?
Corey White: Yeah, absolutely. It’s a way for you to connect to your corporate network, through what’s called a virtual private network, so you’re tunneling through the internet, but you’re secure as you’re tunneling through the internet. And so it, you know, separate that your computer and your corporate environment into a separate virtual private network, making it secure. Meaning all the hackers sitting on the internet, trying to scan you, they can’t access your system as long as it’s set up properly. But that, that that’s critical if you’re going to do tunnel links back to your company and so that people can’t access what you’re doing. Otherwise it’s just clear access in some cases.
Jenn DeWall: Yeah. Thank you for just giving the level set because I’ll go, I don’t have the, the same, I would say cybersecurity language literacy that I wish I did. But the VPN, just understanding them when you’re home. And if you don’t have a separate way or security measure to get you into your company’s drives or information. That’s a vulnerability now that you’re at home. And so if you’re maybe a smaller company that doesn’t have that, that’s something that you really need to be thinking about because that’s a potential threat or vulnerability. So I appreciate you saying that. And I might even ask you for some of the other stuff too, because a firewall, but let’s see what Jenn DeWall calls a firewall. A firewall is, again, kind of similar to a VPN, right? Where you put up the, like you say, you have to hit this authentication to be able to access and get into, you know, the information of our organization. It’s still is a firewall the same as the internet security software that we have?
Corey White: Yeah, yeah. Firewall is, I think of it. Think of it like a door to your house. You can control who comes in and out through the door. But it’s primarily, you should stay closed. So it’s blocking you from the internet. So when people try to come into your company and access you they can’t because that’s blocked on the internet. The only thing that can come in is the things that you want to come in and usually divert those off as well. I used to be a firewall expert back in the day, so I’m very familiar with it. But here’s the thing let’s, let’s, let’s reset here a bit, Jenn. I did a talk about three years ago called the death of the firewall and what killed the firewall, the cloud. Okay. So, you know, most startups and small, medium size companies and even kind of satellite offices, they don’t have firewalls anymore because they access everything in, you know, Dropbox, Office 365 you know, G Suite everything’s in the cloud.
Cyber Security Best Practices – The Two Factor Authentication
Corey White: So there is no need for a firewall. And, and so as long, but that’s why you either have the two-factor authentication because I just to double click on that really quickly, I just have your password. Let me just say that. Just assume they have a password. They, they have your password, even if it’s longer and complicated, they probably have your password, or they could easily crack it literally within seconds. So you need that second factor where it’s coming back, and you were seeing a text to your phone, and you’re typing that code or, or something like that to secure you because the password is most likely compromised. You know, user name, you know, see why that company name dot, whatever. You know, it is easy to guess that. So they have your password and user name’s easy. So you need to have another factor to secure yourself.
Jenn DeWall: So basically just assume that right now, if someone wanted to, if there was a business case or that motive for profitability, that they likely do have your password, and they could go to that next level. And so you’re vulnerable right there.
Corey White: Yeah, exactly. Lemme give you an example. So let’s just say they don’t have your password, but you put everything you did over the weekend on social media. So I look at it, and I’m making up a scenario. I don’t know what you did over the weekend, but I say, say you were at a kid’s soccer game and the kids won or whatever, and you posted pictures of it and everything else. Then somebody says, Hey, I wanted to meet you at the game. I was there two, I saw those was 10 to 2 or whatever. I’m making up a scenario. Then you think this is a trusted person because they used everything you posted on social names, places, everything to make it sound like they knew that. Hey, and check out this link for these pictures I took of your kid, and you can look at that. Do you click on the link? Maybe you click on the link? And that was something to your computer. If you don’t have a comprehensive virus, then it’s able to, you know, grab your passwords, all your information hackers, have your password.
Text Scams and Phishing Emails
Jenn DeWall: Holy cow. It’s just, I mean, it’s just so interesting to think about all the ways that we actually have to try to be ahead of this, just because of how far ahead hackers actually are. And the example that you just shared reminds me of my great aunt, who just turned 94. I appreciate her level of understanding of what could be a scam, but most people don’t, and someone had done that. They had seen that her grandchild was vacationing, you know, on spring break. Hey, by the way, you know, Corey’s down in Orlando right now and can’t get to his phone. Can you send him money? And this is what I loved about my great aunt’s response because I think they call that like the grandma or the grandpa, like hook and scam. And my great aunt was like, are you guys still doing this one? I thought you’d be on to the next one. And she’s 94. I was impressed with her level of understanding. But most people aren’t aware of that.
Corey White: Right, right. Yeah.
Jenn DeWall: I just think it’s, you know, it’s something that we have to be mindful of. Anything that you put out there, even if it seems like it’s related to your organization or not, it might actually be used, as you had said, to start to open the door, to be able to get the information, the money, the profits, the ransom, whatever they’re looking for. And so maybe this is the, you know, the time and the conversation to think about, in what ways can security be breached or in what way can they start to open the door to get more insights into your business dealings, profitability, or that confidential information or IP?
Corey White: Well, it goes back to the way hacks are happening now. A lot of it’s the phishing emails. And so if you think of it from a perspective of, if it, you think about, I love LinkedIn, LinkedIn’s one of my favorite tools. I connect to everybody on LinkedIn. But if I look at, you know, company a, I look okay, who’s IT for this company. Okay. Now I figure out who the IT people are that have administrative access, then I’m going to target them. And I’m not making this up. This is what happened to Sony and Sony Pictures got hacked. They had typed the IT administrators and they sent them a phishing email related to iPhone. This is all public knowledge related to iPhone. And then one or all of them clicked on it eventually. Got their credentials compromised. And then, then at the end of the day, that led to the Sony Pictures hack, you know, that’s how it started.
So that’s happening every single day. And phishing is a big deal. Business email compromise is a big deal. We have to be diligent in what we’re looking for. And I think the other piece of it is the cyber security industry. We gotta be more preventative, do everything we can to prevent it first. And so I’ll say this to leaders of companies ask, ask, what is the outcome that you’re getting from your cyber security program? Because that’s really important for them to understand. Getting an outcome of being secure, as opposed to, oh, we’re just going to say this product and you’re going to figure it out. That won’t work, but we still use some alerts and you’re going to figure it out. You actually have to know what value you’re getting from whatever solution you’re looking at.
Jenn DeWall: Okay. This is probably a personal question. Because I’ve had this scam twice, I know we’ve talked about email, but the one that I see more and more is the text, and it would be either the text that’s written from the voice of your CEO. Hey, Jenn is stuck in a meeting right now. Can you go ahead and do this? And I just actually got one from another person in a different organization, and this person, I think it was easy for me to understand how they understood my connection to the CEO. Now that one’s pretty straightforward. You can look at it on LinkedIn. You know, Jenn works for Crestcom. Who’s the CEO? Okay. That’s there.
But the second one that I received was actually with someone that was part of our network that I don’t work very don’t work with very often. And so in my head, I’m like, how did they even connect the two of us because we never work together? How do people even find is, is it all just starting from social media? Is that just the starting place of like, what’s our objective, what we want to do. And then we’re going to social media to start to put together this kind of situational experience to motivate you to do this. Like I’m just amazed by the ways that works. Because I was, again, it was very easy to understand the scam coming from the CEO, but I’m more surprised that it now came from a different counterpart.
Is Your Team Vulnerable to Texting Scams?
Corey White: Yeah. They, they’ve got some really sophisticated tools, there are tools that can use social media and leverage on LinkedIn and it can go in and, and figure out relationships and then they can literally automate this stuff. They can say, ah, okay, well, Jenn’s connected to this person. This person has the title of CEO or CFO or whatever. And they can automate it so all the way, because it happens to us every time we hire somebody new, I make sure that they have my cell phone number so that when they do get that text, eventually that saying, I need some gift cards or something. Let me tell you, and it pisses me off being a cybersecurity guy. And then to have, you know, people using my name in a hack like that. And I’m like, come on, come on. But anyway, it happens, even it happens to me.
And so, but they’ve automated this where they can just automatically see, oh, new LinkedIn person, somebody just, you know, updated LinkedIn and now work for X company. They already know who the CEO is and they can automatically you know, there’s tools like Zoom Info and a bunch of the tools out there. They can get cell phone numbers for everybody involved. And then send those text messages. That’s a hundred percent how it happens.
Jenn DeWall: It feels like my entire life slash my company slash everything I do is online. And so, you know, I understand some of these we’re going to go into the solutions now, what can we do to be more mindful? But I mean, from a general sense, like how do I live my life as an individual, knowing that everything I put online can be used against me. Like I know that from the organizational perspective, but how am I supposed to approach it as an individual? Because I wouldn’t necessarily think going back to your example about a soccer game, that my soccer game would bring it right back to my workplace. So let’s go into the solutions. What can we do to essentially make sure that we’re, you know, aware that we’re prepared and that we’re secure to prevent a cybersecurity attack?
Is Your Cyber Security Program Delivering the Outcomes You Need?
Corey White: Yeah, yeah, absolutely. And I’ll, I’ll go through for solutions. One of the things I alluded to earlier is that I want everybody to put on their outcome hat. Okay. And what I mean by that is when you think about cyber security and I’ll, I’ll use another house analogy just to nail this home. How we, as a cyber security industry, have been failing, and I failed for a very long time as well. Think about people like, oh, you gotta get your yearly penetration test. Well, okay. Let’s think about that.
Jenn DeWall: Wait, what’s a penetration test. I am really outside of it. What does that mean? Yeah.
Corey White: Yeah. Great question. Thank you. So, so what’s been recommended for, I don’t know, let’s just say 25 years is that you need to get a, an independent firm to do a penetration test of your company to see how, what your company defenses look like and see if you actually are secure. And then if they can actually get in, they’ll tell you how they get in and then they’ll tell you what steps you need to do to secure your organization. Okay. Oh,
Jenn DeWall: Okay. So I think I know what that is. As it relates to the financial institution, they would send out the like fake kind of happy birthday emails to see like how many people would click on it. Is that an example of a penetration test?
Someone Tries to Hack Into Your System Every Two Seconds
Corey White: That’s one example of penetration testing, but you know, phishing, in particular, to see how many people fall for the phishing attacks. So you’re testing to see if there’s resiliency in the cyber security program here. Here’s the issue to this though. Say, say we tested a company and they came out clean, just most of ’em don’t, but say they came out clean. The next day, they change something. Every single company changes on a daily basis, new computers, new setup, new configurations, and then 50 new vulnerabilities come out every single day. And if you’re only testing once a year, once a month, once a quarter, whatever you’re doing, the hackers are hacking you every two seconds. If you’re sitting on the internet, somebody’s scanning you trying to hack into you every two seconds. So if that’s the case, why would you do a yearly penetration test or a six-month or whatever you need to be having security on a continuous basis.
And so that’s one of the flaws in, in the thinking of the cybersecurity industry. So you gotta think about continuous cyber security. Cyber security is not a one time thing. And I just say, apply the same security. They, hopefully we apply to our home security. So at your home, do you just lock your door once a year? Okay. No! You leave your house, you close and lock the door. We close all the windows and at my house we turn the alarm on. Okay. And so why would you not do that for your company in your company? You are doing it on a continuous basis. You’re doing it like patching once a week or once a month or whatever. It needs to be continuous. So that’s the first thing I’ll share. Now, the second thing, just going into the core things that companies should be should have in place. Number one, we talked about this multifactor or two factor authentication. Please use this within your company and your personal life, your, your Gmail, your, you know, whatever mail you use use multifactor authentication. You’ll stop you from getting compromised. Just have it sent to your phone or whatever. It’s easy to configure, It’s not hard at all.
Jenn DeWall: Thing, but can’t they get to your phone? Like, that’s my other piece of like, can’t they quickly see the six digit code as well.
Corey White:Well, Jenn, if they’re looking at your phone, you got bigger problems. Most of aren’t going to have access to your phone. And if like I have an iPhone and I assume the same thing and be configured on, on on a Google phone as well, other phones, but configure multifactor authentication on your iPhone too, everything needs to have it. So it pops up like you’ll like iPhone will pop up and say, Corey, you just attempted to log in from San Monica, California. And you’re like, oh, was that me? Yes, that was me. So you need to have it everywhere. And if your phone’s compromised, it’s probably a nation-state threat actor, the state-sponsored and you’re screwed anyway. <Laugh>
Jenn DeWall: I mean, I don’t think, I, I don’t think they care enough about me to get to my phone, but just more trying to follow it to say like, well, wouldn’t, they have that too. I mean, they seem so much more sophisticated than what I realized. And I guess maybe a point that, and this is what I saw, but I’m curious if you see this, like, there are people that, and maybe me, right. Millennial, we’ve grown up with technology. I think I’m pretty aware, but yet, I think the thing that we have to realize is I don’t care how smart you are. They are working to be that much smarter than you are. And so, I don’t know if you notice the tie between maybe people thinking like, oh, I’m smart. Like I’m never going to be hacked by this. Or I know all of the phishing schemes. And then do you still see people fall for it?
Corey White: Oh yeah, of course. I mean, full disclosure. It, it came really close to happening to me. My, my gardener services was sending me a bill and it was something I was expecting to see. And then he sent me the bill and, and said, you know, click here on this. And then it, it asked we need to connect your, your, I think Office 365 account or bank account or something. And I was like, I was about to do it. I was like, why, why? It just, it didn’t make sense. And I, I was, I was literally was typing in, I was like, wait a second. This isn’t the correct website. They’re trying to steal my credentials. And, and I went back and I told my gardener guy but you know, this is, you been hacked and he’d been hacked. And they knew that I was using those services. So it looked legit. Like to me, I was like, oh yeah, there’s the bill I was expecting at the time. So it happens to everybody. And I, I would never get too comfortable because if you’re targeted, they can use all the information they know about you against you.
Cyber Security is an Ongoing Process – Run Your Software Updates!
Jenn DeWall: Yeah. Thank you for sharing that because I mean, in your role, you’re like, it can happen to anyone. They are very, very sophisticated in how they look at it. So we have to suspend a little bit of ego and replace it with more curiosity about, does this look right? Does this not look right? So going back to the solutions you had said, it has to be ongoing. I loved the metaphor that you don’t just lock your door once a year. You lock it every single day. And then enabling a two-step verification or authentication. What else?
Corey White: Okay. The other thing is when we get the pop-ups on our laptop, computer or phone, whatever, Hey, there’s a new update. If you actually read those release notes, most of the time, it says it fixes multiple security vulnerabilities or fixes security issues or something like that. They don’t always say exactly what they are, but a lot of them lead to you actually being compromised if you don’t do it. So that’s very, very important because every single day, they’re about 50 new vulnerabilities and exports come out every single day across all software. Right? And so at the end of the day, it’s a software that you’re using as a vulnerability or an export, and you don’t patch it, then the hackers have a direct way into your system or your phone or whatever. So that’s very imporant.
Jenn DeWall: I never thought about it like that. I thought about it as like, do I have, do I have time to do this update right now? I don’t know if I have time. I mean, that’s how I make the decisions. Like, I don’t wanna take five minutes to do this. I gotta, I have work to do. And I’m sure that might be why some people deny that as well, or maybe I’m alone. <Laugh>
Corey White: Yeah. Some of those there tools out there that, that I could run against your computer and they’ll scan your IP address and they’ll know. Ah, okay, well, Jenn’s run up to these things. I could press a button and have a command prompt on your computer, on my computer in a matter of seconds because you didn’t patch. Okay. <Laugh>
Jenn DeWall: Oh my gosh. So accept the updates. Give yourself some more time to make sure you’re allowing that software update. Even if it feels inconvenient, trust that it will, I guess, save you a headache. And of course the vulnerability or the issue that could come from cyber attacks in the long run.
The Need for Proactive Cyber Security Solutions
Corey White: Yeah. And absolutely the last one that I’ll share. And there’s more you can do, but these are the basics. The last one I’ll share is back to our antivirus story, right? The next-generation antivirus solutions that can actually be configured to block the attack. And I’ll give you another house analogy. Let’s just say you went down to Home Depot and Lowe’s or whatever, and you bought the best AI cloud manageable door lock you could possibly get, and you brought it home and you put it on the kitchen counter. You still had secured your house, or you brought it home. You actually did install it, but you didn’t configure it to automatically lock itself. After you walked out the door, you just figured it would just send you an alert when somebody walked into the door what to your door. That’s just like having a ring camera pointed at the front door, the front door’s wide open, but again, an alert when somebody comes in actually configures your software to block the execution of malware. Okay. That’s very important. If you have the right software that can do it, you’re stopping, ransomware. You’re stopping malware attacks, key loggers, all those things. And that’s, that’s key to securing organization.
Jenn DeWall: Oh my gosh. I appreciate all of those tips. And we have to go in and talk about your organization, Cyvatar.Ai. So how do you help organizations or companies with these challenges? Because obviously, we know that the viability in the long-term success of a company, whether it’s your IP or just your overall profitability because if they’re looking at what you know, you can afford to pay depends on it. So how do you work with organizations and companies?
Corey White: Yeah. Yeah. Great question, Jenn. So we built a subscription-based cyber security solution focused on small to medium size enterprises because that’s where the biggest gap is. My research, and you know it’s pretty well known, you’ve got fortune 1000, 2000, it’s like 2000 of them. The vast majority of your companies are smaller and medium-sized companies. And so they’re the ones that the hackers are hacking into. And so that’s when we, we reach stats like hats have gone up 15% year over year successful hats have gone up, okay. We are not winning this battle. And so I built a company focused on the core things. I just told you, we had to implement that for them, because at the end of the day, they can’t go out and hire the talent, because it doesn’t really exist out there.
You be hard pressed to find the talent to go out and do it. And then the cost of figuring out what tools to get in and how to implement them. We do all of that for our customers all in a subscription and maintain it for them on a continuous basis. So that’s what we do as a business. I stop being on the other side, making money off of what we call the insecurity of security. And I say, let’s make money off of our customers being secure. So that’s what we do at Cyvatar.
Jenn DeWall: I love that. Thank you so much for giving a little bit more of an explanation to what you do because in the era of data, like this is the power and we have to make sure that we’re either protecting the assets of the company with the data that we have and also our own personal data, because I, we didn’t touch on it, but like what happens when our own personal security is taken and someone gets our social security number, some identifier number and how that can cause long term, you know, consequences for us, our credit, our, our financial, I guess stability. This is might be a very general or a, a stupid question. I’m going to put it out there. If you’re hacked, like do organizations have insurance against that? That’s like, oh yeah, I’ll cover a hack up to 5 million. I mean, what, what happens when you’re hacked?
Cyber Security Insurance
Corey White: That is actually a fantastic question. And it is not a stupid question at all. So let me explain something really quickly. This is what’s happening out there. Cybersecurity insurance is a big deal. Okay. It about, let’s just say about 10 years ago, companies were signing up for cybersecurity insurance and they would ask, okay, do you have a firewall? You ask all the basic stuff. And then company was like, yeah, yeah, we have it. Check, check, check. Then they get hacked. Okay. Then in I’ve I’ve worked with several cyber security insurance companies too, in particular, once that their claim rate is 90 to a hundred percent over time. Okay. Otherwise like their claim rate on 60 to 70% over time, but those claim rates are too high. Because at the end of the day, the stuff that I just said that you should be doing, most companies are not doing.
And so then they get hacked, and then insurance companies are having to pay out. So what’s happened over the last few years is premiums have started to go up. They’ve started the council policies are denied policies because these companies don’t have proper controls in place. Now to give you an analogy to that, I, I do a lot of public speaking, and this is one I gave in public speaking. Just in my lifetime. You think about securing cars and car safety. Well, when I was a kid and I gotta say when I was born, but back when I was born <laugh> you weren’t required to be in a car seat. I’m so lucky I’m alive. Like I’m just, so car seats didn’t about until like 1984 or something like that. So I was born way before that. And then seat belts, weren’t even a law. Like you just get into car and then you’re just bouncing around.
It’s like, so you think about all the things, you know, and then rear lights and, and, and rear break lights and all, you know, antilock rates, all these things happen over the last say 40 years or so cyber security. We don’t have many preventative controls that are out there that are required. And so it’s very hard for insurance companies to actually secure them. Cause those preventative controls aren’t there. So that’s, what’s broken. There’s a lot of maturity. It has has to happen there, but our company focuses on implementing those preventative controls so that you actually can be safe in your home or work life.
Where to Find Out More About Corey White and Cyvatar AI
Jenn DeWall: All right. Great. Thank you so much for answering that. And I, you know, just thank you for taking the time to sit down and explain some of these things and even providing the basic level definitions that some people may be less or more familiar with. Corey, how can someone get in touch with you?
Corey White: Yeah. Yeah. The easiest way is social media and LinkedIn. <Laugh>
Jenn DeWall: Watch out. I mean, now I’m afraid of that. I don’t wanna connect with you, then I’m going to have to be like, get that text message just says, you want me to buy some gift cards for someone?
Corey White: Yeah, exactly. Well, at least say, Hey, I heard you on the podcast and then at least I know, okay, I’ll accept this. Because I don’t wanna accept people. I don’t know. I still don’t do that. But, but yeah. Hit me up on LinkedIn. On LinkedIn, under Corey D White definitely go to Cyvatar AI and sign up for our premium offering. We offer free policies, free scans, free risk assessments, all the way built in just to help you solve your problem. Because at the end of the day, one of our mantras here, we don’t charge you to tell you what’s wrong. You already know you probably don’t have good security. We’ll help you figure out what those gaps are. We charge to fix it and then maintain it over time. So I look forward to, you know, helping people actually be secure.
Jenn DeWall: Yes. Oh my gosh. Me too. Thank you so much, Corey, for coming on the show. Thank you for just giving more motivation for all the things that I can be doing, but really just thank you for slowing down, taking some time to help us be more aware, be more vigilant in this fight that we’re all facing against cybersecurity hacks. So thank you so much for coming on the show, Corey. It was great to have you.
Corey White: Yeah, it was such an honor, Jenn! Thank you so much.
Jenn DeWall: Thank you so much for listening to this week’s episode of The Leadership Habit podcast. I hope that you appreciated us switching it up a little bit, and learning something. Something that we actually still have to be super mindful of, which is cybersecurity. Because heck, it could impact our ability to do our jobs, our company’s IP, and so much more. Now, if you want to get to know more about Corey, you can head on over to Cyvatar.Ai. There, you can connect with him, learn more about his business. And of course, if you enjoyed this podcast or if you know anyone else that would like this, or be interested in hearing this perspective, please share it!
And finally, if you are looking for someone to support your leadership development needs, head on over to Crestcom.com. We would love to connect with you. We offer a complimentary leadership skills workshop, and we would love to come in with your team or into your organization to help you show how leadership can be the way to a better day. Thank you so much for coming. Thank you so much for listening. Have a great one.
The post What Leaders Need to Know About Cyber Security, with CEO Corey White appeared first on Crestcom International.

Aug 26, 2022 • 53min
Making More Ethical Choices with Christopher Gilbert, PhD
Making More Ethical Choices with Christopher Gilbert, PhD
Hi everyone. It’s Jenn DeWall, and in this week’s episode of The Leadership Habit podcast, I sat down with Dr. Christopher Gilbert to talk about how we as leaders can make more ethical choices. Now, let me tell you a little bit more about Dr. Gilbert. Dr. Christopher Gilbert is the author of the best-selling book, The Noble Edge: Reclaiming an Ethical World One Choice at a Time. His book just received the 2022 author circle non-fiction book of the year award. He is a senior international ethics consultant and keynote speaker at Noble Edge Consulting. And having spent much of his career focused on the study of human morality. Dr. Gilbert has over 30 years of experience in personal and organizational ethics development. His clientele includes the gates foundation, multiple fortune 500 companies and nonprofit organizations in the U.S., Canada, Asia, and Africa. He has also been a professor in visiting faculty of business ethics and social responsibility at five universities on four continents. I hope you enjoy our conversation as we talk about how you can make the world more ethical, one choice at a time
Full Transcript Below
Jenn DeWall: Dr. Christopher Gilbert, welcome to The Leadership Habit. We are so happy to have you here. We’re gonna be talking about a topic that I love, and I’m not even sure why I love it, but I think it’s probably because I wish there was more of it. We’re talking about ethics today, but as we get into it, I would love to just start off with this because you’ve written a book, The Noble Edge, and I think that your book is so important and needed right now, the subtitle being reclaiming an ethical world one choice at a time. So I want to know a little bit more. What inspired you to write this book or what brought you to this book?
Meet Dr. Gilbert, Author of The Noble Edge
Christopher Gilbert: Yeah, that’s a great question. I think part of it was that I was already teaching in graduate programs and several universities across the world business ethics and social responsibility, and that had really come out of an experience that I had when I started a small business back in the mid-eighties that was very successful. It operated for about five years. And this, by the way, is the first story in the book. And then there was a very large food service company that we all know in the United States that showed up to see if they wanted to give us some more money to expand across the country. They spent about a month with us. They got done. They sent a letter six weeks later and said, nah, we’re not interested in this food delivery stuff. We’re gonna stick with what we know.
And then we discovered two months later that they had opened up an identical operation out in the Midwest and used our menu and our vehicles and our systems. And we knew that we couldn’t sue this multi-billion dollar corporation. So we’re really stuck. Our venture capital group said, look, if they’re doing it, we’re not gonna get first-in market share wherever we go. So let’s close the place down. And I had to lay off 35, very loyal employees that had been working with us for almost five years. And I think that was one of the hardest things I had to do in my life. And at the time I didn’t think about it as business ethics. I don’t know why, but I just thought, yeah, this is a terrible thing to do what an awful thing to do. And don’t we expect this from the large companies.
But it was a little bit later that I realized, I think, and this is what gave me this flavor of ethics and all the teaching I was doing at that time after we’d lost the company, I went back into teaching and I realized, you know, I need to know more about this idea of ethics and understand why people have the capacity to make such choices and how we get around that capacity to make such choices so that we’re making better choices, more consistent, right choices. And I probably need some legitimacy and that’s when I got my PhD in ethics and have really worked in it for the last 25 years. And that’s what led to the book.
Jenn DeWall: My gosh, that story though, like from the human perspective, I can only imagine just the anger and the frustration of kind of feeling deceived, but also the, I feel like I would probably have this trust, right? Oh, you just decided not to do this. And then the frustration that comes with, no, you weren’t being, there’s so many emotions in that. Like how did you feel during that? And then knowing that you were gonna have to touch and impact the life of 35 loyal employees? Like how the heck did you navigate that? Because that is emotionally a tough leadership place to be in.
The Ethics of Business Decisions
Christopher Gilbert: It was very difficult, because there wasn’t a good reason other than the fact that we weren’t gonna have money to pay and keep the operation open. There, wasn’t a good reason for closing the operation down and laying them off. And so I think the idea of sitting down with each one of them– which is one of the things that we did as we were closing the operation down– sitting down with each one of them and talking about not only why it had happened, the way that it happened and, and how this other company had operated, the way that they weren’t supposed to. There was also in me an idea that I wanted to set them off on good footing, so to talk about their future. And so we did follow up after we’d laid them off and closed the operation down because we’ve gotten very close with them. We did follow ups to see if we could assist them to get into an education program or to get another job, or just to be a great reference or to talk over with them, moving to other parts of the country, which some of ’em wound up doing. So I think from my perspective, it, one of the reasons that it was easier for me to go through this experience and not just become outraged and, and figure out I’ve got some retribution or revenge to do.
Jenn DeWall: That’s what I wanna ask about, because that seems like a very easy next step. I mean, I’m thinking you pour your blood, sweat and tears, you give some IP, or you’re talking about this idea. And then all of a sudden, I feel like it creates that place of like, well, if you’re not gonna be ethical, like why, why do I have to be ethical? Is that fair? Like I, is that the human brain, because I think that’s the tough part of like, like I wanna play this way too, then if you’re gonna hurt me,
Choosing Understanding Instead of Anger
Christopher Gilbert: <Laugh>, I’m so glad that I went the opposite way. And then that was to try and utilize this as an experience that could get me into a position of understanding more about it, and then maybe working with other people to ensure especially corporate leaders, to ensure that they weren’t making these kinds of of mistakes. They weren’t taking these kinds of decisions lightly, until they’d really understood what they needed to weigh in it. So I think for me, turning it into a positive was one of the ways that I got out of the great morose feeling that I had about what had happened. And trust me for years, I felt very affected by this. And I think I just stuck my head into teaching, which was another way to give. And I had been doing that before we started the company.
So I think for me and maybe this is just by personality, maybe it’s about prayer, maybe whatever it is. I was able to turn this into something that’s turned out to be really important, not just to me, but I think to anybody that wants to have the same conversation, how do we make better choices than we do? And what powers do we have to reclaim an ethical world, especially in what seems to be a particularly caustic moral era? How can we ensure that we’ve got a better future for not only ourselves, but others, our children, perhaps as we move forward. And I think turning my energies that way really had a a strong effect on me feeling all right, about what had happened. I don’t think it was good, but I think it sure kickstarted me into a conversation that I think the world especially now really needs.
Jenn DeWall: Yeah. Well, and you took a situation that I think, again, it would’ve been not to say that I would’ve wanted the retribution, but I would’ve wanted the retribution. Right. The frustration that comes with that and just feeling kind of had, and the anger that can come. But it’s really admirable the way that you were able to turn that into something. Saying let’s not fight. You know, it’s not about fighting the people that are making decisions that might be a little questionable or choices that maybe aren’t in, you know, I guess just not positive for the relationship. It’s about thinking, how can we be more, more aware and more intentional with it? I just like that you were able to take that because whew, that would’ve taken some time for me. I would’ve been like, I do not wanna shop that brand, I don’t wanna see that brand. I don’t wanna hear anything about it. Because you know, it’s only human. I would feel hurt. And we all process it differently.
The Foundation for Making More Ethical Choices
Jenn DeWall: So your book, okay. I love, I love that subtitle of reclaiming an ethical world, one choice at a time. Now let’s talk about what is the problem with choices? <Laugh> cause This is clearly where we went, they had that choice after you had shared the business venture or idea to go out and pursue it on their own. Like, you know, what are the choices that we’re making, I guess, and how you see it, that kind of lay the foundation for understanding ethics.
Christopher Gilbert: Yeah. You know, when I ask people what they think of ethics, and what poor ethical choices that they think about. Not about themselves, but as they look at the rest of the world. They’ll often bring up real high profile. Examples of the things that we see in the corporate world, in government, Hollywood, sports of the really high profile folks that make really terrible choices and the media picks up on it. And of course it’s splashed all over the headlines, but it really turns out. And this is part of the research. I did that. The main effect on ethics doesn’t happen so much from the large choices that happen. Because quite frankly, there are very few of those. If we look at all the choices being made in the world, it comes from the small choices that we have a tendency to make every day.
And I know this may get some people offended, but, you know, we rationalize that those choices are right. Just the same way that the people in high profile positions like a corporate CEO who’s defrauding millions and having to lay off 25,000 employees, the way that they rationalize that what they’re doing is just fine. So I realized that was really a key to having this conversation with people or in terms of writing the book was to get us to start thinking about our own radar screens, right? So here’s my ethics radar screen. How wide does it go out so that I can begin to blip things that I might not normally think of as ethical choices, right? So for instance cutting people off on the freeway, we don’t think of it as an ethical choice. We don’t even go through a machination that says, oh gosh, I’m gonna be unethical day and cut this person off. We rationalize that whatever.
Jenn DeWall: It is, I, now I can see someone listening to this podcast might be doing that very thing!
The Ethical Out-of-Body Experience
Christopher Gilbert: Their exactly. I do it right, but this guy’s too slow in front of me. My schedule’s more important. Oh, I’ll show this person what they did. They cut me off. We feel fine about the choice that we’re making. Now, granted that’s a small example, but if you’ve got millions of those examples happening all the time on all of our freeways, what do you get? Road rage! That’s what occurs, right? Because people are justifying their poor choices. And I said, as I said, the same way that the large profile folks in sports are in Hollywood justify their poor choices. So one of the things that happened when I was teaching my graduate students in business ethics. And then I noticed this in the corporate consulting I was doing is that people often have what I think I’ve come to call as this an ethics out-of-body experience, which is if you give them examples of people that are making poor ethical choices.
The thinking that really goes on is, oh yeah, that was an awful thing that they did. And of course I, myself would never make a choice like that. All while they’re cutting people off on the freeway, secondhand smoking, fudging on their taxes, lying to the officer who pulls them over when they’re speeding. They don’t think of that choice as unethical. Their radar screen is smaller. They don’t think of their choices on an ethical grid that way. Right. So poor people are making I should say the bad people are making poor ethical choices. It’s not me. I make the greatest ethical choices. Right. And in fact, if you’ll get, let me go on a little longer. And some of my talks I’ll often ask people, okay, you knew this was gonna be an ethics talk with you today or at you today.
How many of you came here because you’re unethical? <Laugh> Well, of course, no hands go up. Right. And I go, yeah, that’s right. Because we live by the highest standards. And I said, but how many people are glad that the person on this side or this side, or in front of ’em are here today? And of course that’s when the hands go up. Right. Because we live by the highest ethical standards. It’s really everybody else out there that probably has the problem. Right. So that’s the ethics out-of-body experience. So my ethics are fine. It’s the bad people making bad choices that really give ethics a bad name. And so this book
Jenn DeWall: Is I have to stop you there because I oh,
Christopher Gilbert: Yeah, yeah, yeah. Please.
Jenn DeWall: It’s making me laugh so hard because I mean, I’m that person. Absolutely,
Christopher Gilbert: We all are! We all live by the highest ethical standards, right?
Jenn DeWall: Oh my gosh, there are so many ways to go with this. Like with like, do you start, oh my, do you start with, how do you get the shared kind of values when we still do have that out-of-body ethical experience that we’re operating? Like, how do you even begin to solve this? Because we all have it. I think the first step is admitting we have it <laugh>
Christopher Gilbert: That’s rights. The first that is always the first step in any of these things, right?
Jenn DeWall: Yes.
Making More Ethical Choices is a Journey, Not a Destination
Christopher Gilbert: And you know, the book isn’t, accusatorial, it’s like I’m standing up above holier than now because I’m an ethics consultant with a PhD in it. I’m no more or less ethical than anybody else. As long as the other person is actually trying to be better tomorrow than they are today. This is all about a voyage. It’s not about an arrival, right? So nobody crosses the ethics goal line spikes, the morality ball and says, that’s it I’m through. I’m done. Right. <laugh> We’re always going down using this football analogy, probably too far. We’re always marching down the field, but we never actually achieve the goal, which would be to be perfect, ethical all the time. But that march, that advance, that’s what’s important. And this is really what the book is. You know, the book starts off by basically saying that I think is really important if you can keep it in your head.
So here’s something simple. People could walk away from this interview with, if you believe that there’s no right way to do the wrong thing. And I’ll say that again, there’s no right way to do the wrong thing. This book is for you, if you don’t believe that, leave the book alone. Right. But really that’s where it starts. And even that mantra, just saying that mantra, when you wake up in the morning or for a few minutes, each day, there’s no right way to do the wrong thing. It starts to adjust your thinking about any of the large or small choices that you’re making. So if you can keep that in mind out of this interview, and that’s all you get, that’s wonderful. There’s no right.
Jenn DeWall: I mean, I’ve already got more out of this. And I do like that. We’re having a candid conversation because it’s not coming from this place of judging people because it, it is understanding our own bias, our own out-of-body experience of how we do that. We’re not, we don’t want anyone to feel the sense of shame or shame and blame right now. We want you to, you know, there’s no right way to do the wrong thing. So then what begs the question? Where do you start? How do you know, what is the right thing? Is it the social contract like of the highway. And, you know, we should be kind and let people enter, you know, the highway whenever they need to and not cut them off. Like, how do you determine what the right thing is if that can feel, or if people can justify in some way, you know, I know that’s what you’re getting at the counter, that there’s no right way to do the wrong thing, but how do you determine the right thing?
Because I know the big ones, right? The big ones, such as like scamming people out of millions of dollars, like obviously not great, not treating people, but then you also see, I, I guess the example that’s coming to mind live right now is even Keurig and K-cups. And I don’t think initially when they created K cups, they wanted to have the environmental impact that they did. I don’t think they weren’t being socially responsible. I think they were looking at a market and trying to make coffee consumption easier. I don’t think they anticipated that. So how do you determine what’s right when it’s not so black and white?
How to Start Making More Ethical Choices
Christopher Gilbert: I’ll talk about one of the most powerful tools in the book. I think it’s probably a little early to do this, but your question’s perfect. So what are the difficulties that we have with ethics is in fact, the way that it’s taught or the way that it’s trained. One of the things I discovered in the research I was doing for my doctorate was that the people who– and this is both students and corporate executives leaders– the people who have had formal training and ethics actually make lower level moral decisions than the people who have not had formal training in ethics. So say that again, the people who’ve had formal training are actually making lower level moral choices than the people. How
Jenn DeWall: Does that, how does that happen? <Laugh>
Christopher Gilbert: Well, you can blame us, meaning the teachers and the consultants, the way that we’re teaching it. Because quite often someone walks out of a classroom or walks out of a training and they have all of these different perspectives on what ethics might be. It all seems a little gray and they can kind of choose one of those perspectives and feel right about the choice that we’re making, rather than having a perspective that you constantly use to determine what’s ethical or not ethical. You get this whole cereal bowl full of different choices that you can make that in fact, even though they may be mutually exclusive to one another turn out to be a way to justify whatever you’re doing, whatever you choice you’ve made as being an ethical choice.
I’ll give you a quick example. So this doesn’t seem philosophical, you know, there’s one route along ethics that talks about it’s called consequentialism, right? But really the word in there is the consequences you determine whether you’ve been ethical or not by examining the consequences of your actions. So forget what methods you use, the means that you use to get there. What you’re doing is saying, look, was there, there a good thing in the end, or was there a bad thing in the end? And of course, if you take that to an extreme, you could actually then have studies where you’re putting patients at a risk of their life to try a drug that might be good for all the other millions that will come afterwards.
Christopher Gilbert: And so we’ve seen this in the past drug studies that have actually killed patients in the effort to try and come out with a drug that in the end actually does work for more people. Well, that’s great for the more people later on at the end, but the means that you’ve used killing those patients to determine what drug works and what drug doesn’t work. There is a famous study called the Tuskegee study were 300 black men were exposed to VD and they let it run its course so that they could determine what drugs would be effective for VD later on.
Ethical Equations, Consequences and Thinking of Others
Christopher Gilbert: But I mean, what an awful thing to think about in terms of an ethical cost or an ethical equation. Well, if you’re using this idea of the consequences as a way to justify what you’re doing, you get to see a lot of the choices that people are making. Now, even though high profile folks in sports or businesses, it’s alright to defraud millions of people, as long as we’re keeping our employers. I mean our employees in business, we’re keeping our business in business and we’re helping our stockholders maintain their millions or billions of dollars. We can justify the means that we’re using for the ends that we achieve. Well, that’s one way to take a look at ethics, but of course, if you look at the means, the people that are used in between the beginning and the end, you’ve really got a whole different equation.
Yeah. So what I wanted to do was come up with a way of looking at ethics that was much more solid. Where I could stand on ground and know what’s ethical and what’s not ethical. Just like your question. How do I know what’s right? The powerful tool in the book is you can really look at every choice, every ethical choice that you make on one of three steps of a ladder. The first step is, you think about the consequences of the choice as it’s about me. As long as I come out ahead, or I miss getting persecuted in some way I can defend myself. Then the choice has been ethical because I wind up being at a better place. The next step is it’s about some of us, usually the people that we care about or we’re connected to, or we wanna be a part of, whether that’s a small community or a church or a boy scout group, or even a nation, you can think about it in terms of a global context.
Well, the nation is only one small part, one small group of that whole global village. So that second step is it’s about some of us I’ll, I’ll make a choice that not only serves me well, but it also serves the people that I want to be a part of, or I am a part of well, and then there’s the third choice that the highest level, highest step on that moral ladder. It’s about all of them. Every choice that I make that has an impact on others now, or in the future is an ethical choice. And if I’m beginning to take that group of stakeholders, the people will be affected into my choice group as I’m making that choice, it starts to give me a, a better path to making an ethical choice. So you move from it’s about me to it’s about some of us to it’s about all of us when you’re making those choices. And it begins to actually kind of regulate your thinking in the way that you make those choices
The Difference Between Ethics, Morality and Legality
Jenn DeWall: Well, and it feels like it’s attached to or rooted in emotional intelligence, right? The ability to see beyond yourself, to think about the social environment and the relationships that are impacted. I love it, and I’m maybe making that because I just taught emotional intelligence for Crestcom last week. And so like, that’s the easy bridge that I’m seeing right now. But let’s level set because I know I jumped ahead without even maybe defining the purpose of ethics. Because I think oftentimes we, I, or maybe this is how I see it is like, not as an everyday expectation to be ethical so much as it’s an expectation for the leaders in an organization to be ethical. And I don’t often hear people talk about it as like, you know, just the individual, it’s the responsibility of the organization to make choices that are ethical. I don’t, if I’m not sure if that’s landing, but that’s kind of how I see it, where it’s really the expectation of it or the blame, maybe like the outcome of whatever those choices are, the consequentialism, like that’s as a result of them. Like, I don’t have to think about me. So what are, let’s talk about the foundation of maybe what ethics are, and why it’s easy to diffuse the responsibility of it.
Christopher Gilbert: Yeah, absolutely. And maybe this is a good part to sort of talk about the difference between morality and, and ethics and legality. Because oftentimes leaders in an organization run to the legal to say that this is ethical, but I’ll start with moral morality or morals. Morals are really the things that we’ve agreed to are the right choices to be making and the basis for those right choices. Ethics are the actions that we take after we’ve examined the morality of the situation that we’re doing. So maybe one easy way to think about this is that Mor morals are in the talking ethics are in the walking. Right?
Jenn DeWall: These, I like that. Morals are in the talking, ethics are in the walking. I like that. You’ve got good one liners!
Christopher Gilbert: <Laugh> We use these words interchangeably, semantically speaking, but that’s really where they come from. That’s the root of them legality, which is the place I said, leaders will often wind up. What’s legal really is an enforced set of social arrangements that we know sometimes change over time, given our level of morality, right? We can look at laws in this country just 40 or 50 years ago that segregated restaurants, that segregated drinking fountains and, and these things were legal in the states that they were passed. In fact, we’re still trying to rid ourselves of this weight on our shoulders that came from that kind of era where we even legalized the differentiation or the inequity of people around us. So we know that that laws change over time, depending on where our morality is. If anybody’s thinking about this in another way, you can think about it in terms of cigarette smoking, right?
It wasn’t a, a laws that changed the way that we think about cigarettes. It’s it was really us. And what we understood now about what cigarettes could do to us that created the laws that are there now to enforce the change that’s been made and the way that we think about smoking cigarettes. And so I think the thing that we really concentrate on as we’re making different choices is that we have this. And this is one of the other messages of the book. We have this ability, this capacity, even the desire to morally progress, to move, to be more tomorrow, morally ethically, if we’re breaking the right actions, than we are today. And maybe one way again, to get this out of the philosophical is to say, you know what, in places I’ll often ask during my talks you know, we, we, I would say we’ve got an innate desire to carry forward an ever-advancing civilization.
That sounds very philosophical. We have an innate desire to carry forward an ever-advancing civilization. How can you cut through the philosophy of, it was like asking a, asking the question of someone, do you want the world to be worse than, equal to, or better than it is now for your children? Well, 98% of the people I asked that question to do you want the world to be worse than equal to now or better than it is now for your children? 98%, 98% of people say, I want it to be better for your children. And there it is, that’s that innate desire to make sure that things are better in the future than they were in the past or that they are today. And part of that is that idea of moral progression. And you were talking about emotional intelligence, making a moral choice really is on four legs of the stool, the physical, the spiritual, the intellectual, and the emotional, just like you said. And in the case of emotions, I think it’s very important to understand that ethics is also about empathy, understanding someone else’s position, not just your position in order to make a choice that has a positive impact on them as well, even if perhaps it has a negative impact on you.
Making More Ethical Decisions Day to Day
Jenn DeWall: And that’s, I mean, that is probably the biggest piece of like getting, it’s not about you. It is not about you. If you’re really making that decision from the third step of the ladder, it’s about all of us and that we all have some level or we will have, you know, we will have to make sacrifices. We will, you know, have to do something that, oh, you know, I don’t know if that’s postponing your like instant gratification so much as it’s just really thinking about, it’s not all just about you.
So how do you apply this in a day to day framework? And I do appreciate the LA the latter and also making that differentiation between morals and ethics and, and legal. It almost makes me wanna go like what one came first, like and what one’s right. Because that, I feel like that has to be, and, and that’s gotta be the age old time of like every country in their politics, right? Like what one came first, we made this now it’s that like, how do you blend to even know which ones were results of a law that are shifting into your morals, but really maybe that law was wrong. And like, it’s, there’s just so many directions to go with this. So how do you build that awareness around the day to day choices?
Christopher Gilbert: Yeah. Another really good question. I think the, the way to think about this, especially if you start off with the idea of law, you know, speaking about legality, you’re really talking about the low bar when it comes to ethics. I mean, that’s the place to start? The conversation is what’s going on legal or not. I said, but you know, legal changes as our own social maturity happens. And we begin to see that laws in the past don’t work like they should now, because we have a better understanding of others that are around us. So if you can put into perspective this idea that ethics are not meant to be gray you know, using the phrase, ethics are gray is like using the phrase I’m sort of pregnant. Or I sort of voted. Or I’m sort of human. We have this idea somehow that ethics, the purview of ethics is for really smart people or folks that have PhDs or religious leaders that have spent a long time in it.
And I think that’s unfortunate because we’ve actually given up our power to think that it’s so gray. We can’t come up with an answer. We’ve gotta go to some kind of an expert. And I might be shooting myself in the foot here for my consulting business, but you know, the best thing that could happen is I don’t get any more business because people are making the right choices. But we really have the ability to begin to think about ethics in a way that might be more productive for us than what’s legal or not. What’s a sin or not. What are the policies and procedures here? And am I violating some set of guidelines? I think a better way to think about ethics. And again, this a shift in the thinking about what ethics are supposed to do for us.
Ethical Guardrails and the Importance of Trust
Christopher Gilbert: Not to be punished for things, but to think of them and not as a penalty, but rather as a privilege. So I’ll use the analogy, you know, if you think about crossing a high bridge over a river, or over this the ocean or the sound, like we’ve got here in the Northwest where I am in Seattle. You know, how fast would I go across that bridge, especially on a windy or icy day, if there were no guard rails along the side? I dunno about you, but I would probably, especially if it were windy, stop my car on one side, get out, crawl across the bridge, get into my car on the other side, do my errands, come back and do the same thing. Crawling back to my original car. When I got home, I don’t want to take the chance of going off a guardrail, this bridge on the sides, especially the one we’ve got here, which is 200 feet above the water.
And if I went, I’d probably go very, very slow and imagine all the traffic jam that had happened, it’s a privilege to have those guardrails there. And that in fact, I think is a great way to begin to think about ethics and maybe a different way that helps us think that we’ve got the opportunity or the power to make choices. Ethics are really the guardrails that we’ve got that allow us to go just as fast and just as far as we need to go, especially when there are others around us that are trying to go the same way or a slightly different way. Those guardrails are a privilege and really allow us to do the speeds that we need to be able to do, to get where we want to go. Maybe not quite as fast as I’d want to go if I were alone and there were guardrails there and I could zoom across at 100, 200 miles an hour. But there isn’t just me. There are others that are out there as well, also having to go around. And if you want to think about this too ethics is an exercise of our virtues, not an exercise of our rights. And so if you think about what makes a four way stop work? Well, there are laws that tell us, we’ve gotta stop, but I tell you what, I don’t pull up to a four way, stop and go, oh gosh revised code of Washington, number 97 dash 6 0 5, stop. And I stop you. Trust four, stop what you’re seeing.
If you think about it this way, a four way stop works because of trust. I trust you’ll stop there. You trust I’ll stop there. There may be codes in the laws that talk about having to stop. But I don’t think of those when I stop. I think about the fact that I’m supposed to stop because you trust I will, and you’re supposed to stop because I trust you will. So you really see happening at a four way stop sign are set of virtues that we have that help us make the world work. Even if we’re working at 90 degrees to each other. And you want to go one way, and I’m going another way in completely the opposite direction or 90 degrees to you, that four-way stop works because of virtues. And if you go to a world where there half of us that don’t believe in four way stops. So I’m just gonna go plowing through this because I want to do what I want to do. Well,
Jenn DeWall: This is consensus. I love this. Like, yeah. What do you do when we don’t have consensus around this?
Christopher Gilbert: Yeah. I’m still gonna be affected as a nonbeliever in the stop sign, because I’m sure they’re gonna be those people who don’t believe in the stop sign that is still worried about– especially if they got others in the car– still worried about who’s coming in opposite directions and whether they believe in the four way stop or not. They’re probably gonna have to stop. And actually it’s gonna take me longer to go through that stop sign, because I don’t know whether I can trust you or not to stop. I gotta wait until you go by. And if you go zooming through it, then I can go. Unless there are others behind you, but I gotta wait either way. Whereas before, if we both had this trust with each other, and I knew that you were gonna stop, I can go through it just as soon as I can.
And so it’s actually affected my life for the better, to believe in the system of trust with each other than it is to have a number of us on the road that are still gonna go blasting through it. Because even those people they’re taking a risk. And you know, I mean, they’re only two ways to do this. You either gotta stop and wait for all the traffic to be gone and go through it, or you’re gonna punch the accelerator down, close your eyes and hope that there’s not somebody who is like you not trusting. Or you know, not worrying about the trust in others. That’s still gonna come plowing through and maybe it works. And maybe it doesn’t. So even if we say to ourselves, no, I’m not gonna believe all of this because I wanna do what I want to do. It winds up affecting your life negatively and hurting your chances to do something. That you’re not part of an agreement with each other, that we’ve gotta be able to do this because we’re not always going in the same path to the same place. We sometimes are 90 degrees to each other. We’ve gotta come up with a system that works for you and works for me and helps both of us equally. So that idea, the virtue that’s really what ethics is about. It’s about exercising your virtues.
The Three Rungs of the Ethical Ladder
Jenn DeWall: Okay. So then here’s my question. And I feel like I could ask you so many questions. Here’s my question, because I understand, you know, the theory of the, the three step moral ladder you know, the first step is about us. The second step is about some of us. And then the third is about all of us. What if you found yourself with the decision that you like, how do you assess the decision? If you know that? I mean, I guess maybe even going back to the ladder, is it, are we, are we striving for a level three all the time? Are we understanding that life is going to shift you where it’s okay to go to ladder one?
Because if you’re sick or something you need to, like, I’m not even sure if there’s interchangeability between them, or if there is a, like, what do you do in the situations where you might inherently know that you should be thinking about the benefit of all, but you ultimately do know that some people are going to suffer, I guess maybe at the front of that, that medical study or the Tuskegee study of thinking like, we know people are gonna die. Like, how do you proceed then to go forward? Like, how do you rationalize that, that when you know that you can’t make the decision from the all of us perspective, am I going too high here?
Christopher Gilbert: So, no. I mean, they’re good questions. And of course you can’t dig into the subject unless you’re really kind of looking at those bits and pieces because it’s putting all those bits and pieces together that really begin to teach you about maybe making better choices. You know, part of what’s happening when you walk up that step louder is that you are personalizing the choices that you’re making. So maybe one way to look at this that might clear up the philosophy sides of it is to think about, well, if I made every choice and personalize it. Like, well, if this is my mother, what would I do? If this is my brother or sister, what would I do? If this is my best friend, what would I do? We’ve now gotten out of the fact that strangers or people that we don’t know, people that we-ll never meet, somehow we can affect them more negatively.
Then we would affect the people that are closest around us, that we wanna actually treat perhaps better, because we feel a different sense of responsibility. As you climb up that ladder what’s happening is you’re really beginning to personalize more and more for the people that perhaps aren’t close to you, what might impact them? In a way, of course, you’re standing in their shoes and going, well, if I’m on the other side of this in the, let’s say the Tuskegee study, if I’m on the other side of this and I’m gonna die at a minimum, I would want to be consulted with and give permission to that idea, all right, I’m gonna take ultimate sacrifice for the millions or billions of people that would be saved if I’m doing it. But at least as a stakeholder in that entire operation, I’ve been asked. And I can, if I, if I, so desire, give up my life in the study for the things that are, you know, the things that might come out of the benefit of it.
Ethical Decisions and Empathy for Others
Christopher Gilbert: The difficulty is when we look at others and somehow they’re apart from us we can say, well, I’m different than them. They’re different than me. I don’t know them. I don’t have a responsibility. I’m not connected. We begin to make choices that aren’t personalized. We begin to make choices that if it happened to us, we’d probably go, well, God, this is me. I, this is terrible. I don’t want this to happen to me, but if it’s another person, we don’t really think of it that way. And of course, to it’s extreme. That’s what you see happening in these. Let’s say these shootings that are going on in schools, right?
The mass shootings that are happening anywhere, somehow the people that are, are, are doing the act feel somehow separate or apart from the people that are being hurt in the act, right? Because if they were in that room, they were a school child. They could empathize with the fear or the anger, or the parents later, or the tragedy of it all. They wouldn’t make the choices that they do. So climbing up that BA ladder is really about, as you said, the emotional intelligence part of it, it’s really about beginning to understand and empathize with others that are around you. Do we do that all the time? No. Is it impossible to do all the time? I think right now it is, especially in this particularly caustic, moral area era where we’ve kind of gotta look at ourselves and take care of ourselves.
And, and we don’t think of others perhaps around us. Like we should, but progress here on the earth is about being more tomorrow than you are today. And we’ve got a capacity we’re born with the capacity to advance in certain ways. Think about language, how in the world does a kid learn language? I can’t learn a language as like I did when I was a child, it just gets absorbed and we learn a French, Spanish, Japanese, Russian, Sioux. I mean, we have this capacity as a child to get this stuff into our heads and actually begin to use it. Thank God we do. Thank goodness we do. And it doesn’t change. We’ve got that same capacity to be more tomorrow than we are today, every moment of our lives. And I think the different ethics or a different way to think about right choices comes from working on and achieving that capacity. You can’t win a marathon or even run a marathon unless you practice for the marathon. It doesn’t happen overnight. Right? So there’s some work that goes into it. Thank fortunately, I think ethics isn’t as difficult as a marathon, but I don’t run marathons. So <laugh>,
Jenn DeWall: I don’t either. Don’t worry!
Christopher Gilbert: At any rate, we’ve got that capacity inside of us. And if you believe in that capacity, then you can begin to think about what it means to step up those three steps of the ladder. And by the way, I’m not at step three all the time I walk up and down that ladder all the time. What I think I do have is a tool that at least if I make a bad choice, I can ask myself, well, why didn’t you step up and make a choice that was about everybody in this decision? Why didn’t you just do it for you? Or why didn’t you just do it for your kids when others were hurt outside of that. And it gives me a way to begin to think ethics, aren’t gray, this isn’t iffy. This isn’t tough. This is— wait a minute. Where was I when I made that choice? And why wasn’t I another step of the ladder when I made it
What do We Owe Ourselves? What do We Owe Others?
Jenn DeWall: That’s oh my gosh. And there’s so many different, like, even I’m thinking of examples that I’ve shared on the podcast before, even about allyship, right? And how that relates then to like advocacy for others. And I’m gonna give a really stupid example, but, and they’ve heard this. I wore jeans to an event that I did speaking. I knew I was kind of towing the line, but I was talking about human connection. But in any event, I knew I was towing the line in terms of maybe how people expected just the presence of a speaker in that setting. And someone had come up to me afterwards and they said, this meeting professional loved you. She loved like your message. It was so great, but she couldn’t hire you, because you wore jeans. Oh. And in my head, and even now as I sit here and I look and I’m like, I have a full corporate wardrobe. I spent so much time on this speech. I was actually being very intentional with my wardrobe choice for that event to support the message.
And the initial piece that I was frustrated about was, you know, I’ll take the responsibility. I knew I was towing the line. It hurt. It stinks to be like, oh my gosh, I, I poured my blood, sweat, tears into this message. And to find out that like the message got lost. But in any event, the other question that did end up coming up for me is like, what could you have maybe presented a different thing about me? Like have said like, Hey, I bet if you asked Jenn, she could probably do whatever you need to do to make your audience happy. And that’s just a small example of allyship. I am not trying to pretend that like, you know, this is not a gross, like inequity that I was dealt or anything like that. But like, it does bring in like, where are people an allyship? Like, because we hear circumstances all the time of maybe someone being treated poorly, someone not being represented in the best way. Like what’s our ethical responsibility to help expand the ethics of others. Like and how do you see allyship? Because then I wanna talk about cancel culture. Like there’s so many questions that I have as it relates to that, of like painting that bigger picture. Yeah. Am I going too far, Chris?
Christopher Gilbert: No, no, no. Again, a really good question. And, and I think this has to do with the, an understanding that we, we do not have the responsibility to teach others unless they ask us <laugh> unless they want to be taught by us. Although all of us, I think go around and I’m not talking about parents with children, you have an innate responsibility to teach those children because they can’t teach themselves. Right. but at a certain point, we have to sort of, doff this idea that it’s my responsibility to teach you a better ethic in some way, at least directly. Certainly through my actions and my responses. I can teach you another way to look at the world that white might in fact, give you a great variety of better choices or better outcomes than the current ones that you’ve got. I’ll, I’ll go to an example that I use in my book, because I think this is part of the answer too.
The Ethical Difference Between Truthfulness and Transparency
Christopher Gilbert: The difference between transparency and truthfulness. And the example that I use in the book, speaking of wardrobe. You know, we often go with someone that we’re shopping with. Maybe men, not as much as women, but maybe a partner. And they step into a changing room and they put something on and they walk out and you look at it and go, oh my God, that’s just hideous. I mean, what am I gonna say? And of course then comes that ultimate question. Right? Which is, well, how do I look? And you’re stuck there going well I guess I’ll come up with some coded language here. Like oh, that’s the reddest red you’ve ever worn, dear. Or boy, you’ve never had anything yellow before. How interesting to see that on you, when in your head you’re going, oh God, this is, you know, don’t, don’t buy that thing.
Don’t wear that thing. But you don’t wanna give them the transparency of it because there are emotions connected to it as well. Right? Yeah. But if you think about it, there’s a whole interchange that probably ought to happen before you’re in that circumstance. And I’m not saying that we need to analyze this far for something as simple as someone stepping into a changing room and coming out with a different wardrobe. But you might wanna actually discuss it because it’d be interesting to see the answers, what it is the person is looking for. When they ask the question, are they looking for the truth? Are they looking for transparency? Are they looking for some approval that if you, they get it from you, they’re gonna buy this and they’re gonna have it. And by the way, what do any of us know about fashion?
Right? I mean, I get what I get because I think I look good and it’s comfortable on me. But the idea here is the difference between truthfulness and transparency. I think there were far more positive outcomes that came from the reality that it probably didn’t have anything to do with what you were wearing. That was just an excuse that was used to come up with a quick answer. That takes the responsibility off my shoulders to sort of explain to you anything else was there. Especially if I walked into the room as the person thinking of hiring you and I really didn’t wanna hire you, or I had another person in mind. Or what is, what is the transparency of this answer that you were given that you weren’t hired because you were wearing jeans? Because we all know we have the capacity.
If we had better information to wear whatever it is that somebody wanted us to wear in front of their employees. Right. But you didn’t get that answer. So it’s really interesting. Someone took the easy way out and rather than being truthful and, and really providing an answer that might give you and them more opportunities, they just decided that that was the fastest way to make a response. And by the way, it probably had nothing to do with your jeans, or if it did, that was the icing on the cake to something else. They have a cousin who wants to come in and do it. They don’t have the budget that they, they thought they’d have for you to come and do it. All those things are some sort of an admission that I don’t have the capacities that I really should for making this choice. But a really easy way to, you know, to cut the mustard is, oh yeah, you’re wearing the wrong thing. Oh excuse me. <Laugh> let’s
Jenn DeWall: I just wish I never knew. I wish I’m gonna go back to ignorance as BLIS. Like why did you even tell me that? Like, I didn’t, you know, like I wish I had actually never known that because now that’s another layer where I’m like, oh my gosh, I asked and, and all the preplanning meetings, Hey, this is what I’m gonna wear. Is this okay with this audience? Like I had done what I thought were all of the right things. And then I didn’t ask for this feedback, you know, it came up to me like two days later, like, let me tell you. And I was like, what? And I think the follow up piece that also really got into me, it was like, in that same conversation was, Hey, Jenn. And I, and I know I’m sorry, because it is different for men.
Jenn DeWall: And I was like, that just, that makes me like so frustrated because now I, now I have to feel like I, okay. Like I just, I don’t get to wear jeans because I’m a woman? What? It’s 2022. Like I don’t understand. And so that’s where I do think I, I did this experience and it’s, I mean, I’ll be fine. I’ll be fine. It’s a big, it’s a story, right. It’s a talking point, but it did stimulate a lot of follow up thinking of like, why don’t we say that? Or why, why would I then give the follow up? And I’m sorry, Jenn, but men can do it. You just can’t. Like, I don’t even understand how I’m supposed to process that?
Ethics and Human Virtues
Christopher Gilbert: You did exactly what I was gonna suggest that you do it, or you probably do it now. It sounds like you’re doing it before you were asking the question. What’s the best, what’s the best thing for me to have on in the group of people that I’m talking to and you got the answe. It’s too bad that maybe the person who gave you the answer that it was fine to wear jeans. Although maybe they didn’t do that directly, but it’s fine to be casual. Didn’t actually defend you <laugh> and say, oh, wait a minute, wait a minute. I’m the one that, that told her that she could do that. So don’t blame her. Let’s not make that the reason. These things happen in a world that’s concentrating on being ethical. You know, trustworthiness is the foundation of all human virtues.
I’ll ask you, ask people in some of my talks, what do you think the greatest human virtue is? And of course, often the answer is love. And that does distinguish us from the other animals on the planet. For the depth that we can feel. And for the four legs of the stool, spiritual, intellectually, emotional and physical that we bring into love. But if you think about it love itself, doesn’t work unless your partner is trustworthy, unless your partner is truthful. Now you can have a certain version of love if you’re not being truthful in that relationship. OK. But it’s not true love. And so what undergirds true love. And in fact, what undergirds, all of our virtues is truthfulness, and is trustworthiness. Right so that’s the other, I think one of the other messages in the book is how can we concentrate on this idea?
The truth is actually gonna get us a lot farther than some of the other stuff that we put in the way from our own ego or whatever the filters are gonna be with the way that we’re making choices. How much, excuse me, better a world we’d have. If we were concentrating this idea of providing trust and truthfulness, which by the way, isn’t always transparency. I’ll go back to that idea of someone stepping out of the, my partner, stepping out of the changing room. I am gonna get in trouble for this one. My partner’s stepping out of the changing room. I’ll go, oh God, that’s the ugliest color you’ve ever had on. Because there are emotions attached to this relationship too. It isn’t just simply intellectual. You know, there are emotions attached to the consequences that I have to think about. So coding the language is coding, not C O A T. But C O D I N G coding.
Coding the language might be a good thing to do because I’ve gotta think about that as emotional consequences. But if I take this example and I’m gonna Google into the same situation in the future with my partner, it might be great to have a conversation ahead of time. If you ask me, how do I look? What kind of an answer are you looking from me? I mean, what is it that you’re trying to get out of the, the answer of that, right? My permission? My attitude? Oh, you’re looking sexy in that thing? What is it that you’re asking me? You know when you ask, how does this look? Because that’ll inform the kind of answer that I’ve got. And I’m gonna guess that rarely is someone saying, well, I want a specific 100% understanding of whether you think that fashion fits me in such a way. Right? I think there are probably lots of layers to the, to the answer that you’re looking for. You say, how does this look on me, right?
So at any rate, I think it’s too bad that you didn’t have an opportunity to sort of ask these people, how does this look on me when you got up? Right? And by the way, after these talks, when I do this, I’ll have people walk up to me and sort of jokingly say, well, how does this look on me? And I sort of act like I dunno if you remember Hogan Heroes in the old days, but there was a German soldier on it that used to say, I know nothing. I know nothing. Right. So don’t ask me how you look, unless you tell me what it’s, you’re looking for.
Jenn DeWall: I mean, Chris, I know that we have to wrap, we’re already over, like, this conversation is blown by and I’ve loved it. And thank you even for going into that, because it does, it’s like, how can we support one another, right? Like how can we actually do that? But I do appreciate the, the case that you built for the, the need for open transparency, trust, setting expectations in the beginning, Hey, how do you want me to respond in this situation that we have to have this dialogue and these conversations to help create that better understanding or that foundation of our empathy to have our awareness. You’ve had my mind rolling this entire podcast. I already know, you know, that like they and someone else, I hope that they’ve been following along on the journey, but Chris, I know that we’re at our time, what would be like anything else that you feel like we didn’t cover, or a final point that you would want to share with the audience?
Christopher Gilbert: Yeah. If I go through what we didn’t cover will be here for hours.
Jenn DeWall: I think I’m fine with that. Let’s talk,
Where to Find More from Christopher Gilbert, PhD
Christopher Gilbert: You asked great questions, but you know, this is very layered. And it’s actually an active part of our lives almost at every moment that we’re actually dealing with something outside of ourselves. You know, there’s, there are very few ethics on a deserted desert island, right? Because the, you know, the question I’ve even got a cartoon in the book that talks a little bit about this. Because the question is, what am I doing that has an impact on others now? And in the future, I’d say for anybody who believes this mantra, there’s no right way to do the wrong thing. Especially in the toxic moral era that we find ourselves in picking up this book, reading this book, asking me questions, and there are different ways to get a hold of me. Or asking one another questions. I wanted to start a conversation about how we can make more consistent right choices in our lives and how we can get this idea that ethics and the purview of the rich and famous, or the purview of the highly educated or the religious leaders.
And no, it’s our purview. It’s really here. There’s really a basic way that we can use very simple tools to make really good choices. So I’d say, yeah, Amazon Barnes & Noble, Books-a-Million, there’s several ways to pick up my book, The Noble Edge, anywhere that’s out there and get ’em delivered. And I’d love to hear from people either leaving a review or just asking me directly via email or post office box or whatever. Just some questions so that we can get this dialogue going. And by the way, I so much appreciate you for actually getting this dialogue going and for having the conversation, because that’s really where we need to be. As we’re talking about making a change in the world, an ethical change, one decision at a time,
Jenn DeWall: Oh my gosh, I have loved this conversation. Thank you so much for just sharing your time and passion and expertise and research with The Leadership Habit, audience, The Noble Edge, Reclaiming an Ethical World One Choice at a Time. Chris, thank you so much for being on the podcast today.
Christopher Gilbert: Thank you so much, Jenn. Really appreciate it.
Jenn DeWall: Thank you so much for listening to this week’s episode of The Leadership Habit podcast. I hope that you enjoyed my conversation with Dr. Christopher Gilbert and Hey, if you want to get in touch with him, you can get a copy of his best-selling book by heading to NobleEdgeConsulting.com, or you can get it from Amazon, Barnes & Noble, Indigo, and many other book providers. And remember that there’s no right way to do the wrong thing. Live the truth every day, and it will change your life. Those were words from Dr. Gilbert. And so don’t forget to connect with him for your speaking needs.
Jenn DeWall: And of course, if you have leadership needs, if you want to develop your leaders to give them the tools that they need to succeed today in this challenging work environment, head on over to Crestcom.com, we would love to help you develop your leaders so they can be more confident and they can build more connected teams and cultures where people actually want to work. Thank you so much for tuning in to this week’s episode! Until next time.
The post Making More Ethical Choices with Christopher Gilbert, PhD appeared first on Crestcom International.

Aug 19, 2022 • 44min
How to Give a Great Speech to Influence Any Audience, with Brian Beckcom
How to Give a Great Speech with Attorney Brian Beckcom
Hi everyone. It’s Jenn DeWall. And on this week’s episode of The Leadership Habit podcast, I sat down with Brian Beckcom to talk about how to give and deliver a great speech. Now, I know what you might be thinking. You might be thinking, well, I don’t ever have to actually give speeches. We’re not just talking about the speech where you have to get in front of an audience. We’re talking about, even when you’re in the business of trying to influence a partner or a colleague or a boss to do something to think differently. Heck, it might even be to think about how you could set up an argument for your kids to go to bed on time. So let me tell you a little bit more about Brian. He is a great individual to just really hone in on why it’s so important to have a plan around how we communicate.
Brian Beckcom is one of the leading lawyers of his generation. Brian’s peers have voted him a Texas Super Lawyer 14 years in a row — and every single year that he has been eligible, he received his JD from the University of Texas law school. He also has a background in computer science and philosophy. He brings a wealth of knowledge about understanding how we can construct and create compelling communication cases. Because that’s essentially what these speeches are. So I hope you enjoy this conversation as Brian shares with you more insights, techniques, and perspectives, so you can deliver a great speech.
Meet Texas Super Lawyer, Brian Beckom
Jenn DeWall: Wow. I am so excited to be here with you, Brian. This is a topic that I feel like I wish everyone wanted to know more about. I’m so happy for those that are listening, and hopefully, by the end of this podcast today, we’re gonna really help people understand how to deliver a great speech. Brian, you’re an attorney. You also are. I mean, you and I have had a tremendous and great conversation about computer science and data and AI and philosophy. You are a man that is a joy to have a conversation with. I have just loved the dialogue back and forth, and I’m so excited to talk about, you know, the communication aspect today, but because our audience hasn’t met you yet, Brian, would you go ahead and introduce yourself to The Leadership Habit, audit audience, tell us how you came to be you’re a lawyer. How in the heck did you find yourself where you are today? Just tell us a little bit about yourself.
Brian Beckcom: Yeah. So, first of all, I really appreciate the introduction. That’s very kind of you. My story of becoming a lawyer is a little bit unusual. I don’t have a single lawyer in my family as many generations back as I can find. And I’ve looked, I mean, I’ve looked back seven or eight generations, so I’m the first lawyer in the family. Most of my family, at least on my father’s side, were in the military. My father and grandfather were Lieutenant colonels in the air force. My mother was an air force nurse. My older brother was a Marine. I was in what’s called the Corps of Cadets today at A & M which, which is like a military academy inside of a college, 24 hours a day, stuff like that. But anyway, I went down to, I went to Texas A & M University.
And when I first got there, this was in the early nineties. You didn’t have to declare a major. You could be what’s called general studies. So that’s what I was. I was playing basketball at the time. Didn’t know exactly what I wanted to do, but I love computers. And remember, this is the early 1990s, but the email had just come out. I, I distinctly remember being in college and and having an email address, but the problem was there was nobody to email because nobody else had an email address. There were like, there were like five people I could email, but, but anyway, so my first two years I was general studies, but I was super interested in computers. And so I took a bunch of computer classes. I ultimately declared computer science as a major. And as part of the computer science major at my school, you could take another degree.
From Philosopher to Computer Scientist to Attorney at Law
Brian Beckcom: And what a lot of people would do is they would do electrical engineering or mathematics or something, physics, something that they felt complemented computer science. I chose philosophy because I’ve always been interested in philosophy. And it turns out interestingly enough, when I didn’t know this, when I made the decision, Jenn, but the original quote, computer scientists, a lot of ’em were philosophers. And so there were, there’s a lot turns out a lot of overlap between philosophy and computer science. But anyway, the story I tell is I spent four years in college looking at a computer screen, and I decided I didn’t wanna look at a computer screen all day long. So I went to law school, and what do I do now? Twenty-five years later, look at a computer screen all day long. So, so that’s kind of my, that’s kind of my brief story.
I went to law school at the University of Texas. I really, really enjoyed law, did well and got a really good job at a big firm. And within about two years, I realized that wasn’t for me, I needed to do something on my own. So I’ve had my own law firm now for almost 20 years called VB attorneys. The reason we call it V as in Victor, B as in Brian, VB attorneys is because my partner’s last name is Vujasinovic. So it’s kinda hard for people to spell. It used to be Vujasinovic and Beckcom. And then we’re like, let’s make this easier on people. So anyway, that’s kind of my origin story. I’ve run the law firm for about 20 years. I run a podcast on leadership, written six books, super interested in all sorts of different things. I tell people I’m probably the most overeducated. <Laugh> one of the most overeducated people you know. I know a bunch of useless things. So anyway, that’s, that’s a little bit about me, and again, thank you for having me on the show. You got a great show, Jenn.
Lessons from Leaders with Brian Beckcom
Jenn DeWall: Oh, I am happy to have you. And I love when people, you know, the quest we’re learning, we all know that we need to continue to open ourselves up, but, and to learn more, to see things differently, to challenge that. So I love that because you likely can find the patterns and the perspectives that many people can’t because of the diversity of the knowledge that you have, or even just the interest in philosophy. Being able to think about the arguments or think about how do we make decisions? But first, I want to plug your podcast. Let’s talk about your podcast. We wanna check out Brian’s podcast. Tell me more about your podcast.
Brian Beckcom: Yeah. So during quarantine, looking at computer screens, 10 hours a day of all this negativity, and I was just like, man, I’m so sick of all this negativity, I’m gonna start a podcast. I’ve been thinking about starting a podcast for a couple of years, but I was like, what the heck would I talk about? Who wants to hear a lawyer on a podcast other than maybe other lawyers? So I’m sitting there on the internet, on social media, mainly. And everybody’s complaining and moaning and Trump is bad or this person’s on the other side is bad. And I was like, man, I’m gonna try to get some positivity out the world. So I started a podcast on leadership. It’s called Lessons From Leaders. And it’s highlights people that you may not see all over the news, but that are the real leaders, what I call the real leaders in the country.
So it’s like, for example, it’s sports coaches, it’s athletes, it’s district attorneys. It’s politicians that you maybe not, maybe not have heard of nationally, but are doing some really great things. And it’s turned out to be one of the best experiences I’ve ever had in my life. And not because the podcast has made me a bunch of money or anything like that because it’s, but because I’ve got to meet some of the most incredible people that I never would’ve had an opportunity to meet, but frankly, you being a great example, like the reason that you and I are talking right now, Jenn, is because I started my own podcast. And then you kind of get into this podcast ecosystem. And people start asking you to come on their shows and vice versa. And so, yeah, so the, the podcast is a hundred percent focused on positive leadership.
The Importance of Positive Leadership
Brian Beckcom: And when I say that, what I mean by that is in contrast to you can be a leader, and we can think of plenty of examples of people that are leaders that are leading their people off a cliff. Or that use methods or, you know, techniques that don’t work long term. And so the positive, when I say positive leadership, I mean leadership that is long lasting. The type of leadership that uses principles that have been that have worked for hundreds and hundreds of years and that are actually trying to do good things. So, for instance, I had a friend of mine who’s a district attorney in a very small Texas county that most people would think would be maybe a little racially backward. And this guy, I had him wear a cowboy hat on the podcast. <Laugh> This guy started. This was right after the George Floyd incident.
I had him on the podcast, and he started this program in his county, which basically allows a minority community to come in and serve as like a grand jury to say, was this a good arrest? Are there things about this that maybe we should look at? but it, But it’s, it’s the type of thing you would never hear. You don’t hear about this on the news because it’s a small Texas county, but this guy, Dusty Boyd is a leader and a positive leader. So that’s, that’s kind of just one little example of the types of things that I kind of try to highlight on the podcast.
How to Give a Great Speech Like a Podcast Host and Lawyer
Jenn DeWall: Well, and I love that because we’re talking about today how to give a great speech, and podcasting has so many parallels between speaking, right? We know it’s obviously public speaking in a different format. Maybe there’s more dialogue, but I know we’re gonna talk about some of the ingredients of maybe what makes a compelling podcast, but really what, what makes a compelling speech? Because if we’re in the business of leadership, we’re in the business of influencing others. And even I just love how you kind of, whether you realize it or not, you know, starting with the story, starting with the why. You did so many things that we’ll likely get into today, but you know, we’re talking about this topic, how to give a great speech. You would think that with the number of years that public speaking has been around, we would’ve mastered this, right?
That everyone’s walking around, feeling more confident or that no one is sitting through a meeting anymore that doesn’t have a purpose or that we’re bored checking our watch. But when you start to think about, you know, the elements of how to give a great speech, why do you think that this is so important? I mean, in your work as a lawyer, I imagine you have to be able to like really paint the story, see the observations, but I wanna hear from your words tell me a little bit about like, why it’s important to have this skill set.
Technology & Communication Skills
Brian Beckcom: Yeah. So as, as somebody who has thought about technology, and by the way, my focus and philosophy were ethics and morality and things like that. And so what I, when I look at technology, one of the things that I think about and look at a lot is like, what’s the, what’s the future gonna look like? Like how, how is technology gonna change what we’re gonna do in the future? I’ve got three kids. That’s one reason I’m really interested in this. And one way I think everybody agrees that technology’s gonna change things is there’s gonna be, there’s gonna be jobs that don’t exist in 10 years. So, for instance, computers now read radiology films far more accurately than radiologists. There will not be any radiologists in 10 years. There may be people that attend to the AI radiologists, but computers just do it better.
And you can go on and on and on about jobs like that that won’t exist in 10, 15 years. And so what will exist? I think, you know, one of my personal kind of philosophies is I’m not the type of person that just wants to talk about the problems. I want to talk about the problems and think about solutions too. So like in my firm, for instance, nobody’s allowed to come to me with a problem unless they also propose a solution. So there’s gonna be a lot of jobs that don’t exist. What kind of jobs are not gonna be as affected by technology? And two kinds of, and these aren’t necessarily specific jobs, but communicating with people, either in writing or communicating with people on video effectively, it’s not going away. There are a lot of computer programs right now. Google’s got an AI that can mimic human communication.
If you go on Facebook and you look at the news stories, some of the time they feed up to you, it’s obvious that those are written by AI, that they’re not written by a human, because there’s always a little bit just off about the language they use. And so the ability to communicate in writing and on video, I think, is the type of skill that will serve anybody in any profession going forward well. That, that’s the kind of skill being able to read a radiology film is gonna be used essentially useless in 10 years. And there are a lot of other examples I could give of that. So I’m not just picking on the radiologists. But being able to, seriously, be able to communicate effectively and writing or on video is if not one of the top two or three skills you’re gonna have, certainly in the top five.
Human Communication vs. Artificial Intelligence
Brian Beckcom: So, so I think it’s it’s not just for lawyers. It’s not just for podcasters; it’s for just about anybody. So here’s an example. Let’s say you wanna run a landscaping business. You gotta tell people about your business. You gotta have a website nowadays. Who’s gonna write the website? What are you gonna put on the website? How are you gonna convince people that your landscaping business is better than the guy next door, or the girl next door. You’re gonna do that with how you communicate what you do and whether you do that in writing or video or both. And so I’m not sure there’s a more important skill frankly, than the ability to clearly communicate both on video and writing.
Jenn DeWall: Well, and I, I have in total agreement, but you, every time I talk to you, it’s either things land differently. Or I just, I, I just love it because even talking about that in the era where the future of work is here, we know that artificial intelligence or AI is going to impact the way that we do our business. But, okay. Here’s the first thing to level set that I feel like I wish I would’ve asked you on our precall because now I’m remembering you say it, there are really blogs written entirely by artificial intelligence?
Brian Beckcom: Absolutely. A hundred percent. And so here, so let me tell you that. So it is so far beyond what people realize I’m serious. It’s so far beyond what people realize right now, Jenn. So have you ever seen, this is just one example of, of how far, how far along this stuff is like, and it’s gone on right underneath most people’s noses, the capture forms where you have to prove you’re not a computer by like picking out in a, in an image where the street lights are, where
Jenn DeWall: I’ve seen so many stoplights and fire hydrants.
Brian Beckcom: <Laugh> okay. Do you, do you know what the real purpose of that is?
Jenn DeWall: I mean, I’m guessing to make sure it’s well, I, I always thought it was to make sure it’s a human being able to identify that.
Brian Beckcom: And that’s not the, that’s not, that’s not the, those are called CAPTCHAS Those are C A P T C H A. That’s not the real purpose of that. What you are doing is you are training AI every single time. Somebody fills out a capture and says these three images, and these boxes are bikes. That data is fed into an AI. And so that’s the purpose of those captures the, the purpose of seeing if you’re a computer, not that’s a completely secondary purpose. And that stuff has gone on Jenn all over the place right now, we’re being used and manipulated not when I say used, I don’t mean that make it necessarily in a pejorative sense, but we’re being manipulated in ways that we don’t even see anymore. So again, that’s why I think being able to communicate effectively is, is so important because otherwise you’re just essentially, you’re a robot. You’re being programmed by social media or the internet or whatever it is you look at.
Jenn DeWall: My gosh, I just, I, you know, and I’m glad that you even just weaving this in, because I think the average person, maybe isn’t aware of what’s kind of happening. I, whether it’s by choice or whether it’s just not realizing at all, but that we will still no matter what AI does. And that’s it. What we had talked about on the pre-call that we will still need communication. You can’t find necessarily the full technological solution. That’s going to take away the importance of communication.
Communication Will Always Be a Vital Job Skill
Brian Beckcom: I’ll give you a perfect example that Jenn, that the number one, at least last time I checked the number one job that was not gonna be impacted by technology was, guess what? A nurse. Nursing. And why is that? Because nurses have to have that close human contact nurses have that they have to be able to talk to the patient in a way that makes ’em feel better. Everybody knows what I’m talking about when we’re talking about nurses. We’re not anywhere close to having an AI that can do that sort of thing.
Jenn DeWall: Yeah. I don’t know if I would ever trust an AI to, to suit me if you’re giving me bad news, or if I’m in pain, I think I would be like, why does it feel like I’m in a hold line right now? Can’t I just talk to people again, when I’m feeling this way.
Brian Beckcom: Exactly. <Laugh>
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The Ingredients of a Great Speech
Jenn DeWall: So when you think about the ingredients of what makes a compelling speech? What are the things that you would want our listeners to keep top of mind?
1. Tell a Story
Brian Beckcom: The very first thing I wanna keep top of mind, and this is absolutely going back and watch any good speech you’ve ever heard. And I can almost guarantee that this will be the biggest part of the speech. And here it is, tell stories.Tell stories. That is how you give a good one. Bottom line. If people are listening to this, if you don’t remember anything else about this podcast, please remember that that is absolutely the best way to communicate with people. It’s the best way when, when you’re in the audience, it’s, it’s what people like to hear the most. Stories are so deeply hardwired into our psychology and into our cognition. And it bypasses by the way, a lot of the normal defensive mechanisms we have. So for instance, if I’m trying to persuade you of something and I just try to start throwing facts at you or data and stuff, you’re immediately, most people, there’s a mental phenomenon where they’re immediately gonna start, okay, through this fact at me, you’re gonna go, well, what I wonder if that fact is accurate, or I wonder if that really applies.
And so you start engaging what what’s called counter-thinking. Like, here’s why I don’t wanna do what the person is trying to persuade me to do this. Person’s trying to convince me to do something. I need to push back a little bit. The beauty of stories is you get none of that. It totally bypasses those filters. So, you know, the best way to give a speech. You could start a speech literally by walking up on stage and say, I wanna tell you a story. If you do that, your audience is gonna be like, uhoh. I want to hear what this person has to say. If you get up there and say, here’s a pie chart, I’m gonna put a PowerPoint slide up there that’s got 7,000 numbers on it. And I want you to look at it and try to figure out what it is.
2. Start Well & End Well
Brian Beckcom: Because it makes my point. Literally, nobody everybody’s gonna be asleep within about two minutes. So right. Advice, piece of advice, number one, and this is by far, the most important advice is tell stories. Piece of advice. Number two is start well. And piece of advice. Number three is end well, everything else after that is kind of secondary. Now there’s one other little thing that I think is really important that I wanna mention. We can talk about this individually, if you want, but passion persuades. So if you wanna persuade people in your speech, and when I say persuade, I’m not necessarily even talking about, you want somebody to buy something. Maybe you’re just persuading them, that the speech you’re giving or the point you’re making is, is a good point or is correct. Or people should look into it a little bit more. So if you wanna do that, if you wanna persuade people that your speech is worth listening to, and the points you’re making or worth checking out, you have to be passionate.
3. Be Passionate
Brian Beckcom: You have to feel it yourself. If you get up there on step. Hi, my name is Jenn. I’ve been told to give you a speech. You know, I mean everybody’s asleep immediately, but if you jump up on stage and say, I am so excited about this, I’ve got a great, great speech prepared for y’all today. Let me tell you how, let me tell you a little story about how I ended up on stage, like I am today. And then you tell a little story about how you ended up giving this speech. I mean, people will be people will have rapt attention. So, those are kind of, and we can talk about little details and stuff if you want to later. But to me, those are the four main points. Tell stories, start well, end well, and have some passion about what you’re talking about.
Jenn DeWall: Oh my gosh. I mean, because if you don’t have the passion, why in the heck are you talking about it ? Because I feel like off the, you know, at the beginning of that, when we don’t have passion, I feel like you sense that I can sense that if someone’s just reading, you know, a PowerPoint that they’ve said, or like, what the heck, if you don’t even care what you’re talking about, why does that make me wanna care about? Because if you’re bored by it, I’m bored by it. I guess that’s how I kinda see. Passion’s like, if it’s not fun to you, it’s gonna be hard to make it fun for your audience. How do you think people kind of get there? Do you think, what do you think clouds our passion? Do you think that’s then more of that, you know, going back to the, the quote that people are, are more afraid of public speaking than they are of death or whatever. Is it just maybe more confidence that it’s hard to exert the passion? Or what do you think makes it challenging for people to do that?
Brian Beckcom: I don’t, I, you know, I would say that probably would be a couple things. One, one of which obviously just brought up would be nervous that sometimes it’s hard to be passionate about things when you’re nervous. And a lot of people are really nervous when they give speeches. I’ve been giving speeches and I’ve been doing jury arguments for over 20 years. Now I still get nervous before I have to give a speech. And some people it’s, it’s almost debilitating. They get so nervous. So that’s, that’s probably part of it. Another part of it is, you know, in this corporate world, we live in maybe there’s times where people are assigned to give a speech on a certain topic that they may not intuitively or innately feel passionate about. And so what I would tell those people is find something about your topic that makes you excited.
Because again, giving a speech, you you’re asking a lot of people, we were talking about this right before the podcast, Jenn, with so many podcasts, streaming shows YouTube social media, that there is such a demand on people’s attention, that if you’re gonna have people in a room for 20 minutes, 30 minutes, 40 minutes, something like that. And you expect them to pay attention to you. You better figure out a way to be passionate about it. Because that’s that that’s a big demand on people’s time nowadays. And yeah, we’ve all had the experience where, for example, I had a friend text me two weeks ago. He just listened to a, a podcast I had done about how to give a good speech. He goes, man, I just got back from this conference. And I listened to the speaker and he got up there. He literally talked about himself for 30 minutes. It was the worst speech I’ve ever heard in my life. Because all he did was talk about him himself.
As a Speaker, You Have an Obligation to be Excited About Your Speech
Brian Beckcom: And so I, I think as a speaker you have an obligation. If you are gonna get up and start talking to a group of people who are giving you their attention for however long, you have an obligation to find something that you can get excited about. Now I’m not talking about being goofy and being completely over the top. I mean, that’s not what I’m saying at all, but you, you can, if you look hard enough, you can, you can find something that’ll, that’ll jazz you up. That’ll get you excited about giving a speech. I gave a speech last year to a bunch of air force officers for instance, and it was on leadership. And I got really excited about the fact that I was gonna be able to basically do the speech the way I did it.
I said, I’m a trial lawyer. So I’m gonna, I’m gonna give you a, I’m gonna do a trial for you and I’m gonna call witnesses and the witnesses are gonna be people that were on my podcast. And I’m gonna try to prove to you that they’re basically five principles of leadership. And so I use the podcast like clips from the podcast, people talking about different leadership principles to prove my point, but I was able to get super fired up about that because I’m talking to these us military men and women who I have a great affection for. And I’m giving a speech about a topic that I was able to, I was able to turn this speech into something as a trial lawyer that I get really excited about and that’s trying to persuade people in trial. So there’s a lot of different ways to do it, Jenn. But, but you have a response if you’re, if, if your answer is I’m just not that excited about giving the speech, then my response to you would be either find a way to get excited or don’t give the speech.
Great Speeches Are About the Audience, Not the Speaker
Jenn DeWall: Yeah. Especially when we’re talking about how to give a great speech too, it might not, you know, it might be around getting people excited around a change. You know, I guess when you think about, yeah, we’re talking about speeches, there’s different talks that you and I do given the profession, but then the day to day of someone that might be motivating your team to buy into an idea. And if, yeah, if you can’t be excited, then who the heck is gonna wanna follow it, they’ll be like, no, I’ll just stick to what I already know. But I think you said something that is so important that a lot of people, and I’m not even sure how it happens, but I think a lot of people lead with themselves. Let me tell you about how this impacts me. Let me tell you all about me, me, me, and that is the fastest way for me to be like, do you want someone to listen or do you, are we saying this out loud just so you can know that you’re talking?
You know, because it’s hard when you have someone that’s constantly making it about themselves, which I feel like comes down to maybe how you even start, like making sure that you even see your audience because one piece of advice I got and maybe this is what you meant with how we start like starting strong. One piece of advice that I picked up early on in my career and I’ve heard it said a few different ways now is you have three seconds to get someone’s attention span, which is someone else that you actually have like less than a second to make them want to listen to you. And I’ve always thought about that as like, people don’t really care about what you say. They actually just care why they should listen. But when you talk about starting strong, what does that look like?
Find Unique Ways to Capture the Audience’s Attention
Brian Beckcom: I’ll give you an example of, so you said you have one to three seconds to capture people’s attention. There was this great trial lawyer in Houston, Texas, and he used to give speeches all over the time. You would go in front of juries to try a case. And one thing he would do is, he would walk up to the podium and they’d be, you know, they’d introduce him. And now Mr. John O. Quinn, his name was John O. Quinn. He’s deceased now. He died a few years ago. But they’d say, all right, Mr. John O Quinn’s gonna come up there and give his speech. And so he would go up there to the podium. And this, this is to your point about the one to three seconds thing. Yes. You gotta capture people’s attention fast, but that doesn’t mean you have to immediately start talking. As a matter of fact, what John O. Quinn would do is he’d get up there and he’d shuffle his papers and he’d start getting organized and you could see him kind of, and he would do this for what seemed like forever.
I mean, it was probably only 10 seconds or so, but by, by the time he started to give the speech to him, people were just on the edge of their seats. They were like, when is this guy gonna start? But, but see, he did this to build people’s anticipation, right? Because he wanted people to have rapt attention because the first thing that was gonna come outta his mouth was like, just like you’re saying, it’s gonna be super important to capture people’s attention with the first thing that comes out of his mouth. So he would literally, like I said, he would, would sit there and shuffle paper.
And it would be painful, like almost painful. He’d be like, when is he gonna start talking? And then he would say, I am so happy to be here. And let me tell you why I’m so happy. You know? And I mean, the combination of the two was, it was, is just kind of thrilling to watch. So one, one of these days, like if you’re watching people, anybody listening. Or Jenn, if you’re listening to somebody’s speeches, a lot of people use this technique and that’s the, as opposed to like you get introduced and you rock up there and you just immediately start going and you know, you just, it also helps you kind of settle in. It kind of helps you. You don’t wanna get up and “Hey, my name’s this I’m here to give a speech?” You know, <laugh>, it kind of helps calm you down too.
So you walk up there, you get everything in order. I do this too, by the way, I don’t do it quite as long or as painfully, but I like to catch my breath, kind of get my, if I have some notes or something, kind of get them adjusted, kinda look up at everybody and then go. And, but to your point, the first things outta your mouth better be pretty dang good. And you owe that to the audience. And so there’s all sort, I mean, there’s a, basically an unlimited number of things you can start with. You can start with a joke. You can start with like some amazing statistic or some extremely troubling fact. There’s a million different things you can do. But the point is, you’re exactly right. The first few things that come outta your mouth need to be super important. There’s, there’s actually a psychological principle, the principle of primacy and the principle of recency, the principle of primacy says people remember what they hear first, the principle of recency says as the name implies, they remember what they heard most recently. And so that’s why first and last are so critical.
People Remember the First Thing You Say and the Last Thing They Heard
Jenn DeWall: Oh my gosh. I see. And I like that. You just brought up the rule that our, our listening bias can play within that. Because I remember having this conversation with it was a leader that we were coaching for Crestcom and I just remember them saying you, we were talking about triggers. And when I asked what their trigger was, the response was well, when I have to repeat myself. And I think it’s important to note that because what you just said, the primary and the recency bias, if you don’t pay attention to how the human and I know that you could probably explain this better than me, but that’s what I just kept thinking of. I’m like, it’s actually not about you. There are other things at play right now. I mean, how would you have responded to that individual being like, oh, well, like, because that’s what I think of I’m like you are competing against bias. I don’t care how great your message is. If you’re not aware that this bias exists.
Brian Beckcom: And the other thing is– and this is, this is probably something worth mentioning as far as speeches in general is you’re giving a speech for the audience. You’re not giving a speech for yourself. And I think we’ve all had experiences where we see somebody speaking and we’re like, does this person even know there’s an audience out here? Because it sounds like they’re talking to themselves for the, you know what I mean? And so, so, so it’s important I think. And this is a technique is to put yourself in the shoes of the audience, what would you wanna hear from Jenn DeWall on this topic? Like what would make you interested if Brian Beckcom is getting up there and Brian Beckcom starts talking about the most boring, legal case of all time. That’s Brian Beckcom’s fault. But if I get up there and talk about the movie Captain Phillips and Tom Hanks and how I represented the crew of this ship and was on Nightline and Dateline, and here’s why this was so cool.
That’s something that maybe people there’s broader interest in that. And so try to try to perceive the speech. Think about when you’re writing your speech, think about it not from your perspective, think about it from the perspective of what the audience wants to hear. So as a trial lawyer, I have to think about what does a jury wanna hear? As a podcast or I have to think about, and you have to think about what does my podcast audience want to hear? As a seller of cookies? You wanna, what does my audience wanna hear about these cookies? So, so think about it from the perspective of your audience.
Jenn DeWall: I appreciate that you just brought that up. Because yeah, I think a lot of people do just think, okay, what am I trying to say here? It’s not about what you’re trying to say. It’s about why the heck they should care. And that, that comes in with that hook and the opening. What about the finish? You know, you talked about also, it’s not enough to just start strong and maybe that plays into that bias piece that we were just talking about. Well, what does it mean to actually then finish strong?
Brian Beckcom: So there’s again, it’s just like the beginning. There are an unlimited number of effective ways to end this speech. And so when I talk about, I’m gonna talk about a few now, but it’s certainly not an exclusive list. The overarching point, Jenn, is you have to spend the time on the beginning and the end. You probably gotta spend more, frankly, a lot more time on the beginning and the end, because they’re so important, but there’s a lot of different things you can do. So for, for instance, again, as a trial lawyer, what I might do is I might try to inspire the jury at the end of my closing argument to do something for the greater good of the community. I might say something like, this is maybe the only time you’ll ever have an opportunity to have as much power as you have. You have more power right now than the judge on the bench than any politician. This case is yours. This person’s life is yours. And when you go back there, you have an incredible opportunity to make a difference in this person’s life for the next 40 years.
To Give A Great Speech is to Inspire and Challenge Others
Brian Beckcom: And, so you would give, you would try to inspire people in a way. So that’s one thing to do. The other thing to do is to challenge people, to, you know, you might give a speech about, I dunno, pick the topic global warming or whatever you wanna pick. And at the end of the speech, you might say something to inspire people to go check out. So if you’re interested in how you can help with this problem, here are five or different, different websites you can look at. And, and, and here’s what I would leave you with as a challenge to the audience on this issue.
The other thing a lot of people do is, and this is actually almost a cliche in the speech-making community is say what you’re gonna say, say it, and then say what you just said. And so that’s not to be repetitive, but at the end of the speech, you, you, you might wanna say, so what I did in my speech, for example, for the Air Force people is, I said, I’m gonna put her on a trial. And at the end of the trial, I, I told these air force officers. I said, you’re gonna be the jury and you’re gonna vote on whether I proved my case. And I was a little nervous about doing that, frankly. I didn’t wanna lose my case when I had no opponent <laugh>.
But anyways, anyway, at the end of the speech, I said, I said, all right, now we’re gonna vote. You’re the jury. Did I prove my case to you? And I got a unanimous verdict. So that was good, especially since I had no opponent! <Laugh> But those are just, again, those are just some examples of different way. The point is not, there’s not any particular specific way to end a speech. There’s, there’s a ton of different ways to do it. And I’m not saying any way is better than the other anyways, worse than the other. The point is you gotta think about it and you gotta spend the time on it. And a lot of people don’t do that. And, and so really, really when you’re giving, when you’re, when you’re constructing your speech, really focus on the beginning and really focus on the end, the middle kind of, you know, frankly usually kind of takes care of itself for the most part. It’s the beginning and the end. I think that differentiate a good speech from a great speech.
How to Structure a Great Speech
Jenn DeWall: So do you have any advice Brian, on how to think about the structure of it? Not the structure in terms of what you just said of like how we, you know, start and begin, but would you recommend maybe starting with, you know, what are you trying to get them to do? Like what’s the problem. And then what do you want them to do as you know, as a result of hearing you, like, do you have any simple questions you ask yourself before you go up there to kind of level in to make sure you’re, you’re creating a compelling case or, you know, a structure for them to follow?
Brian Beckcom: Yeah. So you could certainly get up there structure-wise and say something like I mean, let’s pick our, I don’t know what the topic would be, but you could get up there and say, here’s what I want to prove to you today. Or here’s what I want to persuade you of today. And at the end of the speech, my goal is to have persuaded you of X, Y, and Z. That’s a good technique because it’s like, like when you hear somebody do that, you’re immediately gonna be like, Hmm, Hmm. Let’s see if this person can actually do what they say they’re gonna do. And it kind of gives you a little roadmap. The other thing that’s helpful is giving people little guidepost about what here’s, what I’m, I’m gonna talk about this, this and this. And then that gives people a little frame of reference before you start. But again, the point, Jenn, is I consider things more techniques and mm-hmm, <affirmative> the, and there’s a million different techniques that we could talk about none any better than the other. It’s the overarching principles that are more interested in like telling stories, starting and ending well, having passionate about your topic, those principles apply across any speech you’re giving. And that’s why I think it’s important. You know, we could, we could talk about taking specific techniques for days and days and days. But it’s overall structure, I think.
Jenn DeWall: That’s so helpful. Because depending on the nature of the topic, the type of communicator we are maybe our role and who we’re talking to there are going to be a lot of variables that will open themselves up to different techniques. That might be more or less effective. Brian I’ve loved our conversation. And I like the anchoring point of the structure of thinking about really understanding. And I know it wasn’t necessarily this order, but your passion, like you have to find your source of passion and energy around it. Otherwise, your audience is not gonna buy in for it throughout your presentation, if you can’t present it to them. And then also thinking about using the stories and how we start and how we St how we finish Brian, is there anything else that we didn’t cover today that you think would be really helpful to know as it relates down to how to deliver and give that great speech?
Influence Others by Giving a Great Speech to a Single Audience
Brian Beckcom: That the only thing I’ll say on this is when we’re talking about speech is I think a lot of people may have this image of somebody standing in front of an audience at a podium giving a formal speech. But these principles apply when you’re talking to your 18 year old kid about where you should go to college. Or when you’re talking to your wife about where you wanna go to dinner. Or when you’re talking to your colleagues about how you’re gonna get the promotion or your boss, why you deserve a raise. Like if you wanna go talk to your boss about why you deserve a raise, you have to give a speech. And so these principles. I seriously, these principles are, are apply, not just to these formal speech making settings that we think about, but Hey Mr. Boss, I wanna talk to you about maybe getting a raise.
I wanted to tell you the other day I was doing X, Y, and Z, and this is what happened. And this is why I believe. And I really love working for the company. I love what I’m doing. I have some ideas, here’s two ideas I have to make the company better. And all you’re doing is giving a speech. You’re trying to persuade somebody. So the principles that I’m talking about apply, not just a trial or stand in front of a jury or some, somebody like a, a professional, like you stand in front of an audience, giving a speech that applies to every single thing you try to do in your life, you are trying to persuade.
Jenn DeWall: We are all in the business of influencing. We are all there! Brian, how can our audience get in touch with you.
Where to Find More from Brian Beckcom
Brian Beckcom: So I have my law firm, its VBattorneys.com V as in Victor, B as in Brian attorneys, all one word.com. Then I might, I host I I’m an photographer and I write stuff into the podcast. And that website is Brian Beckcom, kind of a funny spelling, B E C K C O M, BrianBeckcom.org. And then I’m fairly active on Facebook, on Instagram and on Twitter, under my own name. Brian Beckcom.
Jenn DeWall: Brian, thank you so much. And I love again, the closing points that no matter what you’re trying to do, this is a framework that you can use, whether you’re talking to one person or you’re talking to hundreds of people. Brian, thank you so much for giving your time, your expertise, your experience. Oh my gosh. You need to check out his podcast or just have conversations with Brian. I’m telling you, I want to have like an hour long conversation about so many different things with you. Thank you so much for just giving us the gift of your time and expertise to help our audience be better speakers and influencers. Thank you so much, Brian.
Brian Beckcom: Thank you, Jenn. It’s been a pleasure.
Jenn DeWall: Thank you so much for listening to this week’s episode of The Leadership Habit podcast. I love my conversation with Brian. Oh my gosh. There are even just so many things I love talking with Brian about. I would encourage you to get to know more about him. If you want to head over to his website, you can go to VBattorneys.com or you can find that link in our show notes, there, you can get to know a little bit more about his background. Heck, you can subscribe to this podcast. I think the Lessons from Leaders is an essential one that we all need to hear. If you know, someone that should listen to this or that could benefit from listening to this, don’t forget to share our podcast with them. And of course, if you enjoyed today’s episode, leave us a review on your favorite podcast streaming service! Until next time.
The post How to Give a Great Speech to Influence Any Audience, with Brian Beckcom appeared first on Crestcom International.

Aug 12, 2022 • 41min
Strategic Self-Awareness with Leadership and Career Strategist, Lillian Davenport
Strategic Self-Awareness with Leadership and Career Strategist, Lillian Davenport, SPHR, SHRM- SCP, Certified Coach
Hi everyone. It’s Jenn DeWall. And in this week’s episode of The Leadership Habit podcast, I sat down with Lillian Davenport to talk about the power of strategic awareness. Now, let me tell you a little bit more about Lillian. Lillian Davenport, SPHR, SHRM-SCP is a principle at End View Solutions and is a change catalyst. She realizes that the most significant yet challenging person one must lead is oneself. And that leadership begins with strategic self-awareness. Lillian’s career spans people in organizational development experience as a human resources leader at JP Morgan, Chase American International Group and Woodforest National Bank. Today, she works with leaders to build engaging work environments, assessing their leadership effectiveness and implementing strategies to elevate their people, leadership and business results impact. And I hope you enjoy our conversation as Lilian and I talk about the power of strategic awareness.
Full Transcript Below:
Jenn DeWall: I am so excited to be sitting down with Lilian! Lilian, thank you so much for joining The Leadership Habit. We’re happy to have you today.
Lillian Davenport: Thank you, Jenn. Very happy to be here.
Meet Lillian Davenport, Leadership and Career Strategist
Jenn DeWall: Now we’re gonna be talking about a topic that we’ve actually never brought on the podcast before: the power of strategic awareness or self-awareness, and that’s gonna be the focus of today. But before we dive into that conversation, I’m so excited to hear your position on this and what we can do to improve our self-awareness or strategic awareness. Could you just go ahead and tell us a little bit about yourself? How did you even become interested in this? How did you come to be where you are today?
Lillian Davenport: Well, Jenn, that is an excellent question. I’m going to start with, you probably hear that twang. That is a Mississippi twang. And I made it to Texas as soon as I could after graduating from college, but I still have the twang <laugh> and so a little bit. So you will understand why this topic is so important to me. I am the youngest of nine children. My parents were laborers and they taught us to work hard, and keep your head down. You will get ahead. And they taught us what they knew to tell us at the time. But the part that as I got in corporate after I moved from Mississippi to the bright lights of Houston being the first one in my family to actually graduate from college, even though there were some that went before me, but three have come behind me and graduated, and a fourth one is working on her degree.
She happens to be the oldest. One of the family who’s working on her degree right now that’s so they told us what they knew, but there was something that they didn’t know to tell us. And that was more about those relationships that we would need to build and how we would need to navigate the corporate environment because they hadn’t been corporate people working in corporate. So they didn’t know that even though they were very good at relationships, that’s not something that was at the forefront of mind of telling us. So, you know, being the first kid who really has had a long corporate career in my family, I had to learn some things the hard way. And I just don’t think that we all have to learn everything the hard way. So that’s why this topic is so important to me.
Jenn DeWall: Well, and I love that you bring that up, that it wasn’t something, and I know the background of your parents, maybe it wasn’t on their top of mind or of how to navigate that. But I also think that, and I’m not sure I graduated college a while ago, but I’m not sure how well even universities are still doing with maybe that preparation and helping people truly understand how they can successfully navigate corporate cultures or working cultures in general. So I think this topic is so important. Because I know, you know, it didn’t come from my parents and of a similar story. It didn’t come from my parents. It didn’t come from the university. It came from failing.
Lillian Davenport: I know what you mean.
What is Strategic Self-Awareness?
Jenn DeWall: Yeah. And of course like, so we want to help people with that. So what do you mean by, you know, we’re talking about the power of strategic awareness, what do you mean by strategic awareness?
Lillian Davenport: Strategic awareness is really when we have fully knowing who we are, usually we can look at it from two different perspectives, and I love the way that Dr. Tasha Eurich, who is an organizational psychologist, has really coined it. You have the internal self-awareness, and you have the external self-awareness. We’re usually pretty good at the internal self-awareness. And that is having a pretty good understanding of what our values are and what our passions and our goals are. And what we see as our strengths, as well as our weaknesses, even though we may not want to own those at the time. The part that is the, and, and the conjunction for, for that being fully aware, and that strategic awareness is also having an understanding of how others see us, how we impact others, the interactions that we have with others and how they perceive us. So it’s that joint look is what we need. We can lean into our strengths, but we also need to understand what others are seeing as well.
Jenn DeWall: Yeah. And I think, I mean, from where I sit, I feel like it’s often one of the more interesting pieces that people think, you know, I think I know how people perceive me. I think I know how my actions impact others. And I honestly, I love asking the question how to build self-awareness because I still think there’s a big gap. I don’t know if it’s a lack of ownership and wanting to hear what people are saying about them, or just maybe being a little naive. So what are some of the kind of like common traps that people might fall into as it relates to building that strategic awareness?
Lillian Davenport: Well, it, it really begins where you started a bit it could be a little bit nerve-wracking when you start thinking about what do others really think about me and their interactions with me. Some of it is that we can very well for ourselves be able to see, I can see what’s in Jenn, that I think Jenn needs to improve. But what I won’t see is what Lillian needs to improve. Because I am probably going to be a little bit harder on someone else and being able to point out fear, they need improvements rather than for myself. And even when someone tells me, I may not listen, because that doesn’t resonate with me. That doesn’t sit that that is something that it, that either I’m really strong with. And it truly is a strength or on the, the other side, that is something that, yeah, I probably need to work on more. But it might be something that I think I’m really strong in, but others do not see that. So it’s, it’s very easy that sometimes we can see the big speck in someone else. And we totally miss that plank that’s sitting in our own eye and we don’t see it. And that’s human nature.
What Happens When We Lack Self-Awareness?
Jenn DeWall: <Laugh> well, it’s so important. I mean, and I mean, this it’s hard. It’s hard. I, I mean, I’m in both of our professions, it’s, I’ll speak for myself, but it’s hard to get some of that feedback, right? I mean, I’m not gonna say it’s not discouraging sometimes, or it’s not, you know, doesn’t feel defeated, but if you don’t hear it, then it’s like, you can’t do anything to fix it. And I think of, I will always think of just this example of an individual that was a self-described people-person. And I just was still like, you were the furthest thing from a people person, but yet they really, truly in their heart of hearts– self-awareness– believe that that was their strength. Even though from the outside, looking in, that was actually probably one of their biggest detriments is not understanding how to do that. And just watching that play out. And that is the example that I would give to talk about. Why, what Lillian’s talking about right now is so important is that people might think that they are more aware than what they actually are <laugh> and that impacts the team. And, but I don’t even know how do you give people feedback on that when they are really resistant when they’re like that Teflon man, and you tell ’em something and it just drops off.
Lillian Davenport: Well, you know, one of the things, Jenn, and the reason why I’m so passionate about this, if we can get listeners to really begin to do the introspection, then we leave the room to invite feedback who wants someone walking up to them and ask and telling them, let me tell you what you need to know. What we might need to do is we’re in that particular situation that we do really want to give insight, ask for permission. Would you mind if I share something with you, an observation, and if they are open to it, hopefully, it can be received, but sending that message and communicating it in such a way that it is objective, not attacking the person because nobody wants to be attacked either, but just an observation. As much as I remember when I was early in my career, I was one of those heads down.
People heads down, go in, get the work done. Because remember I said earlier, that’s what my parents had told me that I needed to keep my head down, do exceptional work, always going to deliver exceptional work. But what I didn’t realize is that what others would see from my, having my head down is that I was probably not as social as I should have been. And that could eventually that would have eventually hurt my career by just being heads down. I can produce great products, but that doesn’t mean necessarily that I would be looked to be moved up in the organization. So that’s another dimension of awareness. Not always a bad thing, you’re doing something good, but it may not necessarily help you in the direction that you want to move and you don’t know why you’re not moving and no one has told you.
Leadership Challenges That Require Strategic Awareness
Jenn DeWall: Yeah. That’s, I mean, and that’s so important too, because you’re talking about the origin of so many of our behaviors and why we show up the way that we do. You talked about your parents saying, you know, do excellent work and it’s okay to put your head down as long as you’re doing a great job that sometimes we have to give ourselves permission to rethink and relearn some of these things because they could cause the negative con consequences or prevent our mobility in the way that we want it to. So from your perspective, you know, we’re talking about strategic awareness, what are the traps or challenges that you see that leaders can have when they’re leading?
Lillian Davenport: You know, Jan, that is an excellent question. And I wish I had known this 30 years ago, I would not have had so much tissue on my shoes and no one told me about it. One of them is that believe it or not. And you may have heard about this, that double bind in the Catch 22. And I think Catalyst did an article on this in 2007. And what that is really referring to is that there is sometimes an implicit bias that we have about the behaviors that men and women should display. And when we’re not aware of that, we may not know how we’re coming across. So, for instance, society. Just think about society. Generally, we, as women, should be seen as being nice and kind, considerate and quiet and not talking too much. Being collaborators there. However, we take, and we use those and, and take them into the workplace and into our careers.
Conversely, when we look at what behaviors that men have, which are also equated to strong leadership behaviors, being assertive, being decisive, being strong, and problem solvers, you know, having toughness can get things done well, when we think about that, if we are in the workplace and that’s why I say, I wish I had known this myself, I probably, I won’t say I’m an aggressive person, but it would come across as aggressive when I think I’m merely being assertive or I am by my being assertive and directive and being a problem solver, that’s stepping out of the norm, that’s associated with female behavior. And when we step out of that norm, I love the way that Catalyst said it, “We are damned if we do and we’re doomed if we don’t.” So if we step out of that norm and we’re showing more of those direct behaviors, what are associated with strong leadership behaviors as women, we may not necessarily be liked as well.
Yeah. So, if we stay in the typical norm that we have for women of being quiet and warm and nurturing we may be considered to be pushovers a bit, so we’re not as effective in our roles. So I totally get that article when it says that we’re damned if we do and we’re doomed if we don’t. So we are having to know how we’re coming across, how that interaction is being received by others, knowing the situation and really determining how do we need to adjust a bit, but you can’t, we can’t do that. If we are not aware that something is going on in the first place,
Strategic Self-Awareness and Biases
Jenn DeWall: Right? I mean, I have a follow-up question because I too feel, you know, I’m a direct woman. I likely come across as aggressive, even though similarly, I think I’m being assertive. But what piece around this self-awareness and strategic awareness, I know that there’s a level of responsibility and accountability that we have to manage our actions and the impact that they have on others. But what about the other side of it? The people that are observing and evaluating and judging that because I, what I wish in my own world would be that we are more receptive to these, to what this looks like to people showing up as exactly who they are. Not putting people into these boxes. And so maybe that brings in the case of why we need allyship when it relates to this. I know this is a sidebar on that, but I’m curious about what your perspectives are on, you know, the audience too, and being willing to challenge their own paradigms of what a man or a woman should look like. Damned if you do, doomed, if you don’t.
Lillian Davenport: Jenn that is, that leads us to really, to where we are today. I think the pandemic really put a, a twist on everything is that those nurturing behaviors have become something that we really need to have in place, that everyone is seeing the benefit of it of being kind and compassionate that’s needed in order to get things done. But the, the honest thing is on each one of us, because if we look at it, all of us have biases. I don’t know if there is one person who walks this earth that doesn’t have some type bias, but when we’re conscious about it we’re able to hopefully take individuals objectively based upon what they bring to the table. This is the situation that we have working with these others to accomplish these goals. What are the leadership, what are the personality behaviors that we need to have in place to get that done?
That should have nothing to do with whether it is male or female or any other factors that may come into play? Because I also on in addition to dealing with being a female you very well probably know that I also have to be cognizant of the mean angry black woman scenario that could be out there as well. So there are various factors that come into play. So each one of us, if we can get to the point of really just taking individuals at value, the value that they bring to the table, the diversity that they bring to the table, everyone does not have to think the same way. Everyone does not have to speak the same way. And there might be a time that there is a need to show passion and emotion on something, because if you are about to go down a path that is destructive for the organization, I need to get you to listen to me. So I have to figure out what’s the best way to do that. So again, with that, it is really getting down to if each one of us can first recognize that we do have biases, but don’t let those interrupt greatness coming forth. And the people that we’re working with in order to get things done.
Jenn DeWall: Oh, thank you so much for addressing that because I, you know, we talk a lot about how we can manage ourselves. So we do have to, you know, continue to have those conversations about reexamining, how we make these judgments, or how bias plays a role and how we actually see other people. Now, I know that, and we had talked about a few other, you know, traps or challenges. There was the double-blind. And I just love that. Damned if you do, doomed, if you don’t, what are other traps that leaders need to be mindful of?
Self-Awareness and Imposter Syndrome
Lillian Davenport: I think another trap that leaders and we as women should be mindful of when we find ourselves just from an awareness standpoint that we’re trying to overcompensate and that overcompensation could come into the fact that we are working much, much harder, because we don’t want anyone to find any flaws in what we’re doing. So we’re already exceptional performers. And that’s where you might start thinking about imposter syndrome. The fact that we if you are already a high achiever and you always looking back over your shoulder, cuz you’re thinking that somebody is going to find out that I’m not as good as they think I am. The truth is you are, but you want to be aware, even for yourself. And this is where that internal self-awareness comes in. Be aware for yourself how you might be creating that perception. That’s driving that syndrome of not believing, having the insecurity that you are as good as you are. So for, for instance, I was thinking about this, and I was trying to come back, and I’ve had some discussion with that women groups before. It’s amazing what our rearing from childhood, what impact it has on us. Oh, it’s just simply amazing.
Jenn DeWall: Yes, yes. <Laugh>
Lillian Davenport: It does. So I remember I love my dad to death, but I remember that I used to do a lot of gospel singing growing up. They tell me that I started, I led my first song when I was 18 months old. Someone helped me up to a mic and I sung! And my dad probably bringing it over from his own father. He was very much into singing and when I would get up and lead a song at church, he’s like, you need to do your best, do your best. Don’t don’t sidestep. Do your best at it. And even now, sometimes I find myself questioning myself, have I done my best? Because that’s what I heard when I was growing up. And the truth was, I nailed it then. And I’m nailing it now. So why am I casting doubt up on my, myself thinking that what I’m doing, somebody is going to figure out that, oh my goodness, she’s not as good as she thinks she is about this. The truth is is that we, if we fall into that trap and the way to get around that trap is to have those affirmations for yourself, that you can reaffirm that, you know, that you’re knowledgeable, you are competent, you have everything that you need to produce. What is necessary at the level that you are and you have what it is needed to move to whatever that next level that you want to be. So that’s another trap that we can fall into is just that self doubt that comes into play as well.
Jenn DeWall: Well, and we all have self-doubt I actually, in one speaking event, I had someone raised their hand and say, I don’t have self doubt. And I was just like, give me five minutes with you. I guarantee we will uncover that because that’s part of being human . But I appreciate, you know, again, the part that we are, the authors of these stories, we are the authors, we’re the ones that allow them to be written and continue to add, you know, additional details, supporting evidence. I mean, I am a master author and I feel like I love talking about confidence, but I still do this myself. And so when we’re saying this, it’s not from a place of, of judgment, it’s a natural human tendency for our own self-preservation and it’s okay. But we have to be mindful of, are you having thoughts and listening to thoughts that are working for you or against you? And I just, I love the perspective, even like remembering what messages we received early on, like always do your best and how that puts those pressures or that pressure onto people. I think we forget that, you know, we get to choose. I don’t know. Do people, people always forget to, they get to choose. I do too. I guess when I’m under stress, I totally forget that I get to choose. Like,
Lillian Davenport: I am right there with you because so focused on trying to be exceptional at what we’re doing. I had a girlfriend, a ball bag. She did call out and I’m a recovering perfectionist excellence is great. That’s all that’s really necessary. Perfection’s not a requirement.
Jenn DeWall: Yeah. I mean, I always look at perfection as the thing that’s right next to the fountain of youth. And also right next to the pot of gold at the end of the rainbow, like the things that we somehow understand that those things don’t exist and why we can’t tell ourselves that perfectionism doesn’t exist. I don’t know. I mean, I, I, I do it too.
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Self Awareness and Reading the Room
Jenn DeWall: One of the pieces of advice that you know that we had talked about as it comes down to building your strategic awareness. And I love this is how to read a room, because I think that a lot of people enter the room. Maybe just not even thinking about how their presence impacts others. And so when it comes down to building your strategic awareness, how do you, how do you read a room, whether that’s zoom or in person, like how can you start to develop the way that other people perceive you?
Lillian Davenport: Well, you know I would say reading the room is even greater than a physical room. So read the, in the room of your environment that you’re operating in. And part of that, I think from being an introvert for me, is being able to observe, observe the dynamics that are going on in that environment that you’re in and then being able to come back for yourself based upon. And I think part of that reading that room is if you don’t have a vision, you really don’t have any place to go. And you don’t have an idea of about what you need to, what you might want to do. I won’t say need to cause it’s a choice that you have, so what you might want to do to adjust. So part of reading that room is knowing what your vision is that you want to accomplish to begin with, not just keeping your head down.
And I love the analogy of the turtle and the giraffe, they can be both in the same spot, but the giraffe is only going to see what’s down at the ground because that’s what his view is. But the turtle rather is going to only see what’s down at the ground, but the giraffe is up in the air. Being able to look around, scan the environment, see where there are trends, where there are patterns,who’s mingling together, what needs to be done and be able to make a decision about the action that the giraffe wants to do and the direction that they want to go in. I think the same thing is there. Read the room in terms of the the overall vision that you have of the direction that you want to go and then try to find and identify some trusted individuals, not just any individuals, I will call them loving critics.
Because I don’t need a critic who hates me to actually be giving me feedback. And I don’t particularly want feedback from people that I don’t really respect because I’m not going to accept their feedback. So determine in that room, who can you approach about giving you some earnest feedback when I I’m working and you can very easily say I’m working on becoming more strategic in the way that I am presenting myself, I’m giving you carte blanche to give me feedback. What do you see that I might be able to do differently? Even if it’s only just one thing. And if you’re working with that person or your interfacing with that person on a regular basis, and you give them permission to give you feedback, then you can get on the spot feedback in the moment in the meeting, in the interaction and be able to use it and continue to increase your awareness and process it and determine what, if anything you want to do differently.
Strategic Self-Awareness and Too Many Cheerleaders
Jenn DeWall: Yes. And so we’re talking, it sounds like it’s not just, you know, the strategy or the purpose of that meeting. It’s understanding our leadership presence. I want to be seen as blank. Can you give me that feedback? You know, I think that I love that you talked about the loving critics, because I think sometimes we, when we’re not in a place of confidence, just open ourselves up to anyone’s feedback and that’s just not great because first and foremost, if they don’t like you, they’re just gonna lay it in. And then you’re going to hear that. But on the flip side, what if you have raging fans that don’t wanna tell you the truth? <Laugh>
Lillian Davenport: That that is an excellent one. And you know, studies say the higher you go in the organization, you’re gonna have raving fans that are really not raving fans, but they know that you actually signed their paychecks <laugh> and they’re not gonna give you earnest feedback. So even with raving fans, what I would do is say, if your circle is of all raving fans, who will not likely give you any earnest feedback, then you want to expand your circle.
Jenn DeWall: Yes,
Lillian Davenport: It’s good to have cheerleaders. It’s good to have raving fans. And it’s great to have those individuals, especially when you need to have that great positive reinforcement. But if I’m earnestly trying to change and take myself to whatever that next level is, I need to find someone hopefully who already has that next level competence that I’m looking for and engage them to help me to take an earnest look at myself. So raving fans have their place. Don’t set them to the side, but if they are not willing to give you other than yes, yes, yes, yes, yes. I know there has to be a no there someplace and you can challenge them on that as well. If that is your circle that you’re with. You can absolutely challenge them to I need for you to stretch beyond the norm of what you normally see in me and help me to grow, because this is what I’m trying to do, and I appreciate your support, but I also appreciate that you are willing to invest in me to tell me where I do have a little tweaking that would enable me to be even stronger at what I’m doing.
Lillian Davenport: So hopefully you can get them that raving fan from that spot by encouraging them to do so. But if not find yourself, someone who’s not just within that circle and expand, make your circle a little bit larger so that you can get the feedback that you need.
Jenn DeWall: I love that! Challenge the yes-men, or the ones that are giving you most of the yeses, because I think it comes back to the earlier point. Perfection doesn’t exist. And so we likely always have an opportunity to improve a different way to say something. And yeah, we can get really great landings, but we definitely, if you’re not growing, you’re dying. And so, you know, listening to those people and saying, I love the way that you proposed, just encouraging them to, you know, open up a little bit more or give them a little bit more and maybe saying like, yeah, like I understand this one. Great. But tell me more about this because I might feel blank. We have to challenge that. I mean, I know it’s easy to hang your head on the accolades, actually, not for me because I suffer with receiving positive accolades.
<Laugh> because, you know, it’s like when your perfection is yours used to the critical or you take the critical that’s what motivates you. But we have to challenge ourselves to get there. If maybe you’re more used to the positive, then you might need to challenge yourself to get to, what’s really lying underneath. Now. We only have a few minutes left, but I wanna hit the final piece, which is how can we develop our self-awareness? Like what, from your perspective, because there’s a lot of different ways that we can do it. What are some tips and techniques for how you can, sorry, assess your self-awareness to determine, am I aware? Am I not really aware? Is it ignorance? Is it bliss land? What’s going on?
How Can We Develop More Self-Awareness?
Lillian Davenport: Well, you know, one of the things I will always say objectively, it is great to do a validated assessment. There are some great assessments out there, but assessments are no good if you’re not willing to receive the feedback. Apart from assessments that are validated and that may be a little bit costly, there are some things that I recommend. You can send maybe choose 5 to 10 people, and this is super simple. You can choose 5 to 10 people. And if you’re, if they’re comfortable in sending the feedback directly to you, you can shoot them an email. I am trying to gather some insight into how you view your interactions with me. And can you just give me one adjective that describes how it is to work with me? So I did this probably 10 or 15 years ago, and one of the adjectives that came back was loyal and that is true.
Once you get in my circle, you are in my circle. So I know that to be true. So that’s a very quick way of getting a perception of what others see in you. You can go a little bit farther than that. If you want to be very specific with the questioning, you could ask someone 5 to 10 people again, and you wanna just sit and listen. That’s the thing about gathering information, ask the question, take in document, you know, take notes of what they’re saying and say thank you and do not debate with them and get into a discussion about it. So you can very much ask them is if there was one thing that you could see that I could do beginning today that would make me more effective in interacting with others. What would that be? One thing.
Again, maybe have a little mini coffee or something, or a mini zoom. Ask the question, take the notes. Only ask a question to clarify what you think you’re hearing, but do not get into a debate with it. Take it away, process it and determine how you’re going to use it to increase awareness. The great thing about self-awareness we will be doing becoming more self-aware until the day that we die, because situations are always changing. People are always changing. We’re always learning something new. And I was saying earlier about Dr. Tasha Eurich. She did a survey and in the survey 95 other respondents said that they were self-aware and in actuality, her research says only about 10 to 15% really are.
Jenn DeWall: It’s that low?
Lillian Davenport: It’s that low.
Jenn DeWall: I mean, I knew it was low, but holy cow!
Lillian Davenport: <Laugh> Only 10 to 15% of people are actually self-aware. So the truth is that self-awareness kind of comes with that emotional intelligence as well. The more aware that you are, the more that you’re gonna know how to flex in different situations, interpersonal interactions, how to manage your emotions, and all of that comes into play yet. It’s not something that’s a one-and-done. It is something that we’re doing constantly on the ready all the time, whether you’re in your personal life or in your professional life. We’re all becoming–if we choose to– we’re all becoming more aware of the impact that we have with others, we’re becoming more aware of what we want to do, what we want to accomplish, how we want to show up how we want to lean into our strengths. And I will never say that we need to try to make a weakness a strength.
You might want to mitigate it by bringing someone else to help do something to where you might not be as strong, but trying to spend all that time to turn that weakness into a strength is probably not where you’re gonna want to spend your dime. But lean into your strength. Learn as we go and adjust and flex and know that we are not islands unto ourselves. So we’re having, we, we wish that we could be our authentic selves all the time, but the truth is sometimes I might want to stay silent. Even authentically. I would love to tell you you’re so wrong about that, but it may not be the time and the place. Or the right thing to do at that point in time.
Where to Find More From Lillian Davenport
Jenn DeWall: I love that. I mean, you’re closing remarks, lean into your strengths, learn, and also adjust. Be willing to adapt! And Lillian, where can our audience get in touch with you?
Lillian Davenport: The best way to get in touch with me is via my website, which is end E -N- D as in David View Solutions with an s.com, EndViewSolutions.com.
Jenn DeWall: And there you can connect about speaking coaching. I’m sure you have a resource page. You’ve got it all there. Lillian, thank you so much for joining, for sharing, for talking about strategic awareness. I really appreciate your time and the insights that you’re providing for our audience. Thank you so much for helping them develop a better leadership presence.
Lillian Davenport: Thank you, Jenn. It’s been a pleasure to be with you today.
Jenn DeWall: Thank you so much for listening to this week’s episode of The Leadership Habit podcast. I really enjoyed my conversation with Lillian. And if you want to get to know more about Lillian connect with her head on over to EndViewSolutions.com. There, you can find more about how you can use her as a coach, a speaker, or just get to know about her expertise in developing that power of strategic awareness. And of course, if you enjoyed this week’s episode of The Leadership Habit podcast, don’t forget to leave us a review on your favorite podcast streaming service. And finally, if Crestcom can help you develop your own leadership development or awareness head on over to crestcom.com, we would love to talk with you and figure out and assess how we can support you to be the best that you can be.
The post Strategic Self-Awareness with Leadership and Career Strategist, Lillian Davenport appeared first on Crestcom International.

Aug 5, 2022 • 41min
Solving Problems Through Faith, Family, Fitness and Finance with Preston Brown
Solving Problems Through Faith, Family, Fitness and Finance with Preston Brown
Hi everyone. It’s Jenn DeWall. And in this week’s episode of The Leadership Habit Podcast, I sat down with Preston Brown to talk about how to solve your problems. Now, let me tell you a little bit more about Preston Brown. Preston is a speaker and entrepreneur and a multiple eight-figure business owner specializing in disruptive innovation and profitability scaling companies. Preston has 18– that’s 18 successful automated operating businesses with gross revenues of over $180 million. He is an expert in finance business and psychology and has advised hundreds of CEOs and entrepreneurs on how to grow scale and optimize their companies. But today, Preston and I are going to be talking about how to solve your problems.
Full Transcript Below
Jenn DeWall: Hi, everyone. It’s Jenn DeWall. And today on The Leadership Habit Podcast, we’re sitting down with Preston Brown to talk about how to solve your problems. Preston, thank you so much for joining us on this show. My mind even, I mean, to our audience, if you have not met a or met Preston heard of Preston Brown, not only does a phenomenal track record that you just heard about in our earlier bumper but just the idea, sharing the inspiration and enthusiasm that he has. My mind is blown over the last 30 minutes. I wish we could almost have recorded that conversation, but here we go. We’re gonna do it for you now. Preston, thank you so much for joining us on the show. It’s so great to have you.
Preston Brown: Jenn, it’s an honor. I’m I’m thrilled to be here.
Jenn DeWall: All right. So now we have to let the audience in on the secret of Preston Brown. Please go ahead and tell us a little bit more about you because you own multiple businesses. You’re highly successful. You’ve got so much knowledge that you can drop, but let’s talk about your background. Tell us about yourself, Preston.
Preston Brown: Let’s see. So me, I’m everybody judges a story by the end, everybody looks for the story and they’re like, Hey, you know, here’s another rich guy. Some a-hole that’s out there doing this, that and the other. And they look at the story and they see the ending and they judge it. So rather than kind go into the story or all the businesses or the money or any of that stuff, the different airplanes, I’m gonna give you the beginning and I’m gonna give you like what my purpose is. And then we can go into all the other things that may be related to cause money and success. It orbits purpose. If that makes sense. So I’m gonna give you the, the beginning story that if that’s alright.
Jenn DeWall: Yeah.
Meet Preston Brown, Entrepreneur
Preston Brown: When I was seven years old, I grew up in a little town called Canutillo, Texas outside of El Paso, Texas. And we grew up in a tiny little trailer home. And, you know, lots of love in the family, not a lot of money. We were not destitute, but I mean, we were definitely poverty level. I mean, I do remember there wasn’t a tremendous amount of food. So this is kind a story about one of those times. My dad was a brilliant man. An engineer-minded person. He wanted to set the family free. So he decided he was like, I’m gonna open my own business and went to work for himself in a shed out beside our home. I remember it was an El Paso summer and we get very, you know, critically bad heat waves here. So we stole an air conditioner to put in his ship.
Like, I probably shouldn’t tell that part, but we literally stole it. We didn’t want him to die out there, right? My dad was a phenomenal craftsman, beautiful. But he didn’t know the fundamentals of the business that are importnat. And what, what wound up happening, what wound up going on was, you know, three or four months in my mom lost her job. And as things do in poor families, the, the financial stress showed up and the fighting came. I remember the, the cast iron frying getting thrown across the, and I remember looking there and seeing my mom and my dad, like literally my two favorite people on the planet, you know, my heroes, I guess like talking and I don’t remembering, they said, but I remember the fry on the, across the room. And I remember my mom can feed his family. And if you can’t, don’t come home. It was a lot for me. And I got be the charity piece, because I’d never seen this. Like we had a tremendous amount of love and this has never happened.
So I’d never realized what effect resources could have on a person. And I got in my dad’s old truck and we drove up the hill and up not far from where I live now and one of the much nicer neighborhoods in town and my dad, all, all six foot, four of them walked up to this guy that was about five, nine. My dad was that star football player, shoulders. Like he badass, right? I knew what was going to happen, he was going to go up to this guy and get our money from this guy. But that’s not what happened. We were, my, my dad went from demanding to asking to begging. And I watched this little weasel of a man just destroy, like literally to, and you know, my, my dad true to his word to my mom, he collected some money that night. He collected a fraction, what he was owed and he made the decision to give up on his dreams that night.
We drove to the local Smith’s grocery store. I got to ride home with one of those big boxes of ramen noodles. My dad gave up on his financial dreams. His business locked up his little shed and went to work and worked as an employee for the rest of his life. But he chose to stay my father. And so while I’m very grateful that, you know, he chose to stay there before seven years old. I didn’t even know what hatred was. And I hated a man that I’ve never met, who had manipulated my dad for money. Like that was the first time that I never hated somebody or thought, man, I could kill that person. Like I absolutely hate that person because he destroyed my dad.
How Preston Started Solving Problems
Preston Brown: And this turned me into a corporate machine. Like I would go into industries. I have 18 different companies and I coached people across hundreds of different businesses in different industries. And I became this corporate machine. Like, I mean, I could go into an industry, figure out what did the customers want? How did I go get it? How do I give it to ’em and how do I do it better, anyone else? And I would shut competitors down. And where this took me was to, you know, I wasn’t going out and telling my story. You can tell about me, giant head, tiny shoulders. I’m the typical nerd, right? But if a lion doesn’t tell his story, the hunter will. So guess what my competitors were saying? They were not saying beautiful things about me. And they were like, oh, that’s Hey, oh, that guy’s, this that’s. And I didn’t care. I was, I was corporate. I was, I was solving my dad’s wound. I was turning my dad’s wound into a scar around money. I was never gonna let money be my God, but it kind of became my God through a back door. Because I became just a corporate, angry, transactional son of a gun, the guy that everybody talked about. And I got rich, I became worth several million, five, 10, 15 million, and had lots of businesses and everything was going right. In 2019 my dad sat in his favorite chair and went to sleep and he didn’t wake up.
It was a life changing moment for me because there was nothing I could do about it. There was no transaction I could make to solve it. My mom always used to say, when I was young, everybody has a game. Find out the game and to figure out how to win, learn the game, learn to play until you win. There wasn’t a game. It was my first time losing love. And it was a beautiful moment because it taught me that, you know, money was not the meaning of life. Resource accumulation is not the meaning of life. It’s love, it’s the meaning of life. And so my dad created the worst day of my life and he also created the best day of my life. The worst day of my life. And the best day of my life were the same day. It was the day that he taught me the most important lesson, the day that he passed.
Money Can’t Solve Problems
Preston Brown: And that that lesson came in the form, learning about expectations. Expectations are the mother of all suffering. All of the suffering I had when he left was there not because he was gone, but was there cuz I expected him to still be here. And that was the best transfer of action or teaching I ever received in life from my father. He absolutely gifted me the most beautiful understanding that money and transactions and everything, the real lesson I was supposed to learn on that day. When I was seven, he made the right choice. He chose love over money. Now it doesn’t mean you can’t have both. And luckily I went through that part of the journey, that corporate journey and I learned how to accumulate the money. But money is not the meaning of life. It’s the resource that that can compound and amplify life’. And here where it’s beautiful. If you have no money and a jerk, no one will know. If you have ton of money and you a jerk, you are Hitler. Lots of resources, lots of power you name will be remembered in history.
You have lots of resources, lots of ability. You could be Gandhi. You could be the person out there speaking belief, speaking, helping somebody, building things. And, and so money’s an amplifier, not a reason. And my journey was there. Hopefully not just to teach me, but my purpose now is to teach others that there’s four courses you experience faith, family, fitness, and finance. And while finance is definitely the, the smallest of these four things, they’re all tethered to one another. So while we’re all out there seeking resources, if you’re having an issue with faith or family, you have an anchor here, you can’t progress because they’re tethered to one another and progress equal happiness. And so that’s the story where I had to learn over, you know, now I guess 40 year journey, what the real meaning of life was and how to really solve problems by removing anchors. And they weren’t necessarily the core that I thought they were, I was chasing the money problem. And it was always a love problem. I was always,
Jenn DeWall: When you say anchors, you mean the anchors of the, of faith, family, fitness finance, or kind of just like the wrong things. When you say anchors? I think just the resources. I know that, but maybe prioritizing them in a wrong way and not putting them in equal importance. Tell me a little bit more about that.
Faith, Family, Fitness & Finance are the Key to Solving Problems
Preston Brown: Sure. I spent 15 years chasing money in my own business. It’s more than that because as a kid I was selling lemon juices door to door selling things. I was always the top selling like Cub Scout or whatever. But in my business now. Well, all of that time was working towards developing resources and there was always that core pain moment from seven years old, when my dad gave up his dreams. Was I’m really chasing money or was I chasing a solution to the problem that hit me when I was seven years old? If we look at faith, family, fitness, finance, my hero got hurt– family issue while I was chasing finance. Here’s the craziest thing. I got some finances. I was worth 10 or 15 million. You know, nowadays I’ve healed that wound. That’s a scar. And my net worth is no longer 10 or 15 million. Like I have several companies that pay me 10, 15 million a year. Like, so if I sold that company, my net worth has compounded dramatically by removing an anchor. My anchor was my pain. My problem was I needed to heal the wound that my dad had when I was seven years old, when somebody cheated him for money. And I built a belief in a model of a world around not ever being cheated for money and a new identity around control. And, and am I going too fast?
Jenn DeWall: Well, I love this because if we’re thinking about how to solve problems, it is anchoring and checking in on what are the limiting beliefs or the rules or the pains that are kind of present in our subconscious that we may not realize that are dictating or driving or creating obstacles to today’s problems that we might not be aware of. And so I know it’s a little conceptual, right? That we have to be mindful of how we picked up these beliefs. But if you’re not aware of them, then you are chasing the wrong thing. So when you say how to solve your problems is, and what I’m pulling back from this is that, you know, between faith, family, fitness and finance, that if you’re just focusing on one or if one of them is broken, like you’re not going to be able to move forward or progress. Is that right?
Preston Brown: Yeah, exactly.
Jenn DeWall: Yeah. So where do you start? So if, if I have a problem of, oh my gosh, let’s say that like, maybe I want to be more successful in my life and we’re going to apply and really understand the significance of these four things. What does faith mean to you? And how do you think people can develop and build that?
Faith is Like Energy
Preston Brown: Ooh, such good questions. So faith is energy. Okay. We cannot pour from an empty cup. Every guru out there, from what I hear is seeming to say the same words. You gotta hustle your way to success, hustle, hustle, hustle. Okay. This is such a line. When you hustle nonstop, you get exhausted. When you get exhausted, you empty. You are emotionally drained. If you are pouring from an empty cup, you are quenching nobody’s thirst. OK. Now hustle is not a complete lie, but the best lie the devil ever told was seeded with an ounce of truth. Right? So we have to stop going with just that. Let’s look at the whole process. How do we get to hustle? The first thing you need is passion. OK. And I’m gonna give you an authentic, but maybe politically incorrect example. Can I do that?
Jenn DeWall: All right. Yes. Yes. You can do that.
Solving Problems is Transactional
Preston Brown: <Laugh> when my wife walks into the bedroom wearing lingerie, there’s not one part of me that says I better hustle. I better figure this out. None of me needs to do that. There’s passion. I’m in love with this woman. She is my soul mate. She’s absolutely my heart and soul. I am excited. She’s there. I don’t even have to think about hustle. Passion is cause. Hustle is effect. Okay. So then you start getting a success. Well, faith, it’s just energy in. We always hear people say, if, if, if you love what you do, you’ll never work a day in your life. Well, if you love, there’s also passion, right? What is a sale? A sale is a solution to a problem that somebody has. They pay you to solve a problem. If you’re passionate about solving that problem, then it’s easy for you to sell it.
It’s easy for you to sell the solution because you would’ve done it for free. In fact, most real successful people that I know. And I’m, I’m not talking about the fake Insta famous ones that pretend and go borrow somebody’s freaking car and take pictures. I’m talking about really successful people. They innovate something amazing. And, by innovate something amazing. It could just be a different process. Or if I’m talking to people, it could be in a normal industry, but maybe they explain their product better than somebody else. It doesn’t have to be like crazy innovation. Like they invented Google. Okay. They innovate something amazing around whatever they do, whether they’re a real estate agent, whether they’re an investor, whether they build this or that or whatever widget. OK. And then they love doing it so much that people enjoyed the experience of having them do it.
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Preston Brown: Like I know a gal that was so good at massage. She’s not certified as a masseuse, but she was so good at it. She could actually help anyone that now she is probably the most high priced masseuse in her market. Not because not because she went to this school or got this training. She loved helping people. And like, if they, if they had neck pain or this side or the other, she could show up and in five minutes you didn’t have neck pain. Cuz she knew how this muscle worked with this muscle and she’d come in and she’d hit it and she’d find out which one was tension and which one was not. And this, that, and the other, she work out and solve it because she was passionate about, she loved it. Well, she did that for free for a very long time. And then people started saying, well, no, no I need you. Well guess what? The ones that said I need you were willing to pay for the service. Guess who she enjoyed working for more? The ones that paid, or the ones that didn’t? Like, like Jenn, are you married?
Jenn DeWall: Yes.
Preston Brown: Okay. When you kiss your husband, do you want him to kiss back or just stand there? Like a bump on a log?
Jenn DeWall: <Laugh> I–
Preston Brown: There’s there’s a paradox. Like give you a love paradox. Right? Cause we’re all looking for unconditional love and, and it fits in business if fits in business. Okay. You know, I’ve heard the guru say, you know, conditional love is horse trading. It’s prostitution. It’s transactional. What’s a transaction? It’s a transfer of action. Oh wow. So you mean like our conversation is a transfer of action. You mean every human experience where us social animals communicate and collaborate with one another we’re transferring action or transacting. Oh gosh. Okay. So you are married and you want unconditional love your marriage, right?
Jenn DeWall: Yeah.
Preston Brown: So were there vows?
Jenn DeWall: Absolutely.
Preston Brown: Are vows conditions?
Jenn DeWall: Well.
Preston Brown: They are. Is not a bad thing. Anything that demonizes owns us. Okay. Having a transactional relationship. Like, Hey dude, like if we’re to get married, it’s still death to us part. Fair enough. Yes. Yeah. Okay. And, and you’re gonna be with only me. Fair enough. Okay. Right. So we’ve set conditions. Now how much do we love someone? You can love someone and it is measurable as much as you’re willing to suffer for. So I’ll give I don’t killing. I have no interest in dying. As long as I can. If somebody walked in to hurt my children, I would break my beliefs and my conditions and I would kill that person. I love them beyond my conditions. That’s what unconditional love means. So what’s the difference then if we’ve just disproved the transactional negativity on that, between unconditional and conditional, it’s an expectation of reciprocation. So back to my missus friend, when she was helping somebody say she’s helping somebody, she was transferring action from her to them.
She’s creating in effect a line. There’s beginning here. This is the ending here. Do you know what happened? When the first person paid her, that line turned into a circle, there was a reciprocation, a circle has no ending. Oh my gosh, there’s a paradox here. You know, it’s so funny anywhere where there’s a paradox there’s truth. Can God create a rock so big he cannot lift it? Uh-huh and Unh-unh. But he can make it because he’s God or she’s God, whatever we wanna say. Right? So like let’s, let’s look at that. The paradox of giving and givers game, we all know givers game, but the paradox is getting is it’s more fun to give to people that reciprocate you can give unconditionally. And if people see you feel, you sense your authenticity. They’re like, I want more of that. I’m gonna reciprocate. And then all of a sudden you have to value your time and you know where you’re gonna value your time with the people that value you the most. Yeah. So this, this paradox of, Hey, anything I’m doing exceptionally, that I would do for free that I’m really passionate about, about helping people and other people paying me. Oh gosh, okay. I’ll take that feedback and I’ll go work more with them more with them more with them more with them. Most people have five or 10 huge opportunities lying in front of them, but they have so many beliefs laying with blame. They never look at the opportunities. Do you know what blame is?
Shame and Blame Can’t Solve Problems
Jenn DeWall: I mean, I look at it as like shame or self-judgment or judgment for others,
Preston Brown: But it’s, here’s what it is. It’s an acronym. Being lazy and making excuses. The only thing that will ever set a human being free is the truth, which means you need data and information. Break apart the word information in formation. Thoughts can become things. That is how we form something. We get the data, we get the information, she got a feedback loop that people were giving her money because she was helping them. And now this unlicensed, masseuse helps more people, all the educated people do at higher prices. Like if I wanted her to come to my office today at probably 300, because she’s always booked,
Jenn DeWall: Wow. That’s so really coming back down to ike passion, faith, like how can we find what that purpose is? Or how can we give, how can we do that? But I also like the rewiring of the thoughts. That’s something that I think is so important. I think a lot of people don’t realize I like the blame, even though I forgot what being lazy and making excuses.
Preston Brown: Yeah, you got it!
To Solve Problems, We Have to Remember We Have Choices
Jenn DeWall: It. There we go. Got it. But, but because there is that like right within coaching, I feel like we have a choice and I know that this is gonna feel hard for some people to hear that. But we do get to choose. We have the opportunity to choose our thoughts, understand what’s really going on in there and rewrite that truth. And if you’re not choosing that, and if you’re living in blame of everything, the world is against you, then yeah. You’re not looking for your opportunities to change the situation. And there’s a level of accountability that people need to have and face. And I know that’s hard. It’s easier to blame, but like what can we do? Like that’s, that’s the way of motion forward.
Preston Brown: Okay. So here here’s you want me to give you like a guarantee? I’ll give
Jenn DeWall: Give me a guarantee!
Preston Brown: Everybody watching your podcast gets a million dollars worth of information in the next few minutes. Because I believe facts do tell stories sell, and everybody, if hear, they’re not gonna understand this. But before we go into that, what do we do? How do we remove blame? And if there’s four cores to kind tie everything together, cause you gotta tie together like faith, family, fitness, finance. What if there was blame here in family? Could that affect me here in finance? Well, yes, it progress equals happy. Your anchoring, your anchoring, and family. These are tell one another. They may not be the same thing, but you live in the same skin. All these four things matter to you. They’re all tethered to one another. The single greatest anchor is going to prevent you. So how do we remove blame? Not even necessarily in the area it’s in, how do we live on purpose and what is living on purpose? It’s using the energy in motion that we have to create lasting passion. And let me compound that a little bit. Have you ever been angry?
Jenn DeWall: <Laugh> of course.
Preston Brown: Would you choose that emotion?
Jenn DeWall: No.
Preston Brown: So if you wouldn’t choose the emotion and we know we have a conscious mind and we could probably all agree that consciousness is what makes human beings human and you wouldn’t choose the emotion of anger. Then there was probably what’s called a subconscious pattern. Something that triggered you, that led you to the anger. Is that fair for the scientific method to get to anger?
Jenn DeWall: Absolutely.
Preston Brown: So then if consciousness makes us human subconsciousness, subhuman,
Jenn DeWall: I mean, I don’t think it’s subhuman. Like <laugh>
Negative Feelings are an Indicator You Have a Problem to Solve
Preston Brown: I’m saying these as trigger statements for a reason. Okay. Because you wouldn’t have chose anger. So what’s the purpose. So the anger, the anger’s there to be indicator the pain’s there to be an indicator. The stress is there to be an indicator. It’s saying there’s something to solve. Not saying stay here.
Jenn DeWall: Yeah.
Preston Brown: Time to get into a trigger point. Like if you’re not in consciousness, because there’s a trigger that’s so loud that pulls you out of your decision-making conscious ability into a subconscious trigger space, then you’re no longer human because you’re no longer conscious. You’re literally the robot in the pattern. Does that make sense?
Jenn DeWall: You’re also, yeah. You’re living on autopilot. You’re just Def like, it’s kind of thinking that like everything is happening to you. We’re not paying attention to what our triggers are and how that conscious to subconscious in info or I guess action information is there. Or I like to look at it as like our under stress self versus our stressed self of when we feel like the world might be spinning, versus when we feel more calm and able to see things clearer like that. Yeah. My default response for a lot of things can be frustration and anger, but I try to regulate that by being aware of my triggers. <Laugh>
Preston Brown: You’re gonna love this story cause it’s gonna help you be aware of the triggers, but the triggers come from all four areas, like what is stress? Could, could we root it to a biochemical called cortisol in the body?
Jenn DeWall: I mean, isn’t that what everyone is saying? Yeah. Or isn’t that what it is like,
Preston Brown: You know, the cortisol is actually a wonderful biochemical. You know what the purpose of it is.
Jenn DeWall: No!
Preston Brown: You wake you up in the morning without a cortisol spike. You wouldn’t wake up in the morning. You literally die in your sleep. So cortisol’s critical. But, but a good thing too much of a good thing. If you drank 20 gallons of milk today, you’d probably so too much of a good thing can be bad. Right. So cortisol’s not a negative it’s we don’t know how to manage the biochemical factory that is our body. So I’m, I’m gonna kinda explain, can you get stressed on faith issues, energy in issues? Like we all need to fill our cup, right? Like, can you get stressed on issues? Yes, absolutely. Would that affect other areas maybe in your finance?
Jenn DeWall: Absolutely.
Preston Brown: So time you’re getting angry, you might have a finance goal, but it might be a phase or a family or a fitness thing it’s causing problems. Say you wake up with that pain. Oh man, that stresses me out. I have big meeting today, son, all of a sudden, and you get into this spiral. So I’m gonna go into a story that I think might be that million worth of information and maybe a life-changing moment if people hear it. And, and, and by the way, guys, you’re not following this. It’s going over your head one way to solve that– stand up. Then it’ll quick story of where I learned about the faith fitness, because literally at ripped out and root out problems. And when you’re rooting out problem here, you’re creating these situations and solutions here and, and, and life is all about like, where’s the anchor?
So I, I meditate, I meditate a lot. I call it thinking time. Right. And, and I sit in water, whether it’s a hot tub or a river or whatever, I’m a nerd for water. Like on the Chinese calendar, they say, my personality’s a wood personality, but I guess gotta add some water to grow the wood. Right. So like whatever, I like water. I’ve always liked water. I sit there and I think, and so I’m sitting in a river one day and I’m drinking TRUS and I’m like, man, you know, just, I think I solved all the issues that I went there to think. Cause I normally like have an intention and, and I’m just thinking like, what’s the meaning of life. And I just got this download of information. Everybody’s had this at some point or another, like, they’ve just gotten a lot of information at once.
Explaining the 4 Core Human Experiences
Preston Brown: Where did that come from? And I started like wide. So writing there’s four core human experience like there’s faith, which is energy in like, I need to fill my cup. I can’t pour from an empty cup. There’s family. Like it’s energy expressed. It’s the way you show love. It’s the way that you show effective transfer action. Like even that love talk, we were talking earlier, it’s part of like transferring action, right? Then there’s fitness. There’s help. There’s wellness. Like we’re gonna exist in this body. Like so, so fitness. Then there’s finances, there’s resource management, you know, maybe God made us in his or her image, but infinite finite. So we’re more like a reflection, you know? So we’re finite. We need to worry about resources. So finances, not just money it’s resources. These are the four courses of the human experiences and man a lot of thoughts. It was a lot coming fast.
So I wrote it down and I literally put a posting on the monitor of my computer for time to fitness finance. Just wanted to think on it. I, well, at this particular time I was taking a guy out of running one of my businesses and be real. Company’s a great guy. We different ideas. But time that you have a person exiting a company that used to work for you, especially in real estate, which is a big popularity contest type of business model, then it, it turns into a situation where you’re like, they’re open a to down and down background noise. Sorry- my dogs are in the background.
Sorry. I wanna make sure that I’m giving you all that. Not with, with little list <laugh> running around there. So anyway, I’m, I’m taking him outta the company. He’s no longer gonna run it from me for me. And, and he’s, he’s tried to hire a lot of the agents within the company and I don’t want them to leave, but at the same time, like I understand that’s just markets. Just dynamics is how it works. Whatever. So I’m not worried. But one young lady walks into my office and pretty much demands coaching. At this point. I’ve got a lot of businesses. I’m coaching some folks that are wall street entrepreneurs. These people are hired to run large companies that are publicly traded. I’m not looking to coach a realtor, but I also know the police. I don’t help her. She’s gone.
Applying the 4 Core Experiences to Problems
Preston Brown: She’s gonna go with this guy. That’s that? I’m taking outta the business. Well, I sit down like, okay, cool. What are you looking for? All coaching? Like I almost don’t like the word coaching. Coaching is all influence. Here’s what you gotta do. You gotta help somebody get from point A to point B. They have a map in their mind. They wanna get here. They know they’re not there. Most of the time. They don’t know where they are. So you have to figure out where are they and where do they wanna go? Where do they really wanna go? And then coach them. OK. That’s all coaching is. So I’m what are you looking for? What do you wanna do? And she’s like, I need to get to six closings a month. I’ve got a lot of financial stress. She’s telling me all this stuff like, and, and she keeps, while she’s telling me this venting four children, lots of love there, but lots of stress.
She’s empty. And then she’s venting about this husband she’s really mad at him. And I can’t, I dunno why. And I’ve never done like family coaching or relationship coaching, but I, I can hear there’s some frustration. I’m looking at her numbers on the computer and I’m like, okay, let’s see, you want six closings a month. How long do I have to get you there? She’s like, I need now. And I was like, now’s, let’s see where your numbers are. Five closings a month. She wanted a 1200% gain in her business. And I was like, now’s not gonna happen. 1200% gains a really good thing over a decade for most businesses. You want it now, how long do I really have? Like, like, and I’m just looking for her to be reasonable and rational because if you don’t have that, you can’t coach somebody anyway.
Right. And she’s like, maybe we can do it in three months. So I was like, OK, you know what? Three months I could probably get a realtor, at least a two or three. And I know that just by putting in some fundamentals. And so tell me about your business. And she starts going. And significant emotional events in life creates significant emotional events later. And those little events that I’ve noticed before, start getting bigger. And, and I look at this post-it note sitting on my computer, say these hearing regretting them as they’re coming out of my mouth. I say tell me about your husband. Why am I saying this, here I am a white man in Me Too America. Why the hell did I say that? Tell me about your husband. Like I am like bullseye target. Number one. I should not be asking this question. Right. And oh my God, I had no idea what I was doing, but I’ve never done family coaching. We’re grabbing a tissue box. I’m hearing about lipstick on the collar. I’m hearing about the text messages she’s found. I mean, it is like it’s, it’s pretty obvious what she thinks is happening in this guy’s world, right? Yeah. I’m I’m oh, wow. I’m trying to bring myself.
Finding the Right Problem to Solve
Preston Brown: Ok some women would wanna murder him in various body in the desert. Others are gonna say, this is the of my dreams. I, where are you? And she’s like is of my dreams. And I’m like, cool, got a baseline. I don’t why he is leaving. I don’t why he is even this, that. And I’m like, okay, cool. She’s even like taking responsibility saying maybe I’ve done something wrong. Like I, if somebody’s taking responsibility, reverse the word, they have the ability to respond. They can change it. I’m like actually starting to get Hope’s hope there psychology. So few thoughts with you. I look, I say, do you know how many archetypes that a man has in his heart and his mind and his soul? He wants one thing. She’s like no, how many, like one, just one. We’re real simple. I wanna be superhero every day. I like, if you buy me a cape for Christmas, I’m happy.
That’s me. You know how many women have. And she’s like, no, I said me either, but I know we can root them down to at least three there’s three archetypical personalities we can root a woman down to. You are a more sophisticated software with a more advanced brain. Okay. And in fact, I’ll prove it. Women use both sides of their brain nearly all the time. You know, men do that too, but only at two times, men can only use both sides of their brain when they’re either taking notes or having sex. Meaning outside of that, we’re either left or right. Not both. You guys are both always. Your emotional and logical portions are always connected. OK. And, and, and so I’m like, Hey, you have three. Let’s talk about what they are, because you can always like, kind of look at a woman and kind of figure out where she’s at within these three.
There’s like 10,000, but there’s three that we can root to. Right? One is this highly playful, highly feminine creature and feminine energy is like this flowy, loving, experiencing the universe energy, right? It’s the energy that over 40,000 years of human history that the woman has used to attract the man. Everybody says opposites, attract opposite energy. If you are in masculine and a feminine walks by, I don’t care if you’re attracted or not. You’ll look, if she’s in her feminine, you’ll look, you can’t, we can’t avoid it. OK. Not even you’re checking her out. You just feel the feminine, right? You like, I like feminine. Wow. It’s crazy. You know? So this highly feminine creature called the play was one architect. Then there’s this like half feminine half masculine, let’s call her the mother. Guess what? She, she raise. If you’re two, you need somebody to be direct and intentional to lead you. That way you don’t hurt yourself or get in trouble, but you also need love and nurturing and all that. So it’s kinda half and half masculine.
And then there’s this third one. My wife calls her and pardon of my Political correctness, the. And this one, it’s Babe in Total Control of Herself. Okay. This is the girl that 40,000 years ago, the men were off hunting. And what’s the most dangerous thing to a woman. Other man tribe. Other men comes in, they might steal stuff. They might hurt your children. You pick up a spear, you fend them off. And I look at this young lady that’s in my office. And I say, I think I might have an idea. And she says, what is it? And I said, you said you have four children. She said, yeah. I said, you’ve had four events where your body created life and created this chemical called oxytocin, which is the love hormone.
You experience love at a level that no man will ever know in their entire lives. And you did it not once, but four times. You ever heard of pat lost dog, bring the bell, love, comfort food, bring the battle. They’ll comfort. Food love is the meaning of life. Girl. You’ve learned four times. OK. When you met him, I don’t think you were in that state. I think you were probably in a much more playful state, much more energetic state. She tells me and turns out, guess what? She’s in school, she’s in college. She’s doing this. She’s doing that. She was in a dance class. She was doing all these things. She was feminine. And I said, what if he’s not looking for another woman? What if he’s a guy with only one archetype? He doesn’t realize you’re a more advanced creature.
And he doesn’t realize that the four children might have pushed you into another archetype. What if he’s looking for the year you first met and, and it was like mic drop moment because I watched her eyes like, well up. And I watched her like for the first second have this thing called hope. And I was like, I’m getting somewhere. Oh, I might be getting, this is really good. And so then listened for a few more minutes while I’m getting my thoughts. And I’m like all, what were your favorite behaviors? What were you doing when you met him? She was in a dance class. She was getting massages once a month. And she was doing shopping retail therapy, I think with like her mom, but she didn’t have the money for retail therapy, but she could go and at least look, window shop. Right?
Is Your Financial Problem Really a Family Problem?
Preston Brown: So I gave her homework. I said, you do this, you do this, you do this. Because behaviors for women equals emotions. But you guys gotta fill your at least weekly and do those behaviors. Otherwise you will empty like all of you all and, and we will too. But we, we empty a little slower. So you guys gotta be recharging, right? So I do those little questions and she answers and this girl’s, she’s doing all this a month. She has stepped back into her place. She’s still a mother when she needs to women get switched like that. You guys are like super computers. You can go one place to another. You’re amazing. But all of my companies are run by women. For this reason, you have better brains and I’m not knocking men. Men are really good at really intense, focused stuff.
But women can like feel environments and you switch depending on the needs of the environment. Beautiful. But when you get stuck, it can be damning and it can really curse the situation. Well, within a month, she’s back to being herself, switching, where she needs to go. This man is eating out of her hands. He discloses the relationship. He never slept with the other girl, I think did kiss her. He screwed up, but not as bad as thought the marriage is better. You know what, Jenn, this is actually a story of failure. I did not speak to the girl again for quite a while. She did tell me that he disclosed the relationship and ended it and they were doing better. That was about a month later, but it took about four and a half months. I think we were approaching the fifth month when she showed up in my office. And she said, Hey, I’m closing my sixth deal this month next week. So I didn’t do it in three months. It took four. We never did a financial coaching, but faith, family, fitness, finance. There was a family issue anchoring this incredibly powerful woman. And all that we had to do was get her out of her own way, remove the negative trigger, remove the subconscious trigger, the blame, the being lazy and making excuses from the situation to pull her back into her conscious mind that allowed her to naturally elevate. And she got exactly what she wanted.
Final Advice From Preston
Jenn DeWall: That is a crazy story. Not like on the delivery of both the finance piece, the family piece, the faith like just, yeah, that’s a perfect example of all four anchors. And I’m so happy that like, she, you know, has that for herself, that she has that growth. Like, cuz you want that for humanity. I love that. You talked about having hope again, thinking differently, you know, shifting in back into our conscious mind of not just being reactive to the life that we have Preston, I love this and I know that we have to wrap our podcast. I think that’s a powerful story. What would be a closing remark that you would have, or if you wanna give any closing feedback to The Leadership Habit audience that have been joining us for this conversation,
Preston Brown: You know, I mean live every day on purpose, take every negative emotion that you all might experience this. I mean, it’s part of life, but take it as feedback, take it as indicators and really stop pause, appreciate it. Figure out what the real root is and then go solve for that. Because honestly, when you solve for that, the faith of a mustard seed really can move mountains and, and it, by nature of just doing what we’re intended to do and living within our purpose and being authentic and real, you get to start living the life you watch on TV instead of just watching on TV.
Jenn DeWall: Yes. I love that. Well, and we all have access to that. Preston. Where can people get in touch with you?
How to Connect with Preston Brown
Preston Brown: All my social medias are like The Preston Brown or I guess @ThePrestonBrown and, and my team does respond. We, we do comment like, so if you have questions or anything like we, we, we try to make sure that we get to here.
Jenn DeWall: Preston, your enthusiasm, your stories, just your experience is such a, I’m so happy that we had it. It was such a wealth of knowledge. And thank you so much for giving your time or investing your time in to share this with our audience. I am so grateful. I love your energy. You guys have to follow The Preston Brown. You can find him on Insta. You can find him on multiple social platforms, but you have to connect. Preston’s go in big places. You already are at big places. Let’s be honest like, but I know that it’s gonna be awesome to continue to watch what you do. I’ve I’ve just really loved meeting you. Thank you so much for coming on the show.
Preston Brown: It’s an honor. Thanks for having me.
Jenn DeWall: Thank you so much for listening to this week’s episode of The Leadership Habit Podcast with Preston Brown. I really enjoyed my conversation with him. I felt like he gave so many unique insights and if you want to connect with Preston, you can head on over to connect with him @ThePrestonBrown on all platforms, Instagram, Facebook, TikTok, and LinkedIn.
Jenn DeWall: And of course, speaking of problems, if Crestcom can help you solve your organizational or leadership problems, we would love to help head on over to crescom.com. And there you can find more information about our 12 month long leadership development program. And finally, Hey, if you enjoyed this episode, be sure to leave us a review on your favorite podcast streaming platform. Until next time.
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