The World Football Summit Podcast

This week we welcome Oli Perkins, Market Lead at VEO Technologies to the show. Veo’s AI-powered solution helps football clubs record, analyze, and live stream games Our conversation covers, in addition to the value that VEO brings to the industry: Performance on the pitch, where we talk about how their mission-led approach has enabled them to work with Kevin de Bruyne, Lewes FC, and many more organizations. Sports marketing, and how VEO helps generate content at scale and even drive greater commercial revenue for lower-tier clubs. The lessons from seeing such amazing growth in the business, which can be valuable to any of you growing your own venture. This episode is brought to you by Juan Valdez, which is a 100% premium Colombian coffee brand. You can order it online at ⁠⁠⁠⁠⁠es.juanvaldez.com⁠⁠⁠⁠⁠ and they actually have a special discount for World Football Summit Podcast listeners. Enter the code WFSpodcast at checkout, which is applicable to their whole-bean coffee. And…they deliver to all markets in Europe! So give it a try and let me know what you think. You can also buy tickets for WFS Asia, taking place on December 12-13th, ⁠⁠on our website!⁠⁠ World Football Summit: The football we want, and need. This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world. You can learn more about us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Our website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠weekly newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our official ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube channel

I hope you agree that getting a high-quality education is key for any sports business professional. This is why I was so excited to welcome this week’s two guests to the show: Vicente Valero, Campus Director at the European Sports Business School, and Borja Eroles, Operations Coordinator at Valencia CF. And the reason I was looking forward to this conversation is precisely the combination of having someone from the ESBS academic team and one of their alumni, who is actually developing his career in the football industry. And that’s really what the conversation is about: What are the pillars of a good educational program? How is that then applied to the reality of a football club? What skills do the sports industry leaders of tomorrow need to have? This episode is brought to you by Juan Valdez, which is a 100% premium Colombian coffee brand. You can order it online at ⁠⁠⁠⁠⁠es.juanvaldez.com⁠⁠⁠⁠⁠ and they actually have a special discount for World Football Summit Podcast listeners. Enter the code WFSpodcast at checkout, which is applicable to their whole-bean coffee. And…they deliver to all markets in Europe! So give it a try and let me know what you think. You can also buy tickets for WFS Asia, taking place on December 12-13th, ⁠⁠on our website!⁠⁠ World Football Summit: The football we want, and need. This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world. You can learn more about us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Our website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠weekly newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our official ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube channel

This week, we welcome two top-tier guests to the show. Alexander Jobst, CEO at Fortuna Düsseldorf, and Christophe Jehan, Deputy CEO at Targobank join us to discuss in-depth the fantastic “Fortuna for All” Initiative. In case you don’t about this groundbreaking project, the essence of it is that over the next 5 years, Fortuna Düsseldorf will play 3 home games per season where fans can enjoy the match in the stadium completely free! This a “never-seen-before” type of project in football…and as a matter of fact, the club won the WFS Best Branding Initiative Award presented by Summa Branding during World Football Summit Europe 2023! As I said, the three of us discussed the initiative in detail, including what triggered the idea, how was the decision process was like, the key success factors, and how they plan to evolve it in the future. Then, we transition into a conversation about the sponsorship and partnerships landscape before finishing off with some leadership and career advice for sports industry professionals. This episode is brought to you by Juan Valdez, which is a 100% premium Colombian coffee brand. You can order it online at ⁠⁠⁠⁠es.juanvaldez.com⁠⁠⁠⁠ and they actually have a special discount for World Football Summit Podcast listeners. Enter the code WFSpodcast at checkout, which is applicable to their whole-bean coffee. And…they deliver to all markets in Europe! So give it a try and let me know what you think. You can also buy tickets for WFS Asia, taking place on December 12-13th, ⁠on our website!⁠ World Football Summit: The football we want, and need. This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world. You can learn more about us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Our website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠weekly newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our official ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube channel

Today, Rayde is back on the show for another masterclass on the state of the industry. We talk about: The role of sports content today, in the aftermath of the launch of David Beckham’s documentary The potential and the valuations of MLS and NWSL teams and how brands can capitalize on that momentum. What football can learn from the major American leagues Before closing off with trends and dynamics he sees in the industry. This, as is always the case with Rayde, was tremendously fun! You will not want to miss this episode! This episode is brought to you by Juan Valdez, which is a 100% premium Colombian coffee brand. You can order it online at ⁠⁠⁠es.juanvaldez.com⁠⁠⁠ and they actually have a special discount for World Football Summit Podcast listeners. Enter the code WFSpodcast at checkout, which is applicable to their whole-bean coffee. And…they deliver to all markets in Europe! So give it a try and let me know what you think. You can also buy tickets for WFS Asia, taking place on December 12-13th, on our website! World Football Summit: The football we want, and need. This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world. You can learn more about us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Our website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠weekly newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our official ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube channel

Panelists Jordan Gardner, Jeff Luhnow, Shawn Doss, and Nic Coward discuss the benefits and challenges of multi-club ownership in football, key success factors, and the regions with the highest potential in the industry. They explore topics like player movements, fan trust, tailoring strategies based on different regions and audiences, and the transferability of business experiences in the sports industry. They also highlight the importance of being present at the club, exploring untapped markets in Asia and Africa, and sharing their opinions and experiences with multi-club ownership in football.

This week, you are invited to a masterclass on creating a digital sports publisher with Steve Calzada, Co-founder and Creative Director at Post United. Post United is the number 1 football digital publisher in Spain, and they are taking the concept of providing information and entertainment around football to another level. The business was founded in 2019 and since then, they have had spectacular levels of growth, even challenging the traditional sports media outlets in Spain. Steve and I talk about the sports content landscape, the value of involving creators in the business, competing in such a fierce industry, and more. This episode is brought to you by Juan Valdez, which is a 100% premium Colombian coffee brand. You can order it online at ⁠es.juanvaldez.com⁠ and they actually have a special discount for World Football Summit Podcast listeners. Enter the code WFSpodcast at checkout, which is applicable to their whole-bean coffee. And…they deliver to all markets in Europe! So give it a try and let me know what you think. Enjoy! World Football Summit: The football we want, and need. This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world. You can learn more about us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Our website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our ⁠⁠⁠⁠⁠⁠⁠⁠weekly newsletter⁠⁠⁠⁠⁠⁠⁠⁠ Our official ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube channel

Tony Mamodaly, Head of International Operations at TSG Hoffenheim is our guest on the show this week, in what is a true masterclass in international strategy and business frameworks. Tony and I discuss: How TSG Hoffenheim approaches its international strategy and what makes it unique We talk about different levers of their strategy: Partnerships, the academy, technology, trends, and key success factors. We talk about leadership and career advice for upcoming industry professionals. This episode is brought to you by Juan Valdez, which is a 100% premium Colombian coffee brand. You can order it online at es.juanvaldez.com and they actually have a special discount for World Football Summit Podcast listeners. Enter the code WFSpodcast at checkout, which is applicable to their whole-bean coffee. And…they deliver to all markets in Europe! So give it a try and let me know what you think. Enjoy! World Football Summit is where the football industry meets. This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world. You can learn more about us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Our website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our ⁠⁠⁠⁠⁠⁠⁠weekly newsletter⁠⁠⁠⁠⁠⁠⁠ Our official ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube channel

Today, we welcome Dr. Vicki G. Ross, another remarkable female leader in football to the show. Dr. Ross is the president of UNAFUT, the organism that manages the 1st division in Costa Rica, and, to my knowledge, she is the only woman leading a top-tier men's football league…in the world! But Dr. Ross is much more than that, she is a fellow at the Central America Leadership Initiative, a previous board member and president of several non-profit organizations, she has a background in media and broadcasting… I believe you are in for a treat as Dr. Ross and I discussed: Her role at UNAFUT including her business priorities, how she repositioned the brand, the challenges she has had to overcome, and of course, the opportunities ahead We also have an in-depth discussion about female leadership in football full of advice for those women looking to develop their careers in the industry. Remember you can also subscribe to our newsletter where we share trends, dynamics, analysis, and everything that goes on at our events! Find the link in the show notes. And now, enjoy this conversation with Dr. Vicki Ross World Football Summit is where the football industry meets. This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world. You can learn more about us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Our website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our ⁠⁠⁠⁠⁠⁠weekly newsletter⁠⁠⁠⁠⁠⁠ Our official ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube channel

This week, we have a couple of amazing guests who will speak about two topics we are passionate about: Football (Soccer) & Sustainability. Lu Barnes, captain at NWSL club OL Reign, and Santiago Gallo, Associate General Manager of the team, join the show to give a true demonstration of what embracing sustainability is truly about. During the conversation, we talked about: How sustainability is at the core of the values of OL Reign and how they “live” those values. How it drives its partnership strategy and the overall relationship with the community of stakeholders. We also talk about leadership and setting an example for others to follow and become a “sustainable-driven” athlete or club This was an inspiring conversation and I hope that one of the things you learn from it is that the key to starting any initiative is to believe in your mission and, go after it! Even if things are not perfect at the beginning... Enjoy! World Football Summit is where the football industry meets. This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world. You can learn more about us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Our website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our ⁠⁠⁠⁠weekly newsletter⁠⁠⁠⁠ Our official ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube channel

In previous episodes, we talked about how the traditional sports business model is outdated. Broadcasting rights will not increase forever, commercial partnerships are looking into maximizing the ROI of every penny they invest, and matchday revenue has its limits because of capacity constraints. In addition, there is always the lingering topic of monetizing the international fan. How do you solve this? Technology can definitely help and our two guests today, Robert Rice, Founder & CEO at Transmira & Founder & Michal Glijer CEO at Zetly, are gonna open our eyes to new possibilities. Both organizations are focused on bringing Digital Twin Technology and the Metaverse to the world of football. During the conversation, we talk about: How these technologies help create new sources of revenue through fan engagement, and stadium revenues. Actual examples of how they are being used across the sports industry. How to approach digital transformation and change management. And, given they are entrepreneurs who started embracing these technologies since long ago, we had to ask about entrepreneurship, career, and overall leadership advice. This was a blast and I got a whole new understanding of digital twin technology. Hopefully, you will as well! Remember, WFS Europe is approaching (September 20-21), and we're excited to announce that both Robert and Mike will go into full detail on the WFS stage! Don't miss out on the opportunity to help shape the future of football! Visit www.worldfootballsummit.com to buy your ticket now. World Football Summit is where the football industry meets. This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world. You can learn more about us on: ⁠⁠⁠⁠⁠⁠⁠Our website⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠ Our ⁠weekly newsletter⁠ Our official ⁠⁠⁠⁠⁠⁠⁠YouTube channel