E62: A masterclass on multi-club ownership in football
Oct 19, 2023
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Panelists Jordan Gardner, Jeff Luhnow, Shawn Doss, and Nic Coward discuss the benefits and challenges of multi-club ownership in football, key success factors, and the regions with the highest potential in the industry. They explore topics like player movements, fan trust, tailoring strategies based on different regions and audiences, and the transferability of business experiences in the sports industry. They also highlight the importance of being present at the club, exploring untapped markets in Asia and Africa, and sharing their opinions and experiences with multi-club ownership in football.
Respecting the legacy and history of the club is vital when engaging in multi-club ownership, as fan skepticism is expected.
Understanding the local culture and environment of each club is essential for effective decision-making and successful multi-club ownership.
Deep dives
Fan skepticism and the need for respect
As a multi-club owner, you will need to battle with an understandable degree of fan skepticism. You need to respect the legacy and the history of the club.
Listen, learn, and assess
The panel emphasized the importance of listening, learning, and assessing the local culture and environment of each club. This approach allows for better understanding and effective decision-making.
Humility and proof of concept
Having a humble mindset and recognizing the difficulty of multi-club ownership is crucial. Building a proof of concept by achieving specific KPIs is important in gaining credibility and success.
Transferable skills and competitive advantage
Many aspects of running a sports organization are transferable across different markets and sports. However, understanding the 20% that requires adaptation to the local context is crucial. Defining a competitive advantage and leveraging it effectively is key.
Multi-club ownership is one of the most transformative forces in the industry.
So this week, we bring you a fantastic panel from WFS Europe on multi-club ownership with Jordan Gardner (Twenty-First Group), Jeff Luhnow (Blue Crow Sports Group), Shawn Doss (Elevate Sports Ventures), and Nic Coward (Portas Consulting), where they discuss:
The benefits and challenges of the multi-club ownership model.
The key success factors that need to be considered and the importance of showing the proof of concept.
The regions with the highest potential for the football industry.
Ultimately, the goal of the panel was to demonstrate if the model has more benefits than risks.
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