The World Football Summit Podcast
E62: A masterclass on multi-club ownership in football
Oct 19, 2023
Panelists Jordan Gardner, Jeff Luhnow, Shawn Doss, and Nic Coward discuss the benefits and challenges of multi-club ownership in football, key success factors, and the regions with the highest potential in the industry. They explore topics like player movements, fan trust, tailoring strategies based on different regions and audiences, and the transferability of business experiences in the sports industry. They also highlight the importance of being present at the club, exploring untapped markets in Asia and Africa, and sharing their opinions and experiences with multi-club ownership in football.
46:38
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Quick takeaways
- Respecting the legacy and history of the club is vital when engaging in multi-club ownership, as fan skepticism is expected.
- Understanding the local culture and environment of each club is essential for effective decision-making and successful multi-club ownership.
Deep dives
Fan skepticism and the need for respect
As a multi-club owner, you will need to battle with an understandable degree of fan skepticism. You need to respect the legacy and the history of the club.
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