Jordan Gardner

A conversation with Jordan Gardner, an American investor bringing a hands-on approach to developing clubs and international talent. Topics discussed include his strategy for expanding his portfolio in European football, the challenges and success of transforming a previously relegated club in Denmark, the dangers and challenges of bringing foreign players to a team, and the financial struggles faced by smaller football clubs during the pandemic.

Panelists Jordan Gardner, Jeff Luhnow, Shawn Doss, and Nic Coward discuss the benefits and challenges of multi-club ownership in football, key success factors, and the regions with the highest potential in the industry. They explore topics like player movements, fan trust, tailoring strategies based on different regions and audiences, and the transferability of business experiences in the sports industry. They also highlight the importance of being present at the club, exploring untapped markets in Asia and Africa, and sharing their opinions and experiences with multi-club ownership in football.

The podcast delves into the controversial valuations of Major League Soccer teams, specifically focusing on LAFC's impressive valuation exceeding $800 million. The discussion explores the potential collaboration between MLS and Liga MX to challenge European football dominance. Additionally, it highlights the shift towards valuing athletes over clubs and the rise of North America as a new football hub, emphasizing sustainable business models and investment trends in the sports market.