A conversation with Jordan Gardner, an American investor bringing a hands-on approach to developing clubs and international talent. Topics discussed include his strategy for expanding his portfolio in European football, the challenges and success of transforming a previously relegated club in Denmark, the dangers and challenges of bringing foreign players to a team, and the financial struggles faced by smaller football clubs during the pandemic.
Investing in smaller clubs provides a better understanding of the European football landscape.
Financial discipline and data analysis are crucial for success in European football.
Deep dives
Interest in European Football and US Soccer
Jordan Gardner shares his interest in European football and the growing popularity of soccer in the US, noting the unique opportunity to explore the ownership and investment side of the game, specifically in American soccer.
Expanding Portfolio in European Football
Gardner discusses his decision to expand his portfolio in European football, citing strategic investments in smaller clubs as a way to gain a better understanding of the European football landscape. He highlights the importance of developing a good sense of the club infrastructure and supporter culture, which can be achieved through smaller passive equity positions.
Importance of Data Analysis and Financial Discipline
Gardner emphasizes the need for sophistication in player recruitment and data analysis in European football clubs. He highlights the value of being financially disciplined and the benefits of doing more with less, citing the success of clubs like Brentford. Gardner also emphasizes the importance of ownership having a basis of knowledge to make informed decisions and not just relying on spending more money to be competitive.
How an American investor is turning the tide for a Danish with a hands on approach. Jordan Gardner, chairman of the Board & Co-Owner of FC Helsingør talks about his approach to develop a club and international talent.
Disclaimer: The podcast was recorded in June. After recording the episode FC Helsingør clinched the promotion to the Danish second division.
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