E64: "Fortuna for All" - Giving football back to the people

This week, we welcome two top-tier guests to the show. Alexander Jobst, CEO at Fortuna Düsseldorf, and Christophe Jehan, Deputy CEO at Targobank join us to discuss in-depth the fantastic “Fortuna for All” Initiative.

In case you don’t about this groundbreaking project, the essence of it is that over the next 5 years, Fortuna Düsseldorf will play 3 home games per season where fans can enjoy the match in the stadium completely free!

This a “never-seen-before” type of project in football…and as a matter of fact, the club won the WFS Best Branding Initiative Award presented by Summa Branding during World Football Summit Europe 2023!

As I said, the three of us discussed the initiative in detail, including what triggered the idea, how was the decision process was like, the key success factors, and how they plan to evolve it in the future.

Then, we transition into a conversation about the sponsorship and partnerships landscape before finishing off with some leadership and career advice for sports industry professionals.

This episode is brought to you by Juan Valdez, which is a 100% premium Colombian coffee brand.

You can order it online at ⁠⁠⁠⁠es.juanvaldez.com⁠⁠⁠⁠ and they actually have a special discount for World Football Summit Podcast listeners. Enter the code WFSpodcast at checkout, which is applicable to their whole-bean coffee. And…they deliver to all markets in Europe! So give it a try and let me know what you think.

You can also buy tickets for WFS Asia, taking place on December 12-13th, ⁠on our website!⁠

World Football Summit: The football we want, and need.

This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world.

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