
The World Football Summit Podcast
This podcast is for leaders who want to design the football (soccer) we want and need. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world.
Latest episodes

Jun 13, 2024 • 1h 7min
E96: Leading Lincoln City FC w/ Liam Scully
Liam Scully, CEO of Lincoln City FC, gives us a masterclass on what running a football club in the UK implies. We specifically talk about:
The core elements of their sports business model.
Embracing innovation to find new sources of growth.
The role of the stadium in fan engagement initiatives.
The opportunities that arise with new ownership.
Leadership frameworks...and much more!
Enjoy!
World Football Summit: The football we want, and need.
This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world.
You can learn more about us on:
Our website
LinkedIn
X
Instagram
Facebook
Our weekly newsletter
Our official YouTube channel

Jun 6, 2024 • 1h 5min
E95: From Sponsorship to Streaming - Review of the Sports Industry w/ Rayde
Rayde Luis Baez, founder at The Connect, is back for a fun review of the industry, in which we talk about:
The evolution of the sponsorship landscape.
Improving the stadium experience for better sports businesses.
The value private equity sees in sports.
The streaming opportunity for sports properties.
The role of sports content in the business model.
Technology with the highest potential in sports.
As is usually the case with Rayde, this was so much fun!
Enjoy!
World Football Summit: The football we want, and need.
This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world.
You can learn more about us on:
Our website
LinkedIn
X
Instagram
Facebook
Our weekly newsletter
Our official YouTube channel

Jun 4, 2024 • 1h 13min
E94: Beyond the Pitch - A Conversation on Football's Future w/ Roger Mitchell
We are huge fans of sports business podcasts at WFS and some of our favorites are “Are You Not Entertained?” or "Goal/Own Goal".
Today, we are thrilled to welcome one of its hosts, Roger Mitchell, who is also someone who has great knowledge of the dynamics impacting the sports industry, to have a conversation about the future of football.
This is an episode you can't miss! We enjoyed it so much, that we felt compelled to publish this on a Tuesday for the first time so that you could enjoy it on your podcast feed as soon as possible!
World Football Summit: The football we want, and need.
This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world.
You can learn more about us on:
Our website
LinkedIn
X
Instagram
Facebook
Our weekly newsletter
Our official YouTube channel

May 30, 2024 • 44min
E93: Content as the next pillar of the sports business model w/ Kike Levy
This week, a good friend of World Football Summit, and someone who understands the latest trends around social media, content marketing, and driving revenue from audience creation like few in the industry do.
Kike Levy, currently leading the Sports & Media vertical at NFJ Holdings, is our guest on this week’s episode. As its always the case with Kike, this was a blast! We talk about:
Everything related to sports content: Trends, frameworks, the future of sports content, technology…
Fan engagement initiatives
Lessons from other sports disciplines or event industries…
Enjoy!
World Football Summit: The football we want, and need.
This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world.
You can learn more about us on:
Our website
LinkedIn
X
Instagram
Facebook
Our weekly newsletter
Our official YouTube channel

9 snips
May 23, 2024 • 1h 18min
E92: A Sports Business Masterclass w/ Peter Moore (Former CEO at Liverpool FC)
Former CEO of Liverpool FC, Peter Moore, discusses fan engagement in the sports industry, accomplishments at Liverpool FC, sports business model, upcoming projects, and the social side of football. Topics include lessons from the video game industry, future of football, and creating a lasting legacy through fan engagement.

May 16, 2024 • 57min
E91: How Liverpool FC Champions Sustainability
This week we welcome Rishi Jain, Director of Impact at Liverpool Football Club, a prime example of what a football club should represent:
Their legacy and values are unquestionable.
They have become one of the clubs with higher revenues in Europe.
But also, their commitment to sustainability is remarkable, and this is what we discuss with Rishi, in a conversation that covers The Red Way 2022-2023 season report, which shares the club’s commitment to creating a better future for its people, planet and communities. And we also speak about the future of sustainability in football.
At WFS we believe that the football we need embraces sustainability across its 3 pillars (environment, social, and financial). Rishi representing Liverpool FC as a guest today is an amazing opportunity to learn how a club tier club does just that.
Enjoy!
World Football Summit: The football we want, and need.
This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world.
You can learn more about us on:
Our website
LinkedIn
X
Instagram
Facebook
Our weekly newsletter
Our official YouTube channel

May 9, 2024 • 58min
E90: The D2C streaming opportunity for football properties w/ Peter Bellamy
This week, we welcome Peter Bellamy, Chief Commercial Officer at Endeavor Streaming and former speaker at WFS Europe to the show to deep-dive into the opportinities that D2C Streaming enables.
Pete and I discuss:
The evolution of Direct to Consumer Streaming
The Strategy and the rollout that football properties need to follow.
Revenue and business impact on their business model
What the future holds for the space
Enjoy!
World Football Summit: The football we want, and need.
This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world.
You can learn more about us on:
Our website
LinkedIn
X
Instagram
Facebook
Our weekly newsletter
Our official YouTube channel

May 2, 2024 • 1h 4min
E89: Borussia Dortmund's International Strategy w/ Suresh Letchmanan
Dr. Suresh Letchmanan, Managing Director of Asia Pacific at Borussia Dortmund is our fantastic guest this week.
We bring you more Bundesliga-related business initiatives as Suresh and I discuss:
The brand, the values, and the legacy of the club.
The pillars behind BvB's international strategy.
The role of the players in that strategy.
Career advice, future potential, and more!
World Football Summit: The football we want, and need.
This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world.
You can learn more about us on:
Our website
LinkedIn
X
Instagram
Facebook
Our weekly newsletter
Our official YouTube channel

Apr 18, 2024 • 58min
E88: The role of beach football in the global industry
We tend to think that the football industry is the one that evolves around the 11-man game played in fields of grass in roaring stadiums. Nothing farther from the truth!
There are many modalities of football and today, my guest on the show, Tighe O'Sullivan, and I deep dive into the beach football ecosystem, its role within the industry, and its potential.
This was a fun one and you will be surprised at how closely linked both modalities are.
World Football Summit: The football we want, and need.
This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world.
You can learn more about us on:
Our website
LinkedIn
X
Instagram
Facebook
Our weekly newsletter
Our official YouTube channel

Apr 11, 2024 • 1h 13min
E87: Understanding the German football industry
Ben McFadyean, expert on the German football industry, discusses the CVC/Bundesliga deal, Euro 2024, Borussia Dortmund's sports business model, and Nike's recent deal with the German Federation. The podcast covers sustainability, fan influence, revenue growth, environmental initiatives, global partnerships, player development strategies, and branding in the German football industry.