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The World Football Summit Podcast
E92: A Sports Business Masterclass w/ Peter Moore (Former CEO at Liverpool FC)
May 23, 2024
Former CEO of Liverpool FC, Peter Moore, discusses fan engagement in the sports industry, accomplishments at Liverpool FC, sports business model, upcoming projects, and the social side of football. Topics include lessons from the video game industry, future of football, and creating a lasting legacy through fan engagement.
01:17:54
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Quick takeaways
- Community engagement in video games influences fan anticipation in football industry content.
- Match day revenue drives commercial growth via stadium activations and fan experiences.
Deep dives
Evolution of Content in the Football Industry
The evolution of content in the football industry mirrors the importance of content in video games. Early secrecy around game development has shifted to community engagement and sharing information throughout the process, leading to heightened anticipation. Building a world around the game, unveiling characters, environments, and gameplay elements, now creates a sense of involvement and excitement before launch.
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