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30min chapter
E92: A Sports Business Masterclass w/ Peter Moore (Former CEO at Liverpool FC)
The World Football Summit Podcast
Evolving Fan Engagement in Sports
The chapter explores the evolution of fan engagement in sports, emphasizing the shift towards personal branding, social media influence, and community building. It discusses the impact of top players on merchandise sales, revenue sources like exclusive content, and the responsibility of football clubs to create social impact. The chapter also delves into the establishment of a new football club in Santa Barbara with a focus on community engagement and creating a lasting legacy.
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