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15min chapter
E92: A Sports Business Masterclass w/ Peter Moore (Former CEO at Liverpool FC)
The World Football Summit Podcast
Global Expansion: Navigating Challenges and Seizing Opportunities
The chapter explores the complexities of football clubs playing official games overseas, discussing the impact on fans, logistics for players, and the benefits of accessing new markets. They analyze globalization in football, focusing on potential growth in the American market and the importance of authentic fan engagement. The discussion also delves into the financial implications, commercial aspects, and the evolving business model in the football industry.
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