The World Football Summit Podcast

Michael Broughton is our remarkable guest today, and if you are curious about how to evolve the commercial model of football properties or the impact that technology can have in sports and the relationship fans have with the clubs they support, this is an episode you do not want to miss! Michael is brilliant at simplifying complex concepts and making them understandable. We start things strong by discussing Michael and his father’s bid to acquire Chelsea. This leads us to a deep dive into Michael’s fan flywheel model and what “putting the fan at the center” really means. We then transition into an insightful conversation about how blockchain technology and its different applications can transform the sports business model by empowering the fan. Along the way, we discuss “community”, content strategy, the executive roles that every sports business needs, and much more! Michael will join us for WFS Europe on September 20-21. Will you? We have a wide selection of tickets available for those who want to help shape the future of football. Visit www.worldfootballsummit.com and buy your ticket right now! Enjoy! World Football Summit is where the football industry meets. This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world. You can learn more about us on: ⁠⁠Our website⁠⁠ ⁠⁠LinkedIn⁠⁠ ⁠⁠Twitter⁠⁠ ⁠⁠Instagram⁠⁠ ⁠⁠Facebook⁠⁠ Our official ⁠⁠YouTube channel

Ferran Prieto, Co-Founder of Everest Talent Management, is our excellent guest today. Ferran helps build strategic partnerships between athletes and organizations and he works with sports legends like Pau Gasol, Juan Mata, and César Azpilicueta. This conversation was so much fun…I could have gone for hours asking questions and I think you will get a ton of value from it. We discussed: How the investment strategy has strong ties to the athlete’s personal brand The differences in the investment culture among North American and European athletes. We talk about the dynamics of athletes investing in football clubs, the MLS, Women’s Football, eSports… We discuss how athletes are using their platforms to create a positive change in society as well, including the example set by Pau Gasol, Juan Mata, Marcus Rashford. We also discuss trends to look out for but remember guys, this episode does not aim to provide any form of financial advice. It is for entertainment and educational purposes only. Enjoy! World Football Summit is where the football industry meets. This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world. You can learn more about us on: ⁠Our website⁠ ⁠LinkedIn⁠ ⁠Twitter⁠ ⁠Instagram⁠ ⁠Facebook⁠ Our official ⁠YouTube channel

In today’s episode, we continue celebrating female leadership in football as we welcome Rocío Ruiz-Berdejo, Head of Marketing at Real Betis, to the show. In case you were not yet aware, Real Betis has become, probably, a landmark example in the realm of sustainability. Rocío is passionate about sports and sustainability, which makes her a perfect fit for the job. In the conversation, we talk about: The origins of the sustainability program at Real Betis and the challenges they have had to overcome. How they are involving fans, partners and even other clubs in Europe in their initiatives The mindset with which football industry leaders should approach sustainability And, remember we have launched a special ticket for female leaders in sports which grants you access to exclusive workshops with other industry leaders, unique discounts, and more! If you are looking to take the next step in your sports industry career, this is your chance! Head over to www.worldfootballsummit.com and submit your request! Enjoy! World Football Summit is where the football industry meets. This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world. You can learn more about us on: ⁠Our website⁠ ⁠LinkedIn⁠ ⁠Twitter⁠ ⁠Instagram⁠ ⁠Facebook⁠ Our official ⁠YouTube channel

Have you ever wondered what it is like to help football clubs implement technology-related projects that have the potential to increase revenues significantly? If so, you are in for a real treat in today’s conversation. Today, we continue our “female leaders in football” series but this time we look at it from the “brand side.” Patricia Peiró Hergueta, Chief Strategy Officer at Telecoming, is our excellent guest. Telecoming helps sports businesses monetize audiences through mobile technology and Patricia (or Pati) is the person in charge of leading their strategy. I think you will get a ton of value from this conversation in which we talk about: The number of opportunities for fan engagement & creating new sources of revenue that mobile technology enables for football clubs. The questions you need to ask yourself before attempting any innovation-based project. Frameworks and mindsets football industry leaders need based on the projects Telecoming has carried out for top-tier football clubs. Finally, we also get to know Patricia as a leader and the characteristics that she believes leaders need I hope you are ready for an amazing conversation full of lessons and insightful quotes and, remember, WFS Europe will travel back to Sevilla on September 20-21. Will you? We have launched a special ticket for female leaders in sports which grants you access to exclusive workshops with other industry leaders, unique discounts, and more! If you want to take the next step in your sports industry career, this is your chance! Head over to www.worldfootballsummit.com and submit your request! Enjoy! World Football Summit is where the football industry meets. This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world. You can learn more about us on: Our website LinkedIn Twitter Instagram Facebook Our official YouTube channel

Have you ever wondered what it's like to lead the Marketing Department at a football club? Today we welcome Asli Elif Koç, Head of Marketing at Istanbul Basaksehir to the show. The club was founded only 9 years ago but that has not prevented it from winning the league or becoming a regular in European competitions. Asli is passionate about football and you can tell throughout this conversation, in which we cover: The secrets behind Istanbul Basaksheir’s spectacular growth. Aligning what their fan wanted with their values and their partnership strategy. The club's strong views on sustainability and how they are executing their sustainability strategy. Her advice for aspiring female leaders of the football industry. And, Asli will join us for WFS Europe in Sevilla on September 20-21. Will you? We have launched a special ticket for female leaders in sports which grants you access to exclusive workshops with other industry leaders, unique discounts, and more! If you are looking to take the next step in your sports industry career, this is your chance! Head over to www.worldfootballsummit.com and submit your request! Enjoy! World Football Summit is where the football industry meets. This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world. You can learn more about us on: Our website LinkedIn Twitter Instagram Facebook Our official YouTube channel

We could not think of a better guest to bring to the show to kick off our new series aimed at celebrating and encouraging female leadership in football.  Arianna Criscione, former professional football player for teams like Paris Saint Germain and now Head of Women’s Football at N3xt Sports, joins us for an amazing conversation that touches upon: The current state of Women’s Football and its potential. What the game needs to unlock the next level of growth. The differences in approaches towards developing women's football in North America vs Europe. Finally, we also get to know Arianna as a leader and a change-maker and the advice she has for aspiring female leaders of the football industry. Arianna is a force of nature and I am sure you will feed off her energy, just like I did during the conversation. And, she will join us for WFS Europe in Sevilla on September 20-21. Will you? We have launched a special ticket for female leaders in sports which grants you access to exclusive workshops with other industry leaders, unique discounts, and more! If you are looking to take the next step in your sports industry career, this is your chance! Head over to www.worldfootballsummit.com and submit your request! Enjoy! World Football Summit is where the football industry meets. This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world. You can learn more about us on: Our website LinkedIn Twitter Instagram Facebook Our official YouTube channel

Today, we are very proud to kick off a new series in the World Football Summit podcast aimed at celebrating and encouraging female leadership in football. And to celebrate this, we are doing things a bit differently on this episode. Rather than having one guest to kick it off, we have gone into the vault and rescued some of the best quotes from female speakers at different World Football Summits events of 2022 on what it takes to lead, challenges, mindset…and so much more. The speakers you will hear from in this episode include, among many others, Cindy Parlow-Cone, Maggie Murphy, Susan Destombes, Danita Johnson, Lina SouLouKou, or Ebru Koksal, among many others. Then, throughout the year, we will speak with different female trailblazers who are helping shape the future of football and we will continue to bring in remarkable female leaders on an ongoing basis. By the way, are you, or do you know of other female changemakers in the industry or looking to get their foot in the door? If so, you should know that we have launched a special ticket for female leaders in sports which grants you access to an exclusive workshop with other industry leaders, unique discounts, and more! This is your chance to take the next step in your career and grow within the industry we all love. Head over to www. worldfootballsummit.com and submit your request! World Football Summit is where the football industry meets. This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world. You can learn more about us on: Our website LinkedIn Twitter Instagram Facebook Our official YouTube channel

Today, we have a fantastic conversation for you as we welcome Juan Antón, Commercial Director at Villarreal CF, from LaLiga in Spain, to the show. Juan has been working at the club for 14 years. How many employees do you know that have been able to last that long at a football club? Remember when Jordan Gardner said that Culture is driven by people and that having the right culture and stability gets you 85% of the way there? Well, Villarreal CF is a fantastic example of that framework. Juan and I cover a bunch of topics: What are the pillars that define the Villarreal brand from a “business” perspective The strong ties, impact, and connection that Villarreal has with its community. This includes developing a model that is relatable across all fronts Initiatives around their recently renovated stadium (La Cerámica) or their purpose-driven program, Endavant The international expansion of their brand  Their commercial & partnerships model Villarreal CF is a true business case to learn from for anybody in sports, so we recommend you do not miss any second of the conversation. By the way, Juan and the team at Villarreal CF are “regulars” at WFS Europe. Will you join them? You can now buy your ticket for World Football Summit, which returns to Sevilla on September 20-21. The biggest football industry event is already on the horizon so if you want to join the leaders that will shape the future of football, this is your opportunity.  Buy your tickets for WFS Europe 2023 HERE World Football Summit is where the football industry meets. This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world. You can learn more about us on: Our website LinkedIn Twitter Instagram Facebook Our official YouTube channel

Rayde Luis Baez, founder of Sporthink and of The Connect, discusses ownership models in football, financial resources in sports, frameworks for innovation, and the potential role of Web3 in the industry. They explore multi-sport conglomerates as the optimal ownership model, the similarities and differences between football and basketball industries, and the potential of Web3 technologies in creating new ownership models. They also discuss the importance of meeting fan expectations in football stadiums through technology and continuous innovation.

Optimizing player performance should be at the top of the football industry's agenda…but, is it? This was the question that 11 industry experts asked themselves during a workshop in WFS Europe, in Sevilla, which was led by today's guest. Ismael Fernández is a co-founder of ThermoHuman, who are pioneers in thermography software, and together we go into detail about 5 challenges that seem to stand as barriers to maximizing player performance, and which were discussed in-depth during the workshop: Competition requirements. In other words, how can you balance the need for training & recovery vs the pressure to play more games that drive greater revenue? The role of technology in creating an appropriate training regime and how too much of it can actually lead to a lack of focus. Training frequency within such a complex calendar. The athlete's role in the equation, especially given that every day that passes they are more empowered to take control of their own data. The lack of "player vs organization" alignment. As a matter of fact, we have published a special report in collaboration with ThermoHuman, summarizing the conversation around these 5 topics. You can download it now at this LINK. Remember that tickets are now available for WFS Europe! Visit www.worldfootballsummit.com and make sure you join the rest of industry leaders to shape the future of football! World Football Summit is where the football industry meets. This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world. You can learn more about us on: Our website LinkedIn Twitter Instagram Facebook Our official YouTube channel