E33: Monetizing football audiences through mobile technology w/ Patricia Peiró

Mar 23, 2023

Ask episode

Chapters

Transcript

Episode notes

Have you ever wondered what it is like to help football clubs implement technology-related projects that have the potential to increase revenues significantly? If so, you are in for a real treat in today’s conversation.

Today, we continue our “female leaders in football” series but this time we look at it from the “brand side.”

Patricia Peiró Hergueta, Chief Strategy Officer at Telecoming, is our excellent guest. Telecoming helps sports businesses monetize audiences through mobile technology and Patricia (or Pati) is the person in charge of leading their strategy.

I think you will get a ton of value from this conversation in which we talk about:

The number of opportunities for fan engagement & creating new sources of revenue that mobile technology enables for football clubs.
The questions you need to ask yourself before attempting any innovation-based project.
Frameworks and mindsets football industry leaders need based on the projects Telecoming has carried out for top-tier football clubs.
Finally, we also get to know Patricia as a leader and the characteristics that she believes leaders need

I hope you are ready for an amazing conversation full of lessons and insightful quotes and, remember, WFS Europe will travel back to Sevilla on September 20-21. Will you?

We have launched a special ticket for female leaders in sports which grants you access to exclusive workshops with other industry leaders, unique discounts, and more! If you want to take the next step in your sports industry career, this is your chance!

Head over to www.worldfootballsummit.com and submit your request!

Enjoy!

World Football Summit is where the football industry meets.

This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world.

You can learn more about us on: