E28: Innovation & Ownership models in the Football Industry w/ Rayde Luis Baez

Feb 16, 2023

Rayde Luis Baez, founder of Sporthink and of The Connect, discusses ownership models in football, financial resources in sports, frameworks for innovation, and the potential role of Web3 in the industry. They explore multi-sport conglomerates as the optimal ownership model, the similarities and differences between football and basketball industries, and the potential of Web3 technologies in creating new ownership models. They also discuss the importance of meeting fan expectations in football stadiums through technology and continuous innovation.

Ask episode

Chapters

Transcript

Episode notes

Introduction

00:00 • 4min

A Journey from Corporate Finance to Sports Management

04:06 • 5min

Partnerships and Technology Investments in the Football Industry

08:58 • 5min

Optimal Ownership Models in the Football Industry

13:33 • 30min

The Potential of Web 3 Technologies in Creating Ownership Models

43:18 • 5min

Complexities and Future Prospects in the Sports Industry

47:52 • 3min

Embracing Innovation and Adaptation in Stadium Experiences

51:17 • 10min

Today, we finally welcome our friend Rayde Luis Baez, founder of Sporthink and of The Connect, to the show. Rayde is an expert in helping sports brands define their partnership strategies, understand the role of technology in the sports business model, and how to build a sound business strategy that fuels growth. But most of all, he is a great guy to talk to.

In fact, for those of you looking to start your career in the sports industry, make sure you listen to learn from his career path.

I wanted to bring Rayde to the show to talk about many things, including:

The current ownership models in football and we cover in depth the multi-sport model, investment funds, and the synergies these models create.
Leagues, clubs, and other sports organizations that are using the financial resources they have received to improve their sports business and their fan engagement initiatives.
Frameworks for innovation in sports and the debate between evolving the sport product without modifying its essence. This is something that Euroleague basketball has done remarkably well, which is something we cover in detail
How the football industry compares to the basketball industry and what can it learn from it.
We also have time to talk about the role that web3 could have in football, and why “context” is such an important element to see the technology succeed.

In sum, this is a masterclass that goes all over the place.

Rayde in fact participated in a workshop during WFS Europe 2022 that looked into "Governance & Ownership" trends in football and we summarized the main findings in a free report you can download on our website.

And tickets are also available for WFS Europe 2023! You can now take advantage of our Early Bird offer for WFS Europe in Sevilla on September 20-21. Purchase your ticket today and benefit from a 25% discount on all tickets to the event! Make sure you hurry up though, the offer expires on February 21st!

And if you are a student, make sure you check out our special rate for students, which will help you start a career in the football industry.

Buy your tickets for WFS Europe 2023 HERE

World Football Summit is where the football industry meets.

This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world.

You can learn more about us on: