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The Fold

Latest episodes

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Oct 15, 2023 • 46min

The case for a minister of culture and creativity

Paula Browning is the chair of WeCreate, an umbrella organisation which represents the interests of design, screen, fashion, music and more – a combined $15bn sector. Yet it still struggles to get attention and funding from government. Browning speaks to Duncan Greive to make the case for that to change in the next government, no matter which party is leading it. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Oct 8, 2023 • 24min

On the election debate I wish we could have had

In the aftermath on an underwhelming Better Public Media NZ debate, in which half the parties didn’t show, Duncan Greive goes solo to vent his frustrations on the current state of political engagement with media in New Zealand, and why the underlying issues matter in what (he self-interestedly thinks) are quite profound ways. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Oct 1, 2023 • 41min

Bryan Wilmot on how to drive investment with content

The pandemic saw a huge surge in share prices, as investors processed the step-changed reality of an extremely online, locked down population. Stake distinguishes itself from other trading platforms not just in focusing on a more strategic investor, but also in using content as a core part of its way of gathering and connecting to audiences. Its CMO Bryan Wilmot joins Duncan Greive to talk about the pandemic, meme stocks, Barbenheimer and more. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Sep 26, 2023 • 23min

ZB+ is great idea – here’s why

Yesterday NZME announced the formation of ZB+, a new subscription platform associated with its much-loved, much-loathed Newstalk ZB brand. It will be edited by Philip Crump, a lawyer-turned-Substacker who found big audiences wading into uncomfortable areas. Reaction to the idea was mostly negative, but Duncan Greive thinks it’s the right play, and explains why in this monopod. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Sep 24, 2023 • 38min

Annie Murray on the NZ Film Commission in the age of streaming

She has spent her career in television, but when the position of CEO for the NZFC came up, Annie Murray found the opportunity irresistible. She joins Duncan Greive to talk about what makes a New Zealand film, how the sector is handling the prolonged actors and writers strikes, and what recent changes to government incentives are likely to do for the embattled sector. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Sep 17, 2023 • 47min

Nikki Wright and David Robertson on how to communicate climate change

The challenge of climate change is discussed every day, but another issue that's almost as knotty: how do we talk about it in a way which induces the desired response? Nikki Wright runs Wright Communications and has worked with clients like Toyota and Urgent Couriers for almost 20 years in the sustainability space. David Robertson runs Hardwired, a consultancy which deploys behavioural psychology to nudge consumers toward the desired behaviour. Together they tell Duncan Greive how to bring your audience with you when you’re talking about the big, gnarly issues. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Sep 10, 2023 • 49min

Noelle McCarthy on her new podcast Dear Jane

She arrived off the boat from Ireland, and within a couple of years was interviewing the prime minister weekly. That led to one of the biggest political scoops of the decade, a long career at RNZ and the extraordinary life she lays bare in her acclaimed memoir Grand. Now McCarthy runs the exceptional podcast company Bird of Paradise, and has collaborated with The Spinoff on Dear Jane, a brand new narrative podcast out now, which reflects on one woman's experience as a 14 year old girl in an inappropriate relationship with the youth group leader at her church. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Sep 5, 2023 • 36min

Emergency podcast: NZ on Air’s Cam Harland on the latest Where are the Audiences? research

It’s WATA day, Duncan Greive’s favourite day of the media year, when the latest in the vast longitudinal New Zealand on Air media research drops. Duncan gives some top line thoughts and then is joined by New Zealand on Air chief executive Cameron Harland to dig into the weeds. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Sep 3, 2023 • 52min

Letterboxd proves that social media doesn’t have to be a hellscape

Imagine a social media app where the algorithm didn't prioritise the most divisive content on the platform. Letterboxd co-founder Karl Von Randow and editor-in-chief Gemma Gracewood join Duncan Greive to talk about how they purposefully built a slow, community-centric and non-capital intensive platform. Plus, the current state of film and how it is tracking at the end of the pandemic and the beginning of the strikes. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Aug 27, 2023 • 54min

No one gets the internet quite like Embedded’s Kate Lindsay

Over the past two years TikTok has risen to become the cultural heart of the internet, for better and worse. And throughout that time, Kate Lindsay has been there to document it. The former staffer with The Atlantic joins Duncan Greive live from New York to spend a very entertaining hour unpacking the current state of the social media nation, and why reporting on social media often feels so weird. She also recaps when she inadvertently became the internet’s main character after popularising the divisive “millennial pause” discourse. Learn more about your ad choices. Visit megaphone.fm/adchoices

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