
The Fold
Conversations about the intersections of media, culture and technology in New Zealand, hosted by Duncan Greive, founder of The Spinoff.We'd love it if you're able to take a few minutes to fill out this short survey about The Fold so we can learn more about our listening community and what you'd like to hear on this series. Please click here to fill out the survey.
Latest episodes

Feb 25, 2024 • 54min
The quiet genius who connects Havoc and Jeremy Wells to Neighbours at War
Bill Kerton's career began 40 years ago, at the very dawn of New Zealand commercial radio. Since then he has played crucial roles at peak bFM, introduced Jeremy Wells to television and has one of the most impressive hands-on CVs in reality TV. On the occasion of production powerhouse Greenstone's 30th birthday, he sits down with Duncan Greive to talk about his fascinating career. Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 18, 2024 • 38min
How an anonymous Substacker rose to oversee the online future of Newstalk ZB
Philip Crump is a lawyer by trade, who returned to Aotearoa during the pandemic. He found the media environment much more homogenous than the one he left behind in London, and started tweeting about what he observed. Within two years those tweets, and a widely-read Substack, made him one of the most powerful new voices in right wing media. He tells the story of how NZME doxxed him, then hired him to edit ZB Plus - a mainstream competitor to the fast-proliferating likes of Sean Plunket’s The Platform. Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 14, 2024 • 51min
How to sell red meat in the age of climate change
Duncan Greive is joined by Kit Arkwright, CEO of The Spinoff partners Beef + Lamb NZ, for a knotty conversation about the communication challenge which is marketing meat in this era. We delve into the data and narratives, from the economic to the scientific to the cultural, which make what was once an uncomplicated part of our national story into something much more challenging. Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 11, 2024 • 46min
Inside the enormous, invisible Roblox economy
Alec Kieft makes games for "youtube for gaming" platform Roblox, including Break-In, a smash hit which has been played over 2bn times by 80m people. The platform is wildly popular with pre-teens, and is widely considered the closest thing to an operating metaverse which exists in the world today. Kieft joins Duncan Greive on The Fold to explain what drives the culture and economy of this hidden world. Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 4, 2024 • 41min
How Laneway gets it so right, so often
Founded almost 20 years ago, Laneway began in the era of CDs and radio, and now finds itself in one defined by TikTok and Spotify. That it has retained its focus on new music without succumbing to nostalgia is a rare triumph of vision and curation. The festival's co-founder Danny Rogers and Julian Carswell, creative producer for the Auckland show, join Duncan Greive on The Fold to explain how they do it. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 28, 2024 • 41min
The present and future of social and the creator economy
Clare Winterbourn, founder and CEO of Born Bred Talent, joins the podcast to discuss the present and future of the creator economy. They delve into the rise of TikTok, monetization models on social media platforms, brand partnerships, and exemplary creators in the evolving creator economy.

Jan 21, 2024 • 50min
Summer reissue: Noelle McCarthy on the glory days of bFM and making podcasts
The Fold is taking a break over summer. We'll be back soon with new episodes but, until then, here's one of our favourites from 2023: She arrived off the boat from Ireland, and within a couple of years was interviewing the prime minister weekly. That led to one of the biggest political scoops of the decade, a long career at RNZ and the extraordinary life she lays bare in her acclaimed memoir Grand. Now McCarthy runs the exceptional podcast company Bird of Paradise, and has recently collaborated with The Spinoff on Dear Jane, a narrative podcast available now on The Spinoff Podcast Network, which reflects on one woman's experience as a 14 year old girl in an inappropriate relationship with the youth group leader at her church. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 14, 2024 • 54min
Summer reissue: No one gets the internet quite like Embedded’s Kate Lindsay
The Fold is taking a break over summer. We'll be back soon with new episodes but, until then, here's one of our favourites from 2023: Over the past two years TikTok has risen to become the cultural heart of the internet, for better and worse. And throughout that time, Kate Lindsay has been there to document it. The former staffer with The Atlantic joins Duncan Greive live from New York to spend a very entertaining hour unpacking the current state of the social media nation, and why reporting on social media often feels so weird. She also recaps when she inadvertently became the internet’s main character after popularising the divisive “millennial pause” discourse. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 7, 2024 • 46min
Summer reissue: The D*List is media for – not about – people with disabilities
The Fold is taking a break over summer. We'll be back soon with new episodes but, until then, here's one of our favourites from 2023: Red Nicholas is the founder of the D*List, a bold new media brand which just launched aiming to provide a salty, raw and exuberant platform for, by and about disabled people. He and editor Olivia Shivas join Duncan Greive to explain the genesis and kaupapa behind this exciting new venture. Learn more about your ad choices. Visit megaphone.fm/adchoices

Dec 31, 2023 • 50min
Summer reissue: The ABC’s Gaven Morris on fixing public media in New Zealand
The Fold is taking a break over summer. We'll be back soon with new episodes but, until then, here's one of our favourites from 2023: Gaven Morris oversaw the entire news division of the ABC during a transition from a public radio and TV behemoth, to a market leading digital operation. He talks with Duncan Greive to share what he learned in that process, and give his advice on what the future of RNZ, TVNZ and NZ on Air should look like, now that the public media merger is no longer going ahead. Learn more about your ad choices. Visit megaphone.fm/adchoices