
The Fold
Conversations about the intersections of media, culture and technology in New Zealand, hosted by Duncan Greive, founder of The Spinoff.We'd love it if you're able to take a few minutes to fill out this short survey about The Fold so we can learn more about our listening community and what you'd like to hear on this series. Please click here to fill out the survey.
Latest episodes

Apr 10, 2024 • 27min
Another dark day for NZ media, and the plan? Nothing.
Over the last 30 hours TVNZ and Warner Bros. Discovery have confirmed the closure of some of our most significant news and current affairs programming including Sunday, two 1News bulletins and the total loss of Newshub. Hundreds of journalists will be out of jobs and with nowhere to go, it will be increasingly difficult for New Zealanders to access quality news and the ripples of these closures mean there are more dark days to come. Duncan Greive reacts to the week's devastating closures, asking how is it we are all just sitting here letting this pillar of democracy cave in? Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 7, 2024 • 49min
Is what's happening to news all advertisers' fault?
There's an idea so pervasive that it almost doesn't get questioned in media: that media agencies – the people who place ads on behalf of most big advertisers – are largely staffed by 25-year-olds who only consume social media. There is some truth to that – but it's more complicated than it appears. Alex Radford and Richard Thompson run an independent media agency named D3, and join Duncan Greive to break down how media buying works, and the ways the search and social giants' products eat budgets – including a revealing view into the black box that is the Google ad tech stack. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 31, 2024 • 44min
After a lifetime on stages and screens, a new Mountain
Rachel House might be just shy of a household name, but is definitely one of our most acclaimed and accomplished actresses, with key roles on what amounts to a role call of New Zealand's greatest films: Whale Rider, Boy, Hunt for the Wilderpeople, Cousins and more. She's just directed her debut feature in The Mountain, and joins Duncan Greive on The Fold at the very end of a lengthy promotional tour for a very funny and very exhausted conversation about the experience. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 24, 2024 • 46min
The startup helping small media get a bigger share of advertising spend
Jane Ormsby's Scroll Media is a technology and sales solution for smaller publishers which often miss out on the huge advertising spends which go mainly to Google, Meta and a few large local entities. She joins Duncan Greive on The Fold to talk about Scroll Media's plan to get the likes of Rolling Stone NZ and Newsroom on more radars. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 17, 2024 • 42min
The NZ film legends behind Once Were Warriors and The Convert
The creative relationship between director Lee Tamahori and producer Robin Scholes spans 30 years, including heavyweight features such as Once Were Warriors, Mahana and now critically acclaimed new release The Convert. They join Duncan Greive to discuss the unintentional political resonance of their new film and the financial challenges facing film productions in NZ. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 10, 2024 • 46min
How big data and AI are transforming out-of-home – and advertising
David Owen, Research and Insights director at nationwide out-of-home media group oOh!media and Tori Colebourne, CMO at Black Pearl Group, an NZX listed SAAS / cloud business join Duncan Greive on The Fold to talk about the role of data in media and communications decision-making in 2024 and beyond. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 7, 2024 • 17min
On the redundancies at TVNZ, and the awful end of Sunday and Fair Go
Duncan addresses the shock news out of TVNZ, that current affairs powerhouse Sunday, Fair Go and two news bulletins are ending, with grave fears for Re: News. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 3, 2024 • 41min
There's more Bad News from Leon Wadham
Duncan Greive sits down with the director of Alice Snedden's Bad News, Leon Wadham, to talk about his career on stage and screen, on both sides of the camera. Wadham is one of the most thoughtful and open creatives we've ever had on The Fold, and gives generous insights into working on productions from the shoestring (Bad News S1) to the opulent (Lord of the Rings, the most costly TV show in history). Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 29, 2024 • 53min
Deep inside the past, present and possible futures of Newshub and Three
Duncan Greive is joined by Newsroom co-editor and former Three head of news Mark Jennings for a deep and urgent dive into what just happened at Three, the rich history of it as a news organisation – and where the story could head from here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 28, 2024 • 26min
On the sudden, shocking end to Newshub and Three as we know it
Duncan Greive jumps on the mic to offer an immediate analysis of this morning's devastating news regarding the future of Three, which signalled that Newshub and much of its local programming will soon be coming to and end. Learn more about your ad choices. Visit megaphone.fm/adchoices