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The Fold

Latest episodes

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Aug 20, 2023 • 40min

The mystery of the missing pan-Asians in media

Chamanthie Sinhalage-Fonseka and Victoria Young met at a party earlier this year, and ended up talking deep into the night about their experiences as Asian wāhine working in the fields of communications and journalism respectively. They wondered why they had met so few colleagues with backgrounds like their own, given the burgeoning pan-Asian population of New Zealand. Instead of shrugging and moving on, they started an organisation dedicated to helping both practitioners and organisations increase that representation. They join Duncan Greive to explain what binds the experiences of such a diverse community, and how people can engage with Kiwi-Asians in Media and Communications (KaiMaC). Learn more about your ad choices. Visit megaphone.fm/adchoices
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Aug 13, 2023 • 47min

Milly Olykan on exporting country music to the world

She left New Zealand for London 20 years ago, and fought her way into the edges of the music industry the hard way. But a chance encounter with country music a decade ago saw Milly Olykan rapidly become a key figure in unlocking this famously regional music for international audiences. Now she’s VP of international relations for the famed Country Music Association trade group, and she tells Duncan Greive how country music came to sell out Spark Arena – and the lessons for other media forms it contains. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Aug 6, 2023 • 56min

Shayne Currie has the whole of New Zealand’s news media talking

Earlier this year, NZME’s long time managing editor resigned – but instead of going to governance or a competitor, he walked straight across to his newsroom. Shayne Currie became “the media insider”, creating an informed, dishy column which has quickly become one of the most-discussed products in NZ’s media. He joins Duncan Greive on The Fold to talk about the road to the c-suite, what drew him back to the shop floor, and how he balances reporting on his own organisation and its competitors. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Jul 23, 2023 • 44min

Thompson Spencer are growing into a major new agency

We are now more than a decade into what was once known as influencer marketing, and has now grown into the much more complex and sophisticated creator economy. Wendy Thompson founded Socialites, and recently hired Melanie Spencer as CEO. The pair have been on an acquisition spree, and now have six businesses and almost 50 staff. They explain how they’re taking on major agencies with a singular approach to creative and media. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Jul 16, 2023 • 44min

Bronwynn Bakker on taking kiwi comedy to the world

A television veteran and co-founder of comedy production powerhouse Kevin & Co, Bronwynn Bakker joins Duncan Greive to talk about the strange media era we're in, the foundational role Jono and Ben played in nurturing a generation of comics and her plans to take that talent to global markets. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Jul 9, 2023 • 47min

Sarah-Jane Paine on Growing Up in New Zealand

In a spiritual sequel to an earlier interview with Paul Spoonley, Duncan Greive is joined by the head of Growing Up in New Zealand, an extraordinary longitudinal study which gives an unparalleled insight into the world of thousands of kids. Now 13-14, they represent the future of this country, and by extension our media. Sarah-Jane Paine tells Duncan what knowledge the media can gain from this groundbreaking study. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Jul 2, 2023 • 45min

The D*List is media for – not about – people with disabilities

Red Nicholson is the founder of the D*List, a bold new media brand which just launched aiming to provide a salty, raw and exuberant platform for, by and about disabled people. He and editor Olivia Shivas join Duncan Greive to explain the genesis and kaupapa behind this exciting new venture. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Jun 25, 2023 • 55min

Guy Montgomery has figured out comedy

Last month Guy Montgomery played four sold out nights at Q Theatre, pulling almost 2000 people in the process, while his original format show Guy Mont-Spelling Bee is a bonafide hit. He’s a decade into his career and has figured out who he is and how to do his jokes. He joins Duncan Greive on The Fold to explain how it all happened. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Jun 15, 2023 • 22min

On the RNZ Russia scandal

Duncan Greive addresses the fallout from revelations RNZ has for years been running wire copy altered to have pro-Russia and China slants. He also looks at the legacy of departing Stuff CEO Sinead Boucher, and explains why The Fold will be getting a little less time sensitive for the next while. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Jun 11, 2023 • 56min

Matt Bale on the future of AI in the media business

He started on lowest rung at Saatchis in Wellington, in charge of absorbing TV ratings using a dot matrix printer. By the time Matt Bale left the agency he started, MBM, in 2022, the media business had transformed. He chose to lean into that, studying AI at Stanford, and joins Duncan Greive to talk about his career, and what the next wave of the generative internet might look like. Learn more about your ad choices. Visit megaphone.fm/adchoices

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