Future Proof

What if innovation's true essence lies in shattering conventions? In this captivating episode, Dr. Nicki Morley, Head of Behavioural Science and Innovation Expertise at Kantar UK, engages in a thought-provoking dialogue with Felix Frowein, Senior Vice President of Global Consumer Fragrances at DSM Firmenich. Together, they plunge into the dynamic world of fragrance creation, driven by a shared belief: the best innovations stem from rule-breaking.Discover the fascinating merger between DSM and Firmenich, two industry giants united to revolutionize product development. This alliance has not only propelled fragrance creation but also ushered in a paradigm shift in early-stage holistic thinking, poised to revolutionize our sensory experiences.This conversation challenges conventions, urging innovators to embrace rule-breaking as a path to redefine products. Tune in now! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Future Proof Dr Nicki Morley from Kantar talks to Charlotte Langley, the Chief Customer Officer of Bloom & Wild, a leading Direct-to-Consumer (D2C) company that has been revolutionising the way we experience and share flowers and gifts, joins us.Delve into the fascinating world of Bloom & Wild's success story, guided by their unwavering commitment to innovation.Charlotte takes us behind the scenes, revealing her pivotal role in shaping Bloom & Wild's customer-centric approach. She shares insights into the company's innovative strategies, how they've adapted to changing customer behaviours, and their relentless pursuit of new opportunities and moments that matter to their customers.Discover what Bloom & Wild has learned on their journey, the challenges they've encountered, and the secrets behind their remarkable success. If you're curious about the future of D2C and the role of innovation in staying ahead in the market, this episode is a must-listen. Hosted on Acast. See acast.com/privacy for more information.

Ted Prince, Chief Product Officer, and Ashok Kalidas, Head of Data Science and Innovation at Kantar, discuss the game-changing impact of AI in marketing. They delve into how AI enables faster insights delivery, real-time ad hoc queries, automatic data summarization, predicting better, and separating signal from noise in brand trackers. Exciting developments in AI and the future of market research are also explored.

Alfonso Calatrava, EMEA Third Party Measurement Lead at Facebook, Meta, joins Kantar’s Kerry Corke to talk about the role of digital advertising in building the buyer base. Hosted on Acast. See acast.com/privacy for more information.

As part of our report on the world’s valuable global brands, Martin Guerrieria, Head of Kantar BrandZ speaks with Ravi Santhanam, CMO, Head - Corporate Communications, Head - Liability Products & Managed Programs at HDFC Bank. HDFC Bank first entered the Global Top 100 in 2015, and this year rose five spots to reach number 56. Hear more about how India’s leading bank has accelerated its progress in digital, sustainability and more. Discover extensive analysis on the most valuable global brands in the Kantar BrandZ global report. Hosted on Acast. See acast.com/privacy for more information.

Rory Sutherland, Vice Chairman at Ogilvy, discusses the opportunities and issues surrounding behavioural science, including the importance of commercial innovation, addressing anti-social behavior, the power of behavioural science thinking, and brand partnerships in reducing costs and increasing advertising efforts.

As part of our report on the world’s valuable global brands, Martin Guerrieria, Head of Kantar BrandZ speaks with Stuart Spencer, Group Chief Marketing Officer, AIA. AIA rose four places this year in the Kantar BrandZ Global Top 100 ranking amid continued expansion into health insurance and health services. Hear more about how AIA approaches industry challenges, maintaining a solid relationship with consumers and drives a strong sustainability agenda. Discover extensive analysis on the most valuable global brands in the Kantar BrandZ global report. Hosted on Acast. See acast.com/privacy for more information.

As part of our report on the world’s valuable global brands, Martin Guerrieria, Head of Kantar BrandZ speaks with Stephan Czypionka, VP Global Marketing Performance, Coca-Cola. This year, Coca-Cola re-entered the Global Top 10. Listen in to hear Stephan talk about the role of marketing and brand-building today, and how Coca-Cola is strengthening its brand both globally and locally. Discover extensive analysis on the most valuable global brands in the Kantar BrandZ global report. Hosted on Acast. See acast.com/privacy for more information.

As part of our report on the world’s valuable global brands, Martin Guerrieria, Head of Kantar BrandZ speaks with Martin Renaud, Exec VP, Global CMO and Sales Officer, Mondelēz following Cadbury’s entry into the Global Food & Beverage Top 20. Hear more about how Mondelēz has overcome the challenges of the past year, including inflation, and ensures its brand-building strategies are strengthening consumer connections across the world.   Discover extensive analysis on the most valuable global brands in the Kantar BrandZ global report. Hosted on Acast. See acast.com/privacy for more information.

As part of our report on the world’s most valuable brands, Martin Guerrieria, Head of Kantar BrandZ speaks with Asmita Dubey, Chief Digital & Marketing Officer, L’Oréal, about key brand-building strategies that differentiate, protect value, and advance sustainability credentials.   Discover extensive analysis on the most valuable global brands in the Kantar BrandZ global report: www.kantar.com/campaigns/brandz/global Hosted on Acast. See acast.com/privacy for more information.