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Future Proof

Kantar & Saïd Business School, Oxford University
Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/ Hosted on Acast. See acast.com/privacy for more information.

Top mentioned books

Here are the most frequently recommended books on the Future Proof podcast:
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#1 Mentioned in 1 episodes

Hyper Competition

Managing the Dynamics of Strategic Maneuvering
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Richard D'Aveni
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#2 Mentioned in 1 episodes

The Creative Act

A Way of Being
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Rick Rubin
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#3 Mentioned in 1 episodes

This Year, Next Year

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Kate Scott-Dawkins
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