AI 2030: Provoking insights for smarter and more efficient outcomes

Join J. Walker Smith, Global Knowledge Lead at Kantar, and Mark Visser, the Global Head of Consulting at Kantar, as they dive into the future of AI in marketing. They discuss how AI can transform marketing through efficiency and strategy, sparking a generational divide in perspectives. The conversation shifts to the evolving roles of Insight teams, focusing on long-term planning amid rapid AI advancements. With a strong emphasis on quality data and innovation, they reveal how to navigate challenges while seizing new opportunities in an AI-driven landscape.