

Get Serious
Chris Duff
Join Chris Duff, Managing Partner at Serious Land Capital, as he shares short, value-packed episodes about his team's journey building a world class real estate business focused on land in the US. Succeed or fail, ALL will be shared. Occasional interviews may be published.
Have a land deal that needs funding? Visit https://seriousland.capital/
Want to price land more accurately and simpler than ever before? Visit https://landpricer.ai/
Have a land deal that needs funding? Visit https://seriousland.capital/
Want to price land more accurately and simpler than ever before? Visit https://landpricer.ai/
Episodes
Mentioned books

Jul 3, 2025 • 11min
2X Price Gap: Why Conservative Subdivide Analysis Saves Deals | Ep. 179 | Get Serious with Chris Duff
Chris Duff emphasizes the necessity of data-driven analysis in real estate, particularly in minor subdivide projects. He discusses the current market challenges, including high interest rates and economic pressures, and stresses the importance of understanding property characteristics and market dynamics. Duff provides insights into pricing strategies, highlighting the need for caution and thorough assessment to avoid adverse selection and ensure successful investments.UnConference August 2025: Here's the link below and get $200 off ticket price with code "duff".https://daviddenniston.lpages.co/landunconference/Need land deal funding? Seriousland.capitalWant to accurately price land better than ever before? Landpricer.aiNeed zero-cost land deal reviews? Join us on our FB group "Land Daily Diligence"

Jul 2, 2025 • 12min
LandPricer.AI Update: How We're Automating 5+ Years of Comp Strategy | Ep. 178 | Get Serious with Chris Duff
Chris Duff discusses the automation of the comp search and identification process for Land Pricer. He explains the selection of data sources, the filtering and prioritization of comps, and the importance of user experience in the design of the platform. The conversation highlights the nuances of selecting relevant features, the significance of recency in data, and the strategies for ensuring a streamlined user experience.UnConference August 2025: Here's the link below and get $200 off ticket price with code "duff".https://daviddenniston.lpages.co/landunconference/Need land deal funding? Seriousland.capitalWant to accurately price land better than ever before? Landpricer.aiNeed zero-cost land deal reviews? Join us on our FB group "Land Daily Diligence"

Jul 1, 2025 • 11min
The Uncomfortable Truth: How AI Exposed My Conservative Thinking | Ep. 177 | Get Serious with Chris Duff
Chris Duff explores the transformative impact of AI on personal finance and business decision-making. He discusses the integration of AI tools in financial coaching, emphasizing the importance of psychological perspectives on money. Chris shares his experiences with AI as a thought partner, highlighting how it challenges his decision-making and provides valuable insights. The conversation concludes with a call to embrace AI for its potential to facilitate transformational discussions and improve business outcomes.UnConference August 2025: Here's the link below and get $200 off ticket price with code "duff".https://daviddenniston.lpages.co/landunconference/Need land deal funding? Seriousland.capitalWant to accurately price land better than ever before? Landpricer.aiNeed zero-cost land deal reviews? Join us on our FB group "Land Daily Diligence"

Jun 30, 2025 • 13min
Louisiana Subdivide Complete: 3-Tier Pricing Strategy | Ep. 176 | Get Serious with Chris Duff
Chris Duff discusses the development of a 32-acre property in Louisiana, detailing the division into three parcels, the extensive development work undertaken, and the strategies for pricing and marketing the lots. He emphasizes the importance of quality contractors and brokers, the challenges of testing the market, and the tactics being employed to attract buyers. The conversation concludes with a focus on future opportunities and the potential for success in the real estate market.UnConference August 2025: Here's the link below and get $200 off ticket price with code "duff".https://daviddenniston.lpages.co/landunconference/Need land deal funding? Seriousland.capitalWant to accurately price land better than ever before? Landpricer.aiNeed zero-cost land deal reviews? Join us on our FB group "Land Daily Diligence"

Jun 29, 2025 • 8min
2000-Year-Old Lessons: Why We Already Know What to Do | Ep. 175 | Get Serious with Chris Duff
Chris Duff explores the teachings of Marcus Aurelius and the principles of Stoicism, emphasizing the importance of core values, ethics, and personal growth. He reflects on how these ancient teachings remain relevant today, encouraging listeners to act on their inherent knowledge and character to navigate life's challenges.UnConference August 2025: Here's the link below and get $200 off ticket price with code "duff".https://daviddenniston.lpages.co/landunconference/Need land deal funding? Seriousland.capitalWant to accurately price land better than ever before? Landpricer.aiNeed zero-cost land deal reviews? Join us on our FB group "Land Daily Diligence"

Jun 28, 2025 • 9min
LandPricer Update: Why Teaching AI to Spot Flag Lots Is Harder Than You Think | Ep. 174 | Get Serious with Chris Duff
Chris Duff discusses the development of Land Pricer, a tool designed to provide reliable land pricing insights. He explains the complexities involved in determining property values, particularly focusing on flag lots and the challenges faced in image analysis to accurately identify these properties. The conversation highlights the importance of understanding street access and the costs associated with different property types, as well as the ongoing efforts to refine the technology behind Land Pricer.UnConference August 2025: Here's the link below and get $200 off ticket price with code "duff".https://daviddenniston.lpages.co/landunconference/Need land deal funding? Seriousland.capitalWant to accurately price land better than ever before? Landpricer.aiNeed zero-cost land deal reviews? Join us on our FB group "Land Daily Diligence"

Jun 27, 2025 • 11min
$750K Buyer Demands Fence Move: Our Strategic Response | Ep. 173 | Get Serious with Chris Duff
Chris Duff discusses the complexities of a real estate deal involving a 50 parcel property. He outlines the journey from initial purchase to negotiations with buyers, highlighting the challenges faced during the process, including buyer demands and contract adjustments. The conversation emphasizes the importance of strategic thinking in real estate transactions and the need for clear protections in contracts.UnConference August 2025: Here's the link below and get $200 off ticket price with code "duff".https://daviddenniston.lpages.co/landunconference/Need land deal funding? Seriousland.capitalWant to accurately price land better than ever before? Landpricer.aiNeed zero-cost land deal reviews? Join us on our FB group "Land Daily Diligence"

Jun 26, 2025 • 11min
$200K Net Profit in 1 Month: Not Satisfied After A New Peak | Ep. 172 | Get Serious with Chris Duff
Chris Duff shares insights into his business's financial performance, personal challenges, and strategic direction. He discusses the upcoming month being projected as the most profitable in the company's history, the importance of adapting to market changes, and the need for patience in pursuing larger deals. Chris emphasizes the significance of maintaining a strong cash position and the mindset required for entrepreneurial success.UnConference August 2025: Here's the link below and get $200 off ticket price with code "duff".https://daviddenniston.lpages.co/landunconference/Need land deal funding? Seriousland.capitalWant to accurately price land better than ever before? Landpricer.aiNeed zero-cost land deal reviews? Join us on our FB group "Land Daily Diligence"

Jun 25, 2025 • 11min
Building LandPricer.AI: Why Road Access Isn’t Just "Yes or No" | Ep. 171 | Get Serious with Chris Duff
Chris Duff discusses the development of a land pricing software, focusing on the importance of image analysis and the nuances of assessing road access to properties. He emphasizes the need for a reliable tool that incorporates sophisticated AI-driven analysis to ensure accurate property valuations. The conversation also highlights the critical factors in land investment, particularly the significance of legal access and the challenges associated with it.UnConference August 2025: Here's the link below and get $200 off ticket price with code "duff".https://daviddenniston.lpages.co/landunconference/Need land deal funding? Seriousland.capitalWant to accurately price land better than ever before? Landpricer.aiNeed zero-cost land deal reviews? Join us on our FB group "Land Daily Diligence"

Jun 24, 2025 • 10min
Billion-Dollar Operators Share This One Hiring Secret | Ep. 170 | Get Serious with Chris Duff
Chris Duff emphasizes the significance of having a trustworthy team and the ability to delegate tasks effectively. He reflects on the importance of hiring the right talent and the role of AI in enhancing business operations. The discussion also touches on self-reflection and the need for continuous improvement in leadership and business practices.UnConference August 2025: Here's the link below and get $200 off ticket price with code "duff".https://daviddenniston.lpages.co/landunconference/Need land deal funding? Seriousland.capitalWant to accurately price land better than ever before? Landpricer.aiNeed zero-cost land deal reviews? Join us on our FB group "Land Daily Diligence"