Sub Club by RevenueCat

Matthew Panzarino, Formerly TechCrunch, discusses the importance of targeting specific users through PR, customizing pitches to individual writers, and the significance of design and presentation in catching reviewers' attention. They also delve into pitching an app as an alternative to a popular app facing issues, the evolving role of journalists in 2023, and understanding new developments in the tech industry.

Phil Carter, Creator of the subscription value loop model, discusses quantitative growth models, the subscription value loop framework, the 4Rs of value creation, and challenges in user acquisition for consumer subscription apps in this entertaining podcast.

Greg Stewart, Co-founder of Ladder, talks about scaling TikTok ads, price optimization, and learnings from burning hundreds of thousands of dollars on Instagram ads. They discuss using micro-influencers for early growth, adapting pricing based on core users, maximizing TikTok content, and using a web funnel to optimize ad spend.

Adam Allore, an expert in app growth, and Wavve Boating share insights on validating app ideas, early marketing tactics, closing partnerships, and the broader impact of partnerships. They discuss how to start with minimal investment, craft ready-to-publish stories for media pick-up, overcome imposter syndrome, and negotiate partnerships with large companies. They also explore the value of partnerships in driving user acquisition and revenue for a boating company, highlighting successful partnerships with Freedom Boat Club and nurseries.

Aaron Foss, an entrepreneur known for Nomorobo, shares his strategies for app growth and success. Topics include focusing on a key KPI, soft launches, organic growth hacks, slow and sustainable growth, the power of freemium, collaboration with Apple, being scrappy and strategic with money and acquisitions, and mentoring indie developers.

App Optimization Expert, Hannah Parvaz, shares insights on scaling performance marketing and optimizing app events. She discusses the timing of ATT prompt tests, the importance of rigorously testing ad creatives, and tracking hard activations for product-market fit. The podcast also covers the challenges of scaling performance marketing, the impact of return on ad spend and lifetime value, optimizing performance through experimentation, and the seasonality of advertising in November and December.

Martín Siniawski, co-founder of Podcast App, discusses the challenges and benefits of bootstrapping and raising venture capital for subscription apps. Topics covered include launching a bootstrapped business, the differences between B2B and B2C success, the importance of focus in a multi-product app business, and the strategies for user acquisition and growth.

Eric Crowley, investment banker and partner at GP Bullhound, discusses the potential for growth in the B2C app industry, the regulatory spotlight on App Store fees, and the fluid boundary between B2C and B2B. The podcast explores the exponential growth of consumer subscriptions in the Apple App Store, the advantages of native app experiences, and the concept of finding the 'Berkshire Hathaway of App Stores'. It also delves into the challenges of calendar management, the benefits of using the Greenlight app for family management, and the success rate of companies featured in the annual CSS report.

Reid DeRamus, Growth PM at Substack, discusses raising app prices while balancing growth and retention. Tips include reaffirming value proposition, analyzing retention metrics, focusing on acquisition, adding tiers for options, and executing well to avoid churn.

App optimization expert Steve P. Young discusses black hat strategies, hard paywalls, and dark patterns used by top apps. Keyword install campaigns trick app store algorithms. Don't be afraid to use a hard paywall to drive revenue. Test monetization strategies and analyze data. Fully optimize onboarding and paywall to increase revenue. Explore the ethics behind paywalls and misleading payment processes.