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Sub Club by RevenueCat

How to Pitch Your App to the Press – Matthew Panzarino, Formerly TechCrunch

Dec 27, 2023
Matthew Panzarino, Formerly TechCrunch, discusses the importance of targeting specific users through PR, customizing pitches to individual writers, and the significance of design and presentation in catching reviewers' attention. They also delve into pitching an app as an alternative to a popular app facing issues, the evolving role of journalists in 2023, and understanding new developments in the tech industry.
56:21

Podcast summary created with Snipd AI

Quick takeaways

  • Differentiation is crucial in the app space, offering unique features or experiences to stand out from competitors.
  • Compelling storytelling combined with innovation is key when pitching app businesses to publications.

Deep dives

Importance of Differentiation

In the podcast, Matthew Panzerino emphasizes the need for app developers to focus on differentiation. He explains that having solid design and basic functionalities is no longer sufficient in the crowded app space. Developers must go above and beyond to offer unique features, execution, or onboarding experiences that set their apps apart from the competition.

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