Sub Club by RevenueCat

David Barnard discusses the failures of his recent app launch, the value of continuous updates over big launches, the unpredictability of press coverage, the importance of value-based pricing, and how A/B testing insights depend on user cohorts.

The podcast discusses RevenueCat's 2024 State of Subscription Apps report, highlighting the need for optimization in conversion rates and pricing strategies. It emphasizes the importance of strategic focus on different markets and the crucial role of retention in app success. Reactivation of churned subscribers becomes more impactful as the app grows, prioritizing acquisition and retention early on.

Learn from Fares Ksebati about content marketing flywheels, lean app validation methods, and the benefits of startup accelerators. Understand the marathon of content marketing and the importance of consistency and patience in building brand awareness. Explore social media platform strategies and revenue streams for content creators, as well as the integration of calls to action and pricing evolution in marketing strategies.

In this episode, RevenueCat's CEO and Head of Product join other industry experts to discuss Apple's response to the EU's DMA. They explore the impact of the DMA on app stores, Apple's new business terms, alternative marketplaces, and the complexities of Netflix's IAP challenge. They also discuss the dominance of Apple's iPhone and the challenges and opportunities for developers in adapting to the changing market.

Paul Ganev, VP at Surfline, discusses strategic pitfalls in modeling the market, the balance of freemium models, and monetizing through partnerships. Highlights include understanding serviceable addressable markets, price sensitivity, and growing freemium conversion rates. Ganev also shares insights on monetizing free users with ads and forming partnerships for exclusive benefits.

Kenneth Schlenker, an entrepreneur experienced in scaling a company to $5M in ARR and conducting 121 A/B tests, discusses scaling on paid ads, the power of a single metric, subscriptions as a market fit gauge, flexibility in attribution methods, prioritizing creativity in paid marketing, and choosing a single platform for initial launch.

Matthew Panzarino, Formerly TechCrunch, discusses the importance of targeting specific users through PR, customizing pitches to individual writers, and the significance of design and presentation in catching reviewers' attention. They also delve into pitching an app as an alternative to a popular app facing issues, the evolving role of journalists in 2023, and understanding new developments in the tech industry.

Phil Carter, Creator of the subscription value loop model, discusses quantitative growth models, the subscription value loop framework, the 4Rs of value creation, and challenges in user acquisition for consumer subscription apps in this entertaining podcast.

Greg Stewart, Co-founder of Ladder, talks about scaling TikTok ads, price optimization, and learnings from burning hundreds of thousands of dollars on Instagram ads. They discuss using micro-influencers for early growth, adapting pricing based on core users, maximizing TikTok content, and using a web funnel to optimize ad spend.

Adam Allore, an expert in app growth, and Wavve Boating share insights on validating app ideas, early marketing tactics, closing partnerships, and the broader impact of partnerships. They discuss how to start with minimal investment, craft ready-to-publish stories for media pick-up, overcome imposter syndrome, and negotiate partnerships with large companies. They also explore the value of partnerships in driving user acquisition and revenue for a boating company, highlighting successful partnerships with Freedom Boat Club and nurseries.