Growth Masterminds: mobile growth podcast

Entertainment apps most often monetize via interstitials. Same with news and weather apps. For hypercasual games, it's much more about banners than rewarded ads. I recently saw that Kayzen released a Programmatic Inventory Index based on an analysis of: - 24 trillion bid requests - 630,000 apps - 1.4 billion daily active users - 10 billion machine learning decisions every day I’m a sucker for stuff like this, so I thought ... I have to talk to these guys and learn what they found out. So I did ... and now you can too!

The podcast discusses the importance of including AdMob data in MMP for accurate ROAS and LTV calculations. It explores the challenges of measuring mobile marketing effectiveness and the role of AdMob in hyper casual games. The chapter also focuses on ad network support, optimization, and data aggregation, as well as the challenges of ad monetization and incorporating ad revenue events.

Pablo Gonzalez, an expert in mobile user acquisition, shares the 15 worst mistakes to avoid in user acquisition. They discuss diversifying ad platforms, boosting underperforming campaigns, keeping poor performing ad creatives, relying solely on in-platform reporting, and overlooking retention rates. They also highlight the importance of aligning user acquisition with app store optimization and analyze challenges in mobile app user acquisition.

How does Privacy Sandbox on Android work? What will you get back? How much noise will Google add? When will it be launched? When is Singular testing Privacy Sandbox? How can I test Privacy Sandbox? We answer these and many more questions in the second part of our Privacy Sandbox on Android show with Singular CTO Yuval Carmel and software architect Ron Shub. Among the topics we discuss ... What did running tests in Privacy Sandbox teach you? - Any gotchas? - Major challenges? - Walk us through the process - What happens … where … from ad placement to install to conversions What data will marketers get? - User-level imitations on that data? - Noise? SDK Runtime - Thoughts? - Preventing fingerprinting? - Will it hurt anything legit? - Will it make publishing apps easier? - Will it create more security? What’s new in Privacy Sandbox in the last couple of months? - Protected audiences? 1% of Android devices are Privacy Sandbox ready … when will that grow? Impact of Privacy Sandbox vs SKAN? - Initial? - Could there be a flight to iOS? - Learning curve for marketers? More Singular testing coming ... - Can others get in on that?

Everyone needs more creative, but building it at scale is hard and expensive. Can generative AI do the job for you? In this Growth Masterminds, we chat with Winclap general manager Avi Ben-Zvi about building mobile user acquisition ad creatives via generative AI. We discuss: - what tools he's using - how he's using them - what he's building: video/stills/audio - the big shift he's seeing in creative right now - and the results generative AI is ... well ... generating

Maximize user acquisition on Apple Search Ads with ASO expert Emre Bilgic from Mobileaction. Topics include hidden secrets, common mistakes, important metrics, recommended budgets, correlation between ASO and paid UA, media mix modeling, unconventional bidding strategies, custom product pages for competitor campaigns, optimizing Apple Search Ads, increasing organic growth, understanding the relationship between taps and conversions, the role of Media Mix Modeling, and the benefits of Apple Search Ads for capturing and validating target users.

So you want to grow to $50,000 or $80,000 a day in ad monetization revenue? In this episode of Growth Masterminds, host John Koetsier chats with admon and UA expert Felix Braberg about everything ad monetization. On the menu: - Google Ad Manager - AdMob - Amazon Publisher Services massive growth - Losing 8-18% on ad arbitrage - Using Moloco to gain an 8-11% ad ARPDAU - Getting value from 100% of your users, not just 1% - Duolingo's massive ad monetization success - The move away from subscription revenue - How to get big in ad monetization - Keys to organic growth ... and much much more! This episode is part of our "How do you acquire your first million users" series, so there's lots in here for those who are early in the app growth journeys. As always, check the Singular blog for more: https://www.singular.net/blog/ Subscribe to the audio version of this on any podcast platform: https://www.singular.net/growth-masterminds-podcast/ And chat with us about how Singular can help you! https://www.singular.net/lp/demo/

Kids apps can be tough. But there's also a ton of opportunity. Whether you're in an official Kids Space on Google Play or Made for Kids section on the App Store, or just an app that is designed to appeal to kids, there are special rules and guidelines from governments and platform owners. Knowing these and following them unlocks a world of opportunity, however. We recently hosted some experts, including: - Celeste Rollason, Senior Child Privacy Expert @ Privo - Stefano Accossato, Head of UA & Ad Monetization @ TutoTOONS - Mike Gadd, EMEA Customer Success Director @ Singular ... to find out: - what is a kids app? - what do GDPR and COPPA say? - what other legislation is out there? - how do different geos deal with kids apps? - marketing to both kids and parents - level of competition in kids apps - compliance as an enabler - what the rules are - tools and tech to make kids apps marketing work safely - monetization for kids apps - subscriptions for kids apps - in-app purchases for kids apps - building trust with parents - and much more ...

There's a lot new in the world of SKAdNetwork, even if we're not talking about SKAN 4 or SKAN 5. In this episode of Growth Masterminds, host John Koetsier chats with Singular product manager Omri Barak about everything that's new, including: - the SKAN 4 conversion value reset bug - the state of SKAN - model migration: how to change SKAN models easily & quickly - upgrading to SKAN 4 - SKAN cohorts - modeled revenue - the Google conversion API ... and much more, including what we can expect from Singular in the coming quarter.

How do you scale a game from zero to hero? And how does your growth job change as the game gets bigger? In this Growth Masterminds we chat with Itay Milstein, VP of growth at Braingames. He's formerly from Wivo and was head of growth at Huuuge Games. Braingames makes Word Farm Adventure, a fast-growing game that is a mashup of word puzzles and a world-building farm sim. We chat about: - scaling growth - when to scale - the hardest part of the cold start - how growth is different now than 2 years ago - how performance marketing changes over time - organic growth