Growth Masterminds: mobile growth podcast
No more app store tax? How to legally & safely skip IAP platform tax on Google Play & App Store
Jan 31, 2024
Archie Stonehill, Head of Product at Stash Gigi, discusses the gaming industry's challenges, the rise of third-party app stores, and the impact of the Digital Markets Act in Europe. They explore ways for developers to bypass in-app purchase platform taxes and the benefits of multi-platform usage and loyalty programs. The podcast speculates on the future of app store legislation and innovation.
36:49
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Quick takeaways
- Stash.gg empowers game developers to become their own platforms, providing tools and expertise to operate direct consumer channels and create compelling user experiences outside of traditional app stores.
- Stash helps game developers navigate the changing landscape of regulation and platform policies, strategizing ways to scale out-of-channel presence, optimize loyalty programs, and provide effective discount and rewards strategies.
Deep dives
The Need for Direct Consumer Relationships
The games industry has always been intermediated by platforms, which has limited the direct connection between game developers and users. This lack of direct consumer relationships hampers innovation and restricts the producers' understanding of their customers. While some attempts have been made by developers to operate direct consumer channels, they have faced challenges. The solution offered by Stash is to empower game developers to become their own platforms, providing them not only with the necessary tools to operate direct consumer channels but also with expertise and guidance to create compelling user experiences outside of traditional app stores.
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