Growth Masterminds: mobile growth podcast

In this episode, host John Koetsier talks with Faheem Saiyad, director at App Samurai, about the role of AI in game development, campaign optimization, and ad creation. They also discuss App Samurai's new ad unit, Rewarded Playtime. The chat concludes with the idea that AI still requires human guidance for optimal performance.

Ayush Choudhary, senior product manager of GenWise, discusses the development of their app for elders in India, marketing to an older demographic, challenges in the Indian market, and the concept of a super app. They also explore how GenWise combines AI with human interaction and the emerging monetization models. Tune in to learn how GenWise is revolutionizing elderly interaction with technology and marketing apps for non-traditional audiences.

In this episode of Growth Masterminds, host John Koetsier speaks with mobile marketing expert Lucas Moscon. They discuss strategies to drastically increase app revenue through smart ad monetization and subscription plans. Lucas explains how he has quadrupled revenues for several apps using remote configuration logic. They also explore SKAN 4 and the use of OpenAI in generating conversion models and informing monetization strategies. Furthermore, they touch on the changing landscape of measurement platforms and the importance of understanding user psychology and behavior in subscription-based apps. The conversation wraps up with a brief discussion on the intricacies of SKAdNetwork. 00:00 Introduction 00:26 Welcome to Growth Masterminds 00:48 Guest Introduction: Lucas 01:21 Discussion on AdMon and Subscriptions 01:42 Balancing Full-Time Work and Side Projects 02:15 The Importance of AdMon for Subscription Apps 04:42 The Journey of Building AdMon Framework 11:26 Benefits of Implementing AdMon Framework 16:02 Introduction to SKAN 4 16:05 Building a Custom GPT for SKAN 4 25:44 The Impact of Scan Four on Small Developers 28:45 Conclusion and Future Discussions

Discussion on CTV ad targeting and its limitations, affordability for smaller advertisers, and real-time optimization capabilities. Comparison between performance and brand marketing, emphasizing the need for both short-term and long-term strategies. Exploring the differences between mobile and CTV advertising, highlighting better targeting and outcome-focused campaigns. Benefits of CTV advertising, including lower costs and barriers to entry, and the shift in consumer behavior towards streaming.

Can you play games and save the planet? Maybe, with Dots.eco's new rewarded ad experience that isn't like anything else I've seen. Wooga, Wild Life, and Playtika are using it, so I thought it'd be worth checking out. Maybe you will too :-) In this episode, host John Koetsier chats with Dots.eco chief growth officer Daniel Madrid. Episode summary Dots.eco is a platform that offers real-world environmental rewards to incentivize players in games. The platform allows players to engage in activities such as planting trees, cleaning plastic from the oceans, and saving sea turtle babies while playing their favorite games. The cash for these rewards comes from game publishers and other businesses who pay for the impact. By integrating these environmental rewards into games, publishers can increase engagement, retention, and monetization. Dots.eco has seen significant growth and has partnered with major gaming studios and brands to implement their platform. The results include improved player satisfaction, increased transactions and revenue, and enhanced brand reputation. Takeaways Dots.eco offers real-world environmental rewards to incentivize players in games. Publishers pay for the impact, and the cash comes from game publishers and other businesses. Integrating environmental rewards into games can increase engagement, retention, and monetization. Dots.eco has seen significant growth and has partnered with major gaming studios and brands. Chapters 00:00 Introduction 01:09 Overview of Dots.eco 02:12 Monetization and Business Model 03:06 Implementation in Games 04:34 Engagement and Retention Strategy 08:17 Results and Growth 12:43 Expansion to Other Industries 16:40 Partnership Process 20:38 Metrics and Results 24:48 Conclusion

Remember Office Space where the consultants came in and asked the QA manager what he actually did around here? (If not, drop everything and go watch it!) In this Growth Masterminds, we chat with Luis de la Camara, VP of Marketing at Rovio, about product marketing managers vs user acquisition managers: what they are, what they do, and why it matters. We also chat about aligning teams for success, crafting joy and a lot of other things, and more, including: - Introduction to Rovio - The difference between product marketing managers and user acquisition managers - The concept of crafts in marketing - The importance of empathy for the player - The roles of CMOs and CGOs in modern app marketing

Athina Kanioura, the Chief Strategy & Transformation Officer for PepsiCo, discusses managing hundreds of apps, strategy, AI, generative AI, and a human-centred approach for PepsiCo's digital transformation in this Growth Masterminds podcast.

Experts from Singular discuss how to make SKAN work for different verticals and monetization models in the mobile growth industry. Topics include optimizing conversion models, setting goals, partner optimization, managing SKAN modeling challenges, tweaking conversion model buckets, and analyzing user behavior and monetization models in various verticals.

Explore how to bring brand ad spend to mobile games, challenges of integrating brand ads, measuring engagement and user behavior, revenue generation through partnerships, and insights from a massive gamer survey.

He helped sell and launch the first-ever banner ad: the (in)famous AT&T "have you ever clicked here ... YOU WILL" ad. Now he's focused on generative AI in advertising in marketing. In this Growth Masterminds, we chat with Data Axle's Tom Zawacki about the history and the future of marketing and advertising. Ultimately, we chat about generative AI and how it will impact the creation and personalization of ads. We also hit social media, influencers, Taylor Swift -- yes, once a client -- and that good-old-fashioned marketing methodology: omnichannel.