Growth Masterminds: mobile growth podcast
Singular
Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more.
Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.
Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.
Episodes
Mentioned books
Nov 21, 2019 • 41min
Eric Seufert on mobile chaos, mobile games, and mobile attribution
Eric worked for Skype. He was VP of user acquisition for Rovio. He was head of platform for N3TWORK. He built Agamemnon and runs Mobile Dev Memo. In this episode, we talk about:
the biggest changes in mobile
the elimination of the IDFA
the impact of GDPR and CCPA
scaling marketing beyond the initial easy wins
the increasingly important role of creative in advertising
the problems with programmatic
the triumvirate is the new duopoly: Google, Facebook, and Amazon
the rise of Amazon
incrementality is everything
and much more!
