Eric worked for Skype. He was VP of user acquisition for Rovio. He was head of platform for N3TWORK. He built Agamemnon and runs Mobile Dev Memo. In this episode, we talk about:
the biggest changes in mobile
the elimination of the IDFA
the impact of GDPR and CCPA
scaling marketing beyond the initial easy wins
the increasingly important role of creative in advertising
the problems with programmatic
the triumvirate is the new duopoly: Google, Facebook, and Amazon
the rise of Amazon
incrementality is everything
and much more!
Growth Masterminds: mobile growth podcast