Growth Masterminds: mobile growth podcast
Singular
Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more.
Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.
Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.
Episodes
Mentioned books
Dec 13, 2019 • 51min
Thomas Petit on ASO, conversion optimization, why VO and tROAS don't really work for subscription apps (and more)
We talk to mobile growth expert Thomas Petit on ASO, conversion optimization, the duopoly, how indies can still succeed, getting featured by Google and Apple, and much, much, much more!
Thomas Petit is a mobile growth consultant for Deezer, Lingokids, Playspace, AppAgent, and many more companies. He's spoken at App Growth Summit, App Promotion Summit, Mobile Growth Europe, ASO Conference, and that's just the first part of the list. And he's a frequent contributor to MobileDevMemo.
Dec 3, 2019 • 32min
2 super women in games: How to get featured by Apple and Google, how to know when to scale, and how to build a games studio in a non-traditional market
We talk to Lauren Clinnick and Christina Chen of Lumi Interactive, a small games studio in Melbourne Australia about how they got the apps featured by Apple and Google six times ... and what that did for their business.
We also talk about growing a small studio, being a woman in tech and in games, and how to know when it's time to scale your app.
Nov 21, 2019 • 41min
Eric Seufert on mobile chaos, mobile games, and mobile attribution
Eric worked for Skype. He was VP of user acquisition for Rovio. He was head of platform for N3TWORK. He built Agamemnon and runs Mobile Dev Memo. In this episode, we talk about:
the biggest changes in mobile
the elimination of the IDFA
the impact of GDPR and CCPA
scaling marketing beyond the initial easy wins
the increasingly important role of creative in advertising
the problems with programmatic
the triumvirate is the new duopoly: Google, Facebook, and Amazon
the rise of Amazon
incrementality is everything
and much more!
