Growth Masterminds: mobile growth podcast

Every marketer would love to have a single source of truth. With iOS 14, SKAdNetwork is yet another source of marketing data to add to the long list. In this episode of Growth Masterminds, we chat with Singular's director of product marketing Saadi Muslu, who shares what Singular is doing to integrate this new data source with all the others. One of the things Saadi mentions is the Mobile Attribution Privacy Group, a Slack group dedicated to plotting a privacy-safe path through all the new mobile attribution minefields. She also invites all listeners to join it. Here's the link: https://join.slack.com/t/mapworkinggroup/shared_invite/zt-9vlvhtzn-bqUVQ1zn3o1UorDNIodvZg

What does fraud look like in iOS 14 with SK ad network? In this episode of Growth Masterminds we chat with Yonatan Komornik, the head of fraud prevention at Singular. You might think that since Apple cryptographically signs every install that is attributed via SKAdNetwork that iOS 14 could be fraud-free, but there are at least 3 ways fraudsters can still cheat app install advertisers. We chat about each one, and then how to solve them ...

How do you manage, monitor, and optimize conversions in iOS 14 with SKAdNetwork? Welcome to a special version of Growth Masterminds. Today, we're chatting with Ron Koenigsberg, the chief architect at Singular  Our topic: customized conversions in iOS 14. In brief, we're talking about how to optimize for growth with SKAdNetwork by implementing Singular's smart conversion management.

We chat with Singular CTO Eran Friedman about SKAN, Singular's open-source framework for SKAdNetwork. The key goals:   - identify the top challenges  - maximize use of your 100 campaign IDs  - manage the data from SKAdNetwork and bring it all together  - reduce fraud  - simplify conversion management ... and optimize conversion methodologies on the fly  - combine SKAdNetwork data with IDFA data and data from other sources  - and more!

How do pink cows, purple velvet shoes, and stone pillows help you beat the competition? Well, they probably don't. But creativity will. In this episode of Growth Masterminds, we chat with Lee Eisenhuth, who leads design at PeopleFun. They make games like Wordscapes. We also chat with Alice Guillaume, the Senior Director of Marketing at Applovin. She left a Wall Street job with Morgan Stanley to do something much more interesting: mobile marketing. We chat about:  - magic in marketing  - process  - A/B testing  - luck  - what ads work for clicks, and what ads work for conversions, and why they're different  ... and much more!

Lomit Patel leads growth at IMVU. Before that, he led performance and digital marketing for Roku. He also ran customer acquisition at Texture, which Apple acquired and turned into Apple News+ At IMVU, Lomit cut customer acquisition cost by a factor of three. And, he's now recouping the cost of advertising 3X faster than before. How? Artificial intelligence, intelligently applied. In this podcast episode, we'll chat with Lomit to learn what he did, how he did it, and what the results are. 

You've heard of walking softly and carrying a big stick? Allison Schiff talks softly and carries a massive stick ... with a great sense of humor.  In this episode of Growth Masterminds, we take a peek behind the martech and adtech curtain with a reporter who's covering all the biggest stories in the space. What we talk about:  - You have a very broad view of the martech and adtech ecosystem, and what’s happening in it. It really feels like an era of major change right now with lots up in the air … the death of cookies, the threat to IDFA, increased legislation and demand for privacy … what are the major changes happening right now in your opinion? - I want to chat about the ROI Index Singular just released. I’ll mention the name of a platform … you tell me what comes to mind ... - TikTok - Facebook & Google - Apple Search Ads - Amazon - Twitter, Snap - AdColony … Vungle … Liftoff … Applovin - Unity  - Sometimes you get to see behind the curtain of some major marketing platforms or ad networks. Tell us something we don’t know …  - We’ve seen plenty of startups worshipping the goddess of growth-at-all-costs in the super-funded startups of the last few years, perhaps thanks to a cash-as-a-strategy effort by Softbank and others pouring money into a leading contender in the space. That seems to be changing now .. how do you think that will impact advertising and marketing?  - What kind of advertising do you personally like? What works on you?  - How do you see the marketing world changing in the next few years? And how do you want it to change? Show notes and a transcript will be available at Singular's blog shortly.

Jayne Peressini started her career with Glu Mobile in London, then worked for Cisco, Razorfish, Reddit, and Machine Zone. She is now the senior director of growth marketing for DraftKings. We talk about: The state of adtech ... what's changing, what’s working, and what’s broken. Fraud Scaling ad spend Safe ways to grow fast Measurement and privacy Attribution and incrementality Metrics that matter And ... her best advice for growth marketers … on messaging, advertising campaigns, building a team, when to scale, and how to scale.

We talk to mobile growth expert Thomas Petit on ASO, conversion optimization, the duopoly, how indies can still succeed, getting featured by Google and Apple, and much, much, much more! Thomas Petit is a mobile growth consultant for Deezer, Lingokids, Playspace, AppAgent, and many more companies. He's spoken at App Growth Summit, App Promotion Summit, Mobile Growth Europe, ASO Conference, and that's just the first part of the list. And he's a frequent contributor to MobileDevMemo.

We talk to Lauren Clinnick and Christina Chen of Lumi Interactive, a small games studio in Melbourne Australia about how they got the apps featured by Apple and Google six times ... and what that did for their business. We also talk about growing a small studio, being a woman in tech and in games, and how to know when it's time to scale your app.