The Best SEO Podcast: Defining the Future of Search with LLM Visibility™

The SEO landscape is shifting dramatically with the rise of AI search and entity-based relationships, creating new challenges and opportunities for marketers. We explore how traffic patterns are changing as top-ranking sites lose clicks to AI overviews while brand searches increase, and discuss the critical importance of entity relationships in modern search strategy.• Entity SEO requires mapping relationships between data points like organizations, places, and products• Structured data remains extremely valuable, acting as a "kindergarten reading level" translation of content for search engines• AI adoption in search is currently low (1-2% for Google's AI Mode), but preparing now gives marketers a competitive advantage• Technical SEO fundamentals remain crucial. Ensure your site is crawlable before pursuing advanced AI strategies• Large organizations like Apartments.com are integrating AI into products and operations while mapping complex entity relationshipsGuest Contact Information: linkedin.com/in/zacharychahalisApartments.comMore from EWR and Matt:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

AI is fracturing the search ecosystem and creating new opportunities for SEOs to expand their role and demonstrate greater business value in this evolving digital landscape.• Michael Buckbee discusses how AI is changing search and creating "siteless SEO"• Traditional SEO has primarily been Google optimization, but search is now becoming a feature embedded across multiple platforms• ChatGPT and other AI tools are often the first touchpoint for prospects, who may never visit your website• AI search operates on different rules than traditional SEO—domain authority matters less while content repetition becomes paramount• The BISCUIT framework helps marketers adapt• Post-purchase attribution surveys often reveal that AI search plays a larger role in customer acquisition than analytics suggest• Distributing the same content across multiple platforms strengthens your position in AI search results• Companies should track how their brand appears in AI responses and optimize accordinglyGuest Contact Information: knowatoa.comlinkedin.com/in/michaelbuckbeeMore from EWR and Matt:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

Search is rapidly changing as traffic is being redistributed across platforms, with AI overviews and LLMs dramatically changing how users find information and interact with brands.• Despite traffic metrics declining, brand visibility may actually be increasing in places you can't easily measure• Media Mix Modeling (MMM) is emerging as a better way to evaluate marketing impact versus traditional attribution models• Website traffic is down approximately 58.5% due to zero-click searches and AI interfaces• Successful businesses need to focus on their topical authority rather than trying to rank for everything• Content pruning has become essential as excess pages create friction that slows down site performance• LLMs are increasingly integrated with search engines, creating a merged experience for users• SERP analytics has replaced simple rank tracking as the way to measure competitive positioningGuest Contact Information: demandsphere.com/demo/?affiliate_id=matt_bertramlinkedin.com/in/raygrieselhuberMore from EWR and Matt:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

Kevin Surace, known as the father of virtual assistants, shares his insights on how AI is revolutionizing marketing and business operations. We discuss the democratization of content creation, the transformation of search, and why companies refusing to embrace AI are heading toward extinction.• AI is making marketers 10-100x more productive by enabling rapid content creation and analysis• Content that previously took weeks can now be generated in minutes with equal or better quality• The future of SEO is uncertain as AI assistants increasingly answer queries directly without sending users to websites• People who use AI tools for everything are gaining massive advantages over those who are only "playing" with the technology• Corporate policies banning AI use are equivalent to companies refusing to use the internet in the 1990s• Creative professionals need to evolve from content creators to strategic partners who guide and refine AI outputs• Marketing agencies must position themselves as "robot overlords" rather than doersGuest Contact Information: kevinsurace.comlinkedin.com/in/ksuraceMore from EWR and Matt:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

Authentic storytelling in marketing is much more than a trendy buzzword; it's a comprehensive strategy that should permeate every customer interaction from first touch to final purchase and beyond.• Effective storytelling means presenting your brand's story as an evolving journey that spans multiple touchpoints• The customer journey increasingly happens off your website, making platform-diverse content essential• YouTube is overtaking Google as a search destination, highlighting the growing importance of video content• When articulating your unique value, ensure it's something competitors can't claim, and focus on specific customer experiences• Create a content ecosystem with three tiers: hero content (high production), hub content (product-focused), and hygiene content (quick updates)• Assert your company value—don't be afraid to boldly state "we are" rather than "we could" or "we do"• Brands should measure top-of-mind awareness and brand favorability to track storytelling effectivenessGuest Contact Information: linkedin.com/in/owen-garittyfpwmedia.comMore from EWR and Matt:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

Everything is changing in digital marketing, with SEO becoming more dynamic and YouTube emerging as one of the biggest ways to build your brand. For those afraid of video marketing, now is the time to take the leap and establish a YouTube presence.• YouTube content lives long-term, unlike other platforms where posts disappear within 48 hours• The most effective YouTube ads follow a hook-educate-call to action structure• Balance AI capabilities with human strategy to create marketing that stands out• Create custom audiences by training Google's AI based on your ideal customers' behaviors• Scale campaigns using the "tree method" rather than the "balloon method"• Target specific users through custom intent, affinity, and URL-based audience creation• Batch-film YouTube content monthly instead of trying to produce weekly videos• Use AI tools like Opus Clip to transform long-form content into daily shortsGuest Contact Information: adoutreach.com/giftlinkedin.com/in/alericheckMore from EWR and Matt:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

Jason Moss shares the CEO Freedom Formula, a powerful roadmap for scaling businesses through identity shifts and strategic improvements. The formula merges internal mindset work with external business strategy to help entrepreneurs break through revenue plateaus and experience sustainable growth.• CEO Identity: changing your self-perception to match your desired business level• The business you have is a mirror reflecting who you are as an entrepreneur• Eliminate before you delegate to avoid building systems around unnecessary tasks• The three levels of entrepreneurial consciousness: willful, intellectual, and intuitive• Marketing is fundamentally about human connection, not complicated technical systems• Personal brand and authenticity are becoming more crucial as AI-generated content proliferatesGuest Contact Information: jasonmoss.comyoutube.com/channel/UCH-cra7oIvEzolvMP4oteswgo.jasonmoss.com/scaling-guide?source=UnknownSecretsPodcastMore from EWR and Matt:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

In this engaging discussion, Geoff Ketterer, an expert in remote sales teams and leadership from RevBoost Recruitment, dives into the evolving bond between sales and marketing. He emphasizes the need for marketers to embrace diverse skills beyond their specialties. Listeners learn about the importance of mastering social media algorithms and the transformative role of AI in sales. Ketterer highlights the significance of trust over mere likability and advocates for a consultative sales approach, stressing that building genuine relationships is the key to success in today's digital landscape.

Email marketing still converts better than most digital channels, yet many businesses overlook this powerful tool because of misconceptions about its effectiveness or complexity. • Email is definitely not dead – it's been generating millions in revenue for over a decade• DNS records (SPF, DKIM, DMARC) are now essential for good deliverability• Different platforms serve different needs – MailChimp for beginners, Active Campaign for automation, GoHighLevel for all-in-one• Lead magnets should provide genuine value worth at least a couple hundred dollars• Perfectionism kills results – "good enough to get it out there" is a winning philosophy• Structure emails with curiosity in subject lines, a hook at the beginning, storytelling in the middle, and a clear CTA• The 7-11-4 principle: prospects need 7 hours of content, seeing your message 11 times, across 4 channelsGuest Information: linkedin.com/in/schwedelsonsubjectline.comguruconference.comoutcomemedia.comMore from EWR and Matt:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

Sara Faatz, a leading expert in AI and content management from Progress.com, shares her insights on the evolving landscape of digital marketing. She discusses how the customer journey has transformed into a chaotic, non-linear experience due to AI and zero-click searches. Faatz emphasizes the importance of high-quality, authentic content and the outdated nature of traditional marketing funnels. She also highlights the role of AI propensity scoring in personalizing content and the necessity of integrating marketing and sales teams for successful revenue operations.