The Best SEO Podcast: Defining the Future of Search with LLM Visibility™ LLM Traffic, Real Attribution, Real Results With Brie Anderson
Brie Anderson and Matthew Bertram explore why LLM-sourced traffic often converts better than traditional organic, how to track it cleanly in GA4, and why attribution will always be directional. We share a practical framework for aligning KPIs, separating dashboards from reports, and building a tracking plan that drives real decisions.
• LLM referrals as high-intent visits
• GA4 source/medium over fragile channel groupings
• First user vs session vs model-based views in GA4
• UA to GA4 shift, privacy and event-based data
• SEO vs CRO alignment and KPI clarity
• Tracking plans, UTM standards, and maintenance
• Search Console vs GA4 roles and gaps
Guest Contact Information:
Website: www.beastanalyticsco.com
Instagram: www.instagram.com/brie_e_anderson
LinkedIn: www.linkedin.com/in/brieeanderson
Twitter/X: x.com/brie_e_anderson
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With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
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Connect With Matthew Bertram:
Website: www.matthewbertram.com
Instagram: @matt_bertram_live
LinkedIn: @mattbertramlive
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