The Law Entrepreneur

The email inbox can be the bane of an attorney’s existence, easily stealing half of your day if you let it. But email marketing is an affordable and highly effective form of marketing for solo and small firms, so the inbox also shouldn’t be ignored. However, you can save a lot of time and hassle with a good strategy and a bit of automation. Joining us today to help us conquer our inbox is Tom Tate, a marketing specialist with AWeber, creators of a suite of popular email marketing products. I use AWeber for both my law practice and my podcast, and although it’s already helped me save a lot of time, I’m still just scratching the service of what the product offers. The sheer number of options in email service providers such as these can look a little daunting on the surface, but after this episode, I think you’ll see that it’s approachable for almost anyone. Resources: Learn more at https://tomtatejr.com/ Try out AWeber: https://www.aweber.com/ LinkedIn: https://www.linkedin.com/in/tomtatejr/ Twitter: https://twitter.com/tnrt Do More with Zapier + AWeber: https://zapier.com/apps/aweber/integrations  Join Lawyer Club FREE, where lawyers and law firm owners come to reclaim control of their firms and their lives! Plus, get the full list of Best AI Tools For Lawyers inside!Get in touch with Sam:MLA WebsiteLawyerClubPurchase Sam’s bookThe Law Entrepreneur websiteMy Legal Academy YoutubeMy Legal Academy LinkedInMy Legal Academy Facebook PageMy Legal Academy InstagramIf you’ve enjoyed the podcast, please head to iTunes and leave a rating & review for the show! It only takes a moment, and really helps me to reach new listeners. You can also head to the website at TheLawEntrepreneur.com for more information on the podcast and my legal services. -- Thank you to our sponsors! Ruby Receptionist - Virtual receptionist & live call services that will help you grow your office (and save money), one call at a time - to learn more, go to callruby.com/lawentrepreneur or call 844.895.7829 Daylite by Marketcircle – business productivity apps specifically for Apple products, with cloud syncing between your Macs, iPhones, & iPads Spotlight Branding – Web presence and branding for law firms - Get a FREE web assessment at spotlightbranding.com/tle The Law Entrepreneur is produced by Podcast Masters

The Law Entrepreneurs has been around for almost three years now, and I don’t have any plans to stop any time soon – and I want to thank all of you for listening, whether you’ve been with me since episode one or this is your first episode. I didn’t get a chance to share my gratitude at the end of 2018 for everything you all have done to support the show, so I wanted to take a moment at the top of the show to thank you all today. And I’ve been preparing for the rest of 2019 by doing a lot of reading, and today I want to share what I’ve learned so far so that we can all head into the rest of the year a little wiser and a little more prepared. Resources: Register for ABA Techshow at https://www.techshow.com (Chicago, Feb. 27 - March 2, 2019) Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days by Joey Coleman Raving Fans: A Revolutionary Approach To Customer Service by Kenneth H. Blanchard and Sheldon Bowles The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz  Join Lawyer Club FREE, where lawyers and law firm owners come to reclaim control of their firms and their lives! Plus, get the full list of Best AI Tools For Lawyers inside!Get in touch with Sam:MLA WebsiteLawyerClubPurchase Sam’s bookThe Law Entrepreneur websiteMy Legal Academy YoutubeMy Legal Academy LinkedInMy Legal Academy Facebook PageMy Legal Academy InstagramIf you’ve enjoyed the podcast, please head to iTunes and leave a rating & review for the show! It only takes a moment, and really helps me to reach new listeners. You can also head to the website at TheLawEntrepreneur.com for more information on the podcast and my legal services. -- Thank you to our sponsors! Ruby Receptionist - Virtual receptionist & live call services that will help you grow your office (and save money), one call at a time - to learn more, go to callruby.com/lawentrepreneur or call 844.895.7829 Daylite by Marketcircle – business productivity apps specifically for Apple products, with cloud syncing between your Macs, iPhones, & iPads Spotlight Branding – Web presence and branding for law firms - Get a FREE web assessment at spotlightbranding.com/tle The Law Entrepreneur is produced by Podcast Masters

I thoroughly enjoyed my time at the American Bar Association’s Techshow 2018, a conference celebrating the intersection of law and technology (so, right up my alley). Here to share what we can expect from this year’s conference is Lincoln Mead, Co-Chair of ABA Techshow 2019 and a Project Manager of Canon Business Process Services. ABA Techshow will be in Chicago from February 27 - March 2, 2019. You can learn more and register for the show at www.techshow.com. Resources: Register at https://www.techshow.com/ LinkedIn: https://www.linkedin.com/in/lincoln-mead/ Twitter: https://twitter.com/lincolnmead?lang=en  Join Lawyer Club FREE, where lawyers and law firm owners come to reclaim control of their firms and their lives! Plus, get the full list of Best AI Tools For Lawyers inside!Get in touch with Sam:MLA WebsiteLawyerClubPurchase Sam’s bookThe Law Entrepreneur websiteMy Legal Academy YoutubeMy Legal Academy LinkedInMy Legal Academy Facebook PageMy Legal Academy InstagramIf you’ve enjoyed the podcast, please head to iTunes and leave a rating & review for the show! It only takes a moment, and really helps me to reach new listeners. You can also head to the website at TheLawEntrepreneur.com for more information on the podcast and my legal services. -- Thank you to our sponsors! Ruby Receptionist - Virtual receptionist & live call services that will help you grow your office (and save money), one call at a time - to learn more, go to callruby.com/lawentrepreneur or call 844.895.7829 Daylite by Marketcircle – business productivity apps specifically for Apple products, with cloud syncing between your Macs, iPhones, & iPads Spotlight Branding – Web presence and branding for law firms - Get a FREE web assessment at spotlightbranding.com/tle The Law Entrepreneur is produced by Podcast Masters

Jessica Markham is the owner of a family law firm near me in the Maryland and D.C. area, but I actually first came across her as a result of reading an article she wrote for The Daily Record in a column called Generation J.D. The article was called “Culture eats strategy for breakfast,” and in it she argues that developing a culture in your office is the key to developing a strong practice, for both your employees and your clients – and I don’t think there’s a better example than what Jessica is doing in her own firm, as you’ll hear in this episode. Resources: Learn more at http://www.markhamlegal.com/ Connect with Jessica on Twitter: https://twitter.com/markhamlegal Read: “Culture eats strategy for breakfast”  Join Lawyer Club FREE, where lawyers and law firm owners come to reclaim control of their firms and their lives! Plus, get the full list of Best AI Tools For Lawyers inside!Get in touch with Sam:MLA WebsiteLawyerClubPurchase Sam’s bookThe Law Entrepreneur websiteMy Legal Academy YoutubeMy Legal Academy LinkedInMy Legal Academy Facebook PageMy Legal Academy InstagramIf you’ve enjoyed the podcast, please head to iTunes and leave a rating & review for the show! It only takes a moment, and really helps me to reach new listeners. You can also head to the website at TheLawEntrepreneur.com for more information on the podcast and my legal services. -- Thank you to our sponsors! Ruby Receptionist - Virtual receptionist & live call services that will help you grow your office (and save money), one call at a time - to learn more, go to callruby.com/lawentrepreneur or call 844.895.7829 Daylite by Marketcircle – business productivity apps specifically for Apple products, with cloud syncing between your Macs, iPhones, & iPads Spotlight Branding – Web presence and branding for law firms - Get a FREE web assessment at spotlightbranding.com/tle The Law Entrepreneur is produced by Podcast Masters

To ring in the New Year, we’re joined by two of our former guests and two of my favorite people: Allison Williams of MyShingle.com and Carolyn Elefant of Law Firm Mentor. These are two of the titans of solo practice education, and soon they’ll be hosting a special event! Come join us at Busboys and Poets in Washington, D.C. on January 10th for cocktails, hors d’oeuvres, and a lot of conversation with your fellow local law firm owners. Plus, it’s FREE! You can learn more and get tickets at https://www.eventbrite.com/e/meet-up-at-busboys-and-poets-tickets-52825152453. Resources: Get your tickets: https://www.eventbrite.com/e/meet-up-at-busboys-and-poets-tickets-52825152453 Work with The Law Firm Mentor Connect with Allison: Facebook | Instagram | Twitter Learn more at MyShingle.com Connect with Carolyn: Facebook | Twitter | LinkedIn  Join Lawyer Club FREE, where lawyers and law firm owners come to reclaim control of their firms and their lives! Plus, get the full list of Best AI Tools For Lawyers inside!Get in touch with Sam:MLA WebsiteLawyerClubPurchase Sam’s bookThe Law Entrepreneur websiteMy Legal Academy YoutubeMy Legal Academy LinkedInMy Legal Academy Facebook PageMy Legal Academy InstagramIf you’ve enjoyed the podcast, please head to iTunes and leave a rating & review for the show! It only takes a moment, and really helps me to reach new listeners. You can also head to the website at TheLawEntrepreneur.com for more information on the podcast and my legal services. -- The Law Entrepreneur is produced by Podcast Masters

Katherine Taylor started her career working in Big Law, transitioned to government practice, and now runs a solo practice in the D.C. area. Over the past fifteen years, Taylor Legal has grown from one small room in her house to a thriving practice for business owners. So she’s done a lot, to say the least! Today, we talk about how lawyers can navigate the many transitions that most of us will experience throughout our careers, including how to scale your solo firm. Resources: Learn more at taylorlegal.com Connect with Katherine: LinkedIn | Facebook | Twitter Read: Friend of a Friend: Understanding the Hidden Networks That Can Transform Your Life and Your Career by David Burkus ActionStep (Practice Management & Accounting): actionstep.com Contactually (CRM): https://www.contactually.com/  Join Lawyer Club FREE, where lawyers and law firm owners come to reclaim control of their firms and their lives! Plus, get the full list of Best AI Tools For Lawyers inside!Get in touch with Sam:MLA WebsiteLawyerClubPurchase Sam’s bookThe Law Entrepreneur websiteMy Legal Academy YoutubeMy Legal Academy LinkedInMy Legal Academy Facebook PageMy Legal Academy InstagramIf you’ve enjoyed the podcast, please head to iTunes and leave a rating & review for the show! It only takes a moment, and really helps me to reach new listeners. You can also head to the website at TheLawEntrepreneur.com for more information on the podcast and my legal services. -- Thank you to our sponsors! Ruby Receptionist - Virtual receptionist & live call services that will help you grow your office (and save money), one call at a time - to learn more, go to callruby.com/lawentrepreneur or call 844.895.7829 Daylite by Marketcircle – business productivity apps specifically for Apple products, with cloud syncing between your Macs, iPhones, & iPads Spotlight Branding – Web presence and branding for law firms - Get a FREE web assessment at spotlightbranding.com/tle The Law Entrepreneur is produced by Podcast Masters

Jeff Gamet is a TextExpander Evangelist (yep, that’s his real title) from Smile, who are, as you might have guessed, the creators of TextExpander. I’ve been using TextExpander for a very long time, before I even became a lawyer, and it’s one of the first applications I install on any new device I get. If you’re not familiar, TextExpander is an application that lets you insert “snippets” of text (or graphics), removing the tedium of typing things over and over again while assuring important information is always accurate. It’s perfect for form letters, email addresses, signatures, or anything else that you find yourself typing over and over again (or anything that your team will type over and over again). This feature is available in some other software, but TextExpander is so useful because your same abbreviations work anywhere with a cursor and across any device it’s installed on, whether that’s a computer, phone, or tablet. Resources: Learn more at textexpander.com Connect with Jeff on LinkedIn: linkedin.com/in/jeffgamet  Join Lawyer Club FREE, where lawyers and law firm owners come to reclaim control of their firms and their lives! Plus, get the full list of Best AI Tools For Lawyers inside!Get in touch with Sam:MLA WebsiteLawyerClubPurchase Sam’s bookThe Law Entrepreneur websiteMy Legal Academy YoutubeMy Legal Academy LinkedInMy Legal Academy Facebook PageMy Legal Academy InstagramIf you’ve enjoyed the podcast, please head to iTunes and leave a rating & review for the show! It only takes a moment, and really helps me to reach new listeners. You can also head to the website at TheLawEntrepreneur.com for more information on the podcast and my legal services. -- Thank you to our sponsors! Ruby Receptionist - Virtual receptionist & live call services that will help you grow your office (and save money), one call at a time - to learn more, go to callruby.com/lawentrepreneur or call 844.895.7829 Daylite by Marketcircle – business productivity apps specifically for Apple products, with cloud syncing between your Macs, iPhones, & iPads Spotlight Branding – Web presence and branding for law firms - Get a FREE web assessment at spotlightbranding.com/tle The Law Entrepreneur is produced by Podcast Masters

Katie Floyd is one of the hosts of the Mac Power Users podcast, which I listen to religiously (and it was actually part of the reason I started the show). She’s sadly stepping down as host, but I want to celebrate and remember her tenure on Mac Power Users by sharing this conversation I had with her about transitioning from corporate lawyer to solo practitioner. Resources: Katie on Twitter - @katiefloyd http://floydlaw.net http://katiefloyd.com Mac Power Users Podcast www.squarespace.com - Make A Beautiful Website www.callruby.com - Answering class is smart. Delighting callers is Ruby. www.sanebox.com - Clean up your inbox in minutes! www.goclio.com - Clio helps lawyers build a better practice. “EntreLeadership: 20 Years of Practical Business Wisdom from the Trenches” by David Ramsey “Good to Great: Why Some Companies Make the Leap and Others Don’t” by Jim Collins  Join Lawyer Club FREE, where lawyers and law firm owners come to reclaim control of their firms and their lives! Plus, get the full list of Best AI Tools For Lawyers inside!Get in touch with Sam:MLA WebsiteLawyerClubPurchase Sam’s bookThe Law Entrepreneur websiteMy Legal Academy YoutubeMy Legal Academy LinkedInMy Legal Academy Facebook PageMy Legal Academy InstagramIf you’ve enjoyed the podcast, please head to iTunes and leave a rating & review for the show! It only takes a moment, and really helps me to reach new listeners. You can also head to the website at TheLawEntrepreneur.com for more information on the podcast and my legal services. -- Thank you to our sponsors! Ruby Receptionist - Virtual receptionist & live call services that will help you grow your office (and save money), one call at a time - to learn more, go to callruby.com/lawentrepreneur or call 844.895.7829 Daylite by Marketcircle – business productivity apps specifically for Apple products, with cloud syncing between your Macs, iPhones, & iPads Spotlight Branding – Web presence and branding for law firms - Get a FREE web assessment at spotlightbranding.com/tle The Law Entrepreneur is produced by Podcast Masters

Viveca Hess is the CEO and founder of HessConnect, a full-service legal marketing service for estate planning and business attorneys who want to find more qualified clients. Viveca herself has nearly a decade of estate planning and business experience that gives her a unique insight into the needs of these businesses, as well as the challenges they face. We discuss how you can integrate the technical aspects of internet marketing with your brand messaging, allowing you to both reach more potential clients and demonstrate how you can provide value to them. Resources: Learn more at http://hessconnect.com/ LinkedIn: https://www.linkedin.com/company/hessconnect/ Facebook: https://www.facebook.com/hess.connect Twitter: https://twitter.com/hessconnect LinkedIn Sales Navigator: business.linkedin.com/Sales-Navigator‎  Join Lawyer Club FREE, where lawyers and law firm owners come to reclaim control of their firms and their lives! Plus, get the full list of Best AI Tools For Lawyers inside!Get in touch with Sam:MLA WebsiteLawyerClubPurchase Sam’s bookThe Law Entrepreneur websiteMy Legal Academy YoutubeMy Legal Academy LinkedInMy Legal Academy Facebook PageMy Legal Academy InstagramIf you’ve enjoyed the podcast, please head to iTunes and leave a rating & review for the show! It only takes a moment, and really helps me to reach new listeners. You can also head to the website at TheLawEntrepreneur.com for more information on the podcast and my legal services. -- Thank you to our sponsors! Ruby Receptionist - Virtual receptionist & live call services that will help you grow your office (and save money), one call at a time - to learn more, go to callruby.com/lawentrepreneur or call 844.895.7829 Daylite by Marketcircle – business productivity apps specifically for Apple products, with cloud syncing between your Macs, iPhones, & iPads Spotlight Branding – Web presence and branding for law firms - Get a FREE web assessment at spotlightbranding.com/tle The Law Entrepreneur is produced by Podcast Masters

Jeff Tippett is a professional speaker who coaches on persuasive communications and the author of a new book called Unleashing Your Superpower: Why Persuasive Communications is the Only Force You Will Ever Need. As attorneys, we’re always in the business of persuasion, so pay attention because Jeff has some phenomenal tips for building trust and becoming an artful persuader. You can also get a free chapter of Unleashing Your Power by texting PERSUADE to 66866. Resources: Learn more at JeffTippett.com Connect with Jeff: Facebook | Instagram | Twitter | LinkedIn   Unleashing Your Superpower: Why Persuasive Communications is the Only Force You Will Ever Need   Join Lawyer Club FREE, where lawyers and law firm owners come to reclaim control of their firms and their lives! Plus, get the full list of Best AI Tools For Lawyers inside!Get in touch with Sam:MLA WebsiteLawyerClubPurchase Sam’s bookThe Law Entrepreneur websiteMy Legal Academy YoutubeMy Legal Academy LinkedInMy Legal Academy Facebook PageMy Legal Academy InstagramIf you’ve enjoyed the podcast, please head to iTunes and leave a rating & review for the show! It only takes a moment, and really helps me to reach new listeners. You can also head to the website at TheLawEntrepreneur.com for more information on the podcast and my legal services. -- Thank you to our sponsors! Ruby Receptionist - Virtual receptionist & live call services that will help you grow your office (and save money), one call at a time - to learn more, go to callruby.com/lawentrepreneur or call 844.895.7829 Daylite by Marketcircle – business productivity apps specifically for Apple products, with cloud syncing between your Macs, iPhones, & iPads Spotlight Branding – Web presence and branding for law firms - Get a FREE web assessment at spotlightbranding.com/tle The Law Entrepreneur is produced by Podcast Masters