The Law Entrepreneur

Ready to take your law firm to the next level? This high-energy episode with Charley Mann, founder of Law Firm Alchemy, reveals the marketing and mindset shifts that separate thriving firms from struggling ones.From mastering referral marketing and crafting irresistible social media ads to avoiding SEO pitfalls and adopting a true CEO mindset, Sam Mollaei and Charley deliver strategies you can implement immediately. This isn't just inspiration—it's your roadmap to building a firm that thrives on trust, innovation, and unparalleled client service.Your next level is waiting. Tune in, take notes, and get ready to lead your law firm to success. Let’s dive in!Key Takeaways from Sam and Charley:1. Referral Marketing as a Cornerstone for Law FirmsReferral marketing remains the most reliable strategy for law firms, especially in consumer-focused areas.It requires consistent relationship-building through personalized outreach, making a well-maintained contact list indispensable.2. Effectiveness of Social Media AdsSocial media ads on platforms like Meta, TikTok, and YouTube yield high ROI with precise targeting and clear messaging.Rigorous testing of lead forms and ad copy ensures better lead quality and optimized results.3. Pitfalls in SEO and Digital MarketingSEO often provides poor ROI compared to strategies like increasing client reviews or running ads.Law firms must own their digital assets, such as Google Analytics and websites, to retain control and ensure transparency.4. Consistency and Specialization in MarketingFocused efforts, like weekly emails and newsletters, build trust and keep firms top of mind.Mastering one platform or strategy before expanding helps maximize results and prevents inefficiency.5. Mindset for Success in Law Firm GrowthAn entrepreneurial mindset built on openness and adaptability is key to growth.By embracing challenges and staying consistent, successful law firm owners unlock both traditional and innovative opportunities. "When you go through the motion and start sharing [your ideas and knowledge] with the world, you enjoy it. You enjoy the process. Also, you level up when it comes to those fields, and it acts as a daily affirmation [and keeps you top of mind for your audience]." —  Sam Mollaei"There is no actual gatekeeper. It is entirely incumbent on you to say, 'I’m allowed to control my future...to communicate with people...to market myself...to provide a level of quality in my services [that seems of an absurd degree of value].' You get to make all those choices." —  Charley MannGet in touch with Charley Mann:Website: https://www.lawfirmalchemy.com/LinkedIn: https://www.linkedin.com/in/charleymann/🚀 Want to SCALE your law firm? Go here:  https://bit.ly/3z7R5qM⭐️Get our proven 2025 Law Firm Growth Plan that has generated millions in revenue for law firms just like yours.Follow us on social:My Legal Academy YouTube: https://bit.ly/3KGieDsMy Legal Academy LinkedIn: https://bit.ly/3X3D5qdMy Legal Academy Facebook: https://bit.ly/3VJloN7My Legal Academy Instagram: https://bit.ly/3T9RO1GIf you’ve enjoyed the podcast, please head to Apple Podcasts and leave a rating and a review for the show! It only takes a moment, and really helps us to reach new listeners.

What if this episode wasn't just about AI—but was created BY AI? Dive into how artificial intelligence is revolutionizing every aspect of legal practice, from client intake to profitability.Sam Mollaei, Esq. reveals cutting-edge AI tools like ChatGPT Mobile, Adobe Enhanced Speech, and automated review analysis that are transforming law firms. Learn how to leverage AI for faster intake, data-driven insights, and marketing strategies that maximize ROI while you focus on high-value work.This is innovation in action. Stay tuned and get ready to rethink what’s possible for your practice.Key Takeaways from this episode:1. AI Tools to Boost ProductivityCutting-edge AI tools like ChatGPT Mobile, Adobe Enhanced Speech, and Grammarly are empowering legal professionals to automate tasks, clean up workflows, and focus on what matters most.These tools aren't just helpful—they're transformative for efficiency.2. Google Reviews Powered by Data-Driven InsightsLeveraging AI to analyze Google reviews can uncover trends in client satisfaction, helping firms optimize operations.AI-driven sentiment analysis transforms reviews into actionable insights for growth.3. AI in Client IntakeIntegrating AI into the client intake process ensures faster response times, better tracking, and seamless lead conversions.Firms that automate intake functions see significantly higher conversion rates—responding within five minutes can boost chances of success by 21 times.4. The Role of AI in Marketing StrategiesAI-enabled tools like call tracking and Google Local Services Ads help lawyers focus their marketing efforts on what works, maximizing ROI and driving high-quality leads with precision.5. AI for Profitability and Niche ExpertiseUsing AI to automate cost-heavy, repetitive tasks and streamline workflows frees up time to focus on high-value clients.AI also aids in identifying lucrative niches by analyzing market trends and client data, allowing firms to specialize and increase profitability. "If you're not already on board [with AI], you're already behind.""And while some lawyers might be intimidated by AI, Sam really sees it as a powerful tool that you can use to enhance your practice. You can streamline those workflows, provide better service to your clients, and he's all about using technology to create that leverage, freeing yourself up to focus on those tasks that only humans can do."🚀 Want to SCALE your law firm? Go here:  https://bit.ly/3z7R5qM⭐️Get our proven 2025 Law Firm Growth Plan that has generated millions in revenue for law firms just like yours.Follow us on social:My Legal Academy YouTube: https://bit.ly/3KGieDsMy Legal Academy LinkedIn: https://bit.ly/3X3D5qdMy Legal Academy Facebook: https://bit.ly/3VJloN7My Legal Academy Instagram: https://bit.ly/3T9RO1GIf you’ve enjoyed the podcast, please head to Apple Podcasts and leave a rating and a review for the show! It only takes a moment, and really helps us to reach new listeners.

Being a great lawyer isn't enough. If you want consistent growth, predictable revenue, and freedom from the daily grind, you need to shift from lawyer to CEO.Sam Mollaei and Steve Fretzin expose the biggest mistakes law firm owners make and reveal how to attract high-quality clients without burnout. Discover the power of peer advisory groups, strategic partnerships, and automation that lets you build a firm that works for you—not the other way around.FREE Training for Law Firm OwnersOn Wednesday, August 20th at 7 PM ET / 4 PM PT, join attorney and My Legal Academy founder Sam Mollaei, Esq. for a live training where he reveals the exact Facebook Ads system his six law firms use to sign 1,300+ clients every month.In this exclusive session, you’ll learn:Which practice areas see the best ROI from Facebook AdsWhy Facebook Ads can outperform Google Ads for client acquisitionHow our AI-Powered Campaign Builder can launch winning ads in minutesSeats are limited — reserve yours here:https://link.mylegalacademy.com/facebook-ads-for-lawyers-webinar-3Key Takeaways from Sam and Steve:1. The Biggest Growth Mistake: Ignoring the Business of LawLaw firm owners often focus solely on practicing law, neglecting essential business skills like marketing, systems, and financial strategy, which stunts growth.2. Consistently Attracting High-Quality Clients Without BurnoutLawyers who implement structured referral systems, client retention strategies, and strategic partnerships can create a steady flow of ideal clients with minimal effort.3. From Lawyer to CEO: The Mindset Shift That Changes EverythingTo grow successfully, lawyers must transition from being service providers to business owners by prioritizing planning, processes, and performance improvement.4. How Peer Advisory Groups Accelerate Business DevelopmentJoining structured peer groups provides accountability, proven strategies, and fresh perspectives that help lawyers scale faster and avoid costly mistakes.5. Automation & Technology: The Hidden Superpower of Scalable FirmsBy leveraging automation, AI, and digital systems for scheduling and client management, law firms can eliminate inefficiencies and scale without unnecessary overhead. "In our show, we always focus on the future and early adoption, kind of leaning into all those early adoption strategies to take advantage of it, being aggressive on it as much as possible until the market catches up." —  Sam Mollaei"There's a table standing right in front of the lawyer, piled with money up to the ceiling, yet they're walking around it pretty much all day. And it's mainly because, again, they don't have a system, a process, or something they can feel comfortable executing." —  Steve FretzinGet in touch with Steve Fretzin:Website: https://fretzin.com/Email: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!Show: BE THAT LAWYERLinkedIn: https://www.linkedin.com/in/stevefretzin/🚀 Want to SCALE your law firm? Go here:  https://bit.ly/3z7R5qM⭐️  Download the MLA Law Firm Audit Worksheet to map out your transformation from lawyer to CEO with proven strategies and actionable steps.Follow us on social:My Legal Academy YouTube: https://bit.ly/3KGieDsMy Legal Academy LinkedIn: https://bit.ly/3X3D5qdMy Legal Academy Facebook: https://bit.ly/3VJloN7My Legal Academy Instagram: https://bit.ly/3T9RO1GIf you’ve enjoyed the podcast, please head to Apple Podcasts and leave a rating and a review for the show! It only takes a moment, and really helps us to reach new listeners.

Sam Mollaei, a law firm growth strategist and creator of My Legal Academy, joins the conversation to share innovative methods for scaling a law firm. He introduces the Rapid Law Firm Growth Formula, emphasizing targeted ads that speak to client pain points. Sam discusses automating lead qualification with tools like ChatGPT and integrating CRM systems for seamless management. He highlights the importance of hiring virtual intake specialists to streamline client sign-ups and tracking metrics like CPA for optimized marketing investments.

Most lawyers focus on getting more leads while 97% are losing money at the most critical step: intake conversion. If you're not responding in under 1 minute, following up 12+ times in the first week, or using AI-powered personalization, you're already behind.Sam Mollaei and Neil Tyra reveal the Ultimate Intake Conversion Checklist—the exact strategies top firms use to double client sign-ups in 30-60 days. From weekend coverage strategies to ChatGPT-powered personalization, this episode stops leads from slipping through the cracks.Key Takeaways from Sam and Neil:1. Weekend and Off-Hours CoverageEnsure virtual intakers call leads between 5-9 PM and on weekends, using this "blue ocean" strategy to maximize availability and significantly boost sign-ups.2. Respond to Leads Within 1 MinuteCall leads immediately—waiting even five minutes lowers conversion rates—while automating instant text messages to acknowledge inquiries and maintain engagement.3. Consistent and Persistent Follow-Up StrategyCall leads at least 12 times in the first week, with three daily calls for the first three days, reinforced by automated texts, emails, and personalized video messages.4. Dedicated Intake Team Focused on Lead ConversionUse trained intake specialists—not general virtual receptionists—to handle lead qualification, consultations, and follow-ups, ensuring higher conversions and better client experiences.5. Leverage Technology for Automation and TrackingUse a CRM with automated workflows for lead distribution, reminders, and follow-ups, while tracking "speed to lead" metrics to prevent delays and optimize intake performance.6. Qualify and Personalize Lead Interactions With ChatGPTFeed lead data into AI tools like ChatGPT via Zapier to generate hyper-personalized initial texts that reference case details, building trust, improving response rates, and increasing conversions."A lot of people underestimate the work it takes to make intake successful…. It's a lot of work, and it's ongoing—it doesn't end." —  Sam Mollaei"Whenever we do that near-immediate response, almost the first words out of the prospective client’s mouth are—’Oh my God...thanks for calling me back so quickly.’ It’s just—they’re not used to that type of customer response—and that sets you apart from people who don’t." —  Neil Tyra🚀 Want to SCALE your law firm? Go here:  https://bit.ly/3z7R5qM⭐️Download the complete Intake Conversion Checklist to audit your current process and implement these game-changing strategies immediately.Follow us on social:My Legal Academy YouTube: https://bit.ly/3KGieDsMy Legal Academy LinkedIn: https://bit.ly/3X3D5qdMy Legal Academy Facebook: https://bit.ly/3VJloN7My Legal Academy Instagram: https://bit.ly/3T9RO1GIf you’ve enjoyed the podcast, please head to Apple Podcasts and leave a rating and a review for the show! It only takes a moment, and really helps us to reach new listeners.

Lindsey Busfield, Vice President and Director of Operations at Optimize My Firm, shares her expertise in SEO and content marketing for law firms. She discusses the evolving SEO landscape, emphasizing that it's not dead but has adapted to tools like AI. Lindsey provides insight into evaluating a law firm's SEO potential, highlighting practical strategies for smaller firms to compete effectively. Listeners learn about the significance of high-quality content, community relationships, and the role of client reviews in boosting online visibility.

Think the billable hour is just the way things are in law? Think again. In this eye-opening conversation, guest host Bridgit Norris sits down with The Subscription Attorney Mathew Kerbis, who shares how shifting to a subscription-based legal model can transform your practice—financially, operationally, and ethically. Mathew, founder of Subscription Attorney LLC and host of the Law Subscribed podcast, offers affordable, automation-powered legal services starting at just $20 a month. You’ll discover why traditional firm structures are failing both lawyers and clients—and how a modern, recurring-revenue model can help you build a scalable practice without burnout. If you're tired of chasing hours, confused about AI’s role in your firm, or ready to design a legal business that supports your life—not consumes it—this episode is your permission slip to evolve. Your law firm deserves better, and so do you.Key Takeaways from Bridgit and Mathew:1. The Billable Hour Is a Broken Business ModelMany lawyers operate within a system that punishes efficiency and incentivizes burnout.Once you stop tracking time and start delivering outcome-based value, a better way of practicing becomes not just possible, but inevitable.2. Recurring Revenue Brings Predictability and ImpactSubscription-based legal services make it easier to serve clients proactively while generating stable, recurring income.Instead of chasing invoices and hours, lawyers can focus on meaningful client work that builds long-term relationships.3. Subscription Models Are Flexible Enough for Any PracticeFrom family law to immigration and even litigation, flat-fee and tiered subscription structures can be designed to accommodate complexity and shifting case dynamics.What matters is communicating the scope and pricing thresholds upfront.4. AI + Alternative Fees = Scalable, Leaner FirmsLaw firms can now scale without scaling staff by leveraging AI tools to enhance—not replace—human expertise.Firms that embrace AI see higher-quality work done faster and cheaper, making traditional staffing models less necessary.5. There’s a Massive Market the Legal Industry Is IgnoringWith over 75% of legal needs going unmet, the industry is leaving behind a $1.3 trillion opportunity.Firms that rethink how they serve and price legal help can tap into this underserved market while making law more accessible to everyone. "The only people who are going to lose their jobs in this AI-powered world are employees who refuse to leverage AI." —  Mathew KerbisGet in touch with Mathew Kerbis:Website: https://mathewkerbis.com/ & https://subscriptionattorney.com/Show: Law Subscribed: https://podcasts.apple.com/us/podcast/law-subscribed/id1586707101LinkedIn: https://www.linkedin.com/in/kerbisverse/Are you a high-achieving woman in law ready to become a powerhouse CEO?Then HER Law was built for you.🔥 Join the waitlist and step into the role your firm actually needs: https://link.mylegalacademy.com/HER-Law-Waitlist🚀 Want to SCALE your law firm? Go here:  https://bit.ly/3z7R5qM⭐️ Want to join our FREE lawyer community? Go here: https://bit.ly/4bUMLZzFollow us on social:My Legal Academy YouTube: https://bit.ly/3KGieDsMy Legal Academy LinkedIn: https://bit.ly/3X3D5qdMy Legal Academy Facebook: https://bit.ly/3VJloN7My Legal Academy Instagram: https://bit.ly/3T9RO1GIf you’ve enjoyed the podcast, please head to Apple Podcasts and leave a rating and a review for the show! It only takes a moment, and really helps us to reach new listeners.

What if the biggest opportunity in your law practice isn’t about getting more clients, but doing more with the ones you already have?In this episode, guest host Mike Smith—estate planning attorney and co-founder of Smith Barrett LLC—dives into a powerful conversation with Leah Del Percio, a former Big Law attorney turned tech founder.With experience at DLA Piper, Goldman Sachs, and JP Morgan, Leah shares how the pain points of trust and estate work led her to launch Trustate, a platform designed to help law firms future-proof plans, streamline workflows, and elevate client service.This isn’t just a conversation—it’s a blueprint for staying relevant, efficient, and indispensable in the modern legal landscape.Free Training for Law Firm OwnersDon’t miss The AI-First Law Firm Blueprint — a live masterclass showing how to automate intake, client updates, and operations without hiring more staff.📅 Happening June 24 at 10 AM PT / 1 PM ET🎯 Save your seat here → https://link.mylegalacademy.com/4e0dLsYKey Takeaways from Mike and Leah:1. Cut Admin Time with Systematized Form HandlingCut out hours spent chasing down bank forms or sitting on hold by creating a centralized, up-to-date library and standardizing your intake process.Delegate form population so your team can move faster with less friction.2. Treat Estate Planning Like Ongoing Care, Not a One-Time PrescriptionTreat estate planning as a living process, not a one-off transaction.Use flexible tools like trustee powers and schedule regular reviews to keep plans aligned with life and law changes.3. Don’t Let Hidden Assets Derail an EstateIntegrate asset searches into your process to uncover accounts that clients may have overlooked or forgotten.This reduces risk and helps avoid major surprises during administration.4. Strengthen Document Drafting by Combining Quality with ConsistencyMove beyond copy-paste methods to structured drafting systems that reduce errors and improve clarity.Ensure your documents are consistent, logical, and tailored, not bloated templates.5. Deliver Concierge-Level Service Without a Big TeamBreak your processes into clear, repeatable workflows your team can follow without direct attorney input.This lets you serve clients at a higher level while protecting your time and scaling more sustainably. "Lawyers these days, if they just focus on the transactional aspect of planning—where it's just, you fill out your intake form... I design a plan based on that... and I produce a document—they're doing their clients a horrible disservice." —  Leah Del PercioGet in touch with Leah Del Percio:Website: https://www.trustate.com/Email: leah@trustate.comLinkedIn: https://www.linkedin.com/in/leahdelpercio/Free Workshop with Leah:https://www.skool.com/mylegalacademy/classroom/ec6b644d?md=c18190deaa764aff8e2aa6f4b125e0fcAre you a high-achieving woman in law ready to become a powerhouse CEO?Then HER Law was built for you.🔥 Join the waitlist and step into the role your firm actually needs: https://link.mylegalacademy.com/HER-Law-Waitlist🚀 Want to SCALE your law firm? Go here:  https://bit.ly/3z7R5qM⭐️ Want to join our FREE lawyer community? Go here: https://bit.ly/4bUMLZzFollow us on social:My Legal Academy YouTube: https://bit.ly/3KGieDsMy Legal Academy LinkedIn: https://bit.ly/3X3D5qdMy Legal Academy Facebook: https://bit.ly/3VJloN7My Legal Academy Instagram: https://bit.ly/3T9RO1GIf you’ve enjoyed the podcast, please head to Apple Podcasts and leave a rating and a review for the show! It only takes a moment, and really helps us to reach new listeners.

If you’ve ever felt stuck toggling between being an excellent lawyer and a true business leader, this episode is your wake-up call.In the final installment of the "Built to Lead" series, host Brigit Norris sits down with Catherine O’Connell, a powerhouse legal entrepreneur, to unpack what it takes to step into the role of visionary CEO. This isn’t about tips for better time management—it’s a blueprint for reclaiming your authority, redesigning your career, and rewriting your firm’s future. Catherine’s hard-won wisdom will push you to rethink your identity, your leadership, and your legacy. If you’re ready to lead instead of just serve, don’t miss this.Free Training for Law Firm OwnersDon’t miss The AI-First Law Firm Blueprint — a live masterclass showing how to automate intake, client updates, and operations without hiring more staff.📅 Happening June 24 at 10 AM PT / 1 PM ET🎯 Save your seat here → https://link.mylegalacademy.com/4e0dLsYKey Takeaways from Bridgit and Catherine: 1. From Technician to VisionaryShifting from legal technician to strategic leader requires letting go of perfectionism and trusting others to carry the load.The real transformation starts when you stop identifying solely with your technical role and start envisioning your firm as a scalable enterprise.2. Delegation is Non-NegotiableDelegation isn't a sign of weakness—it's the gateway to growth.When you delegate with trust and process, you create capacity to lead and think strategically rather than stay buried in daily tasks.3. Leadership Begins with YouYou cannot lead a high-performing team if you're not actively leading yourself. Creating time for self-reflection, CEO-level thinking, and intentionality is what shifts you from overwhelmed operator to empowered leader.4. The Power of Presence and VisibilityVisibility isn't vanity—it’s strategy. Building relationships, showing up, and making your leadership known both within and beyond the firm establishes authority and attracts opportunity.5. Redefining Success for Women in LawThe path to sustainable success as a woman in law involves redefining legacy and income through innovation, not just legal excellence.Choosing to lead from purpose and design a business aligned with your life is the ultimate power move. "If you want loyalty, I think you have to lead with trust, not tasks. So, building that strong team I mentioned before starts with trust — and that begins even before hiring." —  Catherine O’ConnellGet in touch with Catherine O'Connell:Website: https://www.catherineoconnelllaw.com/Show: Lawyer on Air: https://podcasts.apple.com/us/podcast/lawyer-on-air/id1553526783LinkedIn: https://www.linkedin.com/in/oconnellcatherine/🚀 Want to SCALE your law firm? Go here:  https://bit.ly/3z7R5qM⭐️ Want to join our FREE lawyer community? Go here: https://bit.ly/4bUMLZzFollow us on social:My Legal Academy YouTube: https://bit.ly/3KGieDsMy Legal Academy LinkedIn: https://bit.ly/3X3D5qdMy Legal Academy Facebook: https://bit.ly/3VJloN7My Legal Academy Instagram: https://bit.ly/3T9RO1GIf you’ve enjoyed the podcast, please head to Apple Podcasts and leave a rating and a review for the show! It only takes a moment, and really helps us to reach new listeners.

You're not just a lawyer — you're a visionary rewriting the rules. In this powerful episode of our Build to Lead series, Bridgit Norris sits down with estate planning attorney and trailblazing founder Laura Cowan, who went from Wall Street accountant to building a thriving law firm that works for her.Laura is the mind behind the 2-Hour Lifestyle Lawyer™ and author of Lifestyle Lawyer Revolution, featured in Forbes and Entrepreneur, and she's living proof that success in law doesn't have to come at the cost of your freedom, health, or happiness.This episode is packed with real talk, strategy, and encouragement for women lawyers who are ready to define success on their terms — and be bold enough to speak up about it.If you're done measuring yourself by billable hours and want a model that supports the life you want, this one’s for you.Key Takeaways from Bridgit and Laura:1. Profit Over PosturingScaling revenue means nothing if it costs your health, time, or peace of mind.Success in law must prioritize profit, sustainability, and freedom, not vanity metrics like 2x or 3x growth.2. Delegate What Doesn’t Require a Law DegreeBuilding a lean, effective firm starts with outsourcing admin work, document drafting, and marketing, even with limited resources.Focus your time on the few key actions that generate revenue and truly require your expertise.3. Redefine Success with IntentionSuccess isn’t one-size-fits-all. Whether that means working part-time, serving only select clients, or shifting your role entirely, fulfillment comes from designing a practice that aligns with your values, not the legal industry’s outdated playbook.4. Scaling Comes with TradeoffsGrowth doesn’t just mean more revenue — it means more clients, more hiring, more systems.Before chasing scale, define exactly what you want more of, and ensure your team and infrastructure are built to handle it.5. Bold Voices Shift the ProfessionToo many women in law are quietly struggling with outdated norms and expectations.Speaking openly about freedom, flexibility, and alternative success models doesn’t just serve you — it lights the path for the next generation. "There's no point in having a million dollars in revenue if you're working until 10 o’clock at night and you've got to spend the vast majority of it just to support the business." —  Laura CowanGet in touch with Laura Cowan:Website: https://www.2hourlifestylelawyer.com/Book: Lifestyle Lawyer Revolution: https://www.amazon.com/Lifestyle-Lawyer-Revolution-Without-Leaving-ebook/dp/B0F3FNZMQN/LinkedIn: https://www.linkedin.com/in/thelauracowan/Instagram: https://www.instagram.com/2hourlifestylelawyer/Are you a high-achieving woman in law ready to become a powerhouse CEO?Then HER Law was built for you.🔥 Join the waitlist and step into the role your firm actually needs: https://link.mylegalacademy.com/HER-Law-Waitlist🚀 Want to SCALE your law firm? Go here:  https://bit.ly/3z7R5qM⭐️ Want to join our FREE lawyer community? Go here: https://bit.ly/4bUMLZzFollow us on social:My Legal Academy YouTube: https://bit.ly/3KGieDsMy Legal Academy LinkedIn: https://bit.ly/3X3D5qdMy Legal Academy Facebook: https://bit.ly/3VJloN7My Legal Academy Instagram: https://bit.ly/3T9RO1GIf you’ve enjoyed the podcast, please head to Apple Podcasts and leave a rating and a review for the show! It only takes a moment, and really helps us to reach new listeners.