The Law Entrepreneur 465. The End of Busywork: How AI Is Reclaiming Lawyers’ Time
465. The End of Busywork: How AI Is Reclaiming Lawyers’ Time
Artificial Intelligence isn’t just transforming the legal industry. It is rewriting how law firms grow, operate, and sign clients.
In this episode of The Law Entrepreneur, Bo Royal, CEO of Pareto Legal sits down with Sam Mollaei, Esq., attorney-entrepreneur and founder of My Legal Academy, to reveal how forward-thinking law firms are using AI to fix intake, increase conversions, and scale without adding more staff.
Sam shares the exact intake framework that helped one of his firms sign 500 clients a month with 12 intakers instead of 25 by using AI to automate follow-ups, qualify leads, and fill calendars with high-quality prospects.
If you are still relying on referrals, or if your firm is not tracking its cost per client acquisition, this episode is your blueprint for building a predictable, scalable, and future-proof practice.
“Lead generation is easy. Signing them up is where firms win or lose.” — Sam Mollaei, Esq.
🔑 Key Takeaways from Bo and Sam
1. Most Firms Don’t Have a Lead Problem, They Have an Intake Problem
AI can act as your 24/7 first responder, instantly texting and qualifying leads, then routing only the best to your intake team.
2. AI That Signs Clients, Not Just Finds Them
A simple 3–4 question screener filters out 80 percent of unqualified leads, freeing your team to focus on real prospects.
3. Scale “To the Penny”
The secret to scaling ad budgets from $1K to $1M per month is tracking spend, cost per lead, cost per qualified lead, and cost per acquisition with precision.
4. Close the Attribution Loop
Know exactly where every signed client came from by tracking source, campaign, and asset. Feed that data back into Meta and Google so their algorithms find more of the right clients.
5. The “Unlimited AI Budget” Framework
Not every AI experiment will succeed, but one 50x win can cover the rest. Firms that budget freely for innovation are the ones that leap ahead.
“If you can’t tell me your cost per acquisition by channel, you’re not ready to scale.” — Sam Mollaei, Esq.
Get in touch with Bo Royal: https://www.linkedin.com/in/bo-royal/
🚀 Want to SCALE your law firm? Go here: https://bit.ly/3z7R5qM
⭐️Get our proven 2025 Law Firm Growth Plan that has generated millions in revenue for law firms just like yours.
Follow us on social:
- My Legal Academy YouTube: https://bit.ly/3KGieDs
- My Legal Academy LinkedIn: https://bit.ly/3X3D5qd
- My Legal Academy Facebook: https://bit.ly/3VJloN7
- My Legal Academy Instagram: https://bit.ly/3T9RO1G
If you’ve enjoyed the podcast, please head to Apple Podcasts and leave a rating and a review for the show! It only takes a moment, and really helps us to reach new listeners.