The Law Entrepreneur 460. LinkedIn for Lawyers: Why ‘Playing Professional’ is Killing Your Brand with Jimmy Lai
If you’ve ever worried that you or your law practice are “too boring” to stand out, this conversation will change how you see yourself—and your marketing.
In this episode, Bridgit sits down with Jimmy Lai, CEO of Lai & Turner Law in Oklahoma, where he helps immigrants secure U.S. visas to start, scale, and succeed in the U.S.
But if you follow him online, you know him as the founder of the Unforgettable Professionals community—a space where so-called “boring” professionals learn to tell stories that attract clients, build authority, and actually make them unforgettable.
Together, they dive into how Jimmy turned everyday experiences into content that resonates, why doubling down on one channel creates faster growth, and what consistency really looks like if you want lasting results.
By the end, you’ll see LinkedIn not as another task to manage, but as a powerful tool to transform your brand—and maybe even yourself.
Key Takeaways from Bridgit and Jimmy:
1. Pick One Channel and Double Down
It’s tempting to try every platform at once, but growth comes from focusing on the channel that drives the biggest return.
Once you know what works, reinvest in it before scattering your energy elsewhere.
2. Storytelling Beats Legalese Every Time
People don’t connect with case updates—they connect with real stories, even small moments from daily life.
Share personal, authentic content alongside authority-building posts to stay memorable.
3. Nail the Hook or Lose the Reader
On LinkedIn, the first three lines decide whether someone clicks “see more.”
Spark curiosity right away, and keep paragraphs short and skimmable to respect busy professionals’ attention spans.
4. Optimize Your Profile Like a Sales Page
Don’t waste your headline with “Immigration Attorney.”
Use clear, client-focused language that says who you help and how, so people immediately know why they should connect with you.
5. Consistency Compounds into Authority
One post won’t change your career, but consistent posting builds trust and recognition over time.
Think long game—like SEO for your personal brand—and watch opportunities multiply.
"You can be the best attorney in the world, but if no one knows you, if they don't like you, and if they don't trust you, you're going to struggle with business." — Jimmy Lai
Get in touch with Jimmy Lai:
Website: https://www.laiturnerlaw.com/
LinkedIn: https://www.linkedin.com/in/jimmylai-jdmba/
Facebook: https://www.facebook.com/ThatAttorneyLai/
Instagram: https://www.instagram.com/thatattorneylai/
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