Waste No Day: A Home Services Motivational Podcast

Brian Burton & Nate Minnich
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Apr 5, 2021 • 23min

Riches in Niches: Surge Protection - Part 1

In today’s show, we discuss the topic of surge protection as we wrap up our riches in niches series. Surge protection is a natural topic of discussion for most homeowners since the electronics industry has pushed point of use surge protection for decades. However, not many homeowners ever consider protecting appliances that are far more expensive than a TV from surges. We jump into the topic and explore new niches being created for stay at home workers and how surge protection for the whole home can be a valuable asset.
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Mar 29, 2021 • 1h 2min

Riches in Niches: Service Agreements - Part 2 - Special Guest: Traci Martin

In today’s show, we interview special guest Traci Martin. Coming from the hospitality industry working as a server taught Traci the fine skills of customer service. From there, it was an easy transition into serving customers over the phone in their moments of need. Working as a customer service representative on the phone for several years, Traci refined her skill on the phone to incorporate service agreements into the customer conversation. Finding success, Traci grew in ability and confidence to become a top service agreement specialist in the nation stepping into the niche and finding the riches to follow. Traci shares her thoughts on service agreements, presenting them, and the value that they bring in this week’s podcast.
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Mar 29, 2021 • 36min

Riches in Niches: Service Agreements - Part 1

In today’s show, we discuss the topic of service agreements. Service agreements are a typical part of the home services industry which draws into question the qualification for being a niche. However, it is an area that few do well which is where the riches lie in this particular topic. Understanding the value of a service agreement goes beyond having an actual plan or contract. Service agreements are the foundation of a solid and secure company. It is as close to guaranteed business as there is in the home services industry and job security for employees. Brian and Nate breakdown the underlying value of service agreements and why they are a niche with riches.
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Mar 22, 2021 • 1h 1min

Riches in Niches: Sewers and Drains - Part 2 - Special Guest: Paul Francis

In today’s show, we interview special guest Paul Francis. Paul is a sewer and drain plumber with Benjamin Franklin Plumbing in Lancaster, PA. Paul is no stranger to unique work environments. Starting his career in the food industry, he opened several restaurants and focused on catering, hospitality, and more. Developing his people skills in the demanding restaurant business, Paul learned how customer service is at the forefront of the industry. Translating that same skill set into plumbing was a mere matter of picking up the technical piece which Paul did quickly. Sharing his niche advice, Paul breaks down his rise to success in the ditch and what makes it so rich.
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Mar 22, 2021 • 33min

Riches in Niches: Sewers and Drains - Part 1

In today’s show, we continue our series of riches in niches as we discuss the topic of sewers and drains. Niches are usually derived from a skill or solution that no one wants to do or that no one wants to do well. In regards to sewers and drains, it is the former problem that drives the niche. Brian and and Nate break down why sewers and drains is a niche market waiting to be capitalized on and done well.
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Mar 15, 2021 • 58min

Riches in Niches: Indoor Air Quality - Part 2 - Special Guest: Dave Landis

In today’s show, we interview special guest Dave Landis. Dave is a field supervisor and service technician with One Hour Heating and Air Conditioning in Lancaster, PA and has man years in the field. Serving in the HVAC industry has given Dave a great technical background but it was only in recent years that indoor air quality became his specialty. Experiencing the benefits first hand with his own family, Dave became an IAQ evangelist sharing his story with clients. Combining his technical proficiency with product presentation Dave has found riches in this niche and shares his story and advice.
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Mar 15, 2021 • 35min

Riches in Niches: Indoor Air Quality - Part 1

In today’s show, we discuss the topic of indoor air quality also known as IAQ. We are kicking off a series called riches in niches focusing on how specialization pays dividends. Indoor air quality has been a growing market for years and continues to show opportunity. Specializing in both products and presentation allows for capitalization in an area of primary client concern and interest. Having the ability to create comfortable and clean air in the home is a concept that many homeowners are greatly interested in and we take a dive into why it makes sense to have this as a focus.
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Mar 8, 2021 • 1h 9min

Options, Options, Options - Part 2 - Special Guest: Johnathan Jordan

In today’s show, we interview special guest Johnathan Jordan. Johnathan, better known as JJ, is a heating and air conditioning service technician at One Hour Heating and Air Conditioning in Lancaster, PA. Coming up through the apprentice program his years are few but his abilities are great. Adopting the concept of presenting with options early in his career, JJ refined his presentation to experience great success in his career. Exploring how he uses the tool, constructs the message, and presents, this podcast dives into the specifics of how he is making it work and how it could work for you.
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Mar 8, 2021 • 41min

Options, Options, Options - Part 1

In today’s show, we discuss the topic of options. Everyone wants options whether you consciously think it through or not. We want the power of choice, specifically “our” choice. We want to choose a small coke or a super-sized one. We want to choose the economy room or the presidential suite at the local hotel. Options are critical to allowing a client to choose what they want and they are an effective tool in being able to communicate streamlined suggestions. Brian and Nate review the reasons as to why options are important and how they should be a part of any client interaction.
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Mar 1, 2021 • 1h 6min

Upfront Agreements - Part 2 - Special Guest: Rachel Witmer

In today’s show, we interview special guest Rachel Witmer. Rachel is a comfort advisor with One Hour Heating and Air Conditioning in Lancaster, PA. Coming into the industry just over a year ago, Rachel has made quick work of employing systems and strategies for the best possible customer experiences. Now serving in a sales roll for heating and air conditioning equipment, Rachel’s natural personality combined with tools like upfront agreements have made her incredibly successful and approachable with her clients. Rachel eloquently explains how the power of having a mutually agreed upon agenda for each call makes the client at ease and her job much easier. Explaining the theory and even a quick roll-play, Rachel describes how having a simple 5–10 minute conversation can make all the difference in how the calls starts and how it ends.

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