GOOD THINKING
Chris Danton & Kirsten Ludwig | IN GOOD CO
This podcast will dive a little deeper into bit of our weekly GOOD THINKING letter. Not a recap or a reading, just chatting more, unpacking, giving more insights—the fun stuff. Like the letter, the lens is a best-of-the-best on culture, trends, marketing, etc. What I’m dropping to friends on Slack or finding useful in meetings with brands. ingoodco.substack.com
Episodes
Mentioned books
Jul 13, 2024 • 24min
Are we in an 'unbranding' era?
This week, Kirsten and I get into the conversation around Abercrombie’s ‘unbranding’, Bandit’s no-logos Unsponsored Project at the Olympics trials, and Gucci (and many of the houses’) new art direction.Enjoy! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ingoodco.substack.com
Jul 3, 2024 • 45min
Deeper Dive: Milano Retail '24
This week’s episode we dive into all things Milanese retail. Ok, not ALL things but a couple of highlights. One of two low points and a lot of detailed takes on what was working and what wasn’t.OFFICINE UNIVERSELLE BULY (at the top)SEZANE (around 17:30)LEVI’S (around 24:30)LA DOUBLE J (around 30:00)CORSO COMO 10 ( approx 33:40, briefly)ZARA HOME (approx 36:05)MASSIMO DUTTI (briefly towards the end) This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ingoodco.substack.com
Jun 12, 2024 • 16min
GOOD THINKING WEEKLY - Episode 22
This week, we decided to go deeper on aspect element of the letter: Booze Free Games.BOOZE FREE GAMES -> As Seen On For the first Games ever, non-alc is going to sponsor the Olympics. Yes, I know the subject line last week said non-alc was over but, obviously, we know I was joking. This past World Cup was big sporting moment for booze-free and wasn’t the disaster everyone expected—it was a huge success. But booze-free or not, the question is: how to make sure the sponsorship work with the Games (and all sports, really) being consumed in a totally different way. “The difficulty for a sponsor is that, while there may indeed be millions watching the pole vaulting, and by extension the sponsor’s brand in the background, millions more…are watching the pole vaulter’s unbranded TikTok video of what they had for breakfast.”We dive into what this means for the games, how non-alc needs to ensure it positions itself not as same-but-different but truly different. And more. Enjoy! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ingoodco.substack.com
Jun 7, 2024 • 37min
GOOD THINKING WEEKLY - Episode 21
This episode of GOOD THINKING WEEKLY we dive into our last letter, Episode 21. If you haven't read it and want to, dive in here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ingoodco.substack.com
