BE THAT LAWYER

In this episode, Steve Fretzin and Lesley Wallerstein discuss:The relationship between creativity and crazy. Networking as an introvert.  Understanding what you have to offer. Finding a networking system that works for you and your personality type.  Key Takeaways:It isn’t about what others can do, it’s about what you can do better than others. It takes confidence to go out on your own as a solo. You have to be willing to talk about yourself and put yourself out there or nobody will know what you do. You do have a value to add to the marketplace, but that value means nothing if people don’t know you. Get comfortable with feeling uncomfortable and it will get easier.  "It was do or die. I realized the only way that I could make this work is if I open my mouth and start talking about what I do, because everybody else in the room is doing the same thing. My voice counts just as much as everybody else's." —  Lesley Wallerstein Connect with Lesley Wallerstein:  Website: https://www.wallerstein-ip.com/Phone: 847-912-3553LinkedIn: https://www.linkedin.com/in/lesley-wallerstein-632750a/Facebook: https://www.facebook.com/LesleyWallersteinPatents/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Sharon Ve discuss:The three motivators to change. Behavioral change to build a better business. Your attitude about your job and the different aspects of it. Leveraging your superpowers (and working around your kryptonite).  Key Takeaways:If you are unhappy, you have nobody to blame but yourself. You are the only one standing in your way. Do the activities that keep things moving in a positive direction. Even if they don’t pan out each time or immediately, it will positively affect you in every aspect as well as positively impact your business. Take the time when you are young to understand your strengths, your personality, etc., as it will help you to better understand what you want in your career.  We are all made differently. We all have different strengths and superpowers. Find what your strengths are and leverage those.  "Believe that you have superpowers; believe that you actually have something to contribute to this world, to the people that you serve, because if you don't believe that, like you're not going to be able to discover it." —  Sharon Ve Connect with Sharon Ve:  Website: https://www.theinspiredattorney.co/Website: https://www.sharonve.com/Email: sharon@theinspiredattorney.coShow: https://www.theinspiredattorney.co/podcastYouTube: https://www.youtube.com/channel/UCctDNiTtEByHBIH5sPOczZg? LinkedIn: https://www.linkedin.com/in/sharonve/Facebook: https://www.facebook.com/TheInspiredAttorney/Instagram: https://www.instagram.com/theinspiredattorney/Discover YOUR Superpower: https://www.theinspiredattorney.co/assessment Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Mark Hunter discuss:Why lawyers are bad at planning for business development. Putting the work in to get ahead as early as you can. How the pandemic has affected business development. What lawyers can do for their clients and their strategic partners.  Key Takeaways:There are a lot of tools out there to help you plan so you run your day, not let your day run you. Start understanding client services and business relationships now. It is an important part of building your business. The conversations that used to be had over dinner or coffee can still be had over phone or Zoom. The relationships may have changed if you have not kept up on those conversations during the pandemic. There are a lot of ways that you can serve your clients and strategic partners. The better you know them (not just their file) the better you can serve those in your network.  "BD (business development) is a skill that anyone can learn if they're willing to put the time and effort into it. But like with any skill, you’ve got to put the time and effort into it to be successful." —  Mark Hunter Connect with Mark Hunter:  Website: https://hicksmorley.com/LinkedIn: https://www.linkedin.com/in/markhhunter/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-SturkieAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Robert Hanna discuss:Why firms are struggling to retain talent. Firm and personal branding for lawyers. How to start a story (hint, it’s not your name). Reflecting on your why.  Key Takeaways:Give trust to your employees - they do not need to be (or want to be) micromanaged. If you build a personal brand, more revenue-generating opportunities will come your way. Everyone who has a very successful personal brand is excellent at storytelling. We, as humans, are drowning in information, but what we are craving is wisdom. Contacts are good, but relationships pay.  "I'm still finessing my storytelling because the number one thing people buy is a human-to-human relationship. We talk about B2B and B2C. No, it's H2H, it's human to human." —  Robert Hanna Connect with Robert Hanna:  Website: https://www.kcpartners.co.uk/Show: https://legallyspeakingpodcast.com/YouTube: https://www.youtube.com/channel/UCXvYfYFRtWplqIFtWuRw3AA & https://www.youtube.com/channel/UCXvYfYFRtWplqIFtWuRw3AALinkedIn: https://www.linkedin.com/in/roberthanna/Twitter: https://twitter.com/LegalSpeakPodFacebook: https://www.facebook.com/legallyspeakingpodcast & https://www.facebook.com/kcpartnersltdInstagram: https://www.instagram.com/legallyspeakingpodcast/ & https://www.instagram.com/kcpartners_/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Lindsey Corbin discuss:What lawyers struggle with when delegating. Why writing processes will change your firm. The challenge of letting go. The top 5 things lawyers need to delegate.  Key Takeaways:If you are a lawyer and are doing work that someone can be doing at a fraction of the cost, you should not be doing those things. You need to track a day (or three) to find what is delegatable. There is more than you think. We always want to do the things we love, and, especially for control freaks, giving up those things can be hard. But once you trust the process, it works. Be smart about your delegation. You do not need to hire a bunch of different people at top prices and break the bank.  "If you track everything that you're doing, you can start to figure out where some of your pain points are. Most of those pain points can likely be solved with technology, or another workflow management system." —  Lindsey Corbin Connect with Lindsey Corbin:  Website: https://delegate.legal/Email: lindsey@delegate.legalLinkedIn: https://www.linkedin.com/in/lindsey-corbin/Instagram: https://www.instagram.com/delegate.legal/Facebook: https://www.facebook.com/delegatelegal Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-SturkieAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Larry Fretzin discuss:Growing up in the slums to running a successful solo law firm. How the field of law has evolved over the last few decades. Relationships and referrals. Knowing when you’re ready to retire.  Key Takeaways:If you can’t make a sale, make a friend. Getting referrals from other lawyers is a great way to get business. Build those relationships, network, give others work. There is plenty of work to go around. Relationships are a two way street. Stay connected, return calls, follow through on what you say you will do. Play to your strengths as you build relationships.  "The important thing is to make a lot of friends, work hard on the cases that you have, so that you can have good rapport with the court and be successful in your cases." —  Larry Fretzin Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Kory Kelly discuss:Talent as a capitalist market. What culture really means and what talented employees are truly looking for. Selling legal services online as the future of the law industry. Automation and productization of legal services within the next five years.  Key Takeaways:If you want to retain quality talent, you have to create a place that people want to stay. Ask what your team needs and give it to them to support them in their job. Everybody gets business through relationships. It is not unique to the legal industry. The future of legal services is going to be more hyper specific law firms that do one thing extremely well.  "Make your team a product that you obsess over." — Kory Kelly Connect with Kory Kelly:  Website: https://legalkarma.org/LinkedIn: https://www.linkedin.com/in/korykelly/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Jeremy Streten discuss:The business lifecycle of every business. Building relationships with your clients. Thinking about what is in it for the other person. Multiway wins with cross marketing.  Key Takeaways:It is cheaper to get work from existing clients than from new clients. Even if it is not your area, you can serve your clients by building networks of trusted professionals to whom you can refer your clients with confidence. Cross marketing, especially at a full-service firm, is a way to best serve your clients, your firm, and to best serve your origination. Be the person that others can talk about their business to.  "Look for those opportunities, and try out these different approaches. Different approaches will work with different clients; test it out, and you'll find you'll get a good return." —  Jeremy Streten Connect with Jeremy Streten:  Website: https://businesslegallifecycle.com/Show: https://businesslegallifecycle.com/podcast/LinkedIn: https://www.linkedin.com/in/jeremystreten/Twitter: https://twitter.com/jeremystretenBook: https://businesslegallifecycle.com/book/Go Here for a Special Offer for Be That Lawyer Listeners: https://businesslegallifecycle.com/bethatlawyer/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Eric Moch discuss:Becoming self-sufficient and creating your own future. Leadership as a learned skill. Culture is king. Serving in leadership to develop a lasting team.  Key Takeaways:Just because you have an aptitude and skill for your business does not mean you are going to be qualified to lead and mentor people. As the business owner, your employees will not care about your business as much as you do unless you give them a reason to. You have to provide good talent a supportive, safe, nurturing environment, because it means more than money. Recognize that, unless you have had specific management training, you are going to be bad at it at first. Leadership is a skill that must be learned from square one.  "Being autonomous is its own reward, and it’s worth far more than compensation. You can't be halfway autonomous. If you want to be autonomous, you have got to develop the ability and the interest to develop your own practice." —  Eric Moch Connect with Eric Moch:  Website: https://www.heplerbroom.com/Email: eric.moch@heplerbroom.comPhone: 312-205-7712LinkedIn: https://www.linkedin.com/in/eric-moch-insurance-fraud-lawyer/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-SturkieAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Larry Stybel discuss:Determining if your career is a success. Enjoying what you do while you’re doing it. Redefining your title of yourself from within. Understanding what comes during Chapter Three. Key Takeaways:Everyone has a different definition of success and has a different level of what they are comfortable with in their own life. You need to do what you want to do, not what other people are expecting you to do. There are more titles that define you than just your career. The best time to be thinking about what you want to do in 15 years is to think about it now.  "The best time for a lawyer to be thinking about their chapter three is when the lawyer is in his or her 50s, and is established in a career and incredibly busy  because that gives you the time to position yourself." —  Larry Stybel Connect with Larry Stybel:  Website: https://stybelpeabody.com/LinkedIn: https://www.linkedin.com/in/lstybel/Twitter: https://twitter.com/lstybel Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.