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Lessons & Ideas

Latest episodes

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Sep 1, 2020 • 5min

20 weeks in a row

20 weeks in a row
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Aug 28, 2020 • 4min

8.5# lost in 16 days

My OMAD story
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Aug 25, 2020 • 12min

Magic of SpaceX

Tool thinking vs Problem Thinking
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Aug 21, 2020 • 3min

What worked 6mo ago?

What worked 6mo ago?
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Aug 18, 2020 • 35min

3 marketing wins from Q2

3 marketing wins from Q2
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Aug 14, 2020 • 21min

Better question = $1m+

Our #1 marketing tweak of Q2
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Aug 11, 2020 • 5min

How to write a FB ad like Eugene Schwartz

4 steps to theme and create the headline: 1. Who is your best fit client? 2. What desire are you satisfying for them? 3. What product result does that? 4. Awareness of your BFC? Answer for my product (marketing coaching progrma) 1. Course creator with some traction 2. To have clarity and focus on a plan im confident in to grow the business 3. Simple plan with a few tweaks that will unlock them (aka: marketing plan) 4. Know they need help but not sure where to turn. Have tried lots of stuff. A coach they trust sounds good, but who is that and where do i find them? A few sample headlines and themes: 6x Faster Than Facebook ads How would you sell 28 online courses per month? How many course sales hit 50k per month? Sell 100 courses per month Want to stop advertising your courses on Facebook? Tried to sell your course or coaching w/ FB ads? 2x your FB ad spend How to 2x your FB ad ROI with partnerships When you’re course sales stagnate, try this… Try one of these 5 tweaks to increase your course sales Can you send an email? Then you can sell your online course. If you haven’t sold 10k of your course, dont read this How to 2x your FB ad roi by not using FB ads. To the course creator that needs help marketing
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Aug 7, 2020 • 4min

Clarity > Quality

A friend hired a writing service recently. The clarity in their offer and the process was the #1 reason he chose them over someone who would have done a better job.
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Aug 4, 2020 • 49min

Who is your best fit client?

Drew Breaux, the director of marketing at Growth Tools, shares insights on defining best-fit clients to enhance lead quality. He explains how to survey existing clients and analyze feedback from your biggest fans. By distilling emotions into a two-part profile, businesses can refine their marketing strategies. Drew emphasizes the importance of tailoring messaging for specific audiences and improving team morale through client testimonials. He also discusses using targeted campaigns to engage ideal clients, especially during challenging times.
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Jul 31, 2020 • 5min

8 actions to be happier

1. Drink giant glass of water now 2. Text 1 friend that you love them 3. Drop and do 25 push-ups 4. Go for 10m walk outside 5. Help someome this morning 6. Take 5m to imagine a 5 star future 7. Eat < 50 carbs today 8. Get > 7 hours of sleep tonight

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