Lessons & Ideas Who is your best fit client?
Aug 4, 2020
Drew Breaux, the director of marketing at Growth Tools, shares insights on defining best-fit clients to enhance lead quality. He explains how to survey existing clients and analyze feedback from your biggest fans. By distilling emotions into a two-part profile, businesses can refine their marketing strategies. Drew emphasizes the importance of tailoring messaging for specific audiences and improving team morale through client testimonials. He also discusses using targeted campaigns to engage ideal clients, especially during challenging times.
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BFC Impact
- Growth Tools' marketing director created a best-fit client profile.
- This led to a significant increase in sales qualified leads and revenue.
Creating a BFC Profile
- Survey existing clients, focusing on those who would be very disappointed if your product was gone.
- Analyze their responses to understand their needs and motivations.
Key Survey Questions
- Ask about the problem that prompted them to seek a solution.
- Understand their ideal solution and how your product improved their lives.