4 steps to theme and create the headline: 1. Who is your best fit client? 2. What desire are you satisfying for them? 3. What product result does that? 4. Awareness of your BFC? Answer for my product (marketing coaching progrma) 1. Course creator with some traction 2. To have clarity and focus on a plan im confident in to grow the business 3. Simple plan with a few tweaks that will unlock them (aka: marketing plan) 4. Know they need help but not sure where to turn. Have tried lots of stuff. A coach they trust sounds good, but who is that and where do i find them? A few sample headlines and themes: 6x Faster Than Facebook ads How would you sell 28 online courses per month? How many course sales hit 50k per month? Sell 100 courses per month Want to stop advertising your courses on Facebook? Tried to sell your course or coaching w/ FB ads? 2x your FB ad spend How to 2x your FB ad ROI with partnerships When you’re course sales stagnate, try this… Try one of these 5 tweaks to increase your course sales Can you send an email? Then you can sell your online course. If you haven’t sold 10k of your course, dont read this How to 2x your FB ad roi by not using FB ads. To the course creator that needs help marketing