Lessons & Ideas

This podcast started on a whim as a fun little side project 8 months ago. And I’ve really enjoyed it and want to take it more seriously in 2020. My new target is to consistently get 1,000 downloads per episode. Here are 7 ideas I’m considering to get me there: 1. Publish 1+ /wk 2. Repost to social w/ video 3. Brand (name, theme, art) 4. Start SMS + email list 5. Standing first5 challenge 6. Tease next 5 episodes to big list quarterly (early access) 7. Tease next 2 @ in episode w/ adbarker 8. Topic

1 simple hack for better meetings 1. Make a ‘meeting notes’ gdoc 2. Link it in your bookmarks bar 3. Take notes durring the meeting in the doc 4. Include 4 bullet points for each meeting (Attendees, Agenda, Notes, Action Items) Makes it easy to remember what you talked about and agreed to do months later. Try it out!

8020curve.com

Story of our new Director of Marketing and how he 5x’d sales of our most important product in his first 3 weeks.

Great end of year review process from Tim Ferriss. 1. Get a notepad and create positive and negative column 2. Go thru calendar, pictures, orders from the year 3. For each week write down people, activities or commitments that triggered positive or negative emotions. 4. Filter to top 20% on each side 5. Do more of the positives in 2020 and create stop doing lost you review daily for the negatives Original article: https://tim.blog/2018/12/28/past-year-review/

Me thinking out loud about a new potential project to take on in 2020. What do you think?

I just finished one of my all time favorite books...   The One Minute Manager by Ken Blanchard   Big Idea: 3 simple 1-min tasks to be a world class leader. They aren’t hard and don’t take much time.    1. One Minute Goals 2. One Minute Praising 3. One Minute Redirect Get my full notes and video overview here: https://docs.google.com/document/d/1Pu4EVxsat0ZQrsWG4z-2AfgbZn-9j5qA9op_N_6MrME/edit#

I spent a few hours researching all the deals I got durring 2018 Black Friday and a few things stuck out.  1. get on the waiting list x sneak peak 2. our deal is live  w/ subject line reminder of deal 3. our deal is ending w/ subject line reminder of deal 4. Re-surface best deal of the year 5. Bundle multiple products together 6. put the deal in your subject line (for product aware segments) Original video recording: https://www.loom.com/share/87ef0c514a8b42df95d8ce3abb0d2c3b

Our 5-step high-ticket sales funnel

Every month Will Hoekenga and I get on a call and talk about major initiatives and stuff I'm working on at my company, Growth Tools. This is our November 2019 Update. Key areas we cover: 1. Experiments in trying to figure out how to sale our 4-week marketing classes 2. Four engineering projects we're working on  3. Personel issues and hiring updates 4. A new report we use that's provided some pretty legit takeaways  Hope you enjoy!