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I spent a few hours researching all the deals I got durring 2018 Black Friday and a few things stuck out.
1. get on the waiting list x sneak peak
2. our deal is live w/ subject line reminder of deal
3. our deal is ending w/ subject line reminder of deal
4. Re-surface best deal of the year
5. Bundle multiple products together
6. put the deal in your subject line (for product aware segments)
Original video recording: https://www.loom.com/share/87ef0c514a8b42df95d8ce3abb0d2c3b