Systems Simplified

In This Episode: What if your next big marketing breakthrough didn't come from ads — but from your voice? In this episode, Adi Klevit talks with podcast publicist Christina Lenkowski about how entrepreneurs can use podcasts to expand their reach, credibility, and client base. Christina shares the difference between hosting your own show and guesting on others, emphasizing that each has its place — but that guesting is often the fastest route to visibility. Adi and Christina dive into the systems behind successful podcasting: how preparation builds trust, why consistency drives results, and how repurposing interviews can multiply your content output. They also explore the etiquette of guesting, from researching the host to promoting the episode afterward. For business owners seeking a repeatable, relationship-based marketing system, this episode reveals how podcasting can become one of your most valuable tools.

In This Episode: What can climbing a mountain teach you about leadership, decision-making, and systems? Knight Campbell has built his business around that very question. In this conversation, Adi Klevit talks with Knight about how outdoor adventure experiences serve as powerful laboratories for leadership development. Drawing from his time in the U.S. Navy and his work as a leadership professor, Knight explains why systems create safety — and how safety, in turn, builds trust. He and Adi explore how structure enables creativity, the parallels between guiding teams up a mountain and leading organizations, and the importance of immediate feedback in growth and decision-making. The two also discuss Cairn Leadership's unique approach to team retreats and leadership offsites. Whether scaling a peak or scaling a company, Knight shares how clarity, communication, and consistency form the backbone of effective leadership systems.

In This Episode Culture is often discussed but rarely operationalized. Many organizations state their values, but few have systems that ensure those values guide behavior, communication, and decision-making at every level. In this episode of Systems Simplified, Adi Klevit interviews Nader Safinya, founder of Blackribbit, about his culture branding methodology that unifies customer and employee experiences. Nader explains why organizations unintentionally design two separate experiences, how this misalignment weakens culture, and why culture must be built on three foundational values that never change. He also discusses the Culture Brand Statement, the Inside Outside In model, and the AI-powered decision filter that enables teams to make culture-aligned decisions 56 times faster. Nader walks through real examples of how the filter works, why objectivity matters, and how the tool accelerates adoption across the entire organization.

In This Episode Becoming a go-to expert is not about having more credentials or building a bigger product. It is about communicating your expertise in a way that resonates with your audience. In this episode of Systems Simplified, Adi Klevit interviews Alex Moscow, a PR strategist who has spent more than two decades helping leaders uncover their insights and turn them into meaningful authority. Alex explains why most businesses mistakenly focus on selling their products instead of demonstrating their expertise, and why audiences respond to stories, relevance, and results. He also breaks down how to audit your mind for experiences worth sharing, how to identify beliefs and myths that slow your audience down, and how to use small, low risk pieces of value to build trust. Alex outlines the difference between noise and signal, why B2B decisions are emotional, and how entrepreneurs can establish expert positioning long before any media exposure.

In This Episode Leadership and culture are essential to the success of any organization. Processes and systems only thrive when supported by people who are engaged, aligned, and committed to shared values. In this episode of Systems Simplified, Adi Klevit interviews Lisa Even, keynote speaker and leadership expert, about the principles behind building high-performing cultures and creating what she calls the "good ripple effect." Lisa explains how she began systematizing culture early in her leadership career, how she connected attitudes and behaviors to measurable outcomes, and how teams can identify what is and is not serving them. Lisa also shares insights from her book, Joy Is My Job, including how leaders can intentionally measure and schedule joy in their lives. She discusses strategies for fostering engagement, eliminating negative habits, building bridges between team members, and creating practical standards that support a healthy workplace.

In This Episode A thriving business requires more than good processes. It requires the right people, a supportive culture, and consistent accountability. In this episode of Systems Simplified, Adi Klevit interviews Tevia Hoalst, founder of TeKoda Accounting, about how she built a company known for its low turnover, strong culture, and excellent client relationships. Tevia shares how her early experiences in a poorly run department shaped her commitment to empowerment, trust, and independence. She explains her onboarding system, how she uses KPIs to measure performance, how her team maintains nearly perfect retention, and why strong processes create consistency for both employees and clients. Tevia also discusses her client touchpoint strategy inspired by the Disney Institute, and her vision for future expansion through acquisitions.

In This Episode Speaking on stages is one of the fastest ways for leaders to build trust, expand visibility, and grow their business. Yet many entrepreneurs overlook speaking as a strategic tool for connection and credibility. In this episode of Systems Simplified, host Adi Klevit interviews Jesse Cruz about how storytelling and speaking can strengthen leadership and accelerate business development. Jesse shares the emotional story that led him to speak, and he explains why vulnerability, when shared at the right time, can be a bridge to a deeper connection with his audience. He also outlines the core elements of effective storytelling, the importance of simple language, how to build a clear three-step framework for any presentation, and how blending personal story with professional expertise leads to stronger trust and higher engagement. Jesse discusses when entrepreneurs should start speaking, how to avoid "trauma dumping," and why preparation is essential for confidence on stage.

In This Episode Entrepreneurs pour time, creativity, and resources into building their brand, but many fail to protect the intellectual property that makes their business valuable. In this episode of Systems Simplified, host Adi Klevit interviews Tenicia Moulden about how entrepreneurs can protect their brand, intellectual property, systems, and creative work. Tenicia explains the core elements of a strong brand, the four types of intellectual property every business should understand, and the strategic process she uses to help clients validate and protect their assets. She also discusses common mistakes entrepreneurs make when trademarking too early, how to safeguard trade secrets and internal processes, and how to set healthy boundaries and protections with employees. Tenicia shares her perspective on how AI is changing the landscape of intellectual property and why documenting your ideas and creations is now more critical than ever.

In This Episode Many entrepreneurs stay stuck because they compete in the wrong part of their market. They underprice their services, lack clarity in their offers, or blend in with everyone else. In this episode of Systems Simplified, host Adi Klevit talks with Ann Carden about how to reposition your business for higher-value clients and greater profitability. Ann explains the systems behind premium offers, strong market positioning, and building a brand that communicates expert-level authority. She also shares how she helps clients design "million-dollar offers," build confidence in their value, and create an online presence that attracts opportunities without constant effort.

In This Episode What makes a great salesperson, and how can business owners help their teams reach their full potential? In this episode of Systems Simplified, host Adi Klevit talks with Bob Paskins, founder of Catapult, about his structured LAUNCH framework for developing effective sales teams. Bob explains how the program helps identify talent, train sales professionals, and systematize the entire sales process for predictable growth. He breaks down each step of the LAUNCH acronym: Locate targets, Approach prospects, Understand needs, Navigate the sales process, Close the deal, and Harness relationships. Bob also shares how business owners can align their teams, manage objections, and build lasting client relationships that drive referrals and repeat business.